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Paris Hilton: How I Built a Billion-Dollar DTC Brand

Nov 9, 2020 / 12:10 PM EST
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    Overview

    Rather than serving as hired guns to endorse products, celebrities are skipping the middleman and actually launching their own brands and product lines. Paris Hilton is at the sharpest edge of this new trend, extending her personal brand into an empire of exciting ventures. A fireside chat will explore how Paris went from socialite to the CEO of a multi-billion-dollar global business featuring 19 product lines and earning over $4 billion in revenue.