As customer journeys grow more complex and privacy rules tighten, commerce media is emerging as a powerful solution—transforming owned assets like websites, apps, and first-party data into revenue-driving ad channels. It offers unmatched precision, transparency, and access to real transaction data for marketers and media experts.
Defining Commerce Media and Its Ecosystem breaks down what commerce media is, how it differs from traditional models, and how to navigate this growing ecosystem.
You'll Also Learn:
- What sets commerce media apart from traditional advertising
- Why brands are investing in Commerce Media Networks (CMNs)
- How first-party data powers better targeting and measurement
- Which industries are leading—and where new opportunities lie . . .
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