Join us for the 2016 IAB B2B Committee Planning Meeting.
We will start the meeting with a key findings overview of the 9/15 AdRoll/Forrester B2B Prospecting Goes Digital in the Age of the Consumer study, presented by Neil Coleman, VP/Strategic accounts at AdRoll.
Ben Dick from IAB will then provide an overview of the recent IAB Attribution Survey and outline next steps from the IAB Performance Committee. B2B Committee members are welcome to contribute to the Attribution Working Group that seeks to develop universal guardrails for campaign development, measurement and optimization, as well as practical best practices for industry adoption.
The three new co-chairs, Steven Suthiana/Fast Company & Inc. Media, Andrew Goldman/LinkedIn, Louis Moynihan/DemandBase, will then lead a discussion focusing on initiatives for 2016. We will discuss the committee’s mission and identify the hot topics that this committee should be focusing on related to digital advertising. Please come with ideas on what you think would be most helpful to the industry at-large.
Remote and in-person attendance
When:
Wednesday, February 17, 2016 from 3:30 PM to 5:00 PM (EST)
Where:
IAB Ad Lab – 116 East 27th Street New York, NY 10016