As SVP of Agency Partnerships, Jay is responsible for developing deeper relationships with the top agencies and trading desks. Prior to joining Tremor Video in July 2014, Baum served as an Executive Vice President and Director of National Video at Deutsch. Previously, he spent over a decade at MediaCom, most recently at the Managing Partner level for over three years. Throughout his career he has worked with many high profile accounts including DIRECTV, Volkswagen, Subway, Audi, Diageo and ConAgra.

Mike Bologna, is the President at MODI Media – GroupM’s recently launched Advance Television business unit.

MODI specializes in the strategy, implementation and analysis of multiple Advanced Television disciplines including Addressable TV, Hyper-local TV, Interactive TV and Digital Distribution.

Prior to MODI, Mike was Managing Partner Director of Emerging Communications at GroupM. His primary role was to assist in the development of marketing and advertising applications for GroupM clients on advanced television digital platforms. Mike has managed key initiatives across a variety of GroupM advertisers.

Mike has been featured on Television Week’s Hot List as one of the top 10 players, age 35 or younger, who are making a mark on the industry. He currently serves on multiple industry committees and advisory boards related to the future and evolution of television.
Mike has been with GroupM for over 16 years and currently lives in Stamford, CT.

Daniel Bornstein is the Senior Vice President of Media Monetization & Operations for Demand Media. As a top 50 comScore web entity, Demand Media owns and operates a host of content rich sites such as eHow, LIVESTRONG and Cracked, which are top ranked in their categories. Daniel and his team are responsible for Demand’s D360 which is a leading programmatic platform leveraged by major brands and agencies to purchase high quality, data rich inventory. In addition, eHow, Livestrong, and Cracked also support direct advertiser integrations, native advertising, and sponsored content.

Prior to Demand Media, Daniel worked at DeviantArt (top ten social network per comScore) where he served on the company’s Executive team heading up sales, advertising, and account management. In addition, Daniel held posts in both the US and Europe for Google Inc over a five year period. In his last position he managed the new business development team for the UK & Ireland. He regularly speaks on panels and serves as a monetization advisor for early stage startups.

Daniel holds a BA (honors) from the Interdisciplinary Center and a Masters degree (MSc) in Economics (honors) from the London School of Economics. In his spare time he enjoys the year-round outdoor activities available in Southern California, adventure travel, as well as creative writing.

As VP of Global Partnerships at MediaMath, Sam Cox is responsible for all global partnerships, including: exchange partnerships, publisher partnerships and data and technology partnerships as well as business development.

Prior to joining MediaMath in 2014, Sam was the Vice President of Publisher and Business Development for OpenX. He joined OpenX through the acquisition of LiftDNA in 2012, where he was LiftDNA’s Senior Vice President of Publisher and Business Development. In this role, he was responsible for expanding the company’s roster of global digital publishers and strategic partners, as well as developing multiple marketplace management for publishers.

Sam earned his B.A. with Honors in Art History from Queen’s University and his MBA in Strategy from Cass Business School in London, UK.

Sam is a strong voice in the ad tech space, as he has been featured on Beet.tv, Digiday, MPAA, TechCrunch, Adotas, Adexchanger, Crain’s New York, Business Insider and Forbes. Based in New York, he is an avid offshore sailor and brand ambassador for Helly Hansen clothing. He is a lover of dogs, classic cars and cooking.

Aparna Dargar is Product Lead, Programmatic Advertising at 360i. She has been leading the product charge at 360i for 2 years now, and is responsible for diversifying their offering into emerging technologies like – Digital Audio, Digital Out-of-home, Advanced TV, Native, to name a few. Aparna has extensive experience in automated trading and digital product development and has prior experience at shops like Xaxis and TRAFFIQ. In her time at 360i, she has managed brands like Capital One, Spotify, Pernod Ricard, Saks Fifth Ave, Ralph Lauren, Hitachi, Canon. Aparna holds a B.A. in English Literature with minor in Marketing from Delhi University and a Masters in Entertainment Industry Management from Carnegie Mellon University.

As Head of Programmatic, Mac oversees the development of Merkle’s programmatic display and social go-to-market strategy and offering. Mac will be responsible for identifying and managing the technology, media, and data partnerships that deliver programmatic and social programs fueled by MerkleONE, Merkle’s people-based marketing solution.

