Understanding and Adopting VAST 4.0

Feb 5 2016

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      Webinar Recording  Webinar Presentation

      On January 21st, the IAB Tech Lab published the Digital Video Ad Serving Template (VAST) 4.0, a document with significant updates that help publishers monetize long-form video content through improved delivery and measurement of digital video advertising.

      With advancements that include server-side support, mezzanine file, creative ID, ad verification and viewability execution, category support, and conditional ad declaration – the overhaul of VAST 4.0 is advantageous for publishers and partners throughout the online video landscape.

      On February 5th, 2016, the IAB Tech Lab and members of the Digital Video (DV) Technical Standards Working Group (including contributors Mike McLeod from PGA TOUR and Saar Paamoni from DoubleVerify), hosted a live webinar for IAB members and industry professionals to learn about the revised specifications. The panelists discussed what went into developing VAST 4.0, the challenges it solves, and ways companies in the online video ecosystem can adopt 4.0. The recording of the webinar includes all discussions and Q&A.

      View Video Recording  Presentation (PDF)