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Video Committee’s priorities for next year
Coming out of this year’s Video Leadership Summit, we have identified potential projects/initiatives to focus on next year such as: advanced tv education, CTV/OTT creative guidelines, enabling fluidity across the video landscape, terms and definitions for video data collection/measurement, etc. Let us know what your priorities are and raise your hand to get involved!
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Macro shifts in video consumption and ad spend in 2020
COVID-19 has served as an accelerator factor for many consumption and ad spend trends that were already underway and at the same time introduced new trends. We will be sharing research that will deep dive into these details.
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What’s driving the future of Pay (and Free) Video
2020 has been a year of change both for consumer media consumption as well as for the video ecosystem. As we prepare for 2021, we will be gathering a panel of video experts to discuss key questions such as: Will FAST (Free Ad-Supported Streaming Services) ultimately win for consumers and advertisers? What is driving TV and video consumption trends from a content standpoint? How will the ad experience in CTV evolve and will it help or hinder the migration of viewers and ad dollars to streaming? What is the role of technology in helping monetize these cross-platform video experiences?