Prior to joining Merkle, Mac Delaney served as SVP of Programmatic for Starcom Mediavest Group where he was responsible for accelerating the group’s programmatic marketing capability through the development of processes, technology, and strategy across the organization. By working in partnership with agency and account leadership, as well as with the marketplace, Delaney worked to ensure the understanding and adoption of programmatic principles and best practices throughout the agencies.

Delaney began his career at 24/7 Media in 2000 and has led sales teams at Yahoo!, Microsoft, Federated Media, VivaKi, Publicis Groupe’s digital R&D hub, and FOX Interactive.

Doug Fleming is the Head of Advanced TV at Hulu where he is responsible for leading Hulu’s efforts within the emerging advanced television environment and designing and developing Hulu’s digital video offerings. Previously, Fleming was a programmatic publisher and video strategist at Prohaska Consulting. Prior to that, he was the Vice President of Digital Sales at USA Today Sports Group where he led the East Coast Multimedia Sales team. He also held a role at ESPN as the Director of Audience Sales where he led the newly created private marketplace sales group overseeing ESPN’s Private Ad Exchange Marketplace. In his role, he created and deployed communication strategy to the advertising marketplace in regards to ESPN’s programmatic strategy. In addition, Fleming has worked in various sales and ad operations roles at ESPN and Walt Disney Internet Group.

Anne Frisbie brings more than 20 years of experience building and leading teams at some of the world’s leading digital media and technology companies, such as Yahoo!, AltaVista, Overture, and at Elon Musk’s first start-up, Zip2. Anne most recently served as SVP and GM for InMobi Exchange and North America sales. Anne launched InMobi Exchange, which is the largest, independent in-app global mobile exchange built for brands, in 2014. She also was a driving force for improving industry standards for in-app mobile video, in order to provide third-party measurement along with a buffer-free consumer experience.

As SVP, Global Exchange Operations of Yieldmo, Melissa is responsible for leading the business execution of the Yieldmo Smart Exchange, running both buy-side and seller-side support operations teams and overseeing sales operations, exchange health, and client services.

Prior to joining Yieldmo, Melissa ran Revenue Operations for Walmart Connect. In her role, she led the US and India-based team responsible for ad campaign performance and optimization, technical operations, API partner and self-serve Advertiser Support, Ads Trafficking, Billing, and Ads Policy. Before Walmart, she worked at Index Exchange and IAB Tech Lab. At IAB she was responsible for the Modernizing Measurement Taskforce, IAB Tech Lab Content Taxonomy, Header Tag Working Group, OpenRTB and OpenDirect protocols. Melissa has held various Ad Operations and Product roles throughout her career.

Melissa is a cum laude graduate from SUNY New Paltz with a BA in International Relations. Melissa is a mother of two and she and her family are currently based in the Bay Area.

Kristina Goldberg, who joined Mediavest in May 2015, drove the development and launch of Mediavest’s in-house programmatic offering in 2015. Prior to joining Mediavest, Kristina served as COO of Buzzoola and earlier, Director of Publisher Partnerships at Jumptap. She uses her adtech background and experience on the publisher side of the industry to lead her team to strategically understand the marketplace beyond the scope of media buying. Kristina collaborates across teams – custom product, analytics, VivaKi and more – to elevate Mediavest’s product offering and directly drive revenue on behalf of the agency and its clients.

Nate Gosselin has been shaping Sharethrough’s native ad products since starting in their SF headquarters in 2011. Now based in NYC, he is responsible for communicating the present and identifying the future of Sharethrough’s buy side products as Product Marketing and Strategy lead. One of his current core focuses is bringing the world of native and programmatic together by helping new buyers understand how to make the most of in-feed native media. 

Key accomplishments from Nate’s tenure at Sharethrough include opening the London office and developing the European market strategy, as well as launching the Meaningful Content Fund, a pro-bono celebration of great content.

Prior to joining Sharethrough, he worked at creative agency Goodby, Silverstein & Partners in San Francisco, where he helped develop brand advertising strategies for clients Sprint, Foster Farms and American Century Investments. 

As the Chief Experience Officer, Loren Grossman will be developing and expanding Annalect’s offering in data-driven creative strategy, operations and development.

Prior to taking his role at Annalect, Loren served as RAPP’s Executive Vice President and Chief Marketing Officer. He was responsible for guiding and integrating the Marketing Analytics, Planning, Digital, Media and Data Solutions departments.

