Introduction to Retail Media

Jeffrey Bustos is the VP, MAD+Commerce (Measurement Addressability Data) at the IAB where he develops industry standards and guides for measurement and addressability solutions to enable revenue growth, efficiency, and scale with a focus in Retail Media Networks, Video / Advanced Television, and Privacy Enhancing Technology. Key projects include: Categorization & Definitions Buyers Guide for Retail Media, Data Clean Rooms and Privacy Preserving Solutions Research, and Attention & Engagement Metrics Standards. Previously Jeffrey worked at GroupM where he led Data & Audience Strategy for eCommerce clients, consulting them on cookieless solutions, audience strategy & activation, and data taxonomy & identity resolution for CDP and Data Clean Room activations.

Courtney Crossley is Vice President of Commerce Media for The Mars Agency, where she develops holistic, business-led strategies across all client touch points with the goal of driving top-line results. She brings a wealth of end-to-end experience from prior roles at KPM, where she helped brands better connect with shoppers, and at Google, where she advised c-suite leaders across a diversified client portfolio on adopting a digital mindset. Courtney has a passion for empowering brands for innovation in the digital media arena, both individually and through their relationships with retailers.

Claire Wyatt is the Vice President of Business Strategy & Marketing Science at Albertsons Media Collective where she and her team are working on building out innovative, transparent measurement products, advanced audience targeting solutions and the overall business strategy for The Collective. She and her team are hyper focused on the intersection of business performance, industry disruption and underlying current and future client needs.

Prior to her time at Albertsons Media Collective, Claire worked at Roundel owning reporting, insights and analytics for over $600m in advertising spend as well as Roundel’s most significant client accounts. Claire has an MBA through the Kellogg School of Management where she studied Marketing and Managing Organizations. In her free time, you’ll most likely find Claire at her local home improvement store working on her next home DIY project.

Mark Avnet is Senior Director of Learning and Development at IAB, bringing over 25 years of senior leadership, learning and development, talent management, thought leadership, and innovation experience to IAB, its members and partners.

Mark was Head of Learning and Development at 360i, founding and leading L&D and Thought Leadership at this large Dentsu-owned digital-first advertising and marketing agency. At 360i, Mark created and facilitated training and workshops for employees, as well as developing and delivering training programs for clients including Coca-Cola, Nestlé, Kraft, Mondelez, Mattel, and Oscar Mayer.

Other industry roles have included SVP and Director of Technology and Production at Ammirati Puris Lintas’ APL Digital, CTO and Head of Innovation at Lot21 Interactive, Head of New Media at @radicalmedia, and Executive Producer and Head of Production at Hearst New Media.

Mark’s academic credentials include Professor and founding Head of the Creative Technology program at VCU Virginia Commonwealth University’s Brandcenter, widely recognized as the nation’s top graduate school in advertising and marketing. Mark was Chair of Communications at Russell Sage College/Sage Colleges of Albany, Visiting Professor at Marist College, and Adjunct professor in both NYU’s Tisch School of the Arts and Syracuse University’s Newhouse School of Communications.

Mark has been a professional musician, recording engineer/producer, and recording studio owner. He is a certified clinical hypnotherapist and, in an early career left-turn, briefly raised giant sea slugs for a living.