IAB MIXX Conference
IAB MIXX Conference
IAB MIXX Conference

At the 2016 IAB MIXX Conference, marketers, advertising executives, publishers, and technologists came together to share insights about the reinvention of media, platforms, creative, and business models. The need for creative storytelling, built upon emotional connection that compels consumers to action, is immutable. How we get there has been forever disrupted by digital as consumers have never had more control.

Read the recap below, view photos and video, and check out the news from the event.

Conference Summary

Day 1 HighlightsDay 2 Highlights

Day 1 Highlights

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Randall Rothenberg, President and CEO of IAB, started the day by welcoming brand marketers, ad agency executives, publishers, and technologists to the 2016 IAB MIXX Conference. The theme this year is “Advertising’s New World Order,” acknowledging the innovation and chaos seen on every platform, and consumers’ demand for more original, personal, and provocative experiences. Consumers are now in control, and they are rejecting experiences that don’t meet their desires, adopting ad-blocking software at alarming rates. Rothenberg highlighted four big questions that we, as an industry, need to answer: First, in the evolving world of platforms, who lives, who dies, and who thrives? Second, does display advertising have a future for brands, and will big brand support increasingly flow to premium video, native advertising, branded content, and more customized experiences? Third, can great journalism survive? Finally, how—if at all—can the next consumer craze be predicted?

In keeping with the theme of the conference, IAB announced several important initiatives. First, the organization announced the release for public comment today of a complete overhaul of the “IAB Standard Ad Unit Portfolio.” The new portfolio is fully responsive, allowing creative to scale across devices. Developed by the IAB Tech Lab, the portfolio incorporates the tenets of the LEAN Principles—Light, Encrypted, Ad-Choice Supported, Non-Invasive ads—and encompasses display, mobile, video, and native, as well as guidelines for new content experiences such as emoji and virtual reality. The public comment period will run until November 28, and comments can be sent to [email protected].  More information can be found at www.iab.com/newadportfolio.

A report titled “Is Virtual the New Reality?: A Market Snapshot of VR Publishing and Monetization” was also released by the IAB Mobile Marketing and Digital Video Centers of Excellence. The report offers key takeaways, lessons learned, and future plans in the emerging fields of virtual reality, augmented reality, and 360-degree video. Also announced was a study by Yahoo uncovering the ways advertisers can artfully integrate, craft, and distribute their brand stories. The Yahoo Storytellers creative studio report can be found at advertising.yahoo.com/storytellers.

Rothenberg went on to address diversity and highlight progress that the IAB Education Foundation and its iDiverse initiative have made. He announced an East Coast partnership with the Borough of Manhattan Community College and asked companies to join in taking an industry pledge to reach the Foundation’s goal of 200 digital companies committing to 10,000 jobs for a more diverse digital workforce by 2020. Email [email protected] to get involved.

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Next Rothenberg introduced Deborah Wahl, Senior Vice President and Chief Marketing Officer, McDonald’s, who shared her perspectives on the agency of the future and how McDonald’s has, and continues to, embrace digital disruption in the face of market uncertainty. Wahl shared some examples of how McDonald’s has been creating and strengthening a much more real relationship with consumers because the old approaches and labels no longer work. It’s about providing the right experiences, creating more and relevant content, and what McDonald’s has coined “marketing at the speed of now.” Wahl defined how the organization looks at digital, social, and mobile, as well as how they have created a new omnichannel agency that is people-obsessed, behavior-based, rooted with a unified voice, fast, fluid, and effective.

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360i Executive Chairman Bryan Wiener, took the stage afterward to outline how and why agencies and marketers need to co-create the agency of the future that will shepherd growth and innovation for brands in the disruptive digital age. Let chaos be a ladder and agency partners be change agents, guiding marketers to the forefront of this rapidly evolving digital world. While there’s no “one size fits all” solution, there are fundamentals that consistently emerge in the successful agency partnerships that lead the way. Wiener explained why frameworks are more important than plans in today’s environment, and how now is the time to turn vulnerabilities into assets. Plan in pencil with nimble teams because the agency of the future, 1) has storytelling that earns attention, 2) uses a data driven approach, and 3) is digital led but not digitally limited.

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Kevin Slavin, Faculty and Founder, Playful Systems at MIT Media Lab, outlined the 15 years that brought us to this point, from the point of view of Area/Code, the company that did much of the pioneering work in the locative gaming space. He started off giving an overview of technology and games that led to Pokémon GO and its astounding growth today. Slavin pinpointed the primary driver of its success, not as being new content or the use of location-based technology, but rather getting back to the desire for people to feel reconnected to the places they live. He led into what he sees as the next frontier for brands: to discover how to build a connection that is real time and synchronized. He challenged everyone to think about how you can make it feel like we are part of each other’s lives.

Afterward, Slavin, Wahl, and Wiener, joined Rothenberg in a discussion on how brands, agencies, platforms, and publishers can—and should—work together to pursue the opportunities ahead in advertising’s new world order. By focusing on the fundamental needs of people, we can create real connections with consumers. The speakers encouraged participants to change the way and speed you work internally to meet the unmet demand for feeling present with other people, which Slavin predicts will be the future goal.

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Lars Bastholm, Global Chief Creative Officer of The ZOO, Google’s creative think tank for brands and agencies, was on stage next to shed light on why he thinks the toolbox has never been bigger or more fun. The ZOO’s goal is to do something consumers find useful, usable, and delightful. He shared many examples of innovative things his team is currently working on, including projects with VR and a tool called Tilt brush, Project Soli a gesture-based technology, and Google Home. Bastholm closed by highlighting the need for more collaboration because no one partner can do everything.

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Amy Benford, Global Media Director of Campbell’s Soup Company; Stephen Gold, Chief Marketing Officer & Vice President, Business Development at IBM Watson; and Jeremy Steinberg, Global Head of Sales at The Weather Company, an IBM Business; debuted a first look at the Watson Ad with The Weather Company and early brand adopter, Campbell’s Soup Company. Today, with the prevalence of AI technologies, it’s possible to build “thinking” capabilities into virtually every digital application, product, and system. Steinberg discussed how Watson ads can listen, think, and respond, ultimately allowing for one-to-one communication between brIAB MIXX Conference 38ands and the customer. Businesses will be able to gain additional insight to optimize their strategies, ultimately transforming the experiences with ads.

After a networking lunch and a series of workshops, participants reconvened for a presentation from Dave Etherington, Chief Strategy Officer at Intersection, and Sarah Jones, Manager of Connections Capabilities at Anheuser-Busch InBev, about how brands are shifting to take advantage of a new frontier in advertising innovation, and how the integration of the digital and physical worlds will shape our future cities. Etherington highlighted the benefits of digital out-of-home advertising, specifically work they have done on LinkNYC, and discussed the ability to achieve enormous scale, responsiveness, uniformity, and proximity to retail with the channel. Jones added the importance of understanding the consumer’s behavior and adding value for consumers at the right time.

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For the final keynote of the day, Nick Law, Vice Chairman, Global Chief Creative Officer at R/GA, addressed what Madison Avenue can learn from Silicon Valley and vice versa. Traditionally there has been an inability for the two cultures to come together: story and system. Each side needs to recognize they can learn from each other to achieve the greatest success. Law shared how R/GA approaches the “the whole idea,” where they try to balance simplicity and possibility, so that creative context and creative capital can meet and work from the bottom up. He closed by encouraging the participants to understand what a user does and then build the brand story.

Next the audience enthusiastically headed off to participate in deep‐dive learning track sessions covering hot topics such as content marketing, digital video, and measurement. The day closed with networking and cocktails in the IAB MIXX Lounge.

Day 2 Highlights

IAB MIXX Conference 53Lauren Wiener, President, Buyer Platforms, Tremor Video and Chair, IAB Board of Directors, opened the second day of the 2016 IAB MIXX Conference by reemphasizing that the user is in the driver’s seat. The ideal advertising experience engages users in a truly memorable conversation, one that is intimate, interactive, and immersive. Wiener went on to state that great campaigns still start with a clear goal and a compelling story. They also engage from every angle and match the medium. The paradox of modern advertising is that the more advanced out tech, the more human we can be. Remember that the inner circle is the winner’s circle.

Next up, Jimmy Maymann, Executive Vice President and President, Content & Consumer Brands, AOL, was interviewed by Betty Liu, Anchor, Bloomberg Television and CEO, Radiate, IAB MIXX Conference 51 about the new creative equation for effective brand experiences combining content, data, and technology. Maymann addressed the Verizon acquisition of AOL and how the first year of the partnership has been successful in moving them into the next stage of growth. He predicts more sophistication from video metrics focusing on engagement metrics and continued investment in new formats such as VR. Maymann closed by stating that as AOL continues to scale its content and ads business, it is committed to global growth.

IAB MIXX Conference 46Following the conversation with Maymann, Adam Bain, Chief Operating Officer, Twitter, sat down with Sarah Frier, Tech Reporter, Bloomberg, for a fireside chat and behind-the-scenes look at the value and power of live video – and its advertising potential. Bain addressed last night’s political debate shown live on their platform and how the audience came for the live video, but stayed for the conversation. The connected audience created an engaged and active community, which is why Twitter is just getting started in the live content space and sees it as a growth driver. Bain then announced that they have a slate of premium content programming that ranges from sports to news to finance rolling out soon.

IAB MIXX Conference 47Andrew Bosworth, Vice President, Ads & Business Platform, Facebook, was on stage next to discuss how brands need to understand who they are, how they’re structured, and how they commit to taking risks in today’s customer-centric, mobile-first world. The mobile revolution has just begun, and it’s the key to the future—one everyone can see coming. He shared some examples of how Facebook was able to pivot in the early years after understanding that what they do is different than what they sell―their product is connection. Failure to innovate is a function of vision, and Bosworth urged brands to be ready and willing to be different.

IAB MIXX Conference 55Randall Rothenberg, President and CEO, IAB, came on stage next to announce a new program for digital media agencies: IAB Digital Media Buying and Planning Certification. This new certification demonstrates that media professionals holding it have the knowledge and competency to perform their role of planning, purchasing, and executing digital campaigns for their clients. Rothenberg also was happy to share that the 4A’s, the leading trade association for advertising agencies, has partnered with IAB to support the growth of this new certification and the development of related training initiatives. He also announced that Google is making a meaningful commitment to sponsor a number of agency partners to take the exam. For more information on the program, or to register for the exam, visit www.iab.com/buyerscert.

IAB MIXX Conference 57Steve King, Chief Executive Officer, Publicis Media, discussed what the future of marketing looks like and how agencies and brands can rise to the challenge by reestablishing consumers’ trust, leveraging technology across the consumer journey, and delivering experiences that harness the convergence of the digital and physical worlds. King shared some examples of campaigns that have demonstrated these traits and urged attendees to not lose site of the basics. Disruption brings opportunity, and if you focus on the user, all else will follow.

IAB MIXX Conference 50Jim Lanzone, Chief Digital Officer, CBS Corporation, Chief Executive Officer, CBS Interactive, took the stage next to discuss CBS’s future and the future of premium content. CBS is now a multiplatform company, and at a time where the human attention span is shorter than ever and media consumption is at an all-time high, CBS is well positioned in the market. CBS Interactive is one of the largest providers of premium content online with news, technology, late night, and all access programming. And recent studies have shown that advertising on premium content sites is significantly more effective. Lanzone believes that no matter what device consumers are on, they will be deeply engaged when matched with the right advertiser content and brands.

IAB MIXX Conference 58IAB MIXX Conference 49Continuing on the theme of premium content, Steven Levy, Editor in Chief, Backchannel, and Jessi Hempel, Head of Editorial, Backchannel, shared their approach to Backchannel’s future as an innovator in editorial and advertising. Backchannel, a new publication built and optimized for the Medium platform, has established itself as a key part of the tech news ecosystem. It concentrates on quality, engagement and stories that matter. This past June, Condé Nast acquired the publication as part of its new Wired Media Group. For them, community is key, and Medium is perfect for building communities. Hempel shared that they use the community to feed their editorial content, and as a result their engagement model is more effective.

Following a series of workshops and a networking lunch, participants reconvened for a conversation with Marriott’s Global Marketing Officer, Karin Timpone, and Epsilon/Conversant Chief Executive Officer, Bryan Kennedy. IAB MIXX Conference 52IAB MIXX Conference 48 Kennedy espoused that to build a brand, you should start from powerful data, marry that with insights, and then utilize the powerful technology platforms to enable you to be in real-time moments. Timpone went on to share how Marriott is successfully navigating the new world of hyper-connected consumers and delivering highly personalized content and experiences they crave across the company’s marketing platforms. With an always-on mindset, Marriott is thinking about the customer they are trying to get. Timpone highlighted that the relationship with their customer is a science and art, so you should expand beyond the boundaries of what you started with.

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Meredith Kopit Levien, Executive Vice President & Chief Revenue Officer, and IAB MIXX Conference 56Sebastian Tomich, Senior Vice President of Advertising & Innovation, both of The New York Times Company, wrapped up the day by sharing how innovation will evolve over the next five years. They gave examples of how The New York Times Company has approached disruption across the media industry and discussed how to build the 2020 media company by noting these tenants: 1) Change requires belief in the possibility of your own oblivion, 2) Transformation isn’t a moment in time, it’s an operating model, 3) Assume the fall of advertising, the rise of programming, 4) Make something worth paying for, and 5) Deliver an indispensable product. Levien concluded by urging the audience to embrace new technology and find better ways to make brands and experiences more personal and relevant to the consumer.

The 2016 IAB MIXX Conference came to an end after two days of great content, insightful advice, and excellent networking. Rothenberg closed the day by thanking participants and highlighting that ultimately there will be a set of dominant platforms and content creators trying to figure out how to align themselves. A combination of quality content on widespread platforms is how to create affinities with consumers, and brings advertising old world order to the new.

Brand marketers, agency leaders, publishers, and technologists joined the closing cocktail hour to share drinks, exchange business cards, and discuss how they can take the insights they learned and implement them in their own businesses.

Day:
8:00 am -

Registration Opens

Sponsored By: Acxiom
8:00 am - 9:00 am

Networking Breakfast

Sponsored By: Yahoo
9:00 am - 9:15 am

Welcome to Advertising’s New World Order

9:15 am - 9:40 am

Marketing at the Speed of Now

Brands, publishers, and agencies are adapting to new technologies and new emerging challenges every day. McDonald’s has embraced the uncertainty by charting its own business transformation, with marketing as the tip of the spear. Hear from Deborah Wahl about how McDonald’s is using the marketplace’s disruptive forces, and a new set of principles, to redefine and reinvent the McDonald’s customer experience along the entire consumer journey, leading the brand and business to long-term success.

9:40 am - 10:00 am

Reimagining the Agency of the Future

360i Executive Chairman Bryan Wiener outlines how and why agencies and marketers need to co-create the agency of the future that will shepherd growth and innovation for brands in the disruptive digital age. With competition coming from every corner of the ecosystem, and marketer challenges becoming increasingly complex, we know that the only constant is change. And marketers need their agency partners to be change agents, guiding them on the forefront of this rapidly evolving digital world. While there’s no “one size fits all” solution, there are fundamentals that consistently emerge in the successful agency partnerships that lead the way. Bryan examines the key attributes of the agency model that will rise to the top over the next five years.

