With a growing roster of over 150 energized members and new co-chair leadership, the IAB B2B Committee galvanized into action in 2015. A confluence of factors contributed to this including heightened emphasis and advancements in digital data/targeting, growing use of native advertising/content marketing, and a desire to better understand the mobile marketing space.
We bid adieu to Frannie Danzinger as co-chair as she moved onto 6sense, an IAB Associate member, as Head of Market Development (co-chairs must be General members per IAB by-laws). We thank Frannie for her dedication, thought leadership and enthusiasm as co-chair over the past two years and we look forward to her taking on other leadership roles within the committee moving forward.
The committee organized two Town Halls at the IAB AdLab:
1. Winning Strategies for B2B & Native Town Hall – June, 2015
Led by the B2B Committee in partnership with the Native Advertising Task Force, a Town Hall was held covering a wide range of pertinent B2B/Native topics including benchmarks, social listening, DMPs, programmatic and content distribution. Over 200 registered to attend in person or remotely, clearing showing the interest in this topic. Attendees valued the insights from:
- Tony Vlismas – Head of Marketing Strategy, Polar
- Kolby Yarnell – Director, AdWeek BrandShare
- Peter Ikladious – Digital Transformation Evangelist, IBM
- Joe Webster – Managing Director – Business Development, SmartBrief
- Chris Jacob – Director, Product Marketing, Salesforce
- Rich Phillips – Business Manager, Business Development, Adobe Audience Manager
- Louis Moynihan – VP, Strategic Alliances, DemandBase and IAB Co-Chair
- Frannie Danzinger – Head of Market Development, 6Sense and Outgoing IAB Co-Chair
- Damian Garbaccio – Chief Strategy Officer, Exelate (a Nielsen company)
- Jay Freedman – Chief Revenue Officer, Nativo
- Ann Marinovich – VP, Advertising Products & Services, Forbes
2. Winning Strategies for B2B & Mobile Town Hall – October, 2015
The B2B Committee partnered with the Mobile Center for a Town Hall focusing on mobile opportunities for B2B, the importance of ad and targeting relevance, the impact of banner/display in mobile, native mobile benchmarks and social media best practices. Again, registration was strong for the event at 240 (in-person and remote.) We thank all speakers including:
- Louis Moynihan – VP of Strategic Alliances, DemandBase and B2B Co-chair
- Steve Suthiana – Global Head, Digital & Media Operations, Fast Company & Inc. Media and B2B Co-chair (represented by Jonelle Lasala at meeting)
- Andrew Goldman – Global Partner Lead, Agency Holding Companies, LinkedIn
- Tom O’Regan – CEO, Madison Logic
- Richie Glassberg – CEO, Medialets
- Tony Vlismas – Head of Marketing Strategy, Polar
- David Steifman – VP, Publisher Haymarket Media
- Tracy David – CMO, Sharablee
Following the Town Hall, a networking reception was hosted by Madison Logic featuring the signature Madison Logic cocktail. Many thanks to our gracious sponsor. A nice time was had by all.
Co-chair Louis Moynihan then penned a recap of the event which was sent to all attendees and committee members.
Lastly, we formally announced the three new co-chairs in November. Please extend a warm welcome to this enthusiastic trio who represent a wide spectrum of B2B digital advertising interests: Andrew Goldman of LinkedIn, Louis Moynihan of DemandBase and Steve Suthiana of Fast Company & Inc. Media.
The committee will meet on February 17 at the IAB AdLab to set the agenda for the 2016 year. Members can register for the meeting here. We’re looking forward to great output from this passionate and growing group.
