Ad spend in digital video continues to accelerate: Marketers report an increase for digital video budgets by 25% y/y. We are seeing this growth occur across all categories—with Media and Entertainment reported up +75%, and Fashion and Apparel up +45%, since 2018.
NewFronts are a prominent driver of this growth. According to this report, 84 percent of advertisers attending reported that the event has a significant influence on original digital video spending. 8 out of 10 advertisers agree that their attendance resulted in increased spending on original digital video content.
Direct-to-consumer (DTC) brands that have marketing budgets greater than $1 million per year are shown to be digital video fans. Of this group, 78 percent plan to increase their ad spend . . .
You must be an IAB Member to continue reading.
To receive IAB member benefits, you must be employed by one of our member companies and have a verified business email address associated with your account.
Log In or Create Account
If have an IAB Portal account, please create a new account on iab.com and we will link to your records. If you're logged in and believe you are seeing this message in error, log out and try with another account or contact us about your company's membership status.
Contact [email protected] with press inquiries.