FY 2019 Internet Ad Revenue Report & Coronavirus Impact on Ad Pricing Report Q1 2020

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Key findings from IAB's FY 2019 Internet Advertising Revenue Report and Coronavirus Impact on Ad Pricing Report Q1 2020 include:

  • Covid-19 Creates Significant Pricing Pressure on CPMs; Digital CPMs down 16% vs. Plan
  • Q1 2020 showed YoY growth despite Covid-19 Impact in March
  • US Digital Ad Revenue Nears $125B in 2019, Up 16% YoY

Coronavirus Impact on Ad Pricing Report:
In this second study of advertising sellers, IAB reveals that the impact of Covid-19 has put significant pricing pressure on the majority of sellers.

  • IAB found two-thirds of publishers are experiencing a decrease in CPMs.
  • Publishers are hardest hit with 6 in 10 experiencing . . .


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