The IAB Digital Audio Measurement Guide offers a menu of existing measurement solutions and standardized metrics that enables buyers and brands to better understand how and whether their campaigns are moving the needle on brand and performance KPIs.
This document, in partnership with the IAB Audio Committee and IAB Audio Board, highlights the basic pillars of digital audio and podcast measurement. It also includes examples of companies that provide services to support the different measurement types. Download this useful strategic and operational guide to help build your digital audio strategy.
To understand what would support the continued investment of advertising dollars in digital audio and podcasting, IAB conducted a series of interviews with members of the IAB Audio Committee and Audio Board. During these interviews . . .
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