COVID upended every element of daily life, disrupting how we work, play, discover, consume, and transact. This forced marketers to innovate at light speed – rethinking everything from supply chains and business operations to communications platforms and advertising products. As we begin to emerge to whatever new version of normal will in fact be the norm – what will endure? In this candid conversation CMOs share insight on things they did (or stopped doing) during this tumultuous time, and what they expect to persist in the future.