10:00 am - 10:20 am

After Pokémon, the Deluge

Take Pokémon GO as the expression of the precise moment in which we are living. Designer, researcher, and entrepreneur Kevin Slavin outlines the 15 years that brought us to this point, from the point of view of Area/Code, the company that did much of the pioneering work in the locative gaming space. This is all to ask: Where does it go from here? Now that humans are connected to physical space in radical new ways, what will the next wave of connectivity unlock?

10:20 am - 10:45 am

The Opportunities Ahead

Deborah Wahl, Bryan Wiener, and Kevin Slavin join Randall Rothenberg in a discussion on how brands, agencies, platforms, and publishers can—and should—work together to pursue the opportunities ahead in advertising’s new world order.

Moderated by:
Randall Rothenberg, President and CEO, IAB

Kevin Slavin, Faculty and Founder, Playful Systems, MIT Media Lab
Deborah Wahl, Senior Vice President and CMO, McDonald's
Bryan Wiener, Executive Chairman, 360i
10:45 am - 11:30 am

Networking Break

Sponsored By: Google
11:30 am - 12:00 pm

Seven Reasons to be Excited about the Future of Advertising

It has never been more exciting to be in advertising than right now. The combination of data, technology, and transparency means that both brands and consumers win—if it’s done right. Lars Bastholm, Global Chief Creative Officer of The ZOO, Google’s creative think tank for brands and agencies, sheds light on why he thinks the toolbox has never been bigger or more fun.

12:00 pm - 12:35 pm

Watson: A New BFF for Brands

Learn how brands are using Watson today and get a first look at the Watson Ad with The Weather Company and early brand adopter, Campbell’s Soup Company. Throughout history, we’ve seen traces of technology enabling humans to create—from Da Vinci’s use of the camera obscura to Caravaggio’s work with mirrors and lenses. Today, with the prevalence of AI technologies, it’s possible to build “thinking” capabilities into virtually every digital application, product, and system. It is estimated that more than 50 percent of apps developed will embed some kind of cognition by 2018. Already, professions and industries from law and environment, to medicine and marketing, use cognitive technologies to extend human expertise and pursue a whole new generation of moonshots.

12:45 pm - 1:15 pm

Workshops

Vote for Video: Tapping into Political Advertising to Create Engaging Cross-Screen Ads
Room 402
Presented by
Tremor Video

With the elections only a few weeks away, political advertisers have certainly honed their skills to drive voter engagement in a new world. Hear from experts who have harnessed the power of sight, sound, motion—and interactivity—as they share case studies and best practices for all marketers to own all screens.

Monica Seebohm, National Director, Politics and Advocacy, Tremor Video
Jaclyn Rae Steinhart, Senior Director, Media & Digital Strategy, Liquidus


Scoring a Touchdown for Digital Reach
Room 404
Presented by
Conversant

How does a brand maximize its reach across devices, without engaging the wrong people? Learn how the NFL and Conversant worked together to effectively connect with individuals at scale, by accurately matching existing viewers to their online profiles, and then expanding out to custom audiences—driving engagement, tune-in, and conversions.

Nancy Hall, Senior Vice President, Eastern Sales, Conversant
Aidan Lyons, Vice President of Fan Centric Marketing, NFL


You Need a Matchmaker: Customer Recognition in the Digital Age
Room 406
Presented by
Acxiom

What is customer recognition? One of the greatest challenges to finding customers is how easily data becomes fragmented and signals get crossed. If you can understand and connect with customers, you have the opportunity to offer a meaningful, personalized experience with your brand. Today, companies can provide truly beneficial marketing, at the right time and through the right channels. In doing so, it adds value and maximizes the potential for new customers. Learn how to find your perfect customer across a sea of different channels—and make meaningful connections with them. Discover how to maximize new customer potential and incorporate best practices for improved customer experiences.

Mike Finnegan, Vice President Programmatic & Product Innovation, Live Nation Entertainment
Lisa Rapp
, Director of Identity Resolution Products, Acxiom


Bridging the Gap: Connecting Online Behaviors to Offline Purchases
Room 502
Presented by
Dstillery

Despite advancements, digital advertising has been struggling to address the most basic advertising question: can we measure and draw conclusions about the effectiveness of advertising on consumer behavior, particularly when purchases do not happen online, as in the case of CPG brands? The industry is fraught with challenges like questionable viewability, attribution, and fraud in a pure online setting. This session discusses how to successfully connect online behavior to offline data, transcending the mere top-line assessment of campaign efficacy.

Reka Daniel-Weiner, Data Scientist, Dstillery
Ori Stitelman, Vice President, Data Science & Analytics, Dstillery


Emotionally Attached: How Brands are Utilizing Contextual and Emotionally Targeted Mobile Experiences to Drive Attention, Receptivity, and Brand Equity Metrics
Room 510
Presented by
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Billions of dollars are being invested in mobile video as the next platform to engage users and drive business metrics, but are campaigns actually engaging users or being swiped right? In this session, MediaBrix debuts its latest neuromarketing research to help brands answer critical mobile advertising questions such as: What kind of human attention does my mobile video campaign garner? How do we measure user receptivity and impact? Which mobile executions ensure mental encoding and consideration? What’s the “Race to X” factor that plagues most mobile advertising today, and how do we prevent it from happening?

Ari Brandt, Chief Executive Officer, MediaBrix
Diana Lucaci, Founder and Chief Executive Officer, True Impact


Workshop #5
Room 510
Presented by Mediabrix

1:15 pm - 2:15 pm

Networking Lunch

2:15 pm - 2:45 pm

Workshops

Want an A in Customer Experience? Rethink Your Analytics to Get Happier Customers and Higher Revenues
Room 402
Presented by
SAS

As brand marketers, we must think about the entire omnichannel customer experience beyond the channel silos that naturally exist. It’s infinitely bigger than the social tile you tweeted, the display ad you purchased, the targeted email you blasted, or the website you personalized. It’s about delivering a true omnichannel experience—one that is enabled by analytics. This session explores case studies from companies that are succeeding by elevating the role of analytics in their omnichannel marketing strategies. Hear best practices for building analytically driven marketing strategies to drive incremental revenue, improve retention, and create customer experiences that matter.

Michele Eggers, Senior Director, Customer Intelligence, SAS


To Stay or Skip? Boost Your Video Completion Rate without the Hate
Room 404
Presented by
Unruly

Not all video is created equal. As new ad formats enter the mix (vertical video, anyone?), and publishers open up more of their sites to video ads, consumers have more viewing choices than ever before. People have strong preferences when it comes to how they want to watch video—and what they’ll just plain refuse to view. Unruly and Kent State share the results from a new study on consumer viewing preferences and discuss the importance of having a good mix of formats to nail your KPIs—and how to keep people watching (not skipping!) your ads.

Devra Prywes, Vice President Insights and Marketing, Unruly
Colin Campbell, Business Administration Professor, Kent State


What Is Programmatic Native, and How Can It Help You Unlock Mobile?
Room 406
Presented by
Google

Today, advertisers and publishers need to foster positive consumer experiences to retain attention and engagement. While native advertising isn’t a new concept for engaging consumers, the technology to scale native ads across all publishers and screens is just coming to fruition. Programmatic native ads allow publishers to foster positive experiences by putting the same care into their ads as they do in their content. And advertisers can now easily build ads that fit the form and function of surrounding content, across sites and apps. In this workshop, Karin Hennessy, Product Manager at DoubleClick, and Mat Harris, Vice President of Product at Sojern, discuss best practices for incorporating native ads into programmatic campaigns. They also highlight recent examples of native ads from Sojern’s travel clients.

Mat Harris, Vice President of Product, Sojern
Karin Hennessy
, Product Manager, DoubleClick


Converting Measurable Revenue from Unknown to Known: An Agency Perspective in Leveraging First- and Third-Party Data to Drive Brand Value for Customers
Room 502
Presented by
Oracle

David Barker, Vice President, Media Assets, Oracle Marketing Cloud
Saqib Mausoof, Executive Vice President, Global Insights, Cadreon


Header Bidding: The Essential What and Why of Ad Tech’s Latest Fascination
Room 510
Presented by
IAB MIXX Conference 24

Header bidding has exploded as a technology adopted by publishers. In this roundtable, speakers discuss the state of header bidding, dispel myths, and provide a view into the future of buying and selling.

Dave Pond, Manager, Yield, Vox Media
Rich Dredge, Chief Executive Officer, Answers.com
Erik Requidan, Vice President, Sales & Programmatic Strategy, Intermarkets
Tim Sims, Vice President, Industry Partnerships, The Trade Desk
Moderator: Ryan Mulcahy, Vice President, Seller Accounts, Rubicon Project

 

3:00 pm - 3:20 pm

Hitting the Streets: Where Digital Meets Physical

Cities today are more exciting to live in than ever before. While the last few years have been dominated by mobile, social media, and online innovation, we are seeing a transformation in advertising that will manifest in the physical world, imitating what has gone before it online. With the proliferation of digital displays on our streets and urban-scale connectivity, we’re moving towards the Physical Web, bringing new opportunities for brand engagement, data insights, and user experiences. In this session, learn how brands are shifting to take advantage of a new frontier in advertising innovation, and discover how the integration of the digital and physical worlds will shape our future cities.

3:20 pm - 3:45 pm

The New Creativity: What Madison Avenue Can Learn from Silicon Valley (and Vice Versa)

Madison Avenue’s nostalgia for a golden age of creativity stands in stark contrast to Silicon Valley’s optimism for a utopian future. If you look deeper, you see a clash of creative cultures; one rooted in simple story telling, the other in innovation and systematic design. Nick Law shows the power of uniting these ways of thinking; and how the result is the perfect intersection of simplicity and possibility.

3:45 pm - 4:15 pm

Networking Break

Sponsored By: Google
4:15 pm - 5:15 pm

Deep-Dive Track Sessions

Dig into the topics that matter most to your business objectives.

Content Marketing’s New World Order
Room 406
Sponsored by
Yahoo!

Changing consumer behavior and the demand for a personalized ad experience has given way to the explosion of content marketing and the paid distribution of that content via native advertising. Brands and media companies alike have launched a plethora of in-house studios with dedicated teams tasked with creating and distributing original sponsored content. This track takes a deep dive to explore the effectiveness of branded content on consumers and highlights the benefits of the strategy for media companies, agencies, and marketers, while ensuring that consumers are aware of voice and ownership.

Digital Video’s New World Order
Room 404
Sponsored by
Videology

The transformation of video viewing habits has resulted in constant innovation and the convergence of digital video and TV. Even the video trifecta of sight, sound, and motion is evolving with the advent of new technologies. This track takes a deep dive into the challenges and opportunities related to content, data, and distribution, and explores what the future has in store.

Measurement’s New World Order
Room 402
Sponsored by
Nielsen

Understanding consumer reach, engagement, and receptivity across media is at the core of recognizing brand impact and the value of digital advertising. This track takes a deep dive to decipher current players, methodologies, and metrics in cross screen measurement—what matters, what works, and what doesn’t when it comes to building brands across screens. It sheds light on how industry leaders incorporate their analytics and partners to improve
user experience and optimize future campaigns.

Brand Storytelling in the Digital Age

With more ways to create and distribute content than ever before, brands today are reinventing their approach to storytelling. Consumers have great expectations for this kind of content marketing, and they’re challenging brands to up their game by creating content experiences that inspire real connections and emotional reactions. Learn how to master the art of storytelling and hear first-hand how brands have partnered with Yahoo Storytellers to achieve real results.

David Buklarewicz, Executive Vice President, Group Account Director, Havas Media
Kathy Kayse
, Vice President, Sales Strategy and Solutions, Yahoo
Tom Salomone, Chief Executive Officer, National Association of Realtors

How Advanced TV Helps Brands Win

As the lines between digital video and TV continue to blur, the use of data and ad technology to connect viewers across screens has proliferated. Until recently, however, one screen has been conspicuously absent: TV! But with advancements in data-enabled TV technology, and an opening supply of data-enabled inventory, TV is now solidly in the programmatic game. Scott Ferber explains how advanced TV works, and shows case studies from advertisers already using it. Hear from marketer Bruce Dincin about successfully driving brand results with data-enabled TV strategies.

Bruce Dincin, Senior Director, Media Strategy & Analytics, Choice Hotels International
Scott Ferber
, Founder and Chief Executive Officer, Videology

Working toward the Next Digital Renaissance

If you believe the headlines, shortcomings in digital delivery and measurement sent advertisers to a handful of major platforms and back to traditional media. How can digital unleash its full potential? Nielsen’s Senior Vice President of Product Leadership provides a perspective on how to improve digital delivery, reduce measurement variances, and maximize efficiency and effectiveness.

Eric Solomon, Senior Vice President, Product Leadership, Nielsen

Paid Content Distribution Strategies that Work

While creating great content is key, distributing that content through the most appropriate channels, and making sure that it is optimized for both discovery and relevancy by your target audience, is just as critical. In this session, industry experts discuss best practices for determining suitable strategies for the type of content—as well as specific goals—and shed light on ways to measure success for various paid distribution and native advertising means.

Gretchen Tibbits, President and Chief Operating Officer, LittleThings
Adam Puchalsky
, Senior Vice President, Managing Director, UM Studios, NA
Moderator: Susan Borst, Senior Director, Industry Initiatives, IAB

Winning with Cross-Screen Content and Creative

In an ever-evolving market, repurposing TV content for new and emerging platforms, or taking short-form video to the big screen, no longer satisfies the cross-screen consumer. Industry experts share best practices for creating the most relevant content for each platform to attract and retain audiences. Learn how the creative community can, and should, integrate data to inform more personalized content.

Summer Anne Burton, Executive Creative Director, BuzzFeed
Helen Lin, President, Digital, Publicis Media Exchange
Wendy Wildfeuer, Senior Vice President, The Content Studio, NBCUniversal

Moderator: Scott Ferber, Founder and Chief Executive Officer, Videology

Digital GRP as New Currency

This has been the year deemed the one when we moved beyond viewability. Following the release of the mobile viewability guidelines, the industry has been rallying behind digital’s new currency—the digital GRP. However, questions surrounding the adoption of the new currency, as well as the ability to update existing business processes, have emerged. Hear how media companies and marketers alike are preparing for a smooth transition to the digital GRP as the new currency on both desktop and mobile.

Mark Howard, Chief Revenue Officer, Forbes
Doug Ray, Chief Executive Officer, Carat
Moderator: George Ivie, Executive Director and CEO, Media Rating Council, Inc. (MRC)

5:15 pm - 6:15 pm

Networking Cocktails

8:00 am -

Registration Opens

Sponsored By: Acxiom
8:00 am - 9:00 am

Networking Breakfast

9:00 am - 9:15 am

Insiders vs. Outsiders: This Time It’s Personal

In an era of unprecedented choice, empowered users are defining their “inner circle” of beloved platforms, media, and brands. In this session, Lauren Wiener explores who will gain a coveted invite and who will be ignored.

9:15 am - 9:40 am

What’s Next for AOL's Media Business?

