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IAB B2B Committee Names New Co-Chairs

IAB B2B Committee Names New Co-Chairs 7

IAB is pleased to announce the appointment of three new co-chair leaders of the IAB B2B Committee. The IAB B2B Committee, with over 150 members, is dedicated to helping SMB, mid-tier and enterprise businesses navigate the rapidly evolving B2B digital space.  These three new co-chairs, representing different aspects of the B2B ecosystem, will help guide this group toward meaningful discussion and impactful deliverables.

Andrew Goldman, Global Partner Lead, Agency Holding Companies, at LinkedIn

IAB B2B Committee Names New Co-Chairs 3Andy (@agoldmanlinked) has spent nearly two decades in the marketing and advertising industry, in digital experience design and strategic planning roles. His ‘tour of duty’ includes Omnicom Corporate, RAPP, Ogilvy, Arnold, Draft and Zenith Media. He’s always been curious about people and technology, and quite naturally found his way to LinkedIn to pursue those passions at scale 3 years ago. At LinkedIn, Andy has guided strategic engagements with the world’s largest advertising and marketing Holding Companies. His team works to maximize awareness of the full potential of LinkedIn for social marketing and talent branding in today’s complex landscape of inbound marketing, automated and content publishing models. Most important to Andy, however, is being a devoted husband and father, a lover of super-charged V8s, and a BBQ aficionado residing in the Hudson River Valley, New York.

Andy started actively participating with the IAB B2B Committee this year, and immediately added tremendous value.  Most recently, Andy opened the recent B2B & Mobile Town Hall with an impactful presentation on the “25 Billion (dollars) Reasons to Get B2B Mobile Marketing Right.” 

Louis Moynihan, Vice President of Strategic Alliances at DemandbaseIAB B2B Committee Names New Co-Chairs 4

Louis Moynihan (@louismoynihan) is a Silicon Valley innovator with more than 17 years in the Online Marketing and Advertising business’ with particular emphasis on early stage Ad-Tech companies. As VP of Strategic Alliances, Louis is building and maintaining strategic relationships with Industry leaders in both Marketing and Advertising technology such as Adobe, Salesforce, Oracle, Google and Microsoft. Louis is very passionate about the emerging Ad Tech and Marketing Tech convergence and has the charter to enable Demandbase to execute as a market leader across the platform.   Louis has contributed to around the subject of AdTech and MarTech convergence and other topics and publishes leadership opinions on B2B Advertising.

Since joining the IAB in early 2014, Louis has been extremely active in guiding the strategic objectives and KPIs for the growing B2B committee.  He was the working group lead for the “Winning Strategies for B2B & Native” Town Hall earlier this year and he is also a member of the Programmatic Council.

Steven Suthiana, Global Head of Digital Media and Operations at Mansueto Ventures, publisher of Inc. and Fast Company magazines and their associated websites IAB B2B Committee Names New Co-Chairs 5

Based in New York, as part of the Senior Management team, Steven (@stevesooch) provides leadership in digital media including account management, international and programmatic monetization, operations, and ad product management. Prior to Mansueto Ventures, Steven worked at NeuLion Inc. where he was in charge of sales development, account services, and the management of over 150 collegiate sports and entertainment websites. Concurrently, Steven spent time at the World Championship Sports Network (WCSN), later rebranded as Universal Sports, a division of NBC Universal. In addition, Steven serves on the Global Advisory Board of the Wharton Future of Advertising Program at The Wharton School, University of Pennsylvania.


Since 2008, Steven has served on several IAB committees, including the B2B, Social Media, Digital Video and Mobile committees, plus the Data and Sales Executive councils, the Native Advertising Task Force, and more. Steven was also co-chair for the Display Creative Guidelines Working Group in 2014.  

Following two recent town halls covering the topics of B2B & Native and B2B & Mobile, we look forward to what this energized group will do next.



Susan Borst
Head of Social and Content Marketing Solutions
at IAB

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