Asians in Advertising

Bernice Chao is the Head of Integrated Creative at Zambezi and is the co-founder of Asians in Advertising, based in Los Angeles, California. She not only understands emerging platforms but gets excited by them and has spent her career helping craft brand stories, bringing non-traditional ideas for clients like Google, HBO, Uber, Amazon, Chime, etc. She’s been featured in Forbes, AdAge, 3% Conference, and SXSW.

She has a passion for creating opportunities and paths for others to succeed. She is president of TEDxCulverCity, a professor at LMU, and is co-writing “The Visibility Mindset: How Asian American Leaders Create Opportunities and Push Past Barriers,” available in November 2022. 

Liz has been working in digital advertising for 8 years after starting her career in publishing. She is currently an Art Director at M Booth where she specializes in data-driven 360 campaigns, brand work and digital design. She’s worked with a diverse brand set including Diet Coke, Pepsi, Toyota, The Macallan, Evolution Fresh and even The Clinton Foundation.

In her free time, Liz gives back by volunteering her time and advertising expertise to the AAPI community. She helps first generation AAPI small business owners with digital marketing and she is a founding board member for Asians in Adverting. This non profit organization connects AAPI members around the world for networking and industry advocacy.

Jessalin Lam is a learning and development leader, DEI champion, and mentor with over 10 years of combined experience across L&D, DEI, marketing, partnerships, business development, and consulting. Jessalin is a lifelong learner and connector who loves to cultivate learning cultures and empower people to thrive and seize their potential with a growth mindset.

Jessalin joined IAB from TBWA\Worldwide, where she was the Precision Marketing Academy Director for the Nissan account leading a global employee training program across the agency and client. Prior to that, she worked at the American Association of Advertising Agencies (4A’s), where she consulted with agency HR partners and leaders to help them develop their talent from entry-level to executive level across various trainings.

In 2021, Jessalin was elected to the Association for Talent Development NYC Board of Directors. She is also the Co-Founder of Asians in Advertising, a community focused on creating opportunities for Asians and elevating them to higher leadership positions.