Digital video advertising spend increased 21% in 2022 to $47.1B and is projected to rise an additional 17% to $55.2B in 2023.
Just released at NewFronts, the IAB 2022 Video Ad Spend & 2023 Outlook: Defining the Next Generation study finds the TV/video advertising market in the midst of a revolution in how content is transacted, measured, and defined. Find out more and download the full study:
IAB 2022 Video Ad Spend & 2023 Outlook: Defining the Next Generation
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See you in 2024!