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The 2016 IAB Programmatic Marketplace, Beyond Display and Video: Cross-Channel Automation at Scale, kicked off with Joe Laszlo, Vice President, Industry Initiatives, IAB, welcoming a full room of attendees from the digital media ecosystem at the Crowne Plaza Hotel in Times Square, New York City. Laszlo set the tone for the day, saying that programmatic is revolutionizing the media industry and announcing a packed agenda focused on five major topics: Header Bidding: Fad or Future; Emerging Channels; Cross-Device Measurement & Attribution; Bridging Creative & Media; and The Human Impact.
With changing roles and new skill sets, the industry is evolving towards tech savvy, data-centric buyers and sellers, professionals who are used to looking at tons of data. Laszlo identified Melissa Gallo, Director of Product, Programmatic Automation & Data, IAB Tech Lab, and Benjamin Dick, Director of Industry Initiatives, IAB, as the programmatic experts on the IAB team, and cited the recent IAB programmatic initiatives, including the Private Marketplace Checklist and the IAB Mobile Programmatic Playbook.
Laszlo introduced Alanna Gombert, Deputy General Manager, IAB Tech Lab, and Vice President, Technology and Ad Operations, IAB, who presented the actions taken by the IAB Tech Lab against ad blocking. “Ads have to get leaner, go on a diet,” said Gombert, encouraging the industry to adhere to the LEAN Ad Principles. The IAB Tech Lab has made available to IAB Members and IAB Tech Lab Members a global standardized ad block detection code that publishers can deploy to detect if a user has enabled an ad blocker. Gombert also introduced DEAL—which stands for Detect, Explain, Ask, and Lift or Limit. DEAL is about detecting ad blocking, in order to initiate a conversation with the user; explaining the value exchange that advertising enables; asking for changed behavior in order to maintain an equitable exchange; and lifting restrictions or limiting access in response to consumer choice. This new DEAL, in conjunction with the LEAN principles, will help further develop a better partnership with the consumer.
Ruud Wanck, Chief Executive Officer Connect, GroupM Global, presented the buyer’s point of view on programmatic and talked about the trends in programmatic digital media across channels. He recommended to stop talking about programmatic as the opposite of manual or premium. Programmatic is about real time media investment management and automation. Programmatic connects brands to consumers in real time, all the time, and in a data environment. Wanck said that the whole ecosystem needs to become a trusted marketplace. Agencies need to transition from being an analog supply and demand connector into the real time era. Art and science are not opposite either; they are much closer than we think. Data processes allow to reach audiences at scale and at large. Next step is to link the creative to that level of data–relevant messaging going down the funnel with the right frequency cap.
Programmatic has already conquered desktop, and now other media channels are “going programmatic.” From programmatic TV, Out-of-Home, and beyond, the next sessions explored the transformation across the digital media landscape.
Kris Magel, President, Initiative U.S., and Aaron Radin, Senior Vice President, Partnership and Portfolio Products, NBC Universal, shared their point of view on programmatic television. Real time is impacting the entire communication space–constantly looking at new tools to be able to move towards a vision: create real time data, build media plans, and be able to make changes to media plans on the fly. Still in the early days of programmatic TV, agencies can currently make all the inventory available to be planned programmatically, and allow clients to create their own media plans, but none of this is done in real time yet. Magel said that in order to take advantage of the automated capabilities, we need to look at video overall with a holistic approach to delivering messaging in the video space, from TV to multi-screen.
Josh Kruter, Head of Digital Product, Clear Channel Outdoor, and John Laramie, Chief Executive Officer and Founder, ADstruc presented how the majority of Out-of-Home (OOH) is still static and very manual in terms of media planning—using photo sheets and spread sheets. ADstruc looked at every step of the buy/sell program to automate every touch points with APIs and to create a workflow that compresses the planning time from weeks to days or even hours. They automated lots of the components of the ask, search for inventory and workflow – availability, pricing, demographics across partners through APIs then applying a layer with data partners to optimize the media plan. ADstruc is bringing programmatic approaches to buying static media and building automation with partners like Clear Channel, getting smarter about bringing data in this environment.
Matthew Greitzer, Co-Founder and Chief Operating Officer, Accordant Media, and Benjamin Masse, Senior Vice President and General Manager of Advertising, Triton Digital, provided a programmatic audio overview. With a booming audience, reaching over 4.5 million listeners every morning, connected mostly on mobile devices (over 80% for streaming music), advertisers can reach an engaged audience in an uncluttered environment via digital audio platforms. Those ads are native and brand safe–running only on premium broadcasters. Targetability and measurability are key for performance oriented campaigns with tracking and attribution. IAB released the Digital Audio Ad Serving Template (DAAST) in October 2014 and Open Real Time Bidding (OpenRTB) 2.4 will be released soon with a new audio object and accelerated support from DSPs. Big trading desk like AppNexus, The Trade Desk, and MediaMath are already connected. Programmatic for digital audio has been a reality since January 2013 with over half the adult digital population listening to audio, and it can be traded as easily as programmatic display or video.
Loren Grossman, Chief Experience Officer, Annalect, the data and adtech engine for Omnicom, talked about how to marry data and creative. Programmatic creative has become a term in vogue. Grossman defines it as a data driven, dynamic experience to put the right message in front of the right people at the right time. Smart data, purposeful data is important to create those insightful audiences such as market timing insight, product preference insight, and to offer dynamic personalized creative with DCO (Dynamic Creative Optimization). He recommended deconstructing advertising creative into assets—audience, branding, CTA, message, and service—to assemble the correct ad for the audience in real time then implement a rigorous testing design to ensure optimization. Specific creative pairing help get high personalization and strong lift. Grossman recommended to be very purposefully personalized and targeted and to think about creative as assets instead of ads.
Following a networking refreshment break, participants broke up into two workshops about Scaling the Walled Garden: An Omnichannel Approach to Programmatic Buying; and The Age of the Mobile PMP.
Dan Murphy, Senior Vice President of Audience Measurement & Analytics, Univision Communications, took back the stage to talk about programmatic measurement cross platform. He said that we need comparable metrics across platforms, rather than cross device. The challenges are to measure consumer value cross-platform, attribution, engagement, data quality, transparency and accountability, and usability for a good user experience. Nikos Tsagaroulis, Senior Partner, Director Programmatic Optimizations, Analytics and Data, Group M Connect, talked about cross device measurement and attribution challenges. Programmatic viewable attribution pillars for data driven ROI include audience, screens, channels, content, credit assignment, and real time. Measurement challenges include conversion capture, KPIs, and testing. Murphy said that reach, duration and visit or frequency are all important metrics–however they need to be comparable, viewable, and optimizable. The methodology should be transparent and accountable, always tied to metrics with optimization in mind. Murphy mentioned that we need to take a look at all the tags we have into a creative and to collectively adopt the LEAN principles.
Programmatic is also changing the sales force. Despite the rise of automation in digital, the human touch remains critical in transactions. Mac Delaney, Head of Programmatic, Merkle, said that it is time for cross pollination between agencies, clients, and publishers when hiring. The modern agency needs to understand advanced analytics, modeling, and database management. The seller can be an enabler, empowering the buy side. Yet we need to bring a different type of skill sets, develop a true consultative approach with a subject matter expert, enabling new KPIs. We are evolving from an upfront negotiation with media investment to a collaboration with a true ROI and investment where all partners can win. Jim Norton, Head of Global Media Sales, AOL, suggested to be the “digital doctors of the advertising world”. AOL has been investing in culture (branding and storytelling) and code (performance). Norton said that you need to know your customer and your products. The sales team can be organized with a single point of contact who builds trust with the client and balanced by bringing in a subject matter expert. With thorough understanding of what clients are looking for, their challenges, you can diagnose, then bring the right solution. AOL was one of the first companies to require its sales team to go through IAB Digital Media Sales Certification, training, and ongoing learning. It’s about building the confidence for the sales team through education. Randy Kilgore, Consultant, Kilgore Media Group, had a fire-side chat with Delaney and Norton about those new dynamics in the sales force. There is always tension between product expertise and consumer expertise. You can bring in highly competent talent, yet there is still a component of sales and service. To be relevant you have to be a trusted advisor and strategist both on the buy side and sell side. A diverse recruiting strategy is critical. Clients are also craving a slimmed down portfolio of providers instead of an exponential number of partners. We are in an era of collaboration where you want to become a trusted provider.
