Knowledge Center

CCPA and User Enabled Privacy Controls

Jun 30, 2020 / 12:00 - 1:00 PM EST


The California Attorney General’s final CCPA Regulations require businesses to provide “two or more designated methods for submitting requests to opt-out” of sales, including “user-enabled global privacy controls, such as a browser plugin or privacy setting, device setting, or other mechanism.” However, these privacy controls must “clearly” signal that a consumer intends to opt-out of these “sales.” Our panelists explored how browser or device-level privacy settings may play a greater role in signaling a consumer’s opt-out request.

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