During his tenure at RAPP, Loren created the agency’s Integrated Communication Planning (ICP) process, a consultative methodology responsible for more than $30 million in strategy-specific revenue over the course of its implementation.

With more than 20 years of experience in analytics and multichannel marketing, Loren brings significant depth of expertise. His accomplishments include development and authorship of campaigns and marketing communications platforms for brands as varied as HP, British Airways, Citibank, Sony, Mercedes-Benz, the US Navy, Pfizer, Genentech, the NFL and Best Buy.

Loren is a prolific and widely recognized speaker and writer on the subjects of analytics, digital and data-driven marketing.

Walt Horstman is the SVP and GM for Monetization at Xperi. Mr. Horstman leads Xperi’s Monetization team that works to increase advertising targeting and effectiveness with advanced data and unique inventory across all devices and platforms, mostly recently as Xperi has entered the CTV and streaming space via TiVo. He oversees the business’ strategic product roadmap and manages overall business group operations.

Lijo is a multidisciplinary digital marketer with nearly a decade of expertise covering various performance media tactics, including search & display media on desktop and mobile channels. As a Senior Director, Performance Media at Beeby, Clark+Meyler, he leads the practice of programmatic performance media buying across desktop, mobile & emerging media channels.??

Over the years, Lijo has worked with clients across travel, retail, fashion, finance, real estate, healthcare and industrial verticals. He has helped grow the ROI of their online campaigns YOY by integrating online (website) and offline measurement channels (call center, POS).??

He holds a bachelor’s degree in computer science engineering from Kerala University, India and an MBA in marketing from Zicklin School of Business, City University of New York. In his spare time he enjoys the outdoors by skiing, rafting and biking.

Adam Kasper serves as the Chief Media Officer of Havas Media, North America with oversight and responsibility for the agency’s investment teams and integrated product offering. Since his arrival, Adam has helped to lead the evolution of Havas’ media services offerings to better reflect the digital, social and mobile needs of the agency’s clients including the perpetually changing media landscape and the affects it has on consumer behavior. Adam has been instrumental in the design of the agency structure to meet these needs. Adam serves as a member of the firm’s executive management team and reports directly to the CEO of Havas North America.

Prior to being named Chief Media Officer, Kasper held positions of increasing authority at Havas including Executive Vice President Strategic investments and Senior Vice President, Director Digital Media.

In his current role, Adam guides Havas Media’s efforts across all channel investments. In addition, he leads all partner and vendor relationships and is constantly improving Havas Media’s product offering. This includes the agency’s programmatic and automated approach led by its Affiperf unit, a full-service social offering via Socialyse, critical mobile marketing execution through its mobile service Mobext, search optimization via Ecselis, as well as creative and content development from Cake. Adam oversees a team of more than 300 media professionals across all U.S. offices and works intimately with Havas Media’s roster of client’s including Fidelity Investments, Sears Holdings, LVMH, Choice Hotels, Dish Networks, Philips, Safelite and the National Association of Realtors in order to activate their media and marketing investments with maximum efficiency and effectiveness.

A 20-year veteran of the digital marketing and media industry, he is frequently called upon to speak at industry events and in the press. In 2013 he was named an OMMA/Mediapost Media All-Star and is a frequent contributor to industry publications.

Prior to Havas, Kasper served as Vice President, Media Director at Allen & Gerritsen in Boston. He also held roles with Hill, Holliday, Connors, Cosmopulos and Houston, Effler, Herstek & Favat. Adam earned his Bachelor of Arts in English from the University of Rochester. He also completed the CEDEP/INSEAD Operational Excellence Program in Fontainbleu, France. Adam makes his home in Massachusetts with his wife and two children and also keeps a residence in New York City.

Randy Kilgore has run sales organizations for 20 years and most recently started a consulting/advisory business. The Kilgore Media Group works with large and small, legacy and digital pure play companies to drive accelerated revenue growth.

Previously Randy was recruited to be the President of National Sales at Gannett where he was responsible for national revenue across the company’s 93 publishing companies, 43 broadcast properties digital platforms, and USA Today.

Prior to Gannett Randy was the CRO for Tremor Video. Having joined as an early employee Randy built the business infrastructure and revenue operations team over his 8 year tenure. In 2013 Tremor Video had a successful IPO.

Randy joined Tremor after 16 years at Dow Jones where he was EVP, Sales and Marketing for WSJ.com. He took over as WSJ.com’s Advertising Director in 1997 and led the team to exponential growth and spearheaded the integration of the revenue operations after the acquisition of MarketWatch.