After a networking lunch, participants broke up into deep-dive tracks dedicated to Native Programmatic: State of the Market; Beyond Programmatic video to TV: The Seller Perspective; Implementing, and Scaling, Native Programmatic; and The Year of programmatic TV: The Buyer POV.
Many believe header bidding is a step toward a unified auction, but not all sources of demand are created equal. Pilar Prassas, Global Head of Ad Operations, Business Development and Programmatic, Reuters, moderated the panel about header bidding. Sam Cox, Vice President of Global Partnerships, MediaMath, said that the marketplace is moving to put programmatic first. Hitting multiple exchanges simultaneously helps bring more inventory to the marketplace and helps advertiser performance. Kristina Goldberg, Vice President, Programmatic, Mediavest USA, said it is critical to understand where to purchase and how to purchase. Tom Shields, Senior Vice President, Publisher Strategy, AppNexus, and Co-Founder, Yieldex, talked about how programmatic is flipping the waterfall upside down in a way that is compelling. A year ago, guaranteed ad server always got the first look. By putting programmatic first you are able to capture those high value bids in a new way. Some programmatic buys are now at premium CPMs. Now over half of the top comScore publishers are using programmatic. Publishers are placing tags for header bidding on their pages. Cox recommended to watch latency and to make sure that all partnerships have synchronized calls. Header tags are not an SSP (supply-side platform) but a marketplace aggregation tool. We need to normalize the header tags and increase the total inventory. Per Cox, the trend is moving towards a singularity of opportunity and a secondary look to figure out allocation. Shields recommended for publishers to pick their partner carefully. Trust and data protection are important.
Erica Schmidt, Executive Vice President, Managing Director, North America, Cadreon, talked about viewability and ad effectiveness from a marketer’s perspective and about putting science behind the standards. Schmidt shared insights from a recent study that explores the value of ads that meet the Media Rating Council (MRC) viewability standards. Key findings show that viewability is highly related to ad effectiveness. Two key dimensions are time and view. How long the ad is in view matters more than how much of it is in view. Her practical advice on how marketers can get the biggest bang for their buck include using video ads, prioritizing ad spaces where audio is likely to be on, ensuring that the logo is immediately visible, avoiding clutter, and placing ads in places where they are likely to be viewed for a longer period of time.
Leigh Zarelli Lewis, Senior Vice President, Consumer Brands, Houghton Mifflin Harcourt, and Lijo Joseph, Senior Director – Performance Media, Beeby Clark+Meyler, presented how programmatic can drive app download. Houghton Mifflin Harcourt created a cross-platform content service called Curious World, a free learning app providing many ways to engage children in playful learning. The challenge was to build excitement and awareness about Curious World among parents with kids age 3 to 7 years old. Beeby Clark+Meyler created a campaign message focusing on kids talking with snappy lines. They leveraged various programmatic mobile partners using third party data to drive downloads among the target audience, generating half a million app installs within the first three months of the campaign. They recommend a clear message with brand presence and to work with partners or publishers who have the right audience and data.
Adam Kasper, Chief Media Officer, Havas Media North America, took the stage to talk about the agency’s role in the future of programmatic, how agencies are adapting and adopting new technologies to move forward and meet clients’ goals. Kasper addressed today’s trading models, marketplace complexity, and where we are headed. The promise of programmatic in 2008, when Havas launched its first trading desk, was to streamline, simplify, improve the workflow, and consolidate. The reality today, is that there is still a ton of fragmentation, lots of complexity, pricing opacity, multiple workflows happening at the same time, and expansion. Buyers need to be proficient in multiple platforms. There has been some improvement for micro-economies and long tail, but the macro market is still in flux. Current pricing models are being challenged. Increased commoditization will force differentiation and consolidation at many levels. The agency trading desk is driving major changes in the agency, continuing to disrupt the agency model. Trading desks are evolving into more of a center of excellence—acquiring inventory, using client data, driving results, and optimizing. Agency generalists also need to become platform/data specialist. Kasper presented the tradeoff between the different models. Many challenges include viewability (as currency), ad blocking, fraud, bots, and lack of transparency. The trend is towards the consolidation of platforms with agencies acquiring ad tech companies, consolidating technologies, and improving data quality for an optimized customer experience.
Scott Cunningham, Senior Vice President, Technology and Ad Operations, IAB, and General Manager, IAB Tech Lab, wrapped up the event highlighting header bidding, trade off between latency and viewability, and publishers’ ad diet. User experience is a tradable currency today. The law of diminishing returns is that more ads equates to reduced consumers. Brand integrity is key. Cunningham encourages publishers to value their audience by creating better consumer messaging and gathering customer feedback while setting the ground rules with the LEAN principles. The IAB Tech Lab will help empower publishers and supply chain companies with tools, guidelines, and research. Practice implementing DEAL and LEAN in your organizations while celebrating advertising as the economic engine of an open, independent world wide web.
The event concluded with participants breaking out into town hall conversations about Embracing Effective Targeting in an OTT Environment; and Securing Premium Inventory in a Supply Crisis World; and sipping on some networking cocktails.
One of the industry’s leading buyers explains what publishers and technology companies need to do in order to get in on their media plans.
Programmatic has already conquered desktop, and every other media channel needs to be aware of what’s coming. In separate presentations on these emerging channels, industry publishers and buyers shed light on “going programmatic.”
Too many people find it difficult to reconcile creative and automation. Learn how to bridge the gap between creative and media teams, and discover what needs to happen in order for more creativity to occur within the sphere of programmatic.
Scaling the Walled Garden: An Omnichannel Approach to Programmatic Buying
Seller fragmentation can muffle agencies’ buying power and hurt scale. In this session, Jed Dederick, RVP of Business Development at The Trade Desk, explores the impacts that omnichannel buying can have on reaching scale on a 1:1 basis, as well as how a multifaceted approach to programmatic buying can drive insights and build brands.
The Age of the Mobile PMP
In-app mobile programmatic buying has – already – leapfrogged desktop programmatic buying. Initially, desktop automated buying was limited to remnant inventory and low quality ad experiences. In-app mobile programmatic buying from day one has adapted all the goodness of advertising automation (transparency & control), but has focused on premium audience data and rich interactive creatives as the norm. This has brought about the Age of the Mobile PMP – Audience Built, Creative Driven. In this session, Anne Frisbie – SVP of Global Brand & Programmatic – will provide key insights in how your in-app mobile programmatic buying strategies need to vary from desktop buying strategies in order to take advantage of mobile’s benefits.
Learn how industry leaders are tackling attribution challenges with regard to cross-platform transactions to gain a better understanding of publishers’ value, from audience to inventory, and determine how the emergence of new supply sources impacts efficiencies.
Despite the rise of automation in digital, the human touch remains critical in transactions. Hear from leaders from in the publishing and agency world on how media will be bought and sold, and what skill sets are needed on both sides to be successful in closing the existing chasm between programmatic and direct sales.
Dig into the topics that matter most to your business objectives.
The Future of Native Programmatic
Native Programmatic: State of the Market
While the notion of automated native advertising seems to be at odds with itself, there is a growing need for it to be transacted successfully. Hear a state of the market on this nascent technology, including an update on the new specifications.
Curt Larson, VP of Product, Sharethrough
Nate Gosselin, Sr. Product Marketing Manager, Sharethrough
Tim Sims, VP of Inventory Partnerships, The Trade Desk
Implementing, and Scaling, Native Programmatic
With the foundation for native programmatic set, gain an understanding of how it fits into the programmatic puzzle, and what the future has in store for this strategy. Learn how to successfully implement this strategy—and how it can scale.