The new creative equation for effective brand experiences combines content, data, and technology. As AOL scales its content and ads business, it is key to maintain a golden ratio. Join Jimmy Maymann, AOL’s President of Content and Consumer Brands, in a fireside chat with Bloomberg’s Betty Liu and learn how AOL is evolving in an ever-changing landscape.

9:40 am - 10:00 am

GoLive: A Fireside Chat with Twitter's Adam Bain

There’s never been a better time to reach the world with video as mobile has completely transformed people’s expectations and experience. Advancements in video technology bring new opportunities to connect in a world that’s fast, fluid and most exciting of all, LIVE. Nowhere is the action more vibrant than on Twitter, as seen with the recently launched live NFL broadcasts. Adam Bain, Twitter’s COO, gives you a behind-the-scenes look at the value and power of live video – and its advertising potential – on the most LIVE platform in the world.

10:00 am - 10:30 am

Clearing the Innovation Gap: Introspect, Explore, and Commit

Andrew Bosworth discusses how brands need to rethink who they are, how they’re structured, and how they commit to taking risks in today’s customer-centric, mobile-first world.

10:30 am - 11:00 am

Redefining Advertising

Against the backdrop of a new world order spurred by rapid digital, data, technological, and consumer behavior evolution, advertising and media has forever changed. Steve King, Chief Executive Officer of Publicis Media, discusses what the future of marketing looks like and how agencies and brands can rise to the challenge by earning consumers’ trust, driving innovation, and delivering experiences that harness the convergence of the digital and physical worlds.

11:00 am - 11:30 am

Networking Break

Sponsored By: Google
11:30 am - 12:00 pm

Fireside Chat with Jim Lanzone

12:00 pm - 12:30 pm

A Backchannel to Backchannel

In fewer than two years, Backchannel, a new publication built and optimized for the Medium platform, has established itself as a key part of the tech news ecosystem. It concentrates on quality, engagement, and stories that matter. This past June, Condé Nast acquired the publication as part of its new Wired Media Group. Hear editor-in-chief and original founder Steven Levy and editorial head Jessi Hempel discuss Backchannel’s approach and its future as an innovator in editorial and advertising.

12:45 pm - 1:15 pm

Workshops

Going Beyond “Right Time, Right Place & Right Consumer”
Room 402
Presented by

It’s time to revisit the marketing adage that in order to be effective, an online ad needs to be delivered to the right consumer, at the right time, and in the right place. Programmatic advertising has made it easier to achieve these three goals, and it’s become a table stake for many brands. But the rise of mobile and recent advances in ad tech means we can expect more. The context around where an ad is served is making a comeback, and when combined with the right behavior, can help serve highly effective ads to consumers who are more likely to be receptive. To be relevant today, an ad needs to be served to a consumer not only in the right mindset, but also with the right creative—without being annoying. This session explores how the latest versions of image recognition technology, contextual targeting, and trend targeting can help achieve these goals programmatically and in a mobile environment. It highlights how creative limitations in programmatic can be addressed, and it showcases examples of groundbreaking, programmatically delivered in-image advertising campaigns from Fortune 100 brands.

Phil Schraeder, President and COO, GumGum


Second-Party Data: Evolution & Revolution
Room 404
Presented by
Krux

Second-party data has become an essential part of the toolkit for today’s leading digital marketers. At the same time, media publishers are looking for new and different ways to derive value from their considerable data assets. In this session, find out how leading marketers and media companies are crafting second-party data partnerships to benefit buyer, seller, and consumer alike. Learn about the vibrant second-party data landscape, explore second-party “deal making” best practices, understand why marketers find second-party data so valuable, and find out about the data governance and security safeguards needed to make these deals work. Mike Moreau is joined by industry thought leaders in this discussion.

Mike Finnegan, Vice President Programmatic & Product Innovation, Live Nation Entertainment
Jon Mansell
, Vice President, Marketplace Innovation, Magna Global
Mike Moreau
, COO Link Data Cloud, Krux


The Power of Premium Editorial Content
Room 406
Presented by
Teads

Teads and a premium publisher dive into recent research findings that prove premium publishers offer advertisers a unique value unachievable through social formats.

Jim Daily, President, U.S. and Canada, Teads
Kurt Fulepp, Vice President, General Manager – News Digital, Time Inc.


Programmatic Video: Is It Really Automated?
Room 502
Presented by
Verta Media

Programmatic video seems to be the main industry topic to discuss. But behind all of this programmed or automated inventory buying and selling are humans. VertaMedia’s Head of North American Sales Ian Newfeld discusses the process “behind the curtain” of automation on the tech side and describes how programmatic should respond on the SSP side.

Ian Newfeld, Head of North American Sales, VertaMedia LLC


Programmatic in China vs. the Rest of the World
Room 510
Presented by
ReachMax

Programmatic in China is always the odd man out; none of your global stacks seem to work, and all you hear is the local team complaining that programmatic in China is somehow “different.” But why and how is it different? In this session, learn about Chinese programmatic growth trends, why programmatic direct is more prominent than RTB, and whether global programmatic players are relevant in China. Gain an understanding of government regulations and how they impact programmatic locally. Discover why private marketplaces dominate over open exchanges, and learn why there is a lack of publisher integration standards and chaotic waterfall management.

Charlie Wang, Chief Operating Officer, AddNewer

1:15 pm - 2:15 pm

Networking Lunch

2:15 pm - 2:45 pm

Workshops

Digital Video at a Crossroads
Room 402
Presented by
AnyClip

Video is the uncontested king of digital media. The sight, sound, and motion of video storytelling has unique advantages of attracting, engaging consumers, and driving actions. However, in the context of ad blocking and poor user experience, we have also seen the challenges digital video advertising has presented. AnyClip’s August 2016 survey, which will be shared exclusively with workshop participants, will discuss some major obstacles facing the industry. Advertisers seem to share the same pain points, including lack of personalization and poor user engagement. Join us in an open discussion about digital video advertising’s biggest obstacles. Experts weigh in on how to overcome these challenges to ensure that digital video revenue and experiences are maximized across the ecosystem.

Jason Cesare, Vice President Sales North America, AnyClip
Sarah Greenfield, Group Planning Director, OgilvyOne Worldwide
Adam Hopkinson, Managing Director, UK, AnyClip
Josh Mallalieu, Vice President, Partner Strategy, Universal McCann
Moderator: Val Baron, Director, Video, IAB


Engaging Targets through Podcasts & Measuring Results
Room 404
Presented by

Authentic 1 NPR 1 ESPN 1

There is a digital audio revolution, and podcasts present dynamic and powerful opportunities for advertisers. Podcast listeners are upscale, educated, mobile, and highly engaged. Advertising opportunities range from subtle support to custom content, integrations, and host endorsements. Learn how new and established brands are harnessing this platform to drive awareness consideration and purchase. This panel shares case studies that provide examples of effective creative, smart placement, and ultimate measurement. Panel participants are podcast industry leaders representing a full range of top shows and talent including: Planet Money and TED Radio Hour (NPR/National Public Media), Serial and This American Life (TAL/Authentic), Fantasy Focus Football and FiveThirtyEight (ESPN).

Mark McCrery, Chief Executive Officer, Authentic
Gina Garrubbo, President and Chief Executive Officer, National Public Media
JonPaul Rexing, Senior Director Sales, ESPN
Moderator: E.B. Moss, Owner, Moss Appeal/Contributing Writer, MediaVillage.com


Making Omnichannel Marketing Work: The Four Keys to Better Marketing for You and Your Customers
Room 406
Presented by
Nielsen Marketing Cloud

It’s simple: If you’re not developing advertising and content that truly resonates with customers across the consumer journey, then you’re wasting your marketing dollars. Learn how to manage fully integrated marketing campaigns that better resonate with customers to improve performance, reduce media waste, and increase marketing relevance. Key themes of this workshop include overcoming organizational silos, integrating multi-channel customer data, personalizing advertising and content, and quantifying the impact of your marketing tactics.

Ameneh Atai, Vice President, Business Development, Nielsen Marketing Cloud

3:00 pm - 3:20 pm

The Journey to Truly Personalized Marketing

Many brand-side organizations haven’t implemented a consumer-centric approach, simply because they don’t know how to or, worse, they don’t realize the impact it can have on growing their businesses. In a conversation with Marriott’s Global Marketing Officer, Karin Timpone, Epsilon/Conversant Chief Executive Officer, Bryan Kennedy uncovers how the travel industry leader and marketing innovator is successfully navigating the new world of hyper-connected consumers and delivering highly personalized content and experiences they crave across the company’s marketing platforms.

3:20 pm - 3:50 pm

The 2020 Media Company

For the better part of the last 20 years, disruption has dominated the headlines across the media industry. This will not change, but a clearer sense of what it will take to navigate future media trends has emerged with an open debate about who will remain. Join Meredith Kopit Levien, Executive Vice President & Chief Revenue Officer, and Sebastian Tomich, Senior Vice President of Advertising & Innovation, both of The New York Times Company, for a look at how storytelling innovation such as VR and AR, the talent mix, and the roles of brand, agency, and publisher will evolve over the next five years.

3:50 pm - 4:00 pm

Closing Remarks

4:00 pm - 5:00 pm

Networking Reception

Day:
Adam Bain
  • Adam Bain
  • Chief Operating Officer
  • Twitter
  • @adambain

Adam is Chief Operating Officer at Twitter, overseeing the company’s business operations as well as its worldwide monetization efforts and advertising platform. He previously served as Twitter’s President of Global Revenue and Partnerships. Prior to joining Twitter in 2010, Adam was President of the Fox Audience Network (FAN), a role in which he oversaw a division that includes one of the web’s largest advertising platforms and a team dedicated to monetizing News Corporation’s web properties and hundreds of third-party online publishers.

Previously, Adam served as Fox Interactive Media’s original Chief Technology Officer, and helped spearhead acquisitions of MySpace, IGN, Photobucket, and Scout Media. He began his career with News Corp running the technology and product divisions at FOXSports.com, and previously served in several roles within the online news industry, including stints at latimes.com and Cleveland.com. In September 2012, Adam was listed as #1 in “AdWeek’s 50” ranking of indispensable industry talent. He serves on the board of the Ad Council and is a member of their Executive Committee. He is @adambain on Twitter.

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Auto Draft 77
  • Lars Bastholm
  • Global Chief Creative Officer
  • Google
  • @bastholm

A three-time Cyber Lions Grand Prix winner in Cannes, Lars Bastholm has become one of the most highly awarded and internationally renowned creative leaders in the digital and traditional advertising industry during his 20-year career. Lars is currently the Global Chief Creative Officer of The ZOO, which is Google’s creative think tank for brands and agencies.

Before joining Google, Lars was the Global Chief Creative Officer at Rosetta, where he oversaw the 200+ person creative staff in the U.S. and Europe and worked closely with key clients, primarily Samsung, and Rosetta’s business development team, as well as Rosetta’s global expansion team. Prior to that, Lars was the Chief Creative Officer of Cheil USA, where he focused on establishing Cheil USA as a center of creative excellence for the network and to elevate the creative integration across the Americas network, including Cheil Mexico, Cheil Brazil, Cheil Canada, and Cheil Central America. He joined Cheil following three years of digitally transforming Ogilvy North America as Chief Digital Creative Officer and fueling Ogilvy New York’s growth as Chief Creative Officer, where he oversaw clients such as IKEA, American Express, and Time Warner Cable. He was a member of Ogilvy’s Worldwide Creative Council. Lars previously spent five years at AKQA, where he was hired to open its New York office and helped land global Agency of Record accounts with Motorola, Coca-Cola, and Smirnoff. He grew the office to 120 people before departing.

Prior to AKQA, Bastholm started up Grey Interactive in Denmark and then joined Framfab as Creative Director, working on some of the world’s most recognized brands, such as Nike, LEGO, Coca-Cola, and Carlsberg. Lars has had the honor of chairing the Cannes Cyber Lions jury, and he is a frequent award show judge and speaker at industry events. He was named a creative leader by the Wall Street Journal and has contributed to three books about the digital advertising industry published by Taschen. He is a member of IAB’s Agency Advisory Board as well as The International Academy of Digital Arts & Sciences. Lars is a film buff, who has co-written two screenplays and has reviewed films for over 30 years. He enjoys karaoke as well as science fiction, technology, and fine cuisine.

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Amy Benford
  • Amy Benford
  • Global Media Director
  • Campbell's Soup Company
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Andrew Bosworth 1
  • Andrew Bosworth
  • Vice President, Ads & Business Platform
  • Facebook
  • @boztank

Andrew, or “Boz” Bosworth, as most know him, graduated from Harvard in 2004 before working as a developer on Microsoft Visio for almost two years. He joined former student Mark Zuckerberg at Facebook in January of 2006 where he created News Feed. He also created many early anti-abuse systems, some of which are still in production. After working briefly on site speed and site reliability, Andrew created and ran a program called bootcamp to help grow the engineering team and maintain its culture. Following that he led the integration of the Messages and Chat products and improving stability. He also directly led the Groups, Messenger, and Video Calling teams. At different times, he has been the engineering director overseeing Events, Places, Photos, Videos, Timeline, Privacy, Mobile Monetization, and Feed Ads. He is currently the Vice President of Ads and Pages overseeing the engineering, product, research, analytics, and design teams.

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Auto Draft 84
  • David Buklarewicz
  • Executive Vice President, Group Account Director
  • Havas Media

Dave has been with Havas Media for five years where he has worked on Goodyear, Rémy Cointreau, Blue Cross Blue Shield, and Philips. Dave and his team won the National Association of Realtors® business in 2015. He is currently the EVP, Group Account Director providing oversight for all accounts at Havas outside of TracFone and Fidelity. As EVP, Dave works with client teams to ensure Havas exceeds expectations in providing the best client service in the industry as well as overseeing growth strategies for respective clients. Dave joined Havas Media in Boston after spending 15+ years in Chicago where he was a Group Account Director at Mindshare responsible for such accounts as BP, Nestlé, Unilever and Sears.

Dave started his career at Young & Rubicam in New York where he learned the ‘nuts and bolts’ of media working on AT&T and the U.S. Postal Service. Dave also has a proven track record in delivering award-winning integrated communication plans for clients. This includes Mediaweek Magazine’s Media Plan of the Year (Unilever Degree for Men), Jack Myers Media Creativity & Innovation Award (Unilever) and the David Ogilvy Brand Stewardship Award (Sears).

Dave is a graduate of Rutgers University where he holds a degree in both Art History and Economics. Dave’s wife and three boys had to make quite the adjustment from living in the City of Chicago to the suburbs of Boston as deer and wild turkeys roam freely in the yard. He also does all the cooking in his house and is a ‘365 Griller’ – even during Boston blizzards and East Coast hurricanes.

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Summer Anne Burton
  • Summer Anne Burton
  • Executive Creative Director
  • BuzzFeed
  • @summeranne

Summer Anne Burton is Executive Creative Producer where she oversees BuzzFeed’s creative strategy and team. Formerly she was BuzzFeed’s Editorial Director for BuzzFeed Distributed. She began her BuzzFeed career in 2012 as Weekend Editor and moved from Texas to New York City that same year to take on an expanded role. Summer has lead new initiatives, and management across much of BuzzFeed’s editorial department, and her projects have included pushing personality quizzes, launching BuzzFeed Books, and developing our weekend content strategy. Her biggest posts include What’s Your Animal Personality Type? and Every Year Of Your Twenties Ranked From Worst To Best. She is also drawing every member of the Baseball Hall of Fame, a project that’s been profiled in ESPN The Magazine, Deadspin, and all over the web.

