The threat of malware and the quality of ads delivered on publisher properties is an ever-growing problem costing publishers and their partners billions of lost revenues each year. Being educated about the potential threats and how to mitigate them will assist marketers in making problem-solving decisions about their business. IAB, IAB Tech Lab, and TAG are leading the charge on combating malvertising. And this year, we’re offering a new course — Introduction to Malware and Ad Quality to help brand marketers, media buyers, and AdTech professionals understand the risks malware has on the digital ecosystem, how to improve ad quality, and how to create effective ad quality strategies.
Watch the recording of this event that took place on Wednesday, August 17, 2021 from 1:00pm to 2:30pm EST.