Daniel Bornstein, Senior Vice President of Platform Revenue, Demand Media
Aparna Dargar, Product Lead, Programmatic Advertising, 360i
Melissa Gallo, Director of Product- Programmatic Automation and Data, IAB Technology Lab
Curt Larson, VP of Product, Sharethrough
The Evolution of Programmatic Video
Beyond Programmatic Video to TV: The Seller Perspective
Programmatic video is moving to the big screen—television. Yet despite 2016 slated to be “The Year of Programmatic TV,” it remains a nascent premise. Gain an understanding of the current state of the industry, and join the conversation as sellers discuss how the technology provides increasing value to advertisers.
Doug Fleming, Head of Advanced TV, Hulu
Walt Horstman, President, AudienceXpress
Ken Lagana, Senior Vice President, Sales, CBS Digital Media, CBS Interactive
Tim Ware, VP, Television, Tremor Video
The Year of Programmatic TV: The Buyer POV
Programmatic TV can provide advertisers with a more holistic view of their audience. Learn how buyers are adopting programmatic TV in order to better invest their television spend to reach the right audience.
Jay Baum, SVP, Agency Partnerships, Tremor Video
Mike Bologna, President, MODI Media
Matthew Kramer, Director of Programmatic Investment, Omnicom
Many believe header bidding is a step toward a unified auction, but not all sources of demand are created equal. Find out how header bidding can be leveraged—and how it will impact latency—across channels beyond display.
Discover key takeaways from this 10,000-person study, and how the implications of the findings can be applied within this programmatic world. Cadreon’s Erica Schmidt shares insights from a recent that explores the value of ads that meet MRC viewability standards, the relationship of viewability to ad effectiveness, and how marketers can maximize their bottom lines.
Programmatic advertising has traditionally been used to drive brand awareness, it’s proven perhaps even more important in helping marketers drive app installs. Learn how Houghton Mifflin Harcourt used automation as part of an integrated digital advertising campaign to drive downloads of its most successful children’s education app, Curious World.
Automation across all media, and across all channels, is no longer simply an idea, but a reality. But what reality is ideal? In-house? Outsourced? Owning technology? Buying data? How can agencies stay competitive in a world of intense competition and constant change? Havas’ Adam Kasper explores the future of programmatic, and the agency’s role in this world.
Pose questions. Share experiences. Exchange insights.
Walk away with new ideas and new connections.
The best conversations at conferences often happen in hallways and over cocktails when attendees engage one another in spirited discussion and debate. IAB Town Halls tap into this energy by creating interactive town halls focused on hot topics in digital marketing and media.
Facilitated by an industry leader, each session is an open forum to share challenges, collaborate on solutions, find inspiration and ideas, and make contacts that translate into business solutions.
Drinks will be served.
Embracing Effective Targeting in an OTT Environment
Targeting and Attribution in a Cookie-less, Multi-Device World
Discussion points include:
Securing Premium Inventory in a Supply Crisis World
Can, and Should, Header Bidding and Mobile Guaranteed Buying Co-exist?
Discussion points include:
As SVP of Agency Partnerships, Jay is responsible for developing deeper relationships with the top agencies and trading desks. Prior to joining Tremor Video in July 2014, Baum served as an Executive Vice President and Director of National Video at Deutsch. Previously, he spent over a decade at MediaCom, most recently at the Managing Partner level for over three years. Throughout his career he has worked with many high profile accounts including DIRECTV, Volkswagen, Subway, Audi, Diageo and ConAgra.
Mike Bologna, is the President at MODI Media – GroupM’s recently launched Advance Television business unit.
MODI specializes in the strategy, implementation and analysis of multiple Advanced Television disciplines including Addressable TV, Hyper-local TV, Interactive TV and Digital Distribution.
Prior to MODI, Mike was Managing Partner Director of Emerging Communications at GroupM. His primary role was to assist in the development of marketing and advertising applications for GroupM clients on advanced television digital platforms. Mike has managed key initiatives across a variety of GroupM advertisers.
Mike has been featured on Television Week’s Hot List as one of the top 10 players, age 35 or younger, who are making a mark on the industry. He currently serves on multiple industry committees and advisory boards related to the future and evolution of television.
Mike has been with GroupM for over 16 years and currently lives in Stamford, CT.
Daniel Bornstein is the Senior Vice President of Media Monetization & Operations for Demand Media. As a top 50 comScore web entity, Demand Media owns and operates a host of content rich sites such as eHow, LIVESTRONG and Cracked, which are top ranked in their categories. Daniel and his team are responsible for Demand’s D360 which is a leading programmatic platform leveraged by major brands and agencies to purchase high quality, data rich inventory. In addition, eHow, Livestrong, and Cracked also support direct advertiser integrations, native advertising, and sponsored content.
Prior to Demand Media, Daniel worked at DeviantArt (top ten social network per comScore) where he served on the company’s Executive team heading up sales, advertising, and account management. In addition, Daniel held posts in both the US and Europe for Google Inc over a five year period. In his last position he managed the new business development team for the UK & Ireland. He regularly speaks on panels and serves as a monetization advisor for early stage startups.
Daniel holds a BA (honors) from the Interdisciplinary Center and a Masters degree (MSc) in Economics (honors) from the London School of Economics. In his spare time he enjoys the year-round outdoor activities available in Southern California, adventure travel, as well as creative writing.
As VP of Global Partnerships at MediaMath, Sam Cox is responsible for all global partnerships, including: exchange partnerships, publisher partnerships and data and technology partnerships as well as business development.
Prior to joining MediaMath in 2014, Sam was the Vice President of Publisher and Business Development for OpenX. He joined OpenX through the acquisition of LiftDNA in 2012, where he was LiftDNA’s Senior Vice President of Publisher and Business Development. In this role, he was responsible for expanding the company’s roster of global digital publishers and strategic partners, as well as developing multiple marketplace management for publishers.
Sam earned his B.A. with Honors in Art History from Queen’s University and his MBA in Strategy from Cass Business School in London, UK.
Sam is a strong voice in the ad tech space, as he has been featured on Beet.tv, Digiday, MPAA, TechCrunch, Adotas, Adexchanger, Crain’s New York, Business Insider and Forbes. Based in New York, he is an avid offshore sailor and brand ambassador for Helly Hansen clothing. He is a lover of dogs, classic cars and cooking.
Aparna Dargar is Product Lead, Programmatic Advertising at 360i. She has been leading the product charge at 360i for 2 years now, and is responsible for diversifying their offering into emerging technologies like – Digital Audio, Digital Out-of-home, Advanced TV, Native, to name a few. Aparna has extensive experience in automated trading and digital product development and has prior experience at shops like Xaxis and TRAFFIQ. In her time at 360i, she has managed brands like Capital One, Spotify, Pernod Ricard, Saks Fifth Ave, Ralph Lauren, Hitachi, Canon. Aparna holds a B.A. in English Literature with minor in Marketing from Delhi University and a Masters in Entertainment Industry Management from Carnegie Mellon University.
As Head of Programmatic, Mac oversees the development of Merkle’s programmatic display and social go-to-market strategy and offering. Mac will be responsible for identifying and managing the technology, media, and data partnerships that deliver programmatic and social programs fueled by MerkleONE, Merkle’s people-based marketing solution.
Prior to joining Merkle, Mac Delaney served as SVP of Programmatic for Starcom Mediavest Group where he was responsible for accelerating the group’s programmatic marketing capability through the development of processes, technology, and strategy across the organization. By working in partnership with agency and account leadership, as well as with the marketplace, Delaney worked to ensure the understanding and adoption of programmatic principles and best practices throughout the agencies.
Delaney began his career at 24/7 Media in 2000 and has led sales teams at Yahoo!, Microsoft, Federated Media, VivaKi, Publicis Groupe’s digital R&D hub, and FOX Interactive.
Doug Fleming is the Head of Advanced TV at Hulu where he is responsible for leading Hulu’s efforts within the emerging advanced television environment and designing and developing Hulu’s digital video offerings.
