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IAB Digital Audio Buyer’s Guide 2.0

The demand for digital audio is growing, driven by connected lives that rely more and more on mobile devices. According to the most recently reported study of consumer adoption of digital media, The Infinite Dial 2016 by Edison Research and Triton Digital, 57 percent of Americans (12+) listen to online radio, while 21 percent listen to podcasts. This mainstreaming of digital audio follows a broader pattern of smartphone use and connected mobile lifestyles where audio plays an increasingly central role.

With smartphone ownership now exceeding three-quarters of the population, constant connectivity has become the way most Americans live their lives. The expectation of constant connectivity has driven innovation in terms of connected cars as well as devices in the home and everywhere—the internet . . .


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