WASHINGTON, D.C. – June 14, 2022 – The Interactive Advertising Bureau (IAB)’s Lartease Tiffith, Executive Vice President for Public Policy, released the following statement today in response to draft legislation in Congress creating a national data privacy framework, the American Data Privacy and Protection Act:
“We’re glad that Congress has finally produced a discussion draft for national privacy legislation that is bipartisan and bicameral, after years of hard work in the House and Senate to find a compromise. IAB and our members across the digital advertising industry support many of its provisions, and we’re eager to help improve the bill, not only to protect Americans’ consumer privacy, but also to create jobs and help strengthen the economy. We’re concerned about the impact on small businesses and internet users, who enjoy many free products and services thanks to data-driven digital advertising. Data is crucial to almost every business in today’s global economy. Rather than repeat mistakes that have harmed innovation and growth overseas, national privacy legislation here in the U.S. must maintain our country’s technological leadership and competitive advantage. IAB is working hard with our partners to produce the best result.”
The American Data Privacy and Protection Act received a hearing in the House Energy & Commerce Committee today. The bill includes basic consumer data rights; transparency and other standards for companies processing consumer data; stronger children’s privacy protections; and new enforcement powers for the Federal Trade Commission. It includes preemption of state laws with some exceptions, the possibility of civil litigation, and more.
The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.