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IAB Committees and Councils Transform Digital Marketing Landscape Through Groundbreaking Initiatives and Studies

Pursuing Their Mission to Reshape Interactive, IAB’s Committees & Councils Announce Competition for Brand-Friendly Formats and Issue First Reports on Digital Audio and Local Advertising Opportunities

NEW YORK, NY (September 28, 2010) —  This week as the MIXX Conference and Expo serves as the central gathering point for digital marketing leaders during Advertising Week in New York City, IAB committees and councils have announced a number of groundbreaking initiatives:

  • A Competition for New Brand Ad Formats – the IAB has issued an unprecedented call for competitive submissions of new, brand-hospitable ad formats to enhance the already existing list of IAB standard ad units. See
  • Digital Audio Committee – has introduced the first “Digital Audio Advertising Overview,” which defines the market, the audience and the growing marketing opportunities in digital audio.
  • Local Committee – has released the industry’s first report designed to help marketers and agencies targeting local markets.

“The IAB helps drive the industry forward through the efforts of 10 committees and 7 councils in various industry segments,” said Michael Theodore, VP, Member Services, IAB. “IAB’s committees and councils are comprised of some of the brightest minds in their space, working together to develop solutions that improve the interactive advertising and marketing ecosystem.”

IAB Committees

  • Audio
    Chaired by Andy Lipset, TargetSpot; Brian Benedik, Katz 360
  • Digital Video
    Chaired by Joey Trotz,; Geoffrey Coco, Microsoft Advertising
  • Games
    Chaired by JJ Richards, GM at Massive; Dave Madden, WildTangent
  • Interactive TV
    Chaired by Chris Falkner, NBC Universal; Jared Iwata, Time Warner Cable
  • Lead Generation & Email
    Chaired by Jason Oates, Datran Media
  • Local
    Chaired by Ed Darmanin, The Weather Channel; Victor Wong, PaperG
  • Mobile Advertising
    Chaired by Sharon Knitter,; Cameron Clayton, The Weather Channel
  • Networks & Exchanges
    Chaired by David J. Moore, 24/7 Real Media; Jay Sears, ContextWeb
  • Search
    Chaired by Daniel Schock, Google; Saleel Sathe, Microsoft
  • Social Media
    Chaired by Chris Cunningham, appssavvy; Seth Goldstein, SocialMedia

IAB Councils

  • Ad Ops
    Chaired by Adrian D’Souza, Google; Dan Murphy, Univision
  • CFO
    Chaired by Lisa Campbell,; Michael Cohen, Associated Content from Yahoo!
  • Legal Affairs
    Chaired by Jason Ryning, Microsoft Advertising; Stephen Hicks, Ziff Davis, Inc.
  • Multicultural Council
    Chaired by Borja Perez, Telemundo; Mark Lopez, Terra Networks
  • Public Policy
    Chaired by Dave Morgan, SimulMedia
  • Research
    Chaired by Beth Uyenco, Microsoft Advertising; Stephanie Fried, NBC Universal
  • Sales Executive
    Chaired by Sheila Buckley, The Weather Channel; Brian Quinn, Triad Digital Media

Over time, these committees and councils have addressed major issues in supply chain, research and measurement, simplifying the processes associated with buying, planning and creating interactive media.

The committees are open to representatives from IAB member companies. To learn more about getting involved, please email [email protected].

For more comprehensive information about the work of the IAB Committees and Councils, please visit here.

About the IAB
The Interactive Advertising Bureau (IAB) is comprised of more than 460 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit

IAB Media Contacts
Marla Aaron

Corie Pierce
[email protected]

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