Conference - New York, NY

IAB Programmatic Marketplace: Highlights

Tech Leaders Showcased Automation's Future at IAB Programmatic Marketplace
Mar 7 2016

$1195 - Member
$1495 - Non-Member
Sold Out

      Overview

      – SOLD OUT –

      Beyond Display and Video: Cross-Channel Automation at Scale

      As programmatic transforms the digital media landscape, automated buying and selling is moving far beyond a strategy for just desktop and video. With revenue surpassing $10 billion in the U.S. and programmatic expanding to include formats such as mobile, TV, audio, and out-of-home, consumers increasingly demand more engaging, relevant, and customized ad experiences.

      Everything ad technology. Everyone you want to meet.
      Everything you need to know.

      Confirmed speakers include:

      • Mac Delaney, Head of Programmatic, Merkle
      • Lijo Joseph, Senior Director- Performance Media, Beeby Clark + Meyler
      • Adam Kasper, Chief Media Officer, Havas North America
      • Erin Matts, Chief Marketing Officer, Annalect
      • Dan Murphy, Senior Vice President of Audience Measurement & Analytics, Univision Communications
      • Jim Norton, Global Head of Media Sales, AOL
      • Ruud Wanck, Connect CEO, GroupM Global

      Topics to be discussed include:

      • Header Bidding: Fad or Future?
      • Emerging Programmatic Channels: TV, Out-Of-Home, and Beyond
      • Cross-Device Measurement and Attribution
      • The Future of the Sales Force
      • Bridging the Gap Between Creative and Media Teams

      The 2016 IAB Programmatic Marketplace is where the digital media ecosystem convenes to uncover the future of automation and what it means for the workforce, the economics for brands, agencies and publishers, and monetization across channels.

       

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