Carolina is the Product Marketing group lead for Snapchat’s camera and developer products. This includes Snap’s augmented reality formats, AR software, developer platforms, visual search features, and other immersive technologies. She was part of the early team that helped Snapchat scale its camera monetization products and is passionate about helping marketers, brands, and partners find success with Snapchat’s industry leading formats. Prior to leading the launch of Snapchat’s camera products, she was a leader on Snap’s measurement team focused on thought leadership and has held similar roles at several leading measurement companies, including Nielsen in their New York and London offices.

Tuan is an AR commercialization lead at Google specializing in brand value and partner development. His goal for AR is to provide superpowers to people to enhance their daily lives.

He joined Google 10 years ago to build out YouTube’s ad platform with some of the biggest brands and content partners in the world. After spending the first year in the US, he moved to Singapore and Tokyo to develop go-to-market strategies and launch ad products on platforms such as YouTube, Google Display Network, and Doubleclick.

Prior to Google, he worked at several startups in Silicon Valley including comparison shopping engines and visual search technology. He is a California Bay Area native and UC Berkeley alumni.

Zoe Soon has 10+ years of experience building products in technology-driven businesses with a heavy focus on mobile. Six years ago Zoe flew 21 hours from Sydney to NYC for a 30min coffee meeting which led to her first job in NYC. Since then she’s worked with three major New York based media companies, The New York Times, Condé Nast and Business Insider on projects ranging from location-based apps to paywalls. Zoe began her career as a user researcher and UX design consultant working with three of the top five banks in Australia. She was then hired to establish a user insights practice at Fairfax Media, a leading Australian news and media conglomerate. Here she led the user research for the flagship news apps which won Best Mobile News Product at the 2012 Australian Mobile Awards and went on to become product lead for the news sites. In this role she launched a content paywall and a unified user data system to diversify revenue and enable more targeted marketing.

Prior to joining the IAB Zoe was General Manager of apps and email at Business Insider where she was charged with defining the go-to market strategy for these platforms. In this role Zoe launched Insider Inc’s first OTT apps across Apple, Amazon Fire and Roku offering advertisers cross-platform video digital distribution and access to an audience that generates over 2 billion views each month.

Zoe has a Masters in Organizational Psychology and lives in New York. She enjoys burning pancakes, Cuban salsa dancing and talking to strangers in line.