Previously, Fleming was a programmatic publisher and video strategist at Prohaska Consulting. Prior to that, he was the Vice President of Digital Sales at USA Today Sports Group where he led the East Coast Multimedia Sales team. He also held a role at ESPN as the Director of Audience Sales where he led the newly created private marketplace sales group overseeing ESPN’s Private Ad Exchange Marketplace. In his role, he created and deployed communication strategy to the advertising marketplace in regards to ESPN’s programmatic strategy. In addition, Fleming has worked in various sales and ad operations roles at ESPN and Walt Disney Internet Group.
Anne is the Senior Vice President of Global Brand & Programmatic at InMobi. She is the general manager for InMobi Exchange plus North American & Europe brand sales as well as leads InMobi’s overall global brand strategy. Prior to InMobi, Anne managed revenue for Yahoo! as Vice President of Category and Sales Intelligence, providing strategic insights and digital media solutions to leading brands and agencies. A digital-media industry veteran of over 15 years, Anne’s experience also includes founding an e-commerce company and directing publisher development at what is now most famously known as Elon Musk’s first start-up, Zip2.
Melissa is the Director of Product, Programmatic Automation and Data for the IAB Tech Lab and has oversight over the Modernizing Measurement Taskforce, IAB Tech Lab Content Taxonomy, OpenRTB and OpenDirect protocols, working groups, tools, and events related to these topics.
Most recently Melissa was at VivaKi where she oversaw the Display, Mobile, and Native channels for Audience on Demand. Prior to that, she was the Senior Director of Advertising Operations and Media for Spongecell.
Melissa has over 8 years’ experience in digital advertising and has also served in various Ad Operations roles at IDG Tech Net, Giant Realm, and Undertone.
Kristina Goldberg, who joined Mediavest in May 2015, drove the development and launch of Mediavest’s in-house programmatic offering in 2015. Prior to joining Mediavest, Kristina served as COO of Buzzoola and earlier, Director of Publisher Partnerships at Jumptap. She uses her adtech background and experience on the publisher side of the industry to lead her team to strategically understand the marketplace beyond the scope of media buying. Kristina collaborates across teams – custom product, analytics, VivaKi and more – to elevate Mediavest’s product offering and directly drive revenue on behalf of the agency and its clients.
Nate Gosselin has been shaping Sharethrough’s native ad products since starting in their SF headquarters in 2011. Now based in NYC, he is responsible for communicating the present and identifying the future of Sharethrough’s buy side products as Product Marketing and Strategy lead. One of his current core focuses is bringing the world of native and programmatic together by helping new buyers understand how to make the most of in-feed native media.
Key accomplishments from Nate’s tenure at Sharethrough include opening the London office and developing the European market strategy, as well as launching the Meaningful Content Fund, a pro-bono celebration of great content.
Prior to joining Sharethrough, he worked at creative agency Goodby, Silverstein & Partners in San Francisco, where he helped develop brand advertising strategies for clients Sprint, Foster Farms and American Century Investments.
As the Chief Experience Officer, Loren Grossman will be developing and expanding Annalect’s offering in data-driven creative strategy, operations and development.
Prior to taking his role at Annalect, Loren served as RAPP’s Executive Vice President and Chief Marketing Officer. He was responsible for guiding and integrating the Marketing Analytics, Planning, Digital, Media and Data Solutions departments.
During his tenure at RAPP, Loren created the agency’s Integrated Communication Planning (ICP) process, a consultative methodology responsible for more than $30 million in strategy-specific revenue over the course of its implementation.
With more than 20 years of experience in analytics and multichannel marketing, Loren brings significant depth of expertise. His accomplishments include development and authorship of campaigns and marketing communications platforms for brands as varied as HP, British Airways, Citibank, Sony, Mercedes-Benz, the US Navy, Pfizer, Genentech, the NFL and Best Buy.
Loren is a prolific and widely recognized speaker and writer on the subjects of analytics, digital and data-driven marketing.
As President of AudienceXpress and head of data partnership development, Walt brings a deep understanding of the TV advertising industry and of technology. Having launched the industry’s first addressable TV campaigns, Walt is a leader in advanced advertising. Walt leads the AudienceXpress team in developing and executing on the group’s business strategy, driving deployment of the AudienceXpress platform with both ad inventory sellers and buyers, and developing its product strategy and roadmap. Walt came to AudienceXpress from Visible World, where he was Senior Vice President, Media. Previously, Walt was a Director at Cablevision in Product Management, and a management consultant in the Strategy group at Accenture. He holds a BA in Economics and German from Amherst College, and an MBA from Stanford University.
Lijo is a multidisciplinary digital marketer with nearly a decade of expertise covering various performance media tactics, including search & display media on desktop and mobile channels. As a Senior Director, Performance Media at Beeby, Clark+Meyler, he leads the practice of programmatic performance media buying across desktop, mobile & emerging media channels.??
Over the years, Lijo has worked with clients across travel, retail, fashion, finance, real estate, healthcare and industrial verticals. He has helped grow the ROI of their online campaigns YOY by integrating online (website) and offline measurement channels (call center, POS).??
He holds a bachelors degree in computer science engineering from Kerala University, India and an MBA in marketing from Zicklin School of Business, City University of New York. In his spare time he enjoys the outdoors by skiing, rafting and biking.
Adam Kasper serves as the Chief Media Officer of Havas Media, North America with oversight and responsibility for the agency’s investment teams and integrated product offering. Since his arrival, Adam has helped to lead the evolution of Havas’ media services offerings to better reflect the digital, social and mobile needs of the agency’s clients including the perpetually changing media landscape and the affects it has on consumer behavior. Adam has been instrumental in the design of the agency structure to meet these needs. Adam serves as a member of the firm’s executive management team and reports directly to the CEO of Havas North America.
Prior to being named Chief Media Officer, Kasper held positions of increasing authority at Havas including Executive Vice President Strategic investments and Senior Vice President, Director Digital Media.
In his current role, Adam guides Havas Media’s efforts across all channel investments. In addition, he leads all partner and vendor relationships and is constantly improving Havas Media’s product offering. This includes the agency’s programmatic and automated approach led by its Affiperf unit, a full-service social offering via Socialyse, critical mobile marketing execution through its mobile service Mobext, search optimization via Ecselis, as well as creative and content development from Cake. Adam oversees a team of more than 300 media professionals across all U.S. offices and works intimately with Havas Media’s roster of client’s including Fidelity Investments, Sears Holdings, LVMH, Choice Hotels, Dish Networks, Philips, Safelite and the National Association of Realtors in order to activate their media and marketing investments with maximum efficiency and effectiveness.
A 20-year veteran of the digital marketing and media industry, he is frequently called upon to speak at industry events and in the press. In 2013 he was named an OMMA/Mediapost Media All-Star and is a frequent contributor to industry publications.
Prior to Havas, Kasper served as Vice President, Media Director at Allen & Gerritsen in Boston. He also held roles with Hill, Holliday, Connors, Cosmopulos and Houston, Effler, Herstek & Favat. Adam earned his Bachelor of Arts in English from the University of Rochester. He also completed the CEDEP/INSEAD Operational Excellence Program in Fontainbleu, France. Adam makes his home in Massachusetts with his wife and two children and also keeps a residence in New York City.
Randy Kilgore has run sales organizations for 20 years and most recently started a consulting/advisory business. The Kilgore Media Group works with large and small, legacy and digital pure play companies to drive accelerated revenue growth.
Previously Randy was recruited to be the President of National Sales at Gannett where he was responsible for national revenue across the company’s 93 publishing companies, 43 broadcast properties digital platforms, and USA Today.
Prior to Gannett Randy was the CRO for Tremor Video. Having joined as an early employee Randy built the business infrastructure and revenue operations team over his 8 year tenure. In 2013 Tremor Video had a successful IPO.
Randy joined Tremor after 16 years at Dow Jones where he was EVP, Sales and Marketing for WSJ.com. He took over as WSJ.com’s Advertising Director in 1997 and led the team to exponential growth and spearheaded the integration of the revenue operations after the acquisition of MarketWatch.
