The host-read ad is foundational in podcasting, and from the very beginning advertisers have reported strong returns on investment with this product. A leading reason why host-reads excel – and why so many brands choose them – is listeners’ trusted relationship with hosts. The question has been: how do we measure and quantify this power? Stitcher and Signal Hill Insights teamed up to do just that, and will share the results of this ground-breaking study. We’ll also dive into how host-read ads fit into a comprehensive, and measurable, podcast campaign strategy that leverages the full-range of podcast advertising products to efficiently maximize audience reach, scale and impact.