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Bruce Dincin
  • Bruce Dincin
  • Sr. Director, Media Strategy and Analytics
  • Choice Hotels International

Bruce Dincin is Senior Director of Media Strategy and Analytics at Choice Hotels International (NYSE: CHH). Bruce has been with Choice for almost ten years, holding key roles in the marketing department including responsibility for brand advertising and marketing. In his position, Bruce oversees the strategy and implementation for all paid media and the measurement of Choice’s media including TV, desktop, mobile, online video, and social media. For the past five years Bruce has worked closely with Choice’s Business Intelligence team and Media Mix Modeling (MMM) partner to help Choice become a leader in leveraging MMM and digital attribution to optimize their media spend and drive incremental revenue.

Bruce attended the University of Illinois and subsequently began his professional career at Andersen Consulting (now Accenture) in Chicago. After Andersen, he earned his MBA at Georgetown University McDonough School of Business. Prior to joining Choice Hotels, Bruce worked at US Airways and American Express in multiple marketing roles.

Bruce lives with his wife and two sons outside of Washington DC, but remains a Chicago sports fan.

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Dave Etherington
  • Dave Etherington
  • Chief Strategy Officer
  • Intersection

Dave Etherington develops strategic initiatives and revenue-generating new products and opportunities at the convergence of technology, design and media as Chief Strategy Officer of Intersection. One of the foremost voices in the Digital Out of Home industry, Dave’s forward-thinking vision for how brands and organizations can best engage their customers and the potential for media to catalyze change in cities helped build the largest municipally focused media company in the U.S.

Under Dave’s leadership, the company became the first in the world to integrate location-based mobile into Out of Home and the first in the U.S. to create and execute a mobile purchasing campaign directly from street signage. He also leads the development of the groundbreaking advertising platform for LinkNYC, driving revenue for the City and presenting unique opportunities for brands to tell their stories.

Dave speaks frequently on the evolution of media at the convergence of the digital and physical platforms at events such as SXSW, Engadget, and Advertising Week and has been featured in numerous publications including LA Times, Wall Street Journal and Huffington Post. He is a contributor to the Outdoor Advertising Association of America (OAAA) on the Marketing and the New Technologies committees. Prior to Intersection, Dave worked at The Guardian and the BBC. He lives in SoHo, Manhattan.

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Scott Ferber 1

Scott has spent his career utilizing mathematics and information technology to build profitable businesses and products. As founder and CEO of Videology, a leading software provider for converged TV and video advertising, Scott is focused on guiding the company through each new phase of growth, and driving innovation to meet the industry’s latest opportunities.

A pioneer in the digital advertising industry, Scott is committed to developing smart solutions to meet the needs of the world’s largest marketers, agencies and media companies. To that end, Videology’s global footprint now encompasses 28 countries across the North American, EMEA and APAC regions.

Prior to his work with Videology, Scott most notably founded Advertising.com in 1998—the world’s leading performance-based digital advertising network—and sold the company to AOL in 2004. He has also held key roles at Fortune 500 companies such as Procter & Gamble and Capital One.

Scott has received numerous awards including Ernst & Young Entrepreneur of the Year, CEO of the Year by Blue Chip Venture Company, and the American Business Award’s “Stevie” for Best Executive.

Scott graduated summa cum laude with a B.S. degree from the University of Virginia, Department of Systems Engineering, and a M.S. from the Stanford University, Department of Engineering-Economic Systems.

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Sarah Frier

Sarah is a technology journalist for Bloomberg in San Francisco. Her reporting focuses on social media companies, including Facebook, Twitter and Snapchat. Her stories can be found at bloomberg.com and in Bloomberg Businessweek magazine, and she regularly appears to discuss them on Bloomberg Television.

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Stephen Gold 3
  • Stephen Gold
  • Chief Marketing Officer & Vice President, Business Development
  • IBM Watson
  • @sgold1b

Stephen Gold is the CMO and Vice President, Business Development for IBM Watson. As CMO, he has global responsibility for the brands marketing strategy, communications, social media, public relations, analyst relations, demand generation, and events. He also has responsibility for business development, including mergers and acquisitions, as well as the units $100M direct investment fund. As a member of the senior leadership team, he is working to help commercialize industry solutions based on IBM Watson’s cognitive technology.

Prior to joining IBM, Stephen was Vice President of Marketing (CMO) for SPSS, acquired by IBM in 2009. As President of the Aberdeen Group, a Harte-Hanks Company, Stephen oversaw all aspects of the publically traded market research organization, which covered twenty-six distinct technology markets. Previous to this, Stephen successfully scaled and sold two Silicon Valley based startups; Azerity to ModelN as CEO; and Digital Market to Agile (now Oracle) as its CMO.

Stephen has a twenty-year winning track record of leading successful enterprises and building businesses across industries (technology, software and services) and geographies (domestic and international) for both high-growth, private and multi-billion dollar publicly traded corporations. Stephen holds a B.S. in Mechanical Engineering from the University of Illinois at Champaign-Urbana and graduated with distinction from Carnegie Mellon University with an MBA. The Pennsylvania Small Business Association and Carnegie Mellon have both recognized him as “Entrepreneur of the Year.” Stephen has appeared on CNN, FOX, CNBC, and is a featured speaker at various conferences and universities.

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Auto Draft 79

Jessi Hempel is the head of editorial at Backchannel. A former senior writer at WIRED, she covered the business of technology. Earlier in her career, she served as a senior writer for Fortune, where she penned cover stories on Yahoo!, Facebook, Twitter, and LinkedIn, as well as IBM and RIM. Hempel also wrote about design and technology for BusinessWeek. She currently lives in New York City.

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Mark Howard 2
  • Mark Howard
  • Chief Revenue Officer
  • Forbes Media

Mark Howard is Chief Revenue Officer at Forbes Media. In this role, he is responsible for the U.S. and European digital and print sales organization, marketing and advertising solutions. Previously, he was SVP of Digital Advertising Strategy.

Mr. Howard also held the position of SVP and VP of Digital Advertising Sales for Forbes Media, overseeing the global sales team in its online sales efforts as well leading the Western Region team in its integrated sales efforts. He was also charged with developing the corporate digital sales strategy, which included new product development, the creation and development of audience segmentation programs and strategic planning.

Mr. Howard joined Forbes Media as a Regional Sales Manager in 2002. During his time at Forbes, he has also served as West Coast Digital Sales Director and Western Region Director of Integrated Sales.

Prior to joining Forbes Media, Mr. Howard held sales positions at Inc. and Fast Company magazines, as well as E-Trade Financial. He began his career as a media planner at Anderson & Lembke. He is a graduate of the University of Arizona with a Bachelor of Science in Business Administration, Marketing. He resides in New York City.

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Auto Draft 83
  • George Ivie
  • Executive Director and CEO
  • Media Rating Council, Inc. (MRC)

George Ivie is the Executive Director and CEO of the Media Rating Council, Inc. (MRC), a not-for-profit industry organization created in 1963 at the request of the U.S. Congress to assure high ethical and operational standards in audience measurement services. Mr. Ivie’s background includes 30 years of experience in media research auditing, oversight and consulting. Prior to bring appointed the Executive Director of the MRC in January 2000, George was a partner at Ernst & Young and their lead representative and advisor to MRC, conducting all MRC audits and interacting with MRC management and member organizations. George has a thorough knowledge of research best practices, operations, controls and information systems in Internet, Multi-media, Print, Radio and Television measurement services.

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Sarah Jones 1
  • Sarah Jones
  • Manager of Connections Capabilities
  • Anheuser-Busch InBev
  • @sarahleland

Over the course of over six years spent in marketing and advertising, Sarah Jones has led media strategy for companies such as Sam’s Club, Cincinnati Bell, Long John Silvers and Dick’s Sporting Goods. Sarah’s marketing career was highlighted by joining Dick’s Sporting Goods and spearheading the efforts to make the company the official retailer of the ESPN Fan Shop. After over three years with the retailer, she moved on to a completely new category by joining Anheuser-Busch – a leader in the US beer category.

Today as the Connections Capabilities Manager for AB, Sarah has the responsibility of supporting leaders and teams with the cross-functional role of leading Marketing training and best practice sharing in the US across the Media, Digital and Experiential teams, and beyond.

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Kathy Kayse
  • Kathy Kayse
  • Vice President, Sales Strategy and Solutions
  • Yahoo
  • @kkayse

Kathy Kayse is the Vice President of Sales Strategy and Solutions at Yahoo. A seasoned industry leader, Kathy has extensive cross-platform advertising sales and strategy experience. Prior to joining Yahoo, she served as Executive Vice President of Advertising Sales at Oprah Winfrey Network (OWN) since 2009 where she led the development and execution of advertising sales strategies for the network and its digital assets, including Oprah.com.

Previously, Kathy spent 24 years at Time Warner, including as Executive Vice President of Advertising Sales at AOL. Prior to that, she served as publisher for People, where she and the sales team achieved record success. Kathy also held publisher positions at Money and FSB: Fortune Small Business after serving in various sales capacities at Time Inc. She began her career in media planning at Wells, Rich, Greene, and J. Walter Thompson.

She received her Bachelor of Science in Advertising from University of Illinois. Kathy is a member of the Advertising Women of New York.

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Bryan Kennedy
  • Bryan Kennedy
  • Chief Executive Officer
  • Epsilon/Conversant
  • @epsilonmktg

Bryan Kennedy is Chief Executive Officer, Epsilon/Conversant, overseeing the strategy and delivery of Epsilon’s and Conversant’s innovative digital and data-driven marketing services to global brands, including 15 of the top 20 brands in the world. In this role, Bryan is building out a vision for a new breed of marketing company, overseeing Epsilon’s team of approximately 7,000 marketing professionals in 70 offices worldwide. Under his leadership, Epsilon has received numerous accolades as a marketing innovator and leader, including notable recognition from Forrester Research and Ad Age.

Bryan joined Epsilon in 1996 and has been a key architect behind the rapid growth and expansion into the data and digital marketing services arena as well as the company’s current position as the second largest US Digital-Agency Network, according to Ad Age.

On behalf of its clients, Epsilon manages over 4,000 databases and 550 million loyalty memberships worldwide, delivers more than 47 billion permission-based email messages a year, and through its Conversant digital platform, manages over 50 billion online interactions per day in display, mobile, and video advertising, leveraging the power of rich data to connect people to brands.

Serving over 20 years at Epsilon, Bryan has been Chief Executive Officer since 2009, following prior roles as President, CEO, and CTO. Prior to that, he held management positions with Capstead Mortgage Corporation.

Bryan earned a bachelor’s degree from Wheaton College in Wheaton, Illinois and an M.B.A. from Harvard Business School.

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Steve King
  • Steve King
  • Chief Executive Officer
  • Publicis Media

Once the youngest Managing Director of a UK media company, Steve King is now one of the most experienced global network leaders.

In 2000, Zenith became part of Publicis Groupe, and Steve was part of the management team that oversaw the successful merger with the Publicis-owned Optimedia network. In 2001, he became Chief Executive Officer of ZenithOptimedia EMEA. In 2004, when the long-standing Chairman of Zenith, and subsequently ZenithOptimedia, John Perriss, retired, Steve became Global Chief Executive Officer of ZenithOptimedia. Steve held this position until the start of 2016, when he was promoted to Chief Executive Officer of the newly-formed Publicis Media, overseeing all media operations within Publicis Groupe.

King has served on the P12, the management executive team of Publicis Groupe, since 2004. He was one of the architects of VivaKi within Publicis Groupe, which created a dynamic and unique operation housing the key media and digital assets of Publicis Groupe—representing ZenithOptimedia, Starcom Mediavest Group, and Digitas.

In 2012, King was appointed to the Board of BBH. In 2014, he was appointed to the Directoire+ of Publicis Groupe. Steve is a regular presenter on industry trends and is frequently interviewed for his views on global media issues.

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Jim Lanzone 1
  • Jim Lanzone
  • Chief Digital Officer
  • CBS Corporation
  • Chief Executive Officer, CBS Interactive
  • @jlanzone

Jim Lanzone is the Chief Digital Officer of CBS Corporation and Chief Executive Officer of CBS Interactive.

As Chief Digital Officer, Jim Lanzone oversees all digital matters at CBS Corporation and ensures that the company has a unified and innovative digital media strategy across its many divisions. This includes the cultivation and growth of new and existing digital streaming services, helping to shape where and how CBS’s industry-leading content is consumed and distributed and exploring the potential of new platforms in the development of the next generation of premium content.

Jim is also the Chief Executive Officer of CBS Interactive. Since joining CBS Interactive in 2011, Jim has continually led the division to record financial and audience growth while playing an integral role in CBS’s overall multi-platform digital strategy. Under his leadership, CBS Interactive’s audience has more than doubled, making it a perennial top 10 internet property and the largest digital premium-content group in the world. Lanzone has modernized content creation, distribution, and monetization efforts across CBS Interactive’s 25+ brands that span popular categories like technology, entertainment, sports, news, and gaming, and consistently launched industry-leading products such as the CBS All Access subscription service and the 24/7 digital news network CBSN. CBS Interactive brands include CBS.com, CBSSports.com, CBSNews.com, CNET, GameSpot, and TVGuide.com.

Jim joined CBS Interactive from Clicker Media Inc., where he was Co-Founder and CEO; which was acquired by CBS in 2011. Prior to Clicker, he was the Chief Executive Officer of Ask.com (formerly Ask Jeeves), a top 10 global web property and leading search engine acquired by IAC/InterActiveCorp (NASDAQ: IACI) in 2005. Jim holds a B.A. from UCLA and a J.D./M.B.A. from Emory University.

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Nick Law 1
  • Nick Law
  • Vice Chairman, Global Chief Creative Officer
  • R/GA
  • @nicklaw01

As Vice Chairman, Global Chief Creative Officer, Nick guides R/GA’s strategic and creative vision. He partners with the agency’s senior clients to ensure that R/GA’s wide range of capabilities – business consulting, product and service design, and communications – are equally grounded in creativity, strategy, and technology.

Nick leads an increasingly diverse group of creatives including designers, copywriters, interaction designers, and creative technologists. From these disciplines, he curates and choreographs teams that collaborate on a variety of work, from mobile applications to TV spots and everything in between.

Since joining R/GA in 2001, Nick has worked with clients such as Nike, Beats by Dre, Samsung, HBO, Johnson & Johnson, IBM, and Google. During his tenure, R/GA has become one of the most awarded agencies in the world, winning every major creative accolade, including four Cannes Lions Grand Prix awards, a D&AD Black Pencil, and a GRANDY; and Adweek named R/GA Digital Agency of the Decade and Nike+ as Campaign of the Decade.

Nick has been on every major award show jury (including being named Jury President for the Cannes Innovation Lions) and has twice been named in the Creativity 50, a list of the world’s most influential creative people. He is recognized as an industry thought leader and has been published globally.