Randy currently serves on a number of advisory boards for pure play digital media companies and lives in Westchester County, NY.

Matthew Kramer is the Director of Programmatic Investment with Omnicom where he leads publisher relationships and manages Omnicom’s premium video marketplace. In this role, he negotiates and helps set up private marketplaces with some of the most premium publishers.

In the TV space, Matthew leads product development and is responsible for defining, architecting, testing and executing new products for Omnicom agencies and clients. His extensive offline media strategy experience has brought a fresh perspective to the agency, recalibrating how they define value for their existing and new TV offerings.

Before joining Omnicom, Matt spent over 10 years planning offline and online lead acquisition media channels. Matt started his career at Wunderman Media where he developed his skills in DRTV and Print planning. Later, as a cross-channel media supervisor at MECi, he gained experience within the Display and Search space. More recently, Matt has led direct response efforts at DraftFCB in Chicago and OMG Pathway in New York.

Josh Kruter oversees the digital portfolio for Clear Channel Outdoor North America: from dynamic, interactive and social offerings on Clear Channel’s digital screens (which reach more than 100MM consumers each month) to digital/mobile engagement layers on the company’s static inventory. He joined iHeartMedia’s out-of-home business in 2014 after leading marketing strategy and operations for the company’s iHeartRadio app. Josh has also held senior positions at leading brands including Forbes, Phillips-Van Heusen and Virgin Mobile.

Ken Lagana is the Executive Vice President of Digital Sales at Audacy, the #1 creator of original, premium audio content representing an audio universe of discovery and connection. Home to the industry’s most influential collection of broadcast and digital content, podcasts and premium live experiences, Audacy engages over 170 million consumers each month. In this role, Lagana leads sales strategy for the company’s large and rapidly growing digital business, including the fastest growing digital audio app in the United States (formerly RADIO.COM), and Audacy’s Podcast Network, which includes Cadence13, an industry leader in podcast creation and distribution, and Pineapple Street Media, an award-winning, renowned independent producer of top-rated podcast content. Prior to joining Audacy (then Entercom) in 2019, Lagana served as Head of Sales and Marketing for Megaphone, the leading provider of breakthrough podcast technology for publishers and advertisers. He played a key role in developing and promoting Megaphone Targeted Marketplace (MTM), the company’s game-changing advertiser-driven targeting and measurement solution. Previously, Lagana was Senior Vice President of Global Sales and Marketing for CBS Digital Media where he oversaw revenue generation and integrated marketing for the company’s entertainment, news and sports properties globally. His media career spans over 20 years and also includes sales and management positions at Turner Broadcasting and planning and strategy roles at Grey Advertising. Lagana earned a Bachelor of Science degree in strategic communications from the University of Delaware.

John Laramie is the CEO and Founder of ADstruc, the leading technology services company for the outdoor advertising industry, where he oversees all of the company’s business operations and sales. He graduated from Loyola University of Maryland with a Bachelor of Arts in Business Administration and Concentration in Marketing. 

John was featured in Business Week’s Best Young Tech Entrepreneurs 2011 and Silicon Alley’s 2011 and 2010 Top 100 People in NYC Tech.

In 2007, John started his own consulting agency where he helped develop the brand behind Naked Ping Pong, the group that is now known as SPiN New York (www.spinyc.com), a 13,000-square-foot table tennis social club. 

Curt Larson has over 20 years of career experience in technology and product management. After spending 5 years at Deloitte Consulting managing large-scale systems implementation projects, he led the rollout of new mobile handsets and services for Vodafone Japan.

He then moved to Silicon Valley and led several product management teams, including as a founding employee at Jibe mobile (now Google), growing and taking RingCentral public, and 8 years at Sharethrough, where he led the creation of the first native exchange and guided Sharethrough to a programmatic business model.

He has co-authored numerous programmatic specs with the IAB and is active in the industry. He has experience leading product, UX, analytics, business development, operations, marketing, and publisher sales.

As the Director of the IAB’s Mobile Marketing Center of Excellence, Joe Laszlo plays a key role to the mission to grow the mobile interactive industry. He manages many of the IAB’s mobile standardization, best practices, and research projects; provides advice for both buyers and sellers of mobile ; and oversees the IAB’s Mobile and Tablet.

