One of the biggest challenges facing retail media networks is the lack of reliable attribution data. Without good attribution data, advertisers cannot be sure how their ads are actually driving sales. This makes it difficult for them to justify investing in retail media.
As the retail media industry matures, attribution will become increasingly important. Advertisers will demand more transparency and accountability from retail media networks. Our panel explores the journey of gaining reliable attribution data to be more successful in winning and retaining advertisers.