Developing and distributing branded content has become more complicated than ever with a wide array of package options and pricing that can vary significantly depending on the content creator, buy types, content types, publisher sites, and more.
This guide is designed to help brand marketers and their agencies identify the various branded content creation and distribution options available today and, importantly, understand the key factors that should be considered upfront to make sure that all branded content/native advertising buy meets strategic objectives/KPIs.
While content marketing and native advertising are not new phenomena, their use in today’s marketing landscape is on the rise and is projected for further growth.
With a myriad of content creation options and content distribution methods, it can be . . .
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