Joe served the IAB’s Director of Research from Sept. 2007-Dec. 2010. During his IAB career, he has led IAB projects including standards for mobile rich advertising and guidelines for mobile web ad impression counting.

Prior to the IAB, Joe had an eight-year tenure at Jupiter Research, where he started researching and writing about mobile interactivity 2000.

Joe holds an MA from the Fletcher of Law and Diplomacy at Tufts and a BA from Columbia.

Kristian (Kris) Magel is President of Initiative U.S., one of the Interpublic Group’s (NYSE: IPG) three worldwide media networks and part of the company’s IPG Mediabrands unit. Magel is responsible for all Initiative’s operational and client responsibilities in Initiative U.S.

Prior to this Magel served as Chief Investment Officer for Initiative in the region, a role in which he was he was responsible for forming the agency’s integrated investment teams across all channels, including national / local broadcast, video, display, mobile, social and search. His investment teams were fully integrated within every account team, working in conjunction with the firm’s Strategy, Analytics and Business Leaders to deliver 360 degree multiplatform media and marketing partnerships. Kris also sat alongside the Investment Leaders of fellow IPG agencies as a member of the MagnaGlobal Council, working with media partners to deliver the most effective marketing investment approaches that maximize client marketing spends.

A veteran with nearly two decades of experience in the media business, Kris was nominated the TV Week Buyer of the Year in 2015. Over the years, Kris has proven himself a formidable negotiator who has earned the respect of media partners for both his analytical approach to the marketplace and his passionate representation of clients. His reputation for articulate, informed intelligence also makes him a favorite with the press and a popular panelist at industry events.  In 2012 Magel was named to the Adweek 50 (#16) as one of the industry’s most influential executives and was a Mediaweek ‘Media All-Star’ in 2007. Magel also has an influential voice within the video industry, serving as a co-chair of the Ad Council’s Broadcast TV Committee, a member of the advisory boards of industry collective Videonomics, the IAB’s Digital Video Center of Excellence, and the New York Advertising Club.

Prior to joining Initiative in 2007, Kris held the position of Senior Vice President, National Broadcast at Zenith where he created a fully integrated buying unit for Maybelline/Garnier that recognized early on the value of digital media working in conjunction with television. Prior to Zenith, Kris worked at Optimedia in a variety of Investment roles of increasing responsibility, culminating as Senior Vice President, National Broadcast.  He also worked for DeWitt Media handling TV and Radio Investment. 

Kris received his Bachelors of Arts degree from the John Wiley School of Business at the State University of New York at Geneseo. He makes his home with his family in New York City and East Hampton, New York.

Benjamin Masse is a recognized programmatic advertising technology and interactive applications pioneer with more than 15 years of experience. Over this period, Benjamin has established synergies between business stakeholders and software development teams, delivering consistently innovative products. As SVP and GM of Advertising at Triton Digital, he spearheads product strategy and development for a2x (Triton’s programmatic audio advertising exchange) and Tap (Triton’s audio publishers ad server), products which monetize digital content for media companies and unleash advertising efficacy for media buyers. Benjamin holds a MSC in Anthropology and Post-Graduate Diploma in Entrepreneurship and Management. As an accomplished musician, he fully appreciates the growing importance of connecting business, technology, and culture. Benjamin currently resides in Brooklyn with his family.

Dan Murphy has been an active player in Digital Media for over two decades, working with Univision, CBS Digital (Sportsline) and comScore (Media Metrix), among others.  Over the years, Dan has been an innovator providing many firsts to Digital Media.  By way of example, he championed the digital industries longest running MRC audited digital platform at Univision.  At Media Metrix, he created the original nomenclature serving as the foundation for comScore’s categories.  While at Sportsline, he created the original “Live sports” UI as well as the architect of VegasInsider.com.  Prior to Sportsline, Dan designed two sports apps (STATS for Baseball and Fingertip for Golf) for the Apple Newton.  In one of his first jobs after college, he designed a covert communication system for the YF-23 Fighter Cockpit while concurrently serving as lead analyst in Man-in-the-Loop Simulations.

Today you can find Dan representing Univision Communications and Hispanic in industry forums, including, but not limited to the Media Ratings Council (MRC), IAB, Council for Research Excellence (CRE), Coalition for Innovate Media Measurement (CIMM) and Advertising Research Foundation (ARF.)  Current issues that regularly cross his desk include, but are not limited to, Cross-Platform Audience Measurement, Ad Impression Viewability, Invalid Traffic, Ad blocking, Programmatic & Data with a constant eye to high levels of Transparency and Accountability.

