Privacy law and digital advertising have never been more complex. Companies rely on Alysa Hutnik for actionable, practical advice that reflects a deep understanding of the legal landscape, key industry developments, and, most importantly, her clients’ businesses. Her support includes helping clients identify opportunities in this moment of significant privacy change, designing sound compliance programs and data strategy, and defending companies before government regulators regarding their data and advertising practices.
Alysa’s position in the industry affords her a broad view of the marketplace and industry trends, which helps her clients thoughtfully build and update their privacy roadmaps, both for the current demands, and for what comes next—in the law, technology, and how businesses use and leverage data.
In the event of investigations, enforcement actions, or disputes, Alysa delivers calm, clear-eyed guidance that helps her clients understand and contextualize the issues and sets a course designed to minimize disruption and exposure. Her productive relationships with investigators, regulators, government attorneys, and third parties enable her to facilitate favorable and early resolutions.
Passionate about technology and innovation, much of Alysa’s practice is focused in the digital and technology space. She is one of the nation’s leading adtech attorneys, active in the industry and well-versed in the unique legal challenges faced by advertisers, publishers, adtech, and data-focused companies.
Ranked as a leading practitioner in the Privacy & Data Security area by Chambers USA: America’s Leading Lawyers for Business, Chambers Global, and Law360, Alysa has received accolades for her expansive knowledge and pragmatic advice. Clients tell Chambers USA that, “Alysa excels at applying privacy law to a complex digital advertising landscape that she knows exceedingly well. She’s doing fantastic work in the adtech space.”
Prior to joining the firm, Alysa was a federal clerk for the Honorable Joseph R. Goodwin, United States District Judge, Southern District of West Virginia.
