Alexa Boncimino is a Product Manager for Identity at Microsoft. Previously, she was a Product Manager on the Monetize SSP Product team and led marketplace CTV video content metadata standardization and targeting, in addition to other publisher integration related capabilities.

Caitlin Borgman is the Chief Commercial Officer at ID5. As a member of the executive leadership team, Caitlin oversees sales, business development and customer success operations across the ID5 partner ecosystem.

She has more than two decades of online media, publishing, and sales experience. Her expertise is informed by a wide range of roles, including time at Yahoo, Weather.com, HUMAN Security and most recently as the Head of Sales at ActiveFence.

At ID5, Caitlin is in charge of establishing the revenue organization’s go-to-market strategy and operational framework for scaling ID5’s service for partners.

Dan is Chief Technology Officer of Extreme Reach. He leads innovation and development with a customer-centric software release cycle, growing the company’s industry-leading, global platform with new capabilities every two weeks. With over 25 years of experience in business and technical leadership, systems architecture, application design and agile software delivery, Dan is known for developing transformative advertising technology solutions. He is an experienced speaker and panelist with a knack for bringing clarity to complex issues, just as ER simplifies the management and delivery of creative assets in an increasingly complex media landscape.

Nada Bradbury is the Chief Executive Officer at AD-ID, the industry’s pre-eminent advertising
registry. AD-ID provides standardized identity management for ad creatives. Since joining in
January 2023, she has been the chief architect of the company’s transformation to ensure
advertising transparency and accountability in an increasingly digital ecosystem.

She has spent over two decades of her career in senior operating roles including strategy,
product development, marketing and commercial operations in the advertising, measurement
and media industries. Nada has a proven track record of implementing growth strategies,
overseeing complex strategic partnerships and creating value for employees and stakeholders
alike. She has a deep and holistic understanding of media and advertisers and how best to
serve them.

Nada previously served as Global Head of Partnerships at Nielsen where she led Nielsen’s data
initiatives and transformation to a big data first strategy. With deep expertise across identity,
viewing metrics, analytics and data science to support new and existing products and currencies
for customers across a large number of verticals, globally. Prior to that, she led strategy and
measurement products at NielsenIQ (previously known as ACNielsen).

Currently, Nada serves on the Advisory Board for the IAB Tech Lab Advanced TV Initiative.

Nada received her bachelor’s degree in business administration with a concentration in
marketing from the University of Illinois at Urbana-Champaign

As the Chief Connectivity & Ecosystem Officer at LiveRamp, Travis Clinger leads activation partnerships spanning martech, commerce, customer service, along with the company’s global digital advertising ecosystem strategy: driving strategic initiatives, advancing global partnerships, and overseeing the business development and go-to-market strategies for key addressability and activations products and initiatives.

Eli is Head of Identity at Lotame, responsible for evangelizing the company’s cookieless identity solutions through product strategy, innovation and partnerships. Eli leads the charge in expanding Panorama ID adoption to unlock new audiences and decrease advertiser CPMs while increasing revenue for publishers across the open web. Prior to Lotame, he led product and strategy for FTrack, Flashtalking by Mediaocean’s identity resolution technology. Eli holds a Bachelor’s Degree in Communication, Business / Marketing from the University of Maryland.

Rowena brings years of experience in product development of ad-supported casual games on mobile and web. Most recently, she led product at Jump Ramp Games where she was responsible for the strategic direction and vision of the consumer-facing mobile apps. This included the development and launch of several games, supporting internal tools, and ad monetization services. In addition to product leadership, Rowena also has a background in digital marketing. In her spare time, Rowena enjoys trying out new recipes and traveling.

Ryan Maynard currently leads sales operations and programmatic strategy at Raptive. His team launches, manages, and optimizes thousands of direct and programmatic deals for hundreds of brands and agencies, driving millions of dollars in revenue for Raptive’s 5000+ digital content creators.

Ryan brings more than 20 years of digital ad tech experience to his role at Raptive, having a range of experience across ad product strategy, business development, business operations, ad operations, and account management. Prior to joining Raptive, Ryan held leadership roles at The Knot Worldwide and Yahoo.

Frank has been at NBCUniversal for 15+ years and in his current role as VP, Ad Tech Platforms, Frank is responsible for supporting and re-imagining the “pitch to pay” systems and workflows across NBCU’s National, Local and Global Partnerships footprint on all Linear and Digital endpoints. Frank also focuses on customer automation initiatives with the goal of simplifying buy/sell side transactions.

Katie Stroud is Senior Product Manager with IAB Tech Lab, currently managing products for improving ad experiences in ad tech. Katie has been working with IAB since 2011 on products for video, creative formatting, ad delivery, and rich media interactions in video and display. Nearly native to the Pacific Northwest, Katie enjoys the rain, long bike rides (sometimes at the same time), and finding ways to improve ad experiences for brands, publishers, and consumers.

Chris is a Sr. Mobile SDK Engineer at Oracle Moat, the suite of measurement solutions offered by Oracle Advertising. In this role he is responsible for supporting ad viewability measurement in in-app environments, including the Moat SDK and Open Measurement SDK. With that he is also focused on iOS development involving debugging of measurement by SDKs, expanding test coverage, and development of test apps. Chris also has been working on Oracle’s In-Game integrations, enabling tracking of ads in 3D-rendered environments, through prototyping, specification development, and backend implementation. Chris earned an Atrium Baccalaureus (AB) in economics from Princeton University. He lives in New York, NY.

Jill Wittkopp is the Vice President, Product at the IAB Tech Lab, a global consortium for technical standards in the digital advertising industry. Prior to joining the IAB Tech Lab, Jill worked on the buy side of programmatic advertising with companies like MyBuys, Magnetic and Rakuten. She has a B.A. in English from the University of Michigan, Dearborn and lives in San Francisco, California.

Hernán Zungri currently leads the Ad Sales and Operations team at Digo. For over 15 years, he has built teams that deliver valuable digital solutions to brands. Having worked in the Demand and Supply Side of the programmatic ecosystem, Hernán can provide a complete approach to the business and all its perks. His leadership and dedication contribute significantly to Digo’s growth in the dynamic digital advertising landscape.