Randy currently serves on a number of advisory boards for pure play digital media companies and lives in Westchester County, NY.
Matthew Kramer is the Director of Programmatic Investment with Omnicom where he leads publisher relationships and manages Omnicom’s premium video marketplace. In this role, he negotiates and helps set up private marketplaces with some of the most premium publishers.
In the TV space, Matthew leads product development and is responsible for defining, architecting, testing and executing new products for Omnicom agencies and clients. His extensive offline media strategy experience has brought a fresh perspective to the agency, recalibrating how they define value for their existing and new TV offerings.
Before joining Omnicom, Matt spent over 10 years planning offline and online lead acquisition media channels. Matt started his career at Wunderman Media where he developed his skills in DRTV and Print planning. Later, as a cross-channel media supervisor at MECi, he gained experience within the Display and Search space. More recently, Matt has led direct response efforts at DraftFCB in Chicago and OMG Pathway in New York.
Josh Kruter oversees the digital portfolio for Clear Channel Outdoor North America: from dynamic, interactive and social offerings on Clear Channel’s digital screens (which reach more than 100MM consumers each month) to digital/mobile engagement layers on the company’s static inventory. He joined iHeartMedia’s out-of-home business in 2014 after leading marketing strategy and operations for the company’s iHeartRadio app. Josh has also held senior positions at leading brands including Forbes, Phillips-Van Heusen and Virgin Mobile.
Kenneth Lagana is Senior Vice President of Sales for the CBS Digital Media Division at CBS Interactive. In this role, he oversees sales for properties including CBS.com, CBSSports.com, CBSNews.com and The CBS Audience Network.
Lagana joined SportsLine.com in December 1999 and held various management positions throughout his tenure with the company. His role included oversight of sales revenue generating aspects of the business, as well as sales management of league-based relationships including: NFL, PGA Tour, and the NCAA.
With the formation of CBS Interactive in 2005, Lagana’s responsibilities increased to the oversight of Network Integration as well as sales responsibility of all of the Interactive properties associated with CBS, specifically CBS News.com, CBS.com and CBS SportsLine.com.
Prior to SportsLine.com and CBS Interactive, Lagana held sales and management positions at Turner Interactive, and got his start in the business in the planning group at Grey Advertising on such accounts as Seagram, Block Drug, and Procter and Gamble.
John Laramie is the CEO and Founder of ADstruc, the leading technology services company for the outdoor advertising industry, where he oversees all of the company’s business operations and sales. He graduated from Loyola University of Maryland with a Bachelor of Arts in Business Administration and Concentration in Marketing.
John was featured in Business Week’s Best Young Tech Entrepreneurs 2011 and Silicon Alley’s 2011 and 2010 Top 100 People in NYC Tech.
In 2007, John started his own consulting agency where he helped develop the brand behind Naked Ping Pong, the group that is now known as SPiN New York (www.spinyc.com), a 13,000-square-foot table tennis social club.
Curt Larson leads the product innovation team at Sharethrough, the leading native monetization platform for publishers. With a background in management consulting and project/program management plus 10 years of product management experience with startups, Curt brings diverse process thinking and background to Sharethrough and has focused on building a truly unique culture of product and engineering innovation with growing and transforming the Sharethrough business.
As the Director of the IABs Mobile Marketing Center of Excellence, Joe Laszlo plays a key role to the mission to grow the mobile interactive industry. He manages many of the IABs mobile standardization, best practices, and research projects; provides advice for both buyers and sellers of mobile ; and oversees the IABs Mobile and Tablet.
Joe served the IABs Director of Research from Sept. 2007-Dec. 2010. During his IAB career, he has led IAB projects including standards for mobile rich advertising and guidelines for mobile web ad impression counting.
Prior to the IAB, Joe had an eight-year tenure at Jupiter Research, where he started researching and writing about mobile interactivity 2000.
Joe holds an MA from the Fletcher of Law and Diplomacy at Tufts and a BA from Columbia.
Kristian (Kris) Magel is President of Initiative U.S., one of the Interpublic Group’s (NYSE: IPG) three worldwide media networks and part of the company’s IPG Mediabrands unit. Magel is responsible for all Initiative’s operational and client responsibilities in Initiative U.S.
Prior to this Magel served as Chief Investment Officer for Initiative in the region, a role in which he was he was responsible for forming the agency’s integrated investment teams across all channels, including national / local broadcast, video, display, mobile, social and search. His investment teams were fully integrated within every account team, working in conjunction with the firm’s Strategy, Analytics and Business Leaders to deliver 360 degree multiplatform media and marketing partnerships. Kris also sat alongside the Investment Leaders of fellow IPG agencies as a member of the MagnaGlobal Council, working with media partners to deliver the most effective marketing investment approaches that maximize client marketing spends.
A veteran with nearly two decades of experience in the media business, Kris was nominated the TV Week Buyer of the Year in 2015. Over the years, Kris has proven himself a formidable negotiator who has earned the respect of media partners for both his analytical approach to the marketplace and his passionate representation of clients. His reputation for articulate, informed intelligence also makes him a favorite with the press and a popular panelist at industry events. In 2012 Magel was named to the Adweek 50 (#16) as one of the industry’s most influential executives and was a Mediaweek ‘Media All-Star’ in 2007. Magel also has an influential voice within the video industry, serving as a co-chair of the Ad Council’s Broadcast TV Committee, a member of the advisory boards of industry collective Videonomics, the IAB’s Digital Video Center of Excellence, and the New York Advertising Club.
Prior to joining Initiative in 2007, Kris held the position of Senior Vice President, National Broadcast at Zenith where he created a fully integrated buying unit for Maybelline/Garnier that recognized early on the value of digital media working in conjunction with television. Prior to Zenith, Kris worked at Optimedia in a variety of Investment roles of increasing responsibility, culminating as Senior Vice President, National Broadcast. He also worked for DeWitt Media handling TV and Radio Investment.
Kris received his Bachelors of Arts degree from the John Wiley School of Business at the State University of New York at Geneseo. He makes his home with his family in New York City and East Hampton, New York.
Benjamin Masse is a recognized programmatic advertising technology and interactive applications pioneer with more than 15 years of experience. Over this period, Benjamin has established synergies between business stakeholders and software development teams, delivering consistently innovative products. As SVP and GM of Advertising at Triton Digital, he spearheads product strategy and development for a2x (Triton’s programmatic audio advertising exchange) and Tap (Triton’s audio publishers ad server), products which monetize digital content for media companies and unleash advertising efficacy for media buyers. Benjamin holds a MSC in Anthropology and Post-Graduate Diploma in Entrepreneurship and Management. As an accomplished musician, he fully appreciates the growing importance of connecting business, technology, and culture. Benjamin currently resides in Brooklyn with his family.
Dan Murphy has been an active player in Digital Media for over two decades, working with Univision, CBS Digital (Sportsline) and comScore (Media Metrix), among others. Over the years, Dan has been an innovator providing many firsts to Digital Media. By way of example, he championed the digital industries longest running MRC audited digital platform at Univision. At Media Metrix, he created the original nomenclature serving as the foundation for comScore’s categories. While at Sportsline, he created the original “Live sports” UI as well as the architect of VegasInsider.com. Prior to Sportsline, Dan designed two sports apps (STATS for Baseball and Fingertip for Golf) for the Apple Newton. In one of his first jobs after college, he designed a covert communication system for the YF-23 Fighter Cockpit while concurrently serving as lead analyst in Man-in-the-Loop Simulations.
Today you can find Dan representing Univision Communications and Hispanic in industry forums, including, but not limited to the Media Ratings Council (MRC), IAB, Council for Research Excellence (CRE), Coalition for Innovate Media Measurement (CIMM) and Advertising Research Foundation (ARF.) Current issues that regularly cross his desk include, but are not limited to, Cross-Platform Audience Measurement, Ad Impression Viewability, Invalid Traffic, Ad blocking, Programmatic & Data with a constant eye to high levels of Transparency and Accountability.
