IAB Tech Lab Summit: Renaissance

Dennis leads Facebook’s efforts to more effectively collaborate with the advertising ecosystem on standards and solutions related to privacy, ads measurement, brand safety, and more. Dennis joined Facebook in 2021 after 4 years as the CEO/GM of IAB Tech Lab, the digital advertising industry’s global technical standards body. Prior to IAB Tech Lab, Dennis spent 14 years in advertising technology product leadership roles at Yahoo and Microsoft, after starting his career in software at Apple, Oracle, and a Pinterest predecessor he co-founded. Dennis holds degrees in Computer Science and Business Economics from Brown University.

Amanda Cabrera is the Head of Publisher Partnerships at Adobe Advertising Cloud. She owns the strategic relationships with publishers, leading business development in the fields of inventory, identity, and innovation. Amanda began her career working with top brands and agencies on advertising strategy and campaigns before joining the partnerships team at TubeMogul, then acquired by Adobe in 2016.

@AdobeExpCloud

Tom Chavez is a serial tech entrepreneur and co-founder of super{set}, a venture studio that founds, funds, and forms technology companies.

For the past 20+ years, Tom’s professional focus has centered on using data, decision science, and AI to solve hard, interesting problems.

Prior to forming super{set}, Tom was the CEO and co-founder of Krux, acquired by Salesforce in 2016. Before Krux, Tom was the CEO and co-founder of Rapt, acquired by Microsoft in 2008. To date, the companies led by Tom have generated a 17.5x return for investors and substantial wealth for employees. He is also an investor in his friends’ ventures, which include companies like SafeGraph, Datavant, Flexe, Survata, MintExchange, CocoTerra, VOIQ, and tvScientific.

Alongside former Salesforce colleagues Vivek Vaidya and Chris O’Hara, Tom co-authored Data Driven: Harnessing Data and AI to Reinvent Customer Engagement, published in 2018 and winner of the 2019 Axiom Business Book Award Silver Medalist in Business Technology. The book aims to explain and “de-geekify” the latest data-driven techniques that marketers use to drive stronger engagement and smarter experiences for consumers.

Born and raised in Albuquerque, New Mexico, Tom currently lives and works in San Francisco. He holds a B.A. in Computer Science and Philosophy from Harvard University and a Ph.D. in Engineering-Economic Systems and Operations Research from Stanford University, where he was a NASA Doctoral Fellow. He supports and serves on the boards of non-profits in the areas of education, immigration, and entrepreneurship.

Together with his sister, Elena Chavez Quezada and his wife Rosalyn Chen, Tom co-founded the Chavez Family Foundation. The philanthropy invests in non-profit projects at the intersection of education, immigration, and entrepreneurship. It is Tom’s way of honoring his amazing parents and carrying forward the values they instilled. Tom sits on the non-profit boards of KQED (public media for the Bay Area) and MTV’s Save the Music.

Nick is a Senior Software Engineer at Google and has been part of the IMA SDK team for the past 5 years. Most recently his focus has been on developing and supporting industry standards, including OMID, SIMID, and VAST, as well as extending the reach of Google Ads. Nick enjoys discovering the ins-and-outs of a new platform, prototyping proof-of-concepts, and peer mentorship. Outside the office, he enjoys learning about robotics, learning new languages, and automating his chores. Though a native New Yorker, prior to joining Google, Nick studied Computer Science and Economics at Harvard College.

Alex leads IAB Tech Lab’s privacy initiatives. Before Tech Lab, Alex was Director, Product Management at Xandr, directly responsible for its privacy and creative product and engineering plans, execution and go to market. During his 7 years at AppNexus (now Xandr), Alex gained a deep understanding of the ad tech industry working globally on projects ranging from a video DSP to ad quality policy and enforcement. Alex holds a masters degree in International Relations focused on European Union Policy Studies, and before AppNexus worked in government and not for profit roles. Alex’s unique experience as a tech leader with international policy chops are a strategic advantage as Tech Lab enables its members to navigate the major disruption impacting digital advertising today.

Ben is Sr. Director, Product – Privacy, Identity & Data at IAB Tech Lab. He leads product within Tech Lab’s identity and transparency groups, and works closely with ad tech platforms, agencies and publishers to address challenges faced within automated, data-driven media buying / selling.

Prior to joining IAB Tech Lab, Ben led digital trading at GroupM for Nestlé’s 85 brand portfolio across North America. In this capacity he was responsible for overall product performance of the Nestlé Trade Desk (NTD) – a bespoke data and trading solution specifically to service Nestle brands – as well as brand-specific programmatic strategy and associated functions, including measurement & optimization, ad operations, and private marketplace development. Prior to his work on Nestlé, Ben held positions at both Maxus Global and Universal McCann, where he led programmatic and attribution strategies for large global brands like MasterCard, NBC Universal, Barclays, and Harvard Business School.

Ben received a B.S. in Communications Theory and Entrepreneurship from the S.I. Newhouse School of Public Communications at Syracuse University. He lives in Brooklyn, NY.

Shobha Doshi leads the Programmatic team at CafeMedia, building it from the ground up over the past 9 years. Her team is responsible for managing all relationships with our advertising technology partners and other platforms. Shobha works to ensure that we have best-in-class integrations with our partners and always have access to the most cutting-edge offerings. With over a dozen years of experience in digital advertising, she’s worked across all parts of the industry.

Shobha graduated with a BS in Marketing from Rutgers and an MBA from Stern Business School. She lives in Atlanta with her husband and two boys, after a long stint in Manhattan.

Laura Evans is the Senior Certification Specialist at Flashtalking by Mediaocean, where her responsibilities include maintaining publisher certifications and relationships, MRC audits, and ad serving projects. During her 5 years at Flashtalking, she has become an expert on ad serving/tech and industry guidelines, as well as an active participant of the IAB Tech Lab working groups.

Before joining Flashtalking, Laura was an Interactive Developer at Resource Ammirati, an IBM iX company. She graduated from DePaul University with a B.A. in Communication and Media.

Stephanie Hanson is the Director of OneTrust PreferenceChoice – part of the #1 most widely used privacy, security and third-party risk technology platform. In her role, Hanson oversees OneTrust PreferenceChoice’s team of Marketing Consultants across the Americas, working with emerging and enterprise companies on best practices to drive engaging user experiences and build trust while demonstrating compliance across 100s of global data privacy regulations, including the CCPA, TCPA, CASL and GDPR. Hanson has publicly spoken on a variety of privacy, security and marketing topics, providing deep insight into regulatory issues and practical approaches to marketing compliance. Additionally, she helps facilitate OneTrust’s MarketingConnect and PublisherConnect workshops across. Prior to OneTrust PreferenceChoice, she developed a payment processing platform for hospitals and drove mobile device management retail implementations for many of the world’s Fortune 500 companies. Hanson is a Certified Information Privacy Professional (CIPP/E and CIPM) and holds a B.S. in Computer Science from the Georgia Institute of Technology.

With more than a decade of experience in the ad tech industry, Rob Hazan leads omnichannel product strategy, development, and delivery at Index Exchange.

Prior to joining Index, Rob held roles across the buy and sell sides of the programmatic ecosystem at Google and AppNexus (now Xandr). While at Google, Rob served as a Product Manager, responsible for publisher tagging, ads latency, and ensuring compliance with data regulation (e.g. GDPR and CCPA).

Earlier in his career, Rob worked as a software engineer and business analyst at Bridgewater Associates, the world’s largest hedge fund. He holds a degree in Computer Science and Finance from Princeton University. Today, he lives in the Boston area with his wife, two kids, and their dog.

Alysa Hutnik chairs Kelley Drye’s Privacy and Information Security practice and delivers comprehensive expertise in all areas of privacy, data security and advertising law, with a particular emphasis on adtech and martech. Her experience ranges from strategic consumer protection oriented due diligence and compliance counseling to defending clients in FTC and state attorneys general investigations. Alysa through her role at Kelley Drye is also serving as an IAB Tech Lab Law Firm in Residence.

Anthony Katsur is a media technology veteran with more than twenty-five years of executive leadership and technical experience at innovative technology companies in the digital media industry.

Most recently, Anthony was SVP, Strategy, Operations and Corporate Development at Nexstar Media Group, Inc., the largest local broadcaster in the United States. Anthony was responsible for overseeing strategy, technology platforms and corporate development across Nexstar’s portfolio of digital assets.

Prior to Nexstar, Anthony served as President of Sonobi, where he implemented their product and go to market strategy around people-based marketing. Anthony recruited, and led highly effective teams while driving strategic partnerships with leading media companies, agencies and brands.

Prior to Sonobi, Anthony held global leadership roles at Rubicon Project as EVP of Business Operations and General Manager of Buyer Cloud. He also held global executive roles at MediaMath and Maxifier, where he served as CEO. Earlier in his career, he joined DoubleClick via the acquisition of NetGravity where he lead multiple engineering divisions and also fulfilled several product leadership and general management roles.

Anthony is an active participant at industry conferences, speaking about the latest ends in advertising at the National Association of Broadcasters, AdAge’s Brand Summit, Advertising Week, Broadcasting & Cable, AdMonsters and GABBCON. He has been quoted on industry trends and provided thought leadership in The Wall Street Journal, AdAge, Adweek, AdExchanger, MediaPost, Econsultancy and Digiday, among others.

Doug is the CEO of a soon to be named new company focused on leveraging the scaled, responsibly sourced, highly actionable dataset of CivicScience – a consumer intelligence platform trusted by top brands and publishers. Powering next-gen advertising solutions in a rapidly evolving, privacy-first open internet, the new company provides value to users, brand marketers and content creators in a permissioned and regulatory compliant fashion without dependence on third party cookies.

Prior to starting this new venture, Doug launched the programmatic business of Media.net and built it to a top ad platform as SVP & GM. He has spent over twenty years in media spanning various leadership, strategy and partnership roles for platform technology and branded content-driven enterprises at various stages from start-up to corporate.

Doug has earned an MBA from NYU’s Stern School of Business and lives in Laurel Hollow, NY with his wife and two children.

Graham and his team help guide product strategy and marketing efforts for Facebook’s advertising products by drawing on a deep understanding customer needs and the marketing ecosystem. Graham manages teams focused each component of Facebook’s ad system, including ad interfaces, targeting, optimization and measurement, as well as teams focused on customer segments such as small business, emerging markets and verticals. Prior to assuming this role, Graham served as Director, Advertising Measurement and led the North America Measurement team, which is responsible for developing and executing measurement solutions that provide insight into the value Facebook creates for marketers.

Prior to joining Facebook, Graham was Senior Vice President, Media & Entertainment practice, at comScore. Prior to that, Graham worked in marketing and product strategy in Yahoo’s Search division. Graham holds an MBA with majors in Marketing, Strategy and Finance from the Kellogg School of Management, Northwestern University and a B.S. with honors from Santa Clara University, with a major in Psychology

As the Chief Strategy Officer/EVP, Strategy & Data for the Digital Division, Susan oversees all data and strategy functions for Nexstar Media Inc.’s Digital Division, which extends Nexstar’s audience insights into the digital realm.

Susan first joined Nexstar Media Inc. in October of 2019 as SVP, Strategy and Business Intelligence, leading a team of digital experts focused on the creation of data ad products, audience platform growth, and the use of analytics and reporting to inform all aspects of Nexstar’s digital business.
She brings 20 years of expertise from both the content and advertising sales sides of the media business to bear in her work for the digital division.

Susan previously worked at Nielsen, overseeing technical operations and solutions architecture as VP of Marketing Cloud Solutions, and, before that, oversaw sales planning, ad operations, and yield for The New York Times as Senior Director, Ad Operations & Yield.

Prior to joining The New York Times, she spent nearly a decade at Hearst, where she most recently led programmatic advertising and digital ad operations for the newspaper division as Vice President, Digital Revenue and Analytics. As General Manager, Connecticut Media Group Interactive at Hearst, she led strategic partnership implementations and managed the digital operations for Northeast region, where she worked on content management system development, oversaw online content programming, and led digital ad product development and support.

Before joining Hearst in 2007, Susan worked for Starwood Hotels, Jupiter Research, and Honeywell, where she focused on leading operations and program management and project management teams across a variety of digital media initiatives.

Susan holds a Bachelor’s in Computer Science and Photography from New York University. Outside of work she is a devoted mother of two and enjoys painting, playing tennis and the piano.

Rich Raddon is the co-founder and co-CEO of Zefr, a contextual video advertising and digital rights management platform that uses data to unlock value for brands and content owners on social platforms. Zefr’s BrandID technology allows brand marketers to contextually align advertisements with content, improving the ad experience for viewers and for advertisers. The company was named to Deloitte’s Technology Fast 500 list in 2016.

Rich has a long history in the media industry. Prior to founding Zefr, Rich co-founded Movieclips, the largest collection of streaming licensed studio content on the Web, which was acquired by Comcast (Fandango) in April 2014. Rich also served as the director of the Los Angeles Film Festival and as a media producer. He began his career as an assistant to the late writer, director, and producer John Hughes in Chicago. Rich is a graduate of Brigham Young University. He lives in Los Angeles with his wife and three children.

Ms. Rich is Of Counsel at Kelley Drye within their Privacy and Advertising Law Practice, and is one of the nation’s leading experts on privacy and consumer protection, having spent 26 years with the FTC serving in various management roles, most prominently as Director of the FTC’s Bureau of Consumer Protection where she lead a team of hundreds of lawyers and other professionals in Washington and eight regional offices. She has been at the forefront of numerous issues and led a number of influential FTC policy reports on topics including the Internet of Things, Big Data, data brokers, mobile apps, and cross-device tracking. She also led the development of the FTC’s rules protecting children’s online privacy and sensitive financial information. Prior to joining Kelley Drye, Jessica was a fellow at Georgetown University’s Institute for Technology Law & Policy, and an Expert Consultant with Privacy for America, a business coalition focused on developing a framework for federal privacy legislation.

Mathieu Roche is the Co-founder and CEO of ID5. He co-founded the business in 2017, after spending over 10 years at European data specialist Weborama, where he led international development and launched the DMP offering worldwide. During his time at Weborama, the company experienced exceptional growth, establishing itself in a dozen countries and growing from 3 to 30 million euros in revenues.

With ID5, Mathieu Roche materialises his vision of helping Ad Tech and publishers to compete against the “walled gardens” who dominate digital advertising. ID5’s mission is to provide a privacy-first identity infrastructure empowering publishers to grow sustainable advertising revenue.

Mathieu graduated from Institut Commercial de Nancy and holds a Master of Science from the Georgia Institute of Technology. He lives in London since 2011 with his wife and 3 daughters.

Lane Schechter leads product for Verity, GumGum’s MRC Accredited Content-Level Brand Safety, Brand Suitability & Contextual Analysis service. He is a member of the IAB Tech Lab’s Working Groups for Brand Safety & Suitability and Content Taxonomy, and is a Certified Brand Safety Officer, being awarded this distinction as part of the Brand Safety Institute’s inaugural class. Prior to GumGum, Lane worked on product initiatives for the National Football League (NFL) and digital content operations at Red Bull Media House. An avid backpacker, when Lane is not working, he enjoys being “disconnected” and taking in the splendors of nature.

Amit Shetty heads the Video and Audio product initiatives at the IAB TechLab. He joined the Tech Lab with a history of building cloud, mobile and video products in a wide variety of markets ranging from Telcos to Enterprise to Consumer apps. He has worked in Product Management, Marketing, and Engineering roles and has built platforms in standards-based ecosystems at Motive/Nokia (products built on Broadband Forum standards) and InnoPath (products built on Open Mobile Alliance standards). He also worked at Yahoo where he worked on the Video Player used across all of Yahoo’s properties. He is a proud Longhorn from the University of Texas at Austin.

Michael is General Manager of Advanced Advertising at TripleLift where he is responsible for spearheading the company’s ad product innovations for OTT and Connected TV. Prior to TripleLift, Michael was at Fox Networks Group, where he was Senior Vice President, Sales Strategy and Business Development. In this role, Shields was part of a team that successfully experimented with audience-first ad products, developing in-action, integrated ads, new formats and pricing models and lowering ad loads across the Fox portfolio.

Paul L. Singer is the Associate Deputy Attorney General for Civil Litigation for Texas Attorney General Ken Paxton. In this role, Mr. Singer oversees the agency’s plaintiff civil litigation divisions, including Consumer Protection, Antitrust, Environmental Protection, Medicaid Fraud, and Bankruptcy and Collections. Mr. Singer formerly served as Attorney General Paxton’s Senior Counsel for Public Protection, where he oversaw the agency’s consumer protection initiatives, notably serving as one of the key negotiators of the $26 billion global opioid settlement, and further serving on the governmental committees of the Purdue and Mallinckrodt opioid bankruptcies. Prior to joining the Executive Management Team, Mr. Singer served almost twenty years with the Consumer Protection division in a variety of positions, including most recently as Division Chief. During his tenure, Mr. Singer was the Managing Attorney of the Internet and Privacy Team in the division, where he specialized in the civil enforcement of state and federal laws relating to the internet, technology, and privacy. Mr. Singer is a frequent speaker at national seminars and trainings on a variety of technology, privacy, advertising, pharmaceutical, and general consumer protection topics. In 2018, Mr. Singer received the Faculty of the Year Award from the National Attorneys General Training and Research Institute (NAGTRI) for his significant contributions to developing and presenting high-quality legal training programs for his counterparts across the country. In 2020, Mr. Singer received the Career Staff of the Year Award from the National Association of Attorneys General (NAAG) for his contributions to NAAG and the nation’s Attorneys General through exemplary expertise and achievement. Mr. Singer received his J.D. with honors from the University of Texas School of Law, and his B.A. in English and Government with high honors from the University of Texas at Austin.

Shailley brings several years of product management experience in Digital advertising at Yahoo and Say Media building products for Mobile advertising, Ad Operations, Targeting solutions and integrating data platforms. Shailley has supported and worked with multiple IAB initiatives in the past namely MRAID and Mobile Rising Stars specifications.

At Yahoo, he worked on creating innovative ad experiences for mobile and tablet platforms as well as native formats. Shailley has a diverse background as a product leader, consultant and entrepreneur building and sustaining high performing teams at both large organizations as well as venture funded startups like Paypal, Yahoo, Say Media, Serus, Accenture, PwC. By way of qualifications, Shailley has an MBA and Chemical engineering degree.

Temese Szalai is the CEO of Madarka Inc and Principal of its consulting arm, Subtextive.
She has significant experience with the 4As/GARM Brand Safety & Suitability Framework and its interpretation including through the lens of user generated content ranging from text to video.

She specializes in developing taxonomies and knowledge representations to support automated classification and interpretation of unstructured data for use cases related to large-scale digital content, especially for digital advertising.

She works with product and data science teams in their efforts to develop state of the art solutions that are responsive to the ever-changing digital ecosystem.

In addition to her experience at Subtextive and Madarka, she has worked for and with start-ups, Fortune 500s and government agencies, including Google, Rulespace, Ask.com, Bose, NIH/NHGRI, Brandsoft and Integral Ad Science.

Chris Vargo, Ph.D is CEO of socialcontext.ai and an associate research professor of advertising at the University of Colorado Boulder. Chris has spent a decade researching online media using artificial intelligence, and his work has been cited over 1,700 times in academic studies. He teaches business analytics and digital advertising.

Chris has three degrees in advertising & public relations: a PhD from The University of North Carolina at Chapel Hill, an MA from The University of Alabama and a BA from The Pennsylvania State University. His background includes real-world public relations and digital marketing experience at Sony BMG Music, Porter Novelli and Fox/DreamWorks. In addition, Chris worked in the IT field for several years.

Jill Wittkopp is Director of Product, Software at the IAB Tech Lab, a global consortium for technical standards in the digital advertising industry. Prior to joining the IAB Tech Lab, Jill worked on the buy side of programmatic advertising with companies like MyBuys, Magnetic and Rakuten. She has a B.A. in English from the University of Michigan, Dearborn and lives in San Francisco, California.