Knowledge Center

Humanizing Data: How Tracfone Connects the Dots to Truly Understand Their Customer

Nov 9, 2020 / 1:55 PM EST
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    Overview

    While 2020 has taught us many things, the most important takeaway is that change can happen at any moment. Brands must be nimble and their partners agile. And to make an impact, brands need to truly understand the heart and soul of people – their customers. Data is crucial, but data on it’s own has no spending power. People do. During this session, you’ll hear how Tracfone connects the data dots, stays nimble, and ultimately drives ROAS with eBay Ads.

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