You know Norton is an accomplished executive simply from the number of commas his job description requires. At AOL, Jim’s responsible for advertising sales for the entire AOL brand portfolio, including The Huffington Post, Engadget, StyleList, AOL Platforms, AOL On and MapQuest. He also leads the sales of all cross-platform marketing solutions, including the display, the Project Devil initiative, video and mobile.
Jim joined AOL in 2009 as SVP of AOL Advertising’s Advance Sales team, which focused on national and regional advertisers as well as new business. He’s also been VP of Product Sales, managed AOL’s Search and Sponsored Listings business, and helped launch and manage AOL’s self service advertising platform, Ad Desk.
Previous to AOL, Jim spent 3 years at Google, most recently as National Sales Manager for Google’s Agency Activation team. And before going digital, Jim worked in a variety of traditional media sales and marketing roles for Tribune Broadcasting, KISS FM and Miller Brewing.
A lifelong Bostonian, Jim is a ‘Triple Eagle’, having graduated from BC High, Boston College and BC’s Carroll Graduate School of Business. He lives in Cohasset, MA with his wife, Katie, and their sons Jack, Ryan and Charlie. Still, we’ve never heard him say “wicked pissah” once.
As Reuters Global Head of Ad Operations, Business Development and Programmatic, Prassas focuses on driving new revenue across 17 global site editions in nine different local languages. Prassas has been with Reuters for over 12 years and served in many different capacities. She started her career in Advertising Operations at Reuters and helped build a global ops team focused on implementing out-of-the-box custom executions. Prassas then became the Director of Global Platform Solutions where she spent three years simplifying all consumer media workflow. From pipeline management to order management to campaign management all the way to billing and reconciliation, she integrated all critical systems at Reuters. Prassas then shifted gears and became the Director of Global Audience Development. She helped package a number of different data points into a unique audience offering for the Reuters sales team to take to market.
Prassas is a graduate of Boston University with a BS in Journalism. Immediately after graduating, Prassas Directed and Produced a full-length documentary entitled In Sickness and In Health. Her award-wining film traveled all around the world.
Aaron Radin serves as Senior Vice President, Partnerships & Portfolio Products, NBCUniversal. In this position, Radin plays a leading role in NBCUniversal’s efforts to develop scalable ad products across the company’s portfolio, on platforms including web, mobile, second screen business, interactive TV and Video On Demand. He focuses on social media, programmatic and data-enabled advertising. Radin joined NBCUniversal in August 2013 and reports to Krishan Bhatia, Executive Vice President, Business Strategy & Operations, NBCUniversal.
Prior to joining NBCUniversal, Radin served as a consultant developing revenue models and strategy to pitch new online video channel of major production company to agency holding companies, including media, branded content and co-promotion and licensing.
From 2009-2012, Radin founded Toura—creating the leading technology platform for the efficient and cost-effective distribution of content to any smartphone or tablet device. As CEO and Co-Founder, Radin managed all business activity for Toura, raiding $3.8 million in angel funding. Radin sold Toura in November 2012.
In 2009, Radin served as General Manager for Radio One and helped overhaul the digital business for Radio One. As General Manager, Radin lead the strategic re-launch of 53 radio stations in 15 markets, effectively increasing revenue run rate by 300%. From 2004-2008, Radin held multiple posts at CBS Television Stations Digital Media Group, culminating in his appointment to Senior Vice President, Ad Sales and Business Development. During his time at CBS Television Stations, Radin transformed digital revenue from zero to $35 million annual goals and increased traffic by over %600. Radin was Vice President, Business Development and Ad Sales Strategy at Goldpocket Interactive from 2001-2004.
From 1999-2001, Radin served as Senior Manager of Integrated Sales at Walt Disney Internet Group and was responsible for sales for products, including Enhanced TV, ABCNews.com and ABC.com. Prior to Disney, Radin was Financial Account Manager, Direct-to-Home at Showtime Networks, Inc. Radin began his career at NBA Proprieties, Inc.
Radin earned his BA in English from New York University and holds a MBA in Business Administration, Finance and Marketing from Columbia Business School.
Erica Schmidt’s 15 years of digital experience, search savviness and programmatic expertise enables her to lead teams who deliver top-of-industry programmatic strategy and campaigns.
Erica has set the agenda for Cadreon to be focused on bottom line results for clients. Armed with extensive data sets, the best technology and a superstar team of specialists, no challenge is unsurmountable. Erica has brought Cadreon’s programmatic vision to life in North America by ensuring that real, measurable business outcomes are delivered for all clients. Erica is passionate about her team of specialists and has put people at the center of a technology-heavy industry.
Previous to joining the Cadreon leadership team, Erica spent an 8 year long stint in London working on the global development and rollout of Dentsu Aegis’ search offering iProspect and programmatic trading offering. Erica has provided keynotes and presentations at industry conferences around the world, and is often sought out for her honest and pragmatic point of view on the digital and programmatic industry. Throughout her career, Erica has worked on behalf of many Fortune 500 brands across the CPG, pharmaceutical, automotive (luxury and domestic OEMs), travel and insurance categories.
Tom Shields is SVP, Publisher Strategy, AppNexus & Co-Founder, Yieldex. He is well recognized as an online advertising pioneer for his role in launching the world’s first ad servers. As a co-founder and Chief Technology Officer of NetGravity, Tom developed mission-critical real-time ad server software that was deployed at over 300 customer network operations centers, leading to a successful IPO in 1998. Tom was also co-founder and first CEO of Yieldex, pioneering advanced forecasting and analytics for top publishers like Comcast, Viacom, ESPN, and Pandora. Tom received a Service Award from the Internet Advertising Bureau for leading the group that created the first ad impression counting standards, and currently serves on the IAB Tech Lab Executive Committee. Before starting Yieldex, Tom was Managing Director at Woodside Fund. He also worked at Oracle and at technology startups in AI and finance. Tom graduated with honors with a BA in Computer Science from Harvard College.
Tim Sims is the Vice President of Inventory Partnerships at The Trade Desk, a global demand-side platform in the $5B real-time bidding industry. In his role at The Trade Desk, Tim leads the company’s strategy and vision to create cutting-edge supply-side collaborations.
Tim also oversees The Trade Desk’s industry-shaping publisher management platform, where advertisers can transact with publishers to buy premium inventory through programmatic channels.
Tim is an adtech veteran, having previously served as director of business development at OpenX, and director of media at Spot Runner.
Tim is a graduate of Vanderbilt University and lives and works in New York City.
Nikos is a Senior Partner, Director Programmatic Optimizations, Analytics and Data at GroupM Connect. He is a highly experienced and passionate marketer with more than twenty five years commitment in driving data-driven strategy and ROI, quantitative analytics, insights and story-telling. Nikos has a highly diverse experience on both the agency and B2C/B2B client sides. On the agency side, he has worked at Maxus, Rapp and Razorfish holding analytics and strategy leadership roles, supporting clients in many industries. On the client side, he has worked at AT&T, Avaya, Hitachi and Motorola Solutions leading global analytics and demand generation organizations.
Nikos’ expertise areas revolve around marketing effectiveness and analytics, digital advertising performance optimization, measurement and reporting, multi-channel and multi-screen advanced digital attribution, deep digital advertising analytics, media-mix modeling, segmentation and life-time value based targeting. His expertise has been shared in numerous forums including the American Association of Advertising Agencies (4As), AdWeek, DMA, NCDM, The Institute of International Research, the American Marketing Association and the SAS Institute.
Nikos is a PhD (ABD) in Economics and holds both a MA in Economics and MBA. Along with his wife Kiki, he loves travelling and every year, among other destinations, returns to Greece visiting a different island in the Aegean, re-uniting with family and friends.
In 2015 Ruud Wanck was named CEO Worldwide for GroupM Connect. The focus of Connect is to apply our groups leverage and scale to data, operations and technology across all real-time and biddable media.
Prior to this appointment, he was the Global Digital COO and acted as the Chairman of GroupM for the Benelux. Ruud has also worked at MEC, a GroupM agency, as CCO and Managing Director for MEC Netherlands and before that in a Digital capacity in Europe.
Ruud joined the Worldwide GroupM Executive Committee in 2013, is co-author of the Dutch best-seller digital handbook ‘Internet Advertising & Marketing’ and has a degree in Physics and Business Economics.
Tim is responsible for extending Tremor Video’s software for video ad effectiveness to new platforms, including over-the-top and programmatic television. Prior to joining Tremor Video where he served as The Wall Street Journal’s Mobile and Video Sales Director responsible for ad sales across Dow Jones’ popular mobile apps and its new video service, WSJ Live. Prior to The Journal, he worked for top sports and entertainment entities, including ESPN — where he helped establish its online ad business including mobile and video offerings, NHL, WWE. Yardbarker and InterZine Productions. Tim broke into the advertising business as a TV Buyer and Negotiator at McCann-Erickson and Saatchi & Saatchi Advertising.
Head of Strategy, Analytics & Operations, SVP
Business Analyst / PM
Client Solutions, FourFronts
Director Display Media
SVP, Strategic Partnerships
VP, Publisher Development and Partnerships
Director, Client Services & Sales Planning
Global Media Innovation Lead
Digital Media & Marketing Director
Partnership for Drug-Free Kids
Project Manager, Customer Experience
Managing Partner Digital Operations
Head of Programmatic Operations, US
Viacom International Inc.
VP, Agency Business Development
FourFronts Partnerships Director
Head of Social and Search Media
SVP, Buying and Activation Director
SVP Sales & Operations
VP, Digital Strategy
Eastern Director Direct and Programmatic Advertising
AutoGuide / VerticalScope
Product Management, DFP and AdX
Digital Media Analyst, BI Intelligence
SVP, Media Monetization & Operations
Senior Programmatic Technologist
Director of Platform Solutions, CPG
Effective Student Marketing
Associate Director, Client Services
Director, Partnerships & Enterprise Services
SVP, Buying and Activations Director, Connexions
VP, Ad Operations & Strategy
Senior Director of Media & Digital Strategy
Simon Property Group
Head Of Programmatic Sales (AMERS)
Senior Associate Ad Ops
Senior Manager, Digital Marketing
VP, Media Planning and Strategy
VP Account Director
GM, Client Services
The Trade Desk
EVP, Platform & Ad Operations
Senior Product Manager
VP, Global Partnerships
V.P Media Services Director
P&G Global Programmatic Lead
Starcom MediaVest Group
Product Lead, Programmatic Advertising
Head of Search Marketing
JP Morgan Chase
RVP, Business Development
Head of Programmatic
Associate Media Director
Vice President, Sales
SVP, Head of Media
SVP, Medai Activation
RVP Sales, East
Digital Camapign manager
Sr Digital Media Planner/Buyer
ab+c Creative Intelligence
Sr. manager – Digital marketing
Pfizer consumer healthcare
Alan James Edwards
Unemployed Former Account Manager
VP, Digital Strategy and Implementation Director
VP Business Development
Director, Product management
Director, MasterCard Audiences
VP, Data & Strategic Partnerships
Senior Sales Director
SVP, CPG and Retail Platform Solutions
Head of AdvancedTV
Vice President, Smart TV Ad Sales
SVP Global Corporate Communications
SVP – Global Brand & Programmatic business
Chief Revenue Officer
Chief Sales Officer
Southern Cross Austereo
Manager – FP&A
SVP Global Digital Marketing
SVP, Global Digital
Director of Content
Campbell Soup Co.
Sr. Display Manager
Head of Programmatic Partnerships
Director Digital Strategy
Horizon Media Inc.
Chief Technology Officer
Vice President, Programmatic
VP, Digital & Programmatic Media Sales
Publisher Development Director
VP of Marketing
Integral Ad Science
Senior VP Marketing Ad Sales, BBC Worldwide
Sr. Product Marketing Manager
The New York Times
Director of Programmatic Sales
Manager, Programmatic Advertising
Director, Programmatic Products
Ayuda Media Systems
Director of Interactive Media
Sr Dir Ad Operations
VP National Sales
Sr. Manager, Programmatic & Revenue Platforms
U.S. News and World Report
Senior Account Manager
Chief Product Officer
Online Marketing Manager
Director of Digital Media Practice
Publisher Development Manager
Senior Associate, Ad Operations
Director, Enterprise Media Solutions
Sr. Director, IT
V.P. of Sales
Associate Director, Technology
Associate Director, Digital Ad Operations
Tech Operations Associate
Senior Director-Performance Media
VP Marketing Solutions
VP, Global Strategy Development and Operations
VP Product, Platform Solutions
Senior Partner, Director of Digital Campaign Management
eCommerce Growth Marketing Lead
Chief Media Officer
Senior Director of Demand Facilitation
VP, Business Development
The Kilgore Media Group
Programmatic Partnerships Manager
Global Strategic Supervisor
Programmatic Business Development Director
VP, Director of Media Trade
Chief Data Officer
Director of Programmatic Video Investment
Business Development, Director
Programmatic Data Analyst
VP Sales & Strategic Accounts
AdTaxi / Digital First Media
Women’s Marketing, Inc.
Manager, Leisure Tourism
Singapore Tourism Board
VP, Digital Products
Clear Channel Outdoor
Senior Vice President of Sales
SVP, NY Media & Account Management
Chief Executive Officer
Vice President, Product
Manager, Advanced Digital Solutions
Area Director, Americas
General Manager, Video
Programmatic Account Specialist
Scripps Networks Interactive
Director, Programmatic Ad Sales
Associate Digital Media Director
d exposito & partners
Digital Sales Director
Digital Marketing Manager
J.P. Morgan Chase
SVP Mobile Worldwide
Director, Seller Accounts
Publicis One Team
Group Planning Director
Customer Relations Specialist
SVP & GM, Advertising
Head of Programmatic Solutions
Chief Marketing Officer
Manager, Digital Ad Ops and Programmatic
SVP, Director of Digital Trade
Head of North America
Assist Dir ECommerce
Programmatic Solutions Manager
Client Services Delivery Manager
Dun and Bradstreet
Associate Programmatic Manager
Strategic Sourcing Manager
Director, Product Management
Vice President Technology
BroadSign International, LLC
Chief Solutions Officer
Hotw Family Funds
VP, Group Partner
SVP Audience Measurement & Analytics
Vice President, Programmatic Sales
AD, Platform Lead
Chief of Staff
Director of Marketing
Global Head of Media Sales
Global Solutions Lead – DoubleClick
Manager, Analytics Technology
Director of Monetization
Senior Digital Media Planner/Buyer
d exposito & Partners
Associate, Ad Operations
Sr. Manager Digital Sales Strategy
Comcast Media 360
VP of Media & Measurement
Digital Trade Specialist
Associate, Ad Ops
Senior Director of Programmatic Strategy
Human Experience Tech Ops Associate
Director – Global Demand Enablement
Senior Manager – Publisher Sales
Sr Product Manager
Senior Media Analyst
Global Head of AdOps, Bus Dev & Programmatic
Lee Ann Qualls
Partner, Ad Operations
Senior Vice President, Partnerships and Portfolio Products
LMR MEDIA mix
Programmatic Account Supervisor
Programmatic Media Planner
Smart AdServer USA Inc
Founder & CEO
SVP Director International Media
SVP Business Development, Products
Joe Roberts, Jr.
Senior Sales Consultant
Senior Digital Transformation Manager
Director, Media & Connections, Pharma/MD&D
Johnson & Johnson
VP of IT
Senior Digital Director
Director, Business Development
Intergrated Media Manager
VP/Partner, Ad Operations
Head of Branding Sales, North America
Cheetah Ad Platform
Executive Vice President, Managing Director, North America
Manager Interactive Communication
Austrian Tourist Office
Manager, Programmatic Sales
Director – Business Development
Advertiser Technology Group
GM, Advanced TV
VP Customer Delivery
Senior Vice President, Publisher Strategy
The Wall Street Journal
senior media manager
ab+c creative intelligence
Young & Rubicam
Senior Director, Strategic Relationships
VP of Inventory Partnerships
Vice President, FourFronts Premium Marketplace
Kelley L. Smith
Manager, Technology & Activation Group
User Experience Designer
VP, AD – Platform Media
VP, Digital Business Development & Operations
Senior Director, Marketing
VP & GM Business Development
Manager of Interactive Media
Senior Director, Media and Digital Strategy
VP, East Coast Sales
VP, Media Operations
Digital Media Director
LoBo & Petrocine Marketing Communications
VP Advertiser Solutions and Sales
Chief Global Revenue Officer
VP, Analytics Technology
Manager, Ad Operations
VP of Product & Head of Ad Tech
Sales Director, East Coast
Director, Programmatic Advertising & Business Intelligence
Senior Digital Marketing Analyst
YYT Gen GP
Sr. Digital Negotiator
Senior Partner, Director Programmatic Optimizations, Analytics and Data
Executive Director, Addressable Media
Global Strategy Associate
Starcom Mediavest Group
Direct Marketing News
Sr. Associate AdOps
Chief Global Analyst
Senior Media Planner
Director, Publisher Sales
Director, Digital Marketing
VP Mobile and Connected TV Sales
MW Associates International
Head of Insights, Performance and Data Strategy
Associate Director, Programmatic
Sr. Director, Visa Performance Solutions
Senior Partner Manager, Global Alliances & Programmatic
VP, Digital Marketing
VP, Agency Development
Leigh Zarelli Lewis
Senior Vice President, Consumer Brands
HMH Publishing Company
Senior Manager, Programmatic
InMobi is a global mobile advertising platform that specializes in delivering the best ROI for mobile marketers. A mobile-first and mobile-only platform, InMobi has been pioneering the next generation of ad experiences, including video advertising, on the back of deep learning based optimization engines.
InMobi platforms help brands, performance marketers and app publishers engage mobile users across different stages of their lifecycle, converting each mobile moment into an opportunity to drive engagement and revenue. Recognized by Fast Company as one of The Most Innovative Companies in 2016, InMobi reaches over 1.5 billion unique mobile devices worldwide and is redefining business models for the mobile ecosystem. For more information, visit www.inmobi.com.
Integral Ad Science (IAS) is a global technology and data company that builds verification, optimization, and analytics solutions to empower the advertising industry to effectively influence consumers everywhere, on every device. We solve the most pressing problems for brands, agencies, publishers, and technology companies by verifying that every impression has the opportunity to be effective, optimizing towards opportunities to consistently improve results, and analyzing digital’s impact on consumer actions. Built on data science and engineering, IAS is headquartered in New York with global operations in ten countries. Our growth and innovation have been recognized in Inc. 500, Crain’s Fast 50, Forbes America’s Most Promising Companies, and I-COM’s Smart Data Marketing Technology Company.
Sharethrough is the leading native advertising software company. The company’s native advertising software allows publishers and app developers to deliver better ads. Founded in 2008, Sharethrough’s headquarters are in San Francisco with offices in New York, Chicago, Los Angeles, Austin, Detroit, London and Canada. Sharethrough is funded by North Bridge Venture Partners, British Sky Broadcasting as well as Silicon Valley notables including Mike Maples, Ron Conway, Steve Blank, Eric Ries, and Dave McClure.
The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators, and their advertisers best-in-class technology to manage display, social, and video advertising campaigns.
The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion. By maintaining a pure buy-side focus, The Trade Desk delivers on branding and performance for clients worldwide.
Headquartered in Ventura, Calif., The Trade Desk has offices across the United States, Europe, and Asia.
Tremor Video (NYSE:TRMR) provides software for video advertising effectiveness. Our buyer and seller platforms enable seamless transactions in a premium video marketplace by offering control and transparency to clients. We employ patented all-screen technology to make every advertising moment more relevant for consumers, and deliver maximum results for buyers and sellers.
Beachfront Media is the leading video technology company meeting video distribution and monetization needs of publishers and advertisers across platforms. Beachfront possesses a powerful video server-side platform (SSP) to manage premium publisher inventory, combined with OTT solutions which support a suite of premium digital media apps across connected TVs and mobile devices. Beachfront’s mission is to enable awesome video experiences across all platforms and devices, easily, while delivering measurable results. For more information, visit www.beachfrontmedia.com
DashBid is a programmatic Supply Side Platform (SSP) designed and built for video advertising. Whether you are a publisher or advertiser, DashBid’s technology helps solve your pain points and makes programmatic video advertising easy. DashBid’s proprietary algorithm enables publishers to maximize their revenue and optimize their yield while providing advertisers with access to transparent and viewable inventory with detailed data to improve campaign performance. DashBid works with dozens of programmatic sales channels across desktop, mobile and OTT serving nearly one billion impressions each month. DashBid is headquartered in New York and operates globally.
Index Exchange is the principled exchange for publishers. The people behind Index engineer the best technology to create a neutral, transparent exchange that enables digital publishers and suppliers to sell their ad impressions in real time, and gives them the data, knowledge and context they need to understand and act.
Since their inception in 2010 JUICE Mobile’s philosophy is focused on solving the needs of their clients, through the lens of their customers. JUICE is an advertising technology firm with relationships spanning Fortune 500 advertisers, premium publishers, leading exchanges and premier data companies. JUICE is constantly pushing the limits. They leverage the most sophisticated targeting capabilities, work with strategic partners in measurement to provide confidence that mobile investment drives the desired results and are continuously defining the new benchmarks.
Headquartered in Toronto, Canada, JUICE Mobile has offices in New York City, Los Angeles, Chicago, Montreal, Vancouver and Waterloo.
FreeWheel’s superior end-to-end technology, premium marketplace, and best in market advisory services power the advertising businesses of the largest media and entertainment companies in the world, including AOL, DIRECTV, Fox, NBC Universal, Turner Broadcasting System and Viacom in U.S., and MTG, Sky and Channel 4 in Europe. From our unique position at the center of the premium video economy, we enable our clients to unify audiences across desktop, mobile, OTT, and traditional STB devices, and profitably monetize their content. Headquartered in San Mateo, with offices in New York, London, Paris, Berlin and Beijing, FreeWheel stands to advocate for the entire industry through the FreeWheel Council for Premium Video. For more information please visit www.freewheel.tv, and follow us on Twitter and LinkedIn.
PulsePoint, a global programmatic advertising platform, fuses the science of programmatic targeting, distribution and optimization with the art of brand engagement. The PulsePoint Platform is powered by terabytes of impression-level data, allowing brands to efficiently engage the right audiences at scale while helping publishers increase yield through actionable insights. Investors in the company include Draper Fisher Jurvetson (DFJ), Gotham Ventures, New Atlantic Ventures (NAV), Investor Growth Capital, Updata Partners and VantagePoint Capital Partners. The company is headquartered in New York City with offices in San Francisco and London.
RhythmOne is a technology-enabled digital media company that connects online audiences with brands through premium content across devices. RhythmOne works with digital advertisers, publishers and content providers to offer fully integrated, cross-screen solutions that span desktop and mobile video, rich media, display, social and native advertising, and content formats.
Through its fully integrated programmatic platform, RhythmMax, the Company represents digital advertising inventory across owned, controlled and extended supply sources. The RhythmMax platform includes unique brand safety technology, RhythmGuard, which combines leading third-party verification and proprietary filtering technologies to ensure inventory quality in brand safe environments. For more information, please visit www.rhythmone.com.
With $1.3 trillion in annual spending and rising, the global media industry is more influential than
ever. At the center of this dynamic and ever-evolving industry is Adweek—The Voice of Media.
Adweek covers all the aspects of the modern communications business—from advertising,
media buying and brand building to content, social networks and digital strategies – with its
weekly magazine and cutting-edge web destination.
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