Forward-thinking marketers and advertisers realize we are moving to a cookie-less future. It’s time to take total control of first-party data, making it as comprehensive, accurate, and usable as possible. And using first-party data in a privacy-conscious way is key. Join this session with OneTrust to enhance your strategy to deliver powerful, compliant marketing campaigns that build trust with consumers.
Key Takeaways
Latest trends and developments in the marketing and privacy landscape
The power of linking consent receipts to first-party data for privacy-first activation
Honoring consumer choices throughout the consumer journey