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Meredith Kopit Levien 3
  • Meredith Kopit Levien
  • Executive Vice President & Chief Revenue Officer
  • The New York Times Company
  • @meredith_levien

Meredith Kopit Levien was named executive vice president and chief revenue officer of The New York Times Company in April 2015. Meredith is responsible for the generation of all advertising and subscription revenue from The Times’s multiplatform products and services, and for leadership of the global advertising, marketing, and live event teams.

Meredith joined The Times Company in August 2013 as executive vice president of advertising. She previously served as Chief Revenue Officer at Forbes Media, where she led the North American and European revenue operations for Forbes.com, the Forbes Magazine Group, and Forbes Conferences since 2011.

Meredith began her professional career in 1993 at the Advisory Board Company in Washington, D.C. From 1999 to 2001, she served as an account manager and director of new business for the digital advertising agency and website development firm, i33 Communications. Before joining Forbes in 2010 as vice president and publisher of ForbesLife and ForbesWoman.com, she held various senior and strategic advertising sales positions at The Atlantic Media Company from 2001 to 2008.

She serves on the boards of the Interactive Advertising Bureau (IAB) and the Ad Council. She is also a Henry Crown Fellow and co-chair of Lincoln Center Media and Entertainment Council. Meredith received a Bachelor of Arts degree from the University of Virginia in 1993. She lives in New York City with her husband and son.

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Steven Levy 1

Steven Levy is editor in chief of the online tech publication Backchannel, part of Conde Nast’s WIRED Media Group. He is the former senior staff writer for WIRED, the former chief technology correspondent for Newsweek, and author of seven books. The Washington Post describes him as “America’s premier technology journalist… a Silicon Valley insider who writes for the rest of us on the outside.”

His most recent book, In The Plex: How Google Thinks, Works, and Shapes Our Lives, a New York Times bestseller, is definitive word on the search giant. It was named best business book of 2011 by Amazon. His first book, Hackers: Heroes of the Computer Revolution, was named by the readers of PC Magazine as the best sci-tech book of the past 20 years, and is known as the definitive book on the computer culture. Other books include, Insanely Great (a history of the Macintosh), The Perfect Thing (about the iPod), Artificial Life, The Unicorn’s Secret, and Crypto, which won the 2001 Frankfurt ebook prize for best non-fiction book of the year. He is a rare journalist recipient of the SV Forum “Visionary” award, given to technology leaders like Bill Gates, Elon Musk, and Marc Andreessen. Levy has written for many publications including the New York Times Sunday Magazine, Rolling Stone, The New Yorker, and Esquire.

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Helen Lin
  • Helen Lin
  • President, Digital
  • Publicis Media Exchange
  • @addy22

A catalyst of innovation, champion of programmatic, and fierce believer in her team, Helen Lin, President, Digital, Publicis Media Exchange – U.S., exemplifies what it is to be an impact leader. With over 20 years of experience in digital media and marketing, Helen now manages the digital investment and negotiations on behalf of the entire Publicis Media network, representing the group in industry-leading digital initiatives.

Prior to her recent promotion to Publicis Media Exchange, Helen served as EVP – Managing Director, Digital & Magazine Activation at Zenith for over five years, overseeing the planning buying, integration and analysis of digital media platforms and print properties for clients including Verizon, 21st Century Fox, Hulu, Chase, Coty, Kohl’s, Farmers Insurance, Puma and many others.

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Betty Liu
  • Betty Liu
  • Anchor, Bloomberg Television
  • and CEO, Radiate
  • @BettyWLiu

Betty Liu is an anchor at Bloomberg Television as well as the founder and CEO of Radiate, an education technology company based in New York City, leveraging multimedia to help today’s managers grow into tomorrow’s leaders.

Radiate will give members access to exclusive video interviews, roundtable discussions, live events and other learning tools to help solve the most important management and leadership challenges. Interview guests include Jack Welch, Gary Vaynerchuk, Bob Nardelli, Mellody Hobson, Greg Norman, Adam Grant, and Scott Galloway.

In addition, Liu hosts the Radiate podcast, with over 130,000 listeners, featuring intimate conversations with titans in business. Featured guests include Steve Schwarzman, Charlie Rose, David Stern, Mohamed El-Erian, Sallie Krawcheck and many more.

Liu also anchors the Bloomberg Daybreak Asia program from the NY headquarters.
An award-winning business journalist, Liu regularly interviews influential business, political and media leaders including two former U.S. Presidents – Jimmy Carter and Bill Clinton – as well as Warren Buffett, Carlos Slim, Jamie Dimon, Elon Musk and many others.

Before joining Bloomberg Television, Liu was an anchor for CNBC Asia based in Hong Kong. Prior to that, she was the Atlanta bureau chief for the Financial Times where she covered a wide variety of topics from business to civil rights. Earlier in her career, Liu was the Taiwan bureau chief for Dow Jones Newswires and a Hong Kong-based regional correspondent for the newswire. In 1997, she received a Dow Jones Newswires Award for her coverage of the Asian financial crisis.

Liu is also author of the career guide, Work Smarts: What CEOs Say You Need to Know to Get Ahead.

Liu was born in Hong Kong and graduated from the University of Pennsylvania magna cum laude in English. She currently lives in New Jersey with her twin sons.

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Jimmy Maymann
  • Jimmy Maymann
  • Executive Vice President and President, Content & Consumer Brands
  • AOL
  • @maymann

As President of Content and Consumer Brands at AOL, Jimmy leads AOL’s portfolio of content brands, as well as AOL’s content strategy and OTT operations, which altogether reach a global audience of around 400 million unique visitors every month.

Prior to joining AOL, Jimmy co-founded GoViral, an early innovator in online video production and distribution, developing video advertising platforms able to track, distribute and host video ads across multiple sites online. With Maymann’s guidance the company evolved from being primarily involved in video production to focusing on platform development, allowing it to rapidly scale its operations. Since joining AOL, Jimmy has served in several roles including Senior Vice President of International and most recently as CEO of the Huffington Post, where he made international expansion, profitable growth, and improved video operations his three key priorities.

In his three years at the Huffington Post, Jimmy was responsible for designing and executing on an international expansion strategy that saw the establishment of editions in 15 international markets and which helped fuel its audience growth from 30 million to around 200 million unique visitors each month.

Jimmy also oversaw the creation and development of HuffPost Partner Studio, the Huffington Post’s market-leading branded content production team. In a little over two years HuffPost Partner Studio has grown to account for around 35% of the Huffington Post’s revenue, by offering premium custom advertising solutions throughout the Huffington Post platform. Jimmy has also prioritized the elevation of video at the Huffington Post, building upon its existing HuffPost Live operations. He is responsible for spearheading an exclusive partnership between Huffington Post and Broadband TV, creating an innovative next generation video platform that empowers open source content creation.

Jimmy is a graduate of the University of Odense in Denmark with degrees in Economics and International Marketing and has an MBA from London Business School.

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Adam Puchalsky
  • Adam Puchalsky
  • SVP, Managing Director
  • UM Studios, NA
  • @UMWorldWide

Adam brings a wealth of expertise from his experience working with sophisticated digitally-centric brands. As the business operations leader and Managing Director of UM Studios, North America, he facilitates unique relationships with production, talent and media partners to deliver better outcomes for our clients.

Adam recently joined UM from Ogilvy, where he initially ran the E*TRADE business. He successfully negotiated the Ogilvy partnership with Kevin Spacey and led the TYPE E* campaign launch from conception to completion. Most recently, he re-established and ran a bespoke global service model for the Qualcomm Snapdragon business.

A graduate of the Newhouse School at Syracuse University, Adam began his career in account management at JWT. He worked on global brand assignments for Samsung, Merrill Lynch, Trident Gum and Macy’s. From there, he moved to Atmosphere BBDO, where he immersed himself in all things digital – working on complicated brand and product launches online for AT&T; followed by creative sponsorship and retail activations for FedEx.

In 2010, Adam moved to McGarryBowen to serve as lead on the Verizon digital account. Once Verizon was up and running, he rotated to run the fully integrated United Airlines business. During his time there, he led the activation of their current social media customer service program and later the reprisal of their famous “Fly the Friendly Skies” campaign.

In addition to his agency accomplishments, Adam has most recently been working with Oscar-winning writer and producer Armando Bo and Emmy-winning actress Olivia Munn on a branded content series designed to function as a product demonstration of their latest mobile phone processor.

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Doug Ray

Doug Ray is the U.S. CEO of Carat, Dentsu Aegis Network’s flagship media network. His vision is clear: to Redefine Media by leveraging the disruptive, yet powerful dynamics of globalization and media convergence.

Under Doug’s leadership, Carat has consistently achieved year-over-year growth by focusing his innovation agenda on people, product, and clients. The agency has added more than $4 billion in billings and nearly doubled in revenue since he was appointed to lead the brand in 2011. Most recently, Carat has expanded its relationship with leading marketers including P&G, Mondelēz, Macy’s and Pfizer.

Doug also served as Carat’s first Global President from 2012 through the end of 2015. During this period, Carat was named Global Network of the Year (by Campaign), ranked #1 within RECMA’s Qualitative Agency Assessment five out of their last six reports, and Agency of the Year 54 times across 15 local markets.

Doug has been honored by Adweek as Media Executive of the Year, joining the publication’s prestigious list of Media All-Stars. He has also been named a Media Maven by Advertising Age and a Legend & Leader by NBCUniversal.

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Randall Rothenberg 1

Randall Rothenberg is the president and CEO of Interactive Advertising Bureau, the trade association for interactive marketing in the United States. The IAB represents over 600 leading media, marketing and technology companies. Its members include Google, Yahoo, Microsoft, AOL, The New York Times, Walt Disney Co., NBC Universal, CBS, Cars.com, and scores of other ad-supported digital companies, which are responsible for selling more than 86% of online advertising in the U.S. To support the growth of the interactive advertising and marketing industries, the IAB serves as the industry’s public policy and lobbying organization, market and consumer research center, training and development base, and hub for the development of technical standards and operating best practices. IAB has 45 affiliate associations around the world.

Mr. Rothenberg led IAB from 2007 through 2010, and rejoined the association in March 2011, after a stint as Executive Vice President and Chief Digital Officer of Time Inc. Prior to his IAB role, Mr. Rothenberg was the Senior Director of Intellectual Capital of Booz Allen Hamilton, the international strategy and technology consulting firm, where he oversaw business development, knowledge management, and thought leadership activities, and directed the award-winning business journal strategy+business, Strategy+Business Books, www.strategy-business.com, and other electronic and print publications published by Booz Allen for senior business executives. Previously, he served as the firm’s Chief Marketing Officer.

Prior to Booz Allen, Mr. Rothenberg spent six years at The New York Times, where he was the technology editor and politics editor of the Sunday magazine, the daily advertising columnist, and a media and marketing reporter. For 10 years, he was a marketing and media columnist for Advertising Age. Mr. Rothenberg is the author of Where the Suckers Moon: An Advertising Story (Alfred A. Knopf, 1994), a critically-acclaimed chronicle of the birth, evolution, and death of a single advertising campaign.

Mr. Rothenberg received an undergraduate degree in Classics from Princeton University and currently lives in New York City.

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Tom Salomone
  • Tom Salomone
  • President
  • National Association of Realtors

Tom Salomone, a REALTOR® from Coral Springs, Fla., is the 2016 President of the National Association of Realtors® (NAR). NAR, The Voice for Real Estate®, is America’s largest trade association, representing 1.2 million REALTORS® involved in all aspects of the residential and commercial real estate industries.

Tom has been a licensed real estate agent for more than 40 years. He is a second generation REALTOR® and Broker/Owner of Real Estate II, Inc., a firm specializing in residential real estate.

He is currently President of NAR’s Board of Directors and Leadership Team, and Chair of the Executive Committee. He is also a proud member of the Women’s Council of REALTORS® North Broward Chapter.

Tom was NAR’s 2015 President-Elect and 2014 First Vice President. In 2012, he served as Director of REALTOR® Party Activities for NAR. He also served as the committee liaison for the Issues Mobilization, Political Involvement, and REALTOR® Political Action Committees. In 2011, he was the committee liaison to the REALTOR® Party Coordinating Committee, the RPAC Fundraising Forum, and the RPAC Trustees Committee. He chaired the 2009 Economic Issues & Residential REALTOR® Business Trends Forum and the 2008 Meeting and Conference Committee.

In 2007, Tom was NAR’s Region 5 Vice President, serving Alabama, Florida, Georgia, Mississippi, Puerto Rico, and the Virgin Islands.

The Florida REALTORS® elected Tom their president in 2003 and treasurer in 2001. He was named Florida’s REALTOR® of the Year in 2005.

Tom served as President of North Broward Association of REALTORS® from 1991 to 1992. Between 1980 and 1994, he served on and chaired every committee of the North Broward Association of REALTORS®, which merged with the REALTOR® Association of Greater Ft. Lauderdale in 1995. He was named 1992 REALTOR® of the Year for the North Broward Association. In 2003, the REALTOR® Association of Greater Ft. Lauderdale honored him with their Life Membership Award, recognizing him for outstanding performance in service to the REALTOR® Association.

Tom uses his experience in business and sports to serve the community through a number of different organizations, including the Boys & Girls Clubs of America. He has been a member of the Chamber of Commerce, a Coral Springs Charter School Business Sponsor, and a Water Control District Supervisor. He has coached over 46 sports teams in local city leagues and been a member of the Amateur Athletic Union and the United States Specialty Sports Association. He volunteers with organizations to prevent heart disease and cancer and attends St. Andrew’s Church. He is the proud father of two sons, TJ and Bryce, and husband to his lovely wife, Diana.

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Kevin Slavin
  • Kevin Slavin
  • Faculty and Founder, Playful Systems
  • MIT Media Lab
  • @slavin_fpo

Kevin Slavin is faculty and founder of the Playful Systems group at the MIT Media Lab. His group focuses on building systems that delight, instead of systems that explain. These range from mobile games to urban metagenomics.

Prior to MIT, he co-founded several companies including Area/Code (which worked with Nike, Nokia, Disney and others to pioneer locative and cross-platform entertainment, acquired by Zynga in 2011) Everybody at Once (audience development for BBC America and others) and Collective Decision Engines (software applying behavioral economics to market research.)

His most recent work with MIT was part of the Venice Architecture Biennale, and his background includes 10 years as creative and strategy at DDB, Chiat, and others. His TED talk on “How Algorithms Shape the World” has been overexposed on the internet and other places people watch videos.

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Eric Solomon
  • Eric Solomon
  • Senior Vice President, Product Leadership
  • Nielsen
  • @Nielsen

Eric Solomon is Nielsen’s global leader for Watch Product Marketing, Product Architecture, and Ad Intel. He is responsible for defining the integrated product vision and story for the Global Watch business, as well as managing the foundational capabilities that underlie Nielsen products. Eric is also responsible for the advertising intelligence product suite globally. Eric joined Nielsen in 2010 and spent the first five years of his tenure helping define the Total Audience measurement and planning strategy and product set.

Prior to joining Nielsen, Eric’s career spanned almost two decades in digital product development and program management. He has held product roles at A+E Networks, MLB Advanced Media and Yahoo! and also has experience with web startups and in consulting, having worked at both Cambridge Technology Partners and Andersen Consulting (now
Accenture). He is a frequent speaker at industry events, including Nielsen’s own National Client Meeting and Consumer 360. Eric holds an MBA from Columbia Business School and a BS in Economics from the Wharton School.

