“News Saves Lives” Virtual Townhall
Apr 28, 2020 / 3:00 - 4:00 PM EST
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Reliable and accurate news is important all the time, but especially critical during times of crisis. With lives hanging in the balance, we need to ensure that the ad supported news ecosystem has every opportunity to provide the facts and data necessary to keep us safe. We need to make sure that brands, agencies, publishers, and ad tech companies are all working to provide the right advertising support for news. This naturally needs to be done in a way that is safe for brands. In other words, how can brands support the news while also protecting their equity with customers? This is the question driving IAB’s first in the new series of virtual town halls: “News Saves Lives.”
In this series, we plan to gather together the entire ecosystem—brands, agencies, publishers, technology partners—to interrogate how to thread the news/brand safety needle. We’ll explore best practices in advertising around news, get the latest research on rapidly-changing news consumption behavior and industry trends. We will all learn about premium news content from prestigious news publishers and the toolbox of brand safety technologies that enable transparency yet also scale to hit buy side KPIs. The big takeaway? News Saves Lives and News Builds Brands.
In the first Virtual Townhall of the series, IAB’s Editor in Chief Brad Berens and SVP of Research Sue Hogan will share insights from the first two IAB “Coronavirus Spend Pulse” surveys, one buy-side and one sell-side. Then Daniela Iglesias of Magid will walk us through “The New News Consumer: How has American news consumption changed and how is it likely to change in the near term”?
At Verizon Media, Marinn Jackson leads premium sales strategy, managing a team that forges collaborative partnerships with the company’s top advertisers. With deep experience across media and marketing, Marinn takes a customer-centric approach to helping brands and agencies build their campaigns.
Prior to joining Verizon Media, Marinn was a Head of Industry at Facebook leading the strategy, go to market plans and sales efforts across the restaurant category. She was responsible for guiding clients across the c-suite, media, marketing, IT and operations to assist companies through their transformation to a mobile first world. Before that, Marinn spend 18 years at Viacom, where she was most recently SVP of Strategic Accounts, developing partnerships with the company’s top advertisers.
Marinn is a graduate from the S.I. Newhouse School of Public Communications at Syracuse University. Marinn is an executive member of She Runs It (formerly the Advertising Women of New York).
Dan is responsible for the DoubleVerify brand globally and oversees all company and product marketing, and sales empowerment efforts. He brings over 20 years of senior operating, strategy and marketing experience to his role. Prior to joining DV, Dan served as both COO and CMO at RhythmOne (acquired by Tremor), where he helped transform the company into a leading, independent programmatic platform for digital video and connected TV. Previously, Dan served as Executive Vice President of HNW Inc, a strategy consultancy focused on the financial services and luxury sectors, and as Senior Management Consultant with Cap Gemini Ernst & Young. He began his career at APCO Worldwide, a member of WPP’s Grey Group. Dan earned his B.S. from Georgetown University’s School of Foreign Service and his M.B.A. from the Kellogg School of Management at Northwestern University.