Despite some important decisions in the area of pixel litigation over the last year, plaintiff’s firms continue to challenge the use of cookies, pixels, and ad tags. This panel will focus on the practical, technology-based steps that businesses can undertake to proactively manage pixel litigation and compliance risks while preserving marketing effectiveness and consumer trust. Specifically, this panel will cover:
- Implementing holistic consent and preference management at scale
- Continuous monitoring across your AdTech stack
- Technical tools for reducing your business’s pixel litigation risks