The IAB Tech Lab Addressability Solutions Roadshow kicks off Wednesday, March 24 from 2:00 PM to 4:30 PM ET. We will take a deep dive into the portfolio of solutions that are currently available for public comment and meant to be finalized and adopted during 2021. Learn how to address the loss of third-party cookies and identifiers with privacy-preserving addressability solutions via new industry standards and industry accountability.
In this webinar, we will cover technical details of these new initiatives in support of our engagement with the Partnership for Responsible Addressable Media (PRAM), how you (as a product / engineering leader or other stakeholder) can provide feedback, and what you’ll need to do to integrate these standards/solutions across your portfolio, in conjunction with policy and business colleagues.
For the first of the roadshow series we will be focused on the new portfolio of standards for addressability, accountability and global privacy that were released for public comment on March 9th, 2021. Each of the three topic areas will center on how we got here, what the working groups have designed, and how we think these designs help the market set itself up sustainably.
It’s time to lean into major industry changes and to learn how to prepare your company for the new normal!