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Self-Regulatory Principles for Online Behavioral Advertising

The cross-industry Self-Regulatory Program for Online Behavioral Advertising was developed by leading industry associations to apply consumer-friendly standards to online behavioral advertising across the Internet. Online behavioral advertising increasingly supports the convenient access to content, services, and applications over the Internet that consumers have come to expect at no cost to them.

The Self-Regulatory Program consists of seven Principles. These Principles, described in the PDF, correspond with the “Self-Regulatory Principles for Online Behavioral Advertising” proposed by the Federal Trade Commission in February 2009, and also address public education and industry accountability issues raised by the Commission.


Download Self-Regulatory Principles for Online Behavioral Advertising
Download DAA Ad Marker Implementation Guidelines for Mobile