Jim Norton is Chief Revenue Officer at Flowcode, which instantly connects the offline world to the online world using the latest in QR technology. In his role he is responsible for building and managing relationships with partners across the industry who are looking to enhance their omnichannel and direct to consumer strategies. He joined Flowcode from Dosh, a mobile cash back app based in Austin, Texas where he was Chief Revenue Officer.

Previous to Dosh, Jim served as Chief Business Officer, President of Revenue at Condé Nast, where he led revenue diversification efforts in direct-to-consumer subscriptions, events, licensing, and eCommerce. Prior to Condé Nast, he spent seven years at AOL as Global Head of Media Sales, and earlier in his career he held sales roles at Google and Tribune Broadcasting. Jim has both an undergraduate and graduate degree from Boston College.

As Reuters Global Head of Ad Operations, Business Development and Programmatic, Prassas focuses on driving new revenue across 17 global site editions in nine different local languages. Prassas has been with Reuters for over 12 years and served in many different capacities. She started her career in Advertising Operations at Reuters and helped build a global ops team focused on implementing out-of-the-box custom executions. Prassas then became the Director of Global Platform Solutions where she spent three years simplifying all consumer media workflow. From pipeline management to order management to campaign management all the way to billing and reconciliation, she integrated all critical systems at Reuters. Prassas then shifted gears and became the Director of Global Audience Development. She helped package a number of different data points into a unique audience offering for the Reuters sales team to take to market.

Prassas is a graduate of Boston University with a BS in Journalism. Immediately after graduating, Prassas Directed and Produced a full-length documentary entitled In Sickness and In Health. Her award-wining film traveled all around the world.

Aaron Radin serves as Senior Vice President, Partnerships & Portfolio Products, NBCUniversal. In this position, Radin plays a leading role in NBCUniversal’s efforts to develop scalable ad products across the company’s portfolio, on platforms including web, mobile, second screen business, interactive TV and Video On Demand. He focuses on social media, programmatic and data-enabled advertising. Radin joined NBCUniversal in August 2013 and reports to Krishan Bhatia, Executive Vice President, Business Strategy & Operations, NBCUniversal.

Prior to joining NBCUniversal, Radin served as a consultant developing revenue models and strategy to pitch new online video channel of major production company to agency holding companies, including media, branded content and co-promotion and licensing.

From 2009-2012, Radin founded Toura—creating the leading technology platform for the efficient and cost-effective distribution of content to any smartphone or tablet device. As CEO and Co-Founder, Radin managed all business activity for Toura, raiding $3.8 million in angel funding. Radin sold Toura in November 2012.

In 2009, Radin served as General Manager for Radio One and helped overhaul the digital business for Radio One. As General Manager, Radin lead the strategic re-launch of 53 radio stations in 15 markets, effectively increasing revenue run rate by 300%. From 2004-2008, Radin held multiple posts at CBS Television Stations Digital Media Group, culminating in his appointment to Senior Vice President, Ad Sales and Business Development. During his time at CBS Television Stations, Radin transformed digital revenue from zero to $35 million annual goals and increased traffic by over %600. Radin was Vice President, Business Development and Ad Sales Strategy at Goldpocket Interactive from 2001-2004.

From 1999-2001, Radin served as Senior Manager of Integrated Sales at Walt Disney Internet Group and was responsible for sales for products, including Enhanced TV, ABCNews.com and ABC.com. Prior to Disney, Radin was Financial Account Manager, Direct-to-Home at Showtime Networks, Inc. Radin began his career at NBA Proprieties, Inc.

Radin earned his BA in English from New York University and holds a MBA in Business Administration, Finance and Marketing from Columbia Business School.

Erica Schmidt’s 15 years of digital experience, search savviness and programmatic expertise enables her to lead teams who deliver top-of-industry programmatic strategy and campaigns.
 
Erica has set the agenda for Cadreon to be focused on bottom line results for clients. Armed with extensive data sets, the best technology and a superstar team of specialists, no challenge is unsurmountable. Erica has brought Cadreon’s programmatic vision to life in North America by ensuring that real, measurable business outcomes are delivered for all clients. Erica is passionate about her team of specialists and has put people at the center of a technology-heavy industry.
 
