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IAB Ad Blocking Report: Who Blocks Ads, Why, and How to Win Them Back

Ad Blocking: Who Blocks Ads, Why, and How to Win Them Back, a research report conducted by the IAB with C3Research, shows two-thirds of U.S. consumers using ad blockers could be convinced to uninstall their ad blocking software. The in-depth study reveals that the top methods for influencing these web visitors to turn off blockers include:

  • Preventing access to content alongside a notice stating that content is blocked because of the use of an ad blocker
  • Ensuring that ads do not have auto-play audio or video
  • Making certain that ads do not block content
  • Safeguarding users from ads that are infected with malware/viruses
  • Guaranteeing that ads do not slow down . . .


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