Christine Grammier is the Head of Buy Side TV at LiveRamp, where she partners with brands and agencies to weave the power of identity into all of their premium video strategies. Prior to LiveRamp, Christine spent 15 years at Marketing Evolution, building the first person-based online and offline attribution platform. Her work has been celebrated with an iCOM Data Creativity Award and an ARF David Ogilvy Award for Big Data Excellence. Christine holds a BS in business from California Polytechnic State University, San Luis Obispo, and continues to serve on its Business Analytics Advisory Board.

Jay Prasad has over two decades of experience in leading companies and the industry in the data and cross screen revolution across digital video and TV. Jay is currently the Chief Strategy Officer for LiveRamp TV In this role, he will help create a holistic go to market strategy for all of the LiveRamp TV offerings in the US and grow it Internationally, and evaluate M&A opportunities. Taking into account dynamic aggressive market trends, emerging and disruptive technologies, he will lead a team that is tasked with executing strategic and revenue partnerships that accelerate the industry’s move to scale liquidity in cross screen marketing and outcome based measurement.

Most recently, Jay was the Chief Business & Strategy Officer for VideoAmp Mr. Prasad led VideoAmp’s business strategy, partnerships and marketing that were instrumental in developing new products around TV and Video unification, and raising 106M in venture funding. Notably, Mr. Prasad is a co-inventor on VideoAmp’s patents.

Prior to joining VideoAmp, Mr. Prasad served as VP of Global Business Development at TubeMogul where he led the company’s launch of Programmatic TV, data and supply partnerships, as well as their international partnership teams in the U.S., EU, Japan, and Southeast Asia. Previously, he led strategic development at FreeWheel focused on broadcaster’s distribution to digital and OTT platforms. Jay has also held leadership roles with Yahoo!, and Ernst & Young.


Mr. Prasad is on the Video board of the IAB and also serves on its government affairs and advanced TV committee


Mr. Prasad holds a degree in Marketing, International Business, and Risk Management from the University of Wisconsin-Madison, and studied International Business and International Political Economics at the London Business School. He also holds a certificate in BlockChain innovation from the MIT Sloan School of Business.


Jay Prasad joined LiveRamp TV as chief strategy officer in January 2020. LiveRamp, a data connectivity platform leveraged by brands and their partners to deliver exceptional experiences, tapped Prasad, formerly chief strategy officer at ad-tech firm VideoAmp, to create a holistic go-to-market strategy and capture the opportunity in data-driven marketing in TV streaming. Prasad joined LiveRamp shortly after the company’s $150 million acquisition of Data Pus Math.