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Jeremy Steinberg 1
  • Jeremy Steinberg
  • Global Head of Sales
  • The Weather Company, an IBM Business
  • @jeremysteinberg

As global head of sales, Jeremy Steinberg oversees advertising sales efforts across all platforms and sales channels at The Weather Company, including U.S. and international sales, programmatic sales, agency partnerships and development, sales strategy, marketer solutions, and account management. Under his purview, he is responsible for driving overall ad revenue growth, and client and agency partnerships. Jeremy is based in New York.

Previously, Jeremy was senior vice president of ad sales, where he led national sales across all screens, including The Weather Channel, weather.com, mobile and tablet apps. In that role, he also oversaw programmatic sales along with agency partnerships and development, and mid-market sales.

Prior to that, Jeremy was senior vice president of digital ad sales and responsible for the digital sales efforts for The Weather Company as well as revenue across weather.com, wunderground, and The Weather Channel mobile and tablet apps.

Jeremy joined Weather from FOX News, where he was vice president of digital sales and business development for FOX News and FOX Business Network. There, he oversaw all revenue generation, sales marketing and operations across the FOX News Digital Network properties, including FOXNews.com, FOXBusiness.com, FOXNewsLatino.com, FOX News and FOX Business .Mobisites, and iOS and Android phone and tablet applications.

Jeremy joined FOX News in 2001, where he began as a cable sales assistant before being promoted to cable sales planner. He was then named director of digital media sales and launched the sales department for FOXNews.com, before being promoted to his final role there. Jeremy began his career as a sales assistant at News Digital Media, a division of News Corporation.

Jeremy is a board member of the Mobile Marketing Association (MMA) and serves on the UJA-Federation of New York’s digital media executive committee. He received a bachelor’s degree in history from the University of Michigan.

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Gretchen Tibbits
  • Gretchen Tibbits
  • President and Chief Operating Officer
  • LittleThings
  • @gretchentibbits

Gretchen Tibbits is a media executive with more than 25 years of experience in general management, strategy, finance, operations, and strategic branding. She has worked for a diverse group of companies including Hearst Business Media, StyleCaster, Maxim, ESPN, Working Woman Network, and Inc. She holds an M.B.A. in Finance and Management from NYU, where she was a Stern Scholar, and a B.A. from the University of Virginia, where she was an Echols Scholar and a Lawn Resident. She is a proud resident of Harlem, a theatre lover, a wine collector, and an avid traveler.

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Karin Timpone 1
  • Karin Timpone
  • Global Marketing Officer
  • Marriott International, Inc.
  • @karintimpone

Karin Timpone is Global Marketing Officer at Marriott International. In this role, Karin leads the integrated global marketing and consumer relationship management strategy for the company. This includes evolving the strategy to strengthen the relevance of Marriott’s portfolio of brands to the Next Generation Traveler. Under Karin’s leadership, the global marketing team has integrated new brands into the portfolio, grown its loyalty member base, innovated new digital marketing platforms, pioneered an industry-first content studio and global social media command centers, as well as introduced new global marketing partnerships in sports, entertainment, travel and technology.

Karin joined Marriott from the Walt Disney Company, where she was the Senior Vice President, Product Strategy + Marketing for Disney ABC Digital Media. While there, she set up the first-ever digital media product strategy and marketing team for the company and led consumer strategy for brands such ABC.com, ABCNews.com, ABCFamily.com, Disney Channel and Oscar.com and the introduction of award-winning mobile products. Prior to the Walt Disney Company, Karin was head of Marketing for Yahoo! Media Group as well as Consumer/Customer Innovation. She also served as senior marketing executive at the Seagram Company where she helped lead strategy for a broad portfolio of brands, including Absolut Vodka. She has extensive experience working in product marketing and new product development for various Fortune 500 companies in both the U.S. and internationally.

Karin is a graduate of Bryn Mawr College where she obtained her B.A. in Political Science. She received a Master’s degree in Media Ecology at New York University and executive education at UCLA Anderson. She has dual citizenship in both the U.S. and Ireland.

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Sebastian Tomich 1
  • Sebastian Tomich
  • Senior Vice President, Advertising and Innovation
  • The New York Times Company
  • @SebTomich

Sebastian Tomich was named senior vice president, Advertising and Innovation in April 2015. In this role Tomich leads The Times’s branded content business and studio and steers the company’s advertising innovation efforts.

Tomich was previously vice president of advertising where he led the launch and rapid expansion of T Brand Studio, The Times’s commercial content studio. He also managed sales teams across multiple categories.

Before joining The Times, Tomich was the director of East Coast advertising at Forbes Media. In this position he led the company’s largest regions advertising sales and business development efforts with their new native advertising platform, BrandVoice. During his tenure at Forbes, Mr. Tomich held a number of positions, including Regional Sales Manager and National Digital Director.

In 2014 he was named to Advertising Age’s “Creative 50” list.

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Deborah Wahl
  • Deborah Wahl
  • Senior Vice President and CMO
  • McDonald's
  • @DeborahWahl

Deborah Wahl brings 25 years of experience in the marketing industry to her role as Senior Vice President, Chief Marketing Officer of McDonald’s USA. A member of the McDonald’s U.S. Leadership Team, Wahl plays an integral role in the development of the company’s growth strategies and overall brand positioning. Working with what McDonald’s calls the “three-legs of the stool” (company, operators and suppliers/agencies), Wahl and her team have led the brand through an extensive transformation, unlocking value by bringing customer-driven innovations like All Day Breakfast to life and making food the center of everything they do.

Deborah’s past experience includes the role of Senior Vice President and Chief Marketing Officer of PulteGroup, Chief Marketing Officer for Chrysler brands and various marketing leadership roles at Lexus, Toyota and Ford. Wahl currently serves on the boards of the ANA, AAF, and AD Council.

Wahl earned a MBA from University of Pennsylvania’s Wharton School and a Master of International Studies from the Joseph H. Lauder Institute of International Studies. She also holds a Bachelor of Arts in Economics from Wellesley College. Known for her data and insights-driven approach and for using innovative tools and technology, in 2007, she was named by FORTUNE magazine as one of four women to watch in business.

A native of Michigan, Wahl now lives in the Chicago area with her son, Alexander.

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Bryan Weiner 2
  • Bryan Wiener
  • Executive Chairman
  • 360i
  • @360i

Bryan Wiener is an Internet entrepreneur with almost 20 years of experience pioneering digital companies, and a track record for growing businesses in disruptive markets, including the meteoric rise of 360i as a top digital agency. As Executive Chairman, Bryan directs 360i’s strategic partnerships and global expansion initiatives. For more than a decade as agency CEO, Bryan led 360i to become an industry leader and market disruptor by helping the world’s leading marketers at companies like Coca-Cola, OREO, Toyota, Oscar Mayer and Capital One, connect with consumers by putting digital and social behaviors at the center of their marketing strategies. 360i has been named on Advertising Age’s Agency A-List four years in a row, and MediaPost’s OMMA Agency of the Year three years straight. This success builds on years of distinguished agency recognitions, including being named a “Best Place to Work” by Advertising Age and Crain’s New York Business.

Previously, Bryan was Co-CEO of Innovation Interactive, the privately held parent company of 360i and digital media SaaS provider IgnitionOne, which was acquired by Dentsu in 2010. His digital media background dates back to 1994 and includes a series of senior management positions at Net2Phone, a pioneer in VoIP communications technology, and as General Manager at TheGlobe.com, one of the largest web 1.0 social media communities.

Bryan has been named a “Media Maven” by Advertising Age and to the “Mediaweek 50 List” (now part of Adweek) two years running. Additionally, he was inducted into Syracuse University’s S.I. Newhouse School of Public Communications Hall of Fame.

Bryan currently serves on the Advisory Board for IAB and the Newhouse School of Communications at Syracuse University. He holds an MBA from the Stern School of Business at NYU and a BA from Syracuse University.

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  • Lauren Wiener
  • President, Buyer Platforms
  • Tremor Video
  • Chair, IAB Board of Directors
  • @laurenjwiener

Lauren Wiener is the president of Buyer Platforms at Tremor Video, where she leads business strategy, revenue generation and marketing for the company’s demand-side platform. Her two decades of experience partnering with the world’s leading brands on the buy-side and sell-side inform her strategic vision of developing data-driven software solutions for video advertising effectiveness. Under Lauren’s leadership, Tremor Video has seen record-breaking sales growth of the buyer platform’s first-to-market All-Screen Video offering and was named a Strong Performer in The Forrester Wave™: Video Advertising Demand-Side Platforms (DSPs), Q4 2015 evaluation by Forrester Research Inc.

Prior to Tremor Video, Lauren was a key driver of innovation and revenue growth at fast-growing media and technology companies, as well as a corporate development expert and strategy consultant at several premier global firms. She spent nearly a decade at Meredith Corporation, building Meredith Digital from the ground up through organic growth and acquisitions. During Lauren’s tenure, monthly reach expanded from 5 million to 40 million. Prior to Meredith, Lauren held general management, business development, and sales leadership positions at Primedia, Star Media Network, and MTV Networks; and worked as a strategy consultant at Boston Consulting Group.

Lauren was named one of Business Insider’s 30 most powerful women in mobile advertising in 2015. Her previous accolades include the Media Industry Newsletter’s (MIN) Digital Hall of Fame in 2010 and American Advertising Federation (AAF) Advertising Hall of Achievement in 2007, both in recognition of an exemplary pioneering role in digital.

In her free time, Lauren lends her expertise to various boards, with current positions on the Internet Advertising Bureau (IAB) and International Radio and TV Society.

Lauren lives in New York with her husband and is a proud soccer and theatre mom to two girls. Lauren holds a B.A. in history from Yale University and an M.B.A from Harvard Business School.

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IAB MIXX Conference 25

Kathy Aaronson

Chief Executive

Sales Athlete Executive Search

Giselle Abramovich

Senior & Strategic Editor

CMO.com

Tammam Ahmed

Data Analyst

MEC

Sherry Ailsworth

President

Ailsworth & Associates Inc

Mark Ailsworth

Vice President, Strategic Growth

Acxiom

Sara Allen

Dir., Creative Tech

JUICE Pharma

Kyle Allen

EVP Media Director

The Company of Others

Isabel Alvarez

Manager Director

El Observador

Douglas Ames

Chief Dishwasher

Toucan

Ryan Ammerman

Director, Partnership Development

VertaMedia

James An

Rapid Prototyping

MasterCard

Heidi Andersen

Senior Director, Global Sales Marketing Solutions

LinkedIn

Brett Anderson

Channel Marketing Manager

Simpli.fi

Sara Angelo

Senior Manager – Digital Media and Marketing

COTY INC

Hazel Antao

Sr. Sales Executive- Digital

IHS Markit

Ari Applbaum

Director of Marketing

Anyclip

Ben Applebaum

ECD

SOURCE

Tali Arbel

Business Writer

The Associated Press

Geri Archer

VP Global Marketing

Elizabeth Arden

Nicole Arena

Media Supervisor

GSD&M

Meredith Argeris

Product Marketing Manager, YouTube

Google

Anne Armelino

VP, Media Director

Mint Advertising

Tom Armstrong

Commercial & Marketing Services Director

Fairfax Media

Elie Ashery

CEO

Gold Lasso Inc.

Ameneh Atai

Vice President

Nielsen Marketing Cloud

Molly Auer

Digital Director

Masterminds Advertising

Ken Auletta

Writer

The New Yorker

Thiago Bacchin

CEO

Cadastra

Matthew Bailey

Associate Director, Digital Media

OMD

Marj Bailey

Director of Strategic Partnerships

TransUnion

Craig Bailey

Group Director, Sales

Unruly

Adam Bain

Chief Operating Officer

Twitter

Dennis Bajec

Chief Creative Officer

IBM iX/Resource Ammirati

Gabbi Baker

Account Supervisor

OgilvyOne Worldwide

Rochelle Ballard

DIRECTOR, SOCIAL STRATEGY & INNOVATION

CONDE NAST

Jack Bamberger

Senior Vice President, Global Head of Agency Development

AOL

Maryam Banikarim

Global Chief Marketing Officer

Hyatt Hotel Corporation

Hilary Baris

Digital Media and Marketing Director

The Partnership for Drug-Free Kids

Phaedra Barlas

Project Manager, Communications and Digital Engagement

Citi

Aimen Barma

CMO

VPA -Bark

Joe Barone

Managing Partner Digital Operations

GroupM

Lars Bastholm

Global Chief Creative Officer

Google

John Baudino

Sr. Director, Digital Strategy

Acxiom

Jay Baum

SVP, Agency Partnerships

Tremor Video

Aaron Beaucher

Ambassador of Inspiration

Neo-Pangea

Adrienne Beck

Director Sales Strategy

The Weather Company, An IBM Company

Gil Becker

President and CEO

Anyclip

Andrew Beckman

Chairman

Location3 Media

P.J. Bednarski

Editor of Online Video Daily and VidBlog

MediaPost

Pilar Belhumeur

Exec. Creative Director

Greater Than One

Lauren Bellizzi

Client Services Manager

Pandora Media Inc

karen belt

SR DIRECTOR

TIAA

Scott Benaglio

SVP, Client Services

Podtrac

Bruno Benavides

Director, Digital Media Strategy

The Company of Others

Michael Benedek

CEO

Datonics LLC

Amy Benford

Global Media Director

Campbell’s

Jose Benitez

Senior Copywriter

Dieste

Jeff Benjamin

Founder

Disco

Brad Benson

Senior Marketing Manager

Zillow

Sandeep Beotra

CFO & Head of Corporate Development

Alphonso Inc.

Craig Berkley

VP, TV Channel Sales and Development

MasterCard Advisors

David Berlin

Director Digital Business Development

Castrol innoVentures

Serge Bernard

VP/Sr. Business Leader

MasterCard

Ron Bernstein

SVP Sales & Operations

Synacor Media

Brian Bernstein

VP Digital Strategy

Mccann

Brian Bertrand

Digital Sales Manager

Cable One Advertising

Yuki Bi

Head of Planning

Hylink

Tony Biancalana

VP, National Sales

Cofactor

Talita Bieliauskas

Diretora de Planejamento/Atendimento

NewBlue Marketing de Performance

Winston Binch

Chief Digital Officer

Deutsch North America

Steven Bithell

Associate Director

DigitasLBi

Suzanne Blackburn

Communications Manager

Google

Jon Blinderman

VP Sales Americas

my6sense

Heather Blythe

Director, Analytics & Insights

Cox Media Group

Dinesh Boaz

Managing Director / Co-Founder

Direct Agents

William Bock

Senior Director, Strategic Consulting

Epsilon

Jan Bockstiegel

Country Head USA

Videobeat Networks

Taylor Borda

Marketing Assistant

Penguin Random House

Alex Bornyakov

CEO

VertaMedia

Andrew Bosworth

Vice President, Ads & Business Platform

Facebook

Corey Boutilier

Podcast Lead and Sponsorship Manager

WNYC Studios

Chris Bowcutt

Digital Media & Account Manager

LIFT

Jonathan Brady

SVP, Director of Digital Strategy

JUICE Pharma Worldwide

João Brandão

Partner

Pacific

Ari Brandt

CEO

MediaBrix

Nick Brien

Chief Executive Officer

iCrossing

Robert Brill

Founder

BrillMedia.co

Brad Brinegar

Chairman & CEO

McKinney

David Brinker

SVP, Business Development

News Corp

Olga Britto

managing director

iab colombia

Tom Brookbanks

SVP Global Director

Starcom

Mercy Brown

Sales

Katz Media Group

Roy Browning

President

JMC Brands

Rose Browning

Product Team Lead

JMC Brands

Daniel Bruinsma

SVP, Director

Starcom

John Bryson

Channel Engagement

FastPay

David Buklarewicz

Executive Vice President, Group Account Director

Havas Media

Blake Bullock

VP Business Development

sensewhere

Rob Bunting

Sales Director

GeoEdge

Scarlett Burks

Senior Marketing Manager

Acxiom

Nicole Burns

Assistant Media Planner

The Gate Worldwide

Tim Burrowes

Founder & Content Director

Mumbrella

Summer Anne Burton

Executive Creative Producer

BuzzFeed

Sydnee Bush

Social Strategist

The Richards Group – Richards/Lerma

Florence Butihen

Digital Director, Investsments

Hearts Science

Tom Butler

SVP

Verto Analytics

Connie Butler

Senior Director, Digital

PlusMedia

Josephine Buys

CEO

IAB South Africa

Katrina Cabrera

Senior Director, PR & Marketing

360i

Colin Campbell

Assistant Professor of Marketing

Kent State University

Christina Campisi

Global Marketing Director

Elizabeth Arden

Francisco Cardenas

Director of Digital Strategy

Richards/Lerma

Chris Cardillo

Strategist

M&C Saatchi Mobile

Mercedes Cardona

Reporter

CMO.com

Darren Carew

Account Executive, Sports Sales Digital

NBCUniversal

Mike Carey

Data Strategist – Link Data Cloud

Krux

Katherine Carlson

Managing Director

Pulsar Advertising

Felicia Carmichael

Connected Life & Mobility

MEC Global

Colleen Carter

EVP, Applied Innovation & Customer Solutions

JUICE Pharma Worldwide

Sandy Carvalho

Vice President of Marketing

MediaBrix

Corinne Casagrande

Director of Brand & Business Development

Mercury Media

Michelle Castillo

Staff Writer, CNBC Digital

NBCUniversal

Sergio Castro

VP/Director

DigitasLBi

Nelson Catarino

Senior Director of Media & Digital

Simon Property Group

Lino Cattaruzzi

MX Country Directore

Google

Jason Cesare

VP of Sales, North America

Anyclip

Jeremy Cesarec

Digital Marketing Strategist

Planet Propaganda

Christopher Cha

Manager, TAAG

Mediavest

Lauryn Chamberlain

Editor

GeoMarketing

Mike Chang

VP, Business Development

Krux

Sarah Chapin

Senior Media Planner/Buyer

Explore Communications

Pierre Charchaflian

SVP, Client Services

Epsilon

Katy Charles

Associate/Videographer

Beet.TV

Rohit Chauhan

EVP

MasterCard

Mark Chaves

Principal Product Manager

SAS Institute Inc.

Karina Cherfas

Senior Manager, Digital Marketing

TIAA

Rachel Cherry

Relationship Manager

Epsilon

Meredith Cherwony

Marketing Manager

Google

Sachet Choudhary

Manager, Seller Accounts

Rubicon Project

Bonnie Chu

Group business director

DDB

Loren Chylla

EVP, Integrated Media

ADCOM

Jeanine Cicenia

Client Finance

Mec

Jen Clancy

Principal

Baldwin/Clancy/Rogan Advertising

Tamara Clarke

Opportunity Manager

Upstream Group, Inc

Brad Clarkson

Senior Communications Director

Carins O’Neil Strategice Media Inc.

Jaime Clausen

Media Director

LatinWorks

Will Clayton

SVP, Digital Products (CIPP/US, CIPT)

Wiland

Ben Cohen

Director of East Coast Sales

The Weather Company

Harvey cohen

CMO

Empire State Development

Yale Cohen

SVP

Publicis

Jeffrey Cole

Center for the Digital Future

Founder and Director

Terrence Coles

VP of Supply Partnerships, Americas

Smaato

Marisa Commisso

Director of Digital Media and Marketing

PK Network

Megan Conahan

SVP

Direct Agents

Pat Connolly

Senior Vice President, 23 Stories Marketing Solutions

Condé Nast

Kevin Conroy

Director, Sports Sales Digital

NBCUniversal

Paloma Cordeiro

media manager

artplan

cecilia correa

advertising manager

IBM

Emily Cortez

EXECUTIVE DIRECTOR, INTEGRATED MARKETING

Dow Jones

Nicole Cosby

VP Programmatic Standards

Publicis Media

Matt Cowan

Senior Account Executive

FastPay

Ashley Cozier

Sr. Director, Sales

eMarketer

David Crammond

SVP Managing Director

MEC

Diego Cristancho

Global Executive Director Digital Sales

BBVA

Joanne Crump

VP Integrated Media

Active International

Kyle Csik

Director

Omnicom

Shane Cunningham

Director, Publisher Solutions

Krux

Jim Daily

President, US & Canada

Teads

Heather Dalton

Executive VP

m5 marketing communications

Reka Daniel-Weiner

Data Scientist

Dstillery

Danielle Dardashti

Head of Business Development / Consultant

Smith Creative Labs

Aparna Dargar

Product Lead, Programmatic Advertising

360i

Tim Daugherty

VP, Client Solutions

Lonely Planet

Justin Davis

Head of Product, Link Data Cloud

Krux

Jim Davis

Senior Director, Sales

Yahoo

Jason Davis

Director

Adweek

Steve Day

Owner

ideaMACHINE studio

Tracey Day

Director, Ad Products and Innovation

The Globe and Mail

Mainardo De Nardis

Global CEO

OMD Worldwide

Sergio De Souza

Business Director

Isobar

James Deaker

VP, Revenue Management and Policy

Yahoo

Heather DeForge

President

Graceson Media & Marketing

Lourdes-Marie Del Vall

Digital Lead, Campaign Management, OmniChannel Integration

Citi

Blake DeLanney

Head of Digital

North American Power

David Dembowski

VP, Social Seller

Yahoo

Susanne Demetrious

Marketing Manager

German National Tourist Office

Yotam Derfler

COO

Gold Lasso Inc.

Julie DeTraglia

Head of Ad Sales Research

Hulu

Rajinder Dhanda

VP, Business Development & Strategy

VisualDNA

Ash Dhupar

Chief Analytics Officer

Publishers Clearing House

Christopher Dick

Director, Agency Development

Yahoo

Brian DiLorenzo

CEO / Head of Production

MING Utility and Entertainment Group, LLC

Barbara DiMaria

SVP, Media Investment

Orion

Monica Dimperio

Social Media Consultant

Hashtag Lifestyle

Bruce Dincin

Senior Director, Media Strategy & Analytics

Choice Hotels International

Dany Ding

Executive Assistant

Hylink Digital Solutions Co., Ltd.

David Dobbins

Media Director

Boehringer Ingelheim

Jennifer Dombkowski

Marketing Director

Peanut Butter & Co.

Michael Donnelly

SVP, Global Digital Marketing

Mastercard

Brendan Donoghue

Senior Brand Partner

Foursquare

Bryan Donovan

Senior Director Products

Acxiom

Ryan Donovan

Account Executive

Donovan Connective Marketing

Purvi Doraiswamy

VP Digital Operations

AARP

Lina Dorkhman

Digital Marketing Analyst

BlackRock

Nadav Dray

Head of Programmatic

Anyclip

Jamie Dray

Director of North American Sales

S4M

Janice Dru

Director of Marketing

New England Institute of Technology

Michael Dubin

VP

Mastercard

Heather Dumford

Marketing Director

Conagra

Christine Dusek

Executive Vice President

Ruder Finn

Carla Eboli

CMO

Dieste, Inc.

Alan Edwards

Co-Founder

RealVu

Daniel Egan

Director of Sales

Rubicon Project

Michele Eggers

Sr. Director, Product Management

SAS Institute

Mitchell Eisenberg

General Counsel & SVP, Corporate Development

PulsePoint

Rob Eisenhardt

General Manager

ADWEEK

Michael Eisenreich

Global Head of Content, Creative & Digital Marketing

Bloomberg

Robert Elder

Researcher, BI Intelligence

Business Insider

Erin Elder

Business Development and Partnerships

The Globe and Mail

Tobi Elkin

Executive Editor

MediaPost

Beth Ellard

Head of Business Development & Innovation

The Advertising Council

Mark Ellis

President & COO

Time Inc

Mark Elmasri

CTO

ShowSeeker

Angelina Eng

VP, Platform Solutions & Activation

Merkle, Inc.

Adam J. Epstein

COO & President

adMarketplace

Kenneth Eriksen

CEO

IAB Norway

Tom Eslinger

Creative Director + Consultant

 

Eric Espinoza

Director Ad Products

CNN

Andrew Essex

CEO

Tribeca Enterprises

Dave Etherington

EVP/ Chief Strategy Officer

Intersection

Karen Fahey

Media Director

Karen Fahey Adv LLC

Nadine Falco

SVP, Account Director

Grey

Siyun Fan

Director, Programmatic Product

comScore

Townsend Feehan

CEO

IAB Europe

Scott Ferber

Chairman, CEO & Founder

Videology

Corey Ferengul

CEO

Undertone

Mara Fernandez

Editorial Director

PRODU

Solange Ferrari De Lima

DIRETORA DE RH,MARKETING E MEIOS DIGITAIS

ISBAN BRASIL – GRUPO SANTANDER

Rita Ferro

EVP

Disney Media

Kathleen Ferry

vice president

fingerpaint marketing

Paul Fields

Mobile Manager

OMD

Dan FIneman

Sr. Director, Product Mgmt

Visa

Troy Fingold

Managing Director

Coffee Labs

Mike Finnegan

VP, Programmatic & Product Innovation

Sponsorships

Jon Finnie

Senior Director, Sales

Yahoo

Madelyn Fitzpatrick

PR Manager

Hylink North America

Debra Fleenor

Business Development

Inquisitr

Melissa Fodo

Engagement Director

McGarrah Jessee

Wendie Force

Media Services Manager

Conair Corporation

Greg Fox

Chief Revenue Officer

GasBuddy

Stefan Frank

Director of Social Media

Wharton School

Emily Fredette

Sales & Marketing Coordinator

Lonely Planet

Jana Friedman

VP East Coast Sales

The Weather Company

Sandra Friedman

Marketing Director

First Generation

Sarah Frier

Technology Reporter

Bloomberg News

Tom Gabriel

CEO

GdB (Gabriel deGrood Bendt)

Stephanie Gaines

VP, Corporate Marketing

YuMe, Inc.

Claude Galipeau

Country Manager, Canada

Yahoo

Rosalie Gandley

Manager, Global Media

Ralph Lauren

Mindy Gantner

VP/Media Director

Explore Communications

Sloan Gaon

CEO

PulsePoint

Patricia Garcia

Operations and Product Manager

IAB Brazil

Mariajose Garcia

Digital Strategy Manager

MarketLogic

Manuel Garcia – Garcia

SVP, Research & Innovation: Global and Ad Effectiveness

The Advertising Research Foundation

April Gardner

Director of Creative Strategy

Argus

rachel garfield

Senior Media Director

Good Apple Digital

alisha garfinkel

Director of Integrated Production

Prudential

Gina Garrubbo

President & CEO

National Public Media

Jamie Genderson

Manager Sales Planning

Dow Jones

Blandine Genix

SVP Digital

Media Assembly

Sue Geramian

Principal

Geramian

Christina Giannini

Digital Business Development Manager

Chicago Tribune

Allison Gietl

Account Director, East Sales

GumGum

Stephen Gill

Co-Founder & CEO

Tiller

Shelley Gingrich

Branded Content Strategist

Johnson & Johnson

Jake Glaser

VP, Media Sales

Quotient

Jessica Glassman

Media Director

Optimedia

Jean Gleason

Advertising Manager

IBM

David Glicksman

Director Digital Strategy

Horizon Media Inc.

Hanna Gnann

Digital Marketing Manager

Global Knowledge

Jean Paul Goachet

Digital Director

Fahrenheit DDB

Stephen Gold

Chief Marketing Officer and Vice President Business Development

IBM Watson

Kristy Goldson

Senior Account Executive, Association

Marriott

Eric Goldstein

Global Awards Manager

UM

Teymour Golsorkhi

Director, Publisher Solutions

Krux

Gabriel Gomez

Account Director

Celmedia

Anne Goodman

SVP Sales Enablement, Ad Technology and Operations, BBC Advertising

BBC Worldwide

Anastasia Goodstein

Senior Vice President, Business Development and Digital Innovation

The Advertising Council

Perri Gordon

Senior Brand Manager

Tyson

Rachel Gorman

Ad Operations Manager

The Gate Worldwide

Marc Gottesman

Vp/group creative director

Digitas

Maeghan Gough

Social Media Coordinator

Pace Advertising

Eduardo Goycoolea

Subgerente de Marketing Comercial y Otras Plataformas

Television Nacional de Chile

Beate Christin Gran

Digital Media Manager

Innovation Norway

Roberta Griefer

Editorial Director & Publisher

SHOOT

Melissa Grisby

Marketing Coordinator

BCEX Marketing

Andreas Groke

Managing Director

Videobeat Networks

Eric Gronemeyer

VP Western Region

Discovery Communications

John Grosfeld

Director of Business Development

Building Alliances

Jeff Gross

VP, Industry Strategy

Epsilon

Netta Gross

Marketing Manager

Google

Eileen Grossman

Director, Campaign Marketing

Boehringer Ingelheim Pharmaceuticals

Travis Groves

Director- Account Management

Sojern

John Gruen

Director of Advertising

Verse Group LLC

Angela Gruszka

Director, Marketing & Communications

ABC Carpet & Home

Gerhard Guenther

CEO & Co-Founder

Digitalsunray Media GmbH

Richard Guest

President, North America

Tribal Worldwide

Yahoo Guest 1

Yahoo

Yahoo

Nathan Guetta

VP, Product & Technology

Conde Nast

Tara Gupta

Strategic Partnerships

Google

Crystal Gurin

SVP & Publisher

eMarketer

Anthony Ha

Reporter

TechCrunch

David Haase

President

Triad Retail Media / eBay Advertising

Jack Haber

Former Vice President, Global Advertising & Digital

Colgate-Palmolive Company

tom hadlock

senior executive

SMA NYC

Michael Hahn

Partner

Lowenstein Sandler LLP

Elaine Hall

Group Media Director

The Gate Worldwide

Meg Haller

Product Marketing Manager – YouTube

Google

Anne Hallock

SVP, Global Marketing

The Trade Desk

Donna Hamilton

SVP, Products & Partnerships

Alliant

Kenneth Hamner

Media Director

360i

Dave Hardy

Founder/CEO

ShowSeeker

Mat Harris

VP Products

Sojern

John Harrobin

Chief Marketing Officer, CIA

NBCUniversal

Erica Harte

Senior Account Executive

Unruly

Andrew Haynes

Sr. Director Digital Personalization & Orchestration

Marriott International

Jesse Hein

Manager, Media Technology

Publicis Health Media

Christopher Heine

Technology Editor

Adweek

Sheri Heitner-Anderson

Vice President

ANDERSON Advertising

Jessi Hempel

Head of Editorial

Backchannel

Karin Hennessy

Product Manager

Google

Joshua Herbert

Director Market Development

TransUnion

Greg Herbst

VP of Programmatic & Strategic Partnerships

Bombora

James Hering

Principal

The Richards Group

Mark Herlyn

VP of Media Consulting

Advertiser Perceptions

Jason Hernandez

Sr. Director

CBS Interactive

Jennifer Hernandez

Interactive & Consumer Marketing, Director

MarketLogic

jose hernandez garcia

President

IAB Peru

Jorge Herrera

Digital Lead Emerging Markets

Pfizer

Emmanuel Heymann

Sales Manager

SimilarWeb

Jamie Hill

CEO & Chairman

adMarketplace

Rachel Hirschl

SVP Digital Media

Lockard & Weschsler Direct

Ashley Ho

Research Analytics Manager

Koch Industries

Humphrey Ho

Managing Director

Hylink North America

Craig Hollander

Director, Sports Sales Digital

NBCUniversal

Philip Honovich

Director Product managment

Mastercard

Adam Hopkinson

Managing Director, Europe

Anyclip

Michael Horvitz

Director, Strategic Partnerships

Hylink North America

Mark Howard

Chief Revenue Officer

Forbes Media

Kimberly Howard-Thomassen

VP Digital

The Thomas Collective

Jenny Howell

Director of Brand Advertising

Farmers Insurance

Moshe Huberman

Associate VP, Programmatic Partnerships

Matomy Media Group

Mike Hudson

Manager

Google Inc.

Stephane Hue

Digital Director

Touché!

Christine Hung

Associate Marketing Director

Penguin Random House

Margaret Hunt

SVP, Chief Revenue Officer

New York Public Radio

Devon Hunter

General Manager

Toucan

Devon Hunter

General Manager

Toucan

Janis Hurt

Director of Advertising Sales

Cable One Advertising

Gabriela Inciarte

Independant consultant

El Observador

Stuart Ingis

Partner

Venable LLP

Bryant Ison

Marketing Director

Pepsico

Richard Ivey

Chief Procurment Officer

Media Experts

George Ivie

Executive Director and CEO

Media Rating Council

Alan Izenman

Chief Digital Officer

Active International

Chelsea Jackson

Digital and print supervisor

Zenith

Matias Jaramillo

Director of Digital Initiatives

Dieste, Inc.

Bill Jaris

Business Development – Publisher Strategy

Prohaska Consulting

Adam Javorsky

Director, Demand Facilitation

SpotX

Darline Jean

COO

PulsePoint

Bridget Jeffers-Flynn

Media & Digital Marketing

Coty

Alana Johnson

Communications Manager

Google

Lauren Johnson

Digital Marketing Reporter

Adweek

Sarah Jones

Manager of Connections Capabilities

Anheuser-Busch InBev

Steve Jones

Vice President, GM

Epsilon

Chandon Jones

SVP Partner, Ad Operations

Mediabrands

Megan Jones

SVP, Group Director

DigitasLBi

Randall Jones

Art Supervisor

FCB Health

Craig Jordan

Senior Director, Business Development

Podtrac

Phyllis Joseph

Senior Lead, Media Strategy & Operations

Unilever

Sangeeta Joseph

Branded Content Manager

IBM

Beena Kalaiya

VP, Director – Social

Mediavest

Ragu Kamakshisundaram

EVP Product

RUN / Publicis Groupe

Constantine Kamaras

Chairman of the Board of Directors

IAB Europe

Stephanie Kang

eCommerce Growth Marketing Lead

BioLite

Karim Kanji

Director, Social Media Strategy

Involved Media

Marley Kaplan

Head of Innovation

Kinetic

Iordanka Katardjieva

Senior Marketing Specialist

ProShrares

John Katsos

Senior Account Executive

Lotame Solutions, Inc.

Masahiro Katsuno

Senior Managing Director

Japan Interactive Advertising Association

Leah Kauffman

Director, Content Strategy

Audience Drive

Andrew Kauffman

VP Digital Marketing & Marriott.com

Marriott International

Jenna Kauffman

Global Marketing Innovation Associate Manager

Avon Products Inc

Kathy Kayse

Vice President of Sales Strategy and Solutions

Yahoo!

Maura Kehoe

Vice President Creative Services

PK Network Communications

Jackelyn Keller

Senior Director, Branded Content

About.com

Scott Kelliher

VP, Field Sales

Yahoo

Keith Kelly

Columnist

New York Post

Malikah Kelly

Digital Content Manager

Steve Madden

Bryan Kennedy

Chief Executive Officer

Epsilon/Conversant

Ragan Kensington

Marketing manager

Penguin Random House

Sara Kern

Vice President, Integrated Marketing

Mashable

Randy Kershner

Senior Copywriter/PR Director

Pace Advertising

Tom Kersten

VP Partner Solutions

The Weather Company

Rachel Kessman

Senior Marketing Manager

Kinetic Worldwide

Korena Keys

CEO

KeyMedia Solutions

Jeanne Kiernan

Account and Operations, creative, IBM Digital Services

IBM

Jane Kim

Head of Testing & Insights

Yieldmo

Gina Kim

Vice President, Business Development

Adelphic, Inc.

Brian Kim

VP, Product Management

GumGum

Hee Kyu Kim

SVP, Digital Media

Bank of America

Steve King

Chief Executive Officer

Publicis Media

Crystal King

Director of Channel Partnerships

Adbrain

Holly Kingsley

Senior Vice President

Pace, a WPP company

Mark Kirschner

Chief Marketing Officer

The Trade Desk

Elisa Kiviranna

Media Buyer

KFA

Alan Klein

Executive Vice President

AMC Networks.com

Stephanie Klein Trout

Digital Development Director

Time Inc.

tracy klimkoski

director

cronin and company

Carrie Klymenko

Head of Editing Department

MGID

Greg Knipp

CEO

Dieste, Inc.

Lisa Koehler

Sr. Media Planner/Buyer

Thomson Reuters

Theo Kokkinias

Global Media Director

KAYAK

Matt Kolenberg

Director of Client Services

VertaMedia

Sandor Kolkey

SVP, Strategy and Growth

Epsilon

adam koppelman

vp trade and product development

active international

Alexa Kornemann

Account Supervisor

Seiden Advertising

Richard Kosinski

President and Global CRO

MediaBrix

Christopher Kowall

Associate Media Director

Mediavest

Mary Kramer

Creative Resources and Digital Development Director

Gabriel deGrood Bendt

Christy Kranik

Chief Client Officer / Partner

LatinWorks

Brad Krassner

Founder – CEO

RealVu

Kerri Krom

Research Director

Women’s Marketing Inc.

Kathryn Kulik

SVP Sales

CBSi

Colin Kurth

VP, Programmatic

Zenith

Beth Kushner

Associate Creative Director

Ogilvy & Mather

Ivana Labovic

Vice President, Business Development

Ellecta Interactive

Lisa Lacy

Reporter

The Drum

Ken Lagana

Senior Vice President of Sales

CBS Interactive

Christine Lako

Senior Digital Buyer

Active International

Jim Lally

Senior Director, National Sales

WNYC Studios

Zac Lambert

Marketing Manager

Lenovo

Michael Lampert

SVP, NY Media & Account Management

360i

Bill Lampert

Senior Campaign Manager

Cramer-Krasselt

Imani Laners

Founder & CEO

SHINKO MEDIA

Jim Lanzone

Chief Executive Officer, CBS Corporation and Chief Executive Officer, CBS Interactive

CBS Corporation

Warren Lapa

GVP

Charter

Kevin Lappen

VP, Ad Sales, Sports Sales Digital

NBCUniversal

Kirill Laschenko

CEO

IAB Belarus

Fanny Lau Lawren

Interactive Media Director

L3 Advertising

Nick Law

EVP, Global Chief Creative Officer, North America

R/GA

Nick Law

Vice Chairman, Global Chief Creative Officer

R/GA

Fanny Lawren

CEO

NYZ USA

Elaine Lawson

VP/Business Leader, US Digital Marketing

MasterCard

Darin Leach

Sr. Director, US Sales

PCH/Media

Benjamin Lebowitz

Director of Digital Strategy

M Booth

Pierre ledieu

CEO

PIXIMEDIA

Wayne Lee

President

Wayne’s World Media Group

Natalie Lee

Director – Digital Analytics

MEC

Debbi Lee

Marketing Analyst

J.P. Morgan

Ryan Leeds

Managing Partner

Masterminds

Rich LeFurgy

General Partner

Archer Advisors

Brian Lenihan

Chief Digital Officer

Pinnacle Advertising & Marketing

Mikael Lenstrup

Senior Project Manager

IAB Sweden

Ilia Leon

Director of Media Services

WOW Factor Marketing Group

Alex LePage

VP Product Strategy, Head of Product Marketing

Rubicon Project

Chelsea Lerch

VP Account Planning

OpAD Media

Pete Lerma

Founder and Principal

Richards/Lerma

Ali Leshik

Data Strategist, Link Data Cloud

Krux

Lisa Leung

Sales Representative

Canvs

Meredith Levien

Executive Vice President and Chief Revenue Officer

The New York Times

Alex Levin

SVP, Sales

Circulate

Barry Levine

Senior Writer

Marketing Land

Steven Levy

Editor in Chief

Backchannel

Emily Lewicki

UPG Brand Manager

Johnson Controls

Jamie Lewis

Managing Director Digital

Campbell Ewald

hongzhan li

Head of Institute of North America

Miaozhen System

Halley Li

Associate

JPMorgan Chase

Jeff Liang

Chief Digital Officer

Assembly

Rachel Liffmann

Account Director, Sales

AOL

Helen Lin

President, Digital Partnerships

Publicis Media

Kirk Linden

Senior Vice President

AMC Networks

Stephanie Linker

Vice President, Digital Marketing

BlackRock

Spencer Links

Industry Director

Nielsen

Pierre Lipton

Chief Creative Officer

360i

Scott Lisk

Digital

Active International

Betty Liu

Anchor

Bloomberg Television

Michael Lombardi

Director CRM Strategy

Ogilvy

Patrice Lord

VP, Sr. Mgr. Integrated Investment

UM

Alex Lord

Vice President, Global Ad Creative Technology Group

Yahoo

Diana Lucaci

Founder and CEO

True Impact

Jon Lumerman

VP, Digital Convergence

Active International

Susan Lundgren

Senior Vice President, Communications

CBS Interactive

Angela Ma

Senior Strategist

Ogivly

Chris Maccaro

VP, North American Field Sales

Yahoo

Garrett MacDonald

EVP, Sales

Kochava

Jim Mackey

Creative Director

m5

Fabio Madia

Partner

MADIAMUNDOMARKETING

Brenda Magnetti Erickson

VP, Insights & Strategy

The Integer Group

Tom Maher

Vice President

Graphic Imagery

Linda Maher

President

Graphic Imagery

Sapna Maheshwari

Advertising Reporter

The New York Times

Rebecca Mahony

CMO

Teads

Len Maldonado

Senior Manager, Media

Simon

Nikhil Malgatti

Business Leader

MasterCard

Josh Mallalieu

Vice President, Partner Strategy

Universal McCann

Vincent Mallet

WW Advertising

IBM Corporate

Sherrill Mane

Head of MAdTech Strategy, US, Ipsos Connect

Ipsos

Tammy Manganello

Vice President/Director Connected Health Innovations

Digitas Health

Adam Mankuta

Associate Director of Ad Product

Thrillist

Zac Manmiller

Social Media Specialist

Donovan Connective Marketing

Michaela Manning

Director of New Business

Horizon Media

Kevin Mannion

Chief Strategy Officer

Advertiser Perceptions

John Marchesini

VP, Product + Engineering

CBS Television Distribution

Lauren Markaverich

Group Media Director

McGarrah Jessee

Tom Markham

Executive Vice President, Executive Creative Director

BBDO

Scott Markle

Director, Audience & Business Development

Cox Media Group

Tony Marlow

VP, Field Marketing

Yahoo

Haley Maroon

Integrated Media Planner

Seiden Advertising

Valerie Marshall

Vice President, Distribution Strategy

Tribeca Enterprises

Jason Marshall

AD, Marketing

Boehringer Ingelheim

Craig Martin

Vice President, Account Service

Adcom

Melissa Martinez

Media Services Manager

Thomson Reuters

Maria Mastoris

Marketing Director

Casino Pier

Ben Matlin

SVP, Sales

Teads

Tom Maxim

Brand Partner

Foursquare

Johanna Mayer-jones

Advertising Sales Director

DOW JONES

Jimmy Maymann

President, Content & Consumer Brands

AOL

Jodie McAfee

VP, Business Development

Vizio Inscape

Carly McBride

Account Executive

Conversant Media

africa mcclain

Live Events

Time Inc

Mark McCrery

CEO

Podtrac

Sean McDonald

Managing Director

Reprise Media

Richard McDonald

Managing Director

Epsilon

Suzanne McElligott

ceo

IAB Ireland

Genevieve McGlory

Sr. Associate, Digital Marketing

TIAA

Brendan McGoldrick

Research Analyst

Susquehanna International Group, LLP

Kathy McGrath

SVP, Director of Digital Trade

Active International

Katie McGregor

Sr. Director Link Demand Partnerships

Krux

patricia mckenna

President

McKenna Media

Arthur Mckinley

Head of North America

Visualdna

Beth McKnight

Digital Team Manager

McKinney

Jeanne McLaughlin

Global Head, Marketing Strategy

UBS

Danielle McMurray

Development Director

AARP Media Sales

Kris McVeigh

Group Client Director

The Globe and Mail

James McWilliams

Executive Director, Client Success

Valassis Digital

Zoe Meeran

Group Director

OMD

Abby Mehta

SVP, Marketing Analytics & Insights

Bank of America

Steve Melles

Director, Alliances and New Business Development

The Globe and Mail

Raul Mendez

Associate Creative Director

Dieste

Sean Merriweather

Director, Marketing

The Weather Company, an IBM Business

Michael Messano

Director of Creative Services

Giovatto Advertising

Eric Meth

SVP, Programmatic Sales

Triad Retail Media / eBay Advertising

Jon Mew

COO

IAB

Lilian Meyer-Janzek

Managing Director

iab austria

Laura Miller

Director of Marketing

GUGGENHEIM

Anne Miller

President

Chiron Associates, Inc.

Andrew Miller

President

Miller Advertising

Mark Miller

SVP, Healthcare Portfolio Lead

Epsilon

Erin Mills

VP, Marketing

J.P. Morgan

Jeff Minsky

SVP Client and Agency Development

Unruly

Chris Mistretta

Associate

Orion

Jamie Molnar

Director of Product Stratedy & Marketing

The Weather Company

John Montgomery

President and CEO

Big Communications

Michael Morando

Performance Marketing Analyst

The Gate