The host-read ad is foundational in podcasting, and from the very beginning advertisers have reported strong returns on investment with this product. A leading reason why host-reads excel – and why so many brands choose them – is listeners’ trusted relationship with hosts. The question has been: how do we measure and quantify this power? Stitcher and Signal Hill Insights teamed up to do just that, and will share the results of this ground-breaking study. We’ll also dive into how host-read ads fit into a comprehensive, and measurable, podcast campaign strategy that leverages the full-range of podcast advertising products to efficiently maximize audience reach, scale and impact.
Bringing over 12 years of media, marketing strategy, and account management on both the client and agency side, Conor’s experience encompasses both brand development and direct response. This background gives him a unique ability to understand an advertiser’s objectives to develop and execute clear strategies with stair-stepped KPIs which have helped numerous Veritone One clients achieve lasting success. Whether working on behalf of a public company or launching a startup using broadcast media for the first time, Conor’s creative application of data and insights are a key factor to activate audiences and grow the bottom line. Conor’s current role exists to oversee Strategy and Investment for Veritone One to apply never before seen media insights from Veritone’s Cognitive Media Platform to improve decision making and campaign optimization for all Veritone One advertisers.
Paul Riismandel has been a podcast researcher since before the medium even had a name. He’s worked at Midroll, now a Stitcher company, since 2014 where he built and established the marketing and research strategy that laid the foundation for the company’s podcast advertising business. Heading up Stitcher’s B2B marketing efforts, he conducts market research and advertising effectiveness research that continues to demonstrate that podcasting is one of the most robust platforms for brands of all sizes.