Previous to joining the Cadreon leadership team, Erica spent an 8 year long stint in London working on the global development and rollout of Dentsu Aegis’ search offering iProspect and programmatic trading offering. Erica has provided keynotes and presentations at industry conferences around the world, and is often sought out for her honest and pragmatic point of view on the digital and programmatic industry. Throughout her career, Erica has worked on behalf of many Fortune 500 brands across the CPG, pharmaceutical, automotive (luxury and domestic OEMs), travel and insurance categories.

Tom Shields is SVP, Publisher Strategy, AppNexus & Co-Founder, Yieldex. He is well recognized as an online advertising pioneer for his role in launching the world’s first ad servers. As a co-founder and Chief Technology Officer of NetGravity, Tom developed mission-critical real-time ad server software that was deployed at over 300 customer network operations centers, leading to a successful IPO in 1998. Tom was also co-founder and first CEO of Yieldex, pioneering advanced forecasting and analytics for top publishers like Comcast, Viacom, ESPN, and Pandora. Tom received a Service Award from the Internet Advertising Bureau for leading the group that created the first ad impression counting standards, and currently serves on the IAB Tech Lab Executive Committee. Before starting Yieldex, Tom was Managing Director at Woodside Fund. He also worked at Oracle and at technology startups in AI and finance. Tom graduated with honors with a BA in Computer Science from Harvard College.

Tim Sims is the Vice President of Inventory Partnerships at The Trade Desk, a global demand-side platform in the $5B real-time bidding industry. In his role at The Trade Desk, Tim leads the company’s strategy and vision to create cutting-edge supply-side collaborations.

Tim also oversees The Trade Desk’s industry-shaping publisher management platform, where advertisers can transact with publishers to buy premium inventory through programmatic channels.

Tim is an adtech veteran, having previously served as director of business development at OpenX, and director of media at Spot Runner.

Tim is a graduate of Vanderbilt University and lives and works in New York City.

Nikos is a Senior Partner, Director Programmatic Optimizations, Analytics and Data at GroupM Connect. He is a highly experienced and passionate marketer with more than twenty five years commitment in driving data-driven strategy and ROI, quantitative analytics, insights and story-telling. Nikos has a highly diverse experience on both the agency and B2C/B2B client sides. On the agency side, he has worked at Maxus, Rapp and Razorfish holding analytics and strategy leadership roles, supporting clients in many industries. On the client side, he has worked at AT&T, Avaya, Hitachi and Motorola Solutions leading global analytics and demand generation organizations.

Nikos’ expertise areas revolve around marketing effectiveness and analytics, digital advertising performance optimization, measurement and reporting, multi-channel and multi-screen advanced digital attribution, deep digital advertising analytics, media-mix modeling, segmentation and life-time value based targeting. His expertise has been shared in numerous forums including the American Association of Advertising Agencies (4As), AdWeek, DMA, NCDM, The Institute of International Research, the American Marketing Association and the SAS Institute.

Nikos is a PhD (ABD) in Economics and holds both a MA in Economics and MBA. Along with his wife Kiki, he loves travelling and every year, among other destinations, returns to Greece visiting a different island in the Aegean, re-uniting with family and friends.

In 2015 Ruud Wanck was named CEO Worldwide for GroupM Connect. The focus of Connect is to apply our groups leverage and scale to data, operations and technology across all real-time and biddable media.

Prior to this appointment, he was the Global Digital COO and acted as the Chairman of GroupM for the Benelux. Ruud has also worked at MEC, a GroupM agency, as CCO and Managing Director for MEC Netherlands and before that in a Digital capacity in Europe.

Ruud joined the Worldwide GroupM Executive Committee in 2013, is co-author of the Dutch best-seller digital handbook ‘Internet Advertising & Marketing’ and has a degree in Physics and Business Economics.

Tim is responsible for extending Tremor Video’s software for video ad effectiveness to new platforms, including over-the-top and programmatic television. Prior to joining Tremor Video where he served as The Wall Street Journal’s Mobile and Video Sales Director responsible for ad sales across Dow Jones’ popular mobile apps and its new video service, WSJ Live. Prior to The Journal, he worked for top sports and entertainment entities, including ESPN — where he helped establish its online ad business including mobile and video offerings, NHL, WWE. Yardbarker and InterZine Productions. Tim broke into the advertising business as a TV Buyer and Negotiator at McCann-Erickson and Saatchi & Saatchi Advertising.