Event - WEBINAR - REMOTE ATTENDANCE ONLY

Understanding and Adopting VAST 4.0

Feb 5 2016 / 12:00 pm – 1:00 pm EST

      Overview

      Webinar Recording  Webinar Presentation On January 21st, the IAB Tech Lab published the Digital Video Ad Serving Template (VAST) 4.0, a document with significant updates that help publishers monetize long-form video content through improved delivery and measurement of digital video advertising. With advancements that include server-side support, mezzanine file, creative ID, ad verification and viewability execution, category support, and conditional ad declaration – the overhaul of VAST 4... Read More