Note: Times subject to change
What does it mean to clean up the programmatic media supply chain? What are the differences between fighting fraud and providing transparency? How do all of the OpenMedia standards releases in 2018 work together? What vulnerabilities remain?
This presentation highlights the necessity of adopting OpenRTB 3.0 to make the supply chain more efficient. Comparison of industry efforts, like ads.cert, and how to combat fraud and transparency.
What is the OpenMedia specification stack? How can you build interoperability in programmatic technology? How does OpenRTB 3.0 work with AdCOM 1.0? What is the advertising common object model? How are privacy and premium inventory supported across these specifications?
sellers.json +supply chain object have been released for public comment. This session will review of tech specs and explore how this new tech brings transparency in programmatic.
Highlights OpenDirect 2.0 capabilities, showcases current adopters, and explains how OpenDirect 2.0 and AdCOM can be implemented.
Fireside chat diving into OpenDirect 2.0 implementation.Read More
Fireside chat diving into OpenDirect 2.0 implementation.
Showcasing the Ad Management API specification and use cases for getting bad ads out of programmatic.Read More
Showcasing the Ad Management API specification and use cases for getting bad ads out of programmatic.
How new video use cases continue to expand the need for an open ad request, and how the OpenRTB protocol can inform the future of programmatically exchanged video.
What should you prioritize in 2019? Where are you at in your OpenRTB 3.0 or OpenDirect 2.0 adoption? How should your engineering team leverage existing industry standards and resources?
With recent privacy law, what are the concerns about open exchanges? How have companies used the IAB Europe Transparency and Consent Framework over programmatic to communicate consent? What is the latest enhancements within the IAB Europe Transparency and Consent Framework v2?
Presentation from Pixalate with the latest data on over the top and connected TV ad fraud rates.Read More
Presentation from Pixalate with the latest data on over the top and connected TV ad fraud rates.
How does app-ads.txt work? What does it look like for buyers to implement app-ads.txt? What resources are available?
Presentation of ads.txt resources, including a demo of the IAB Tech Lab Ads.txt aggregator tool.Read More
Presentation of ads.txt resources, including a demo of the IAB Tech Lab Ads.txt aggregator tool.
Criminal dynamics and what White Ops has learned in fighting the bad guys.Read More
Criminal dynamics and what White Ops has learned in fighting the bad guys.
Based on the remaining supply chain vulnerabilities, what should the industry prioritize for industry technology development?
Review of the status of the ads.cert: signed bid requests protocol, and understanding how the underlying ads.cert technology works. Is there a need for certificate authorities to host cryptographic keys?
Ensuring accountability and transparency in supply chain.Read More
Ensuring accountability and transparency in supply chain.
Are budgets shifting back to direct deals? What is needed to secure the open exchange? What are the technology value propositions for the open exchange? How do we frame the technical vulnerabilities, fraud, and privacy concerns to create better technology?
Wrapping up the day, summarizing our takeaways and learnings.Read More
Wrapping up the day, summarizing our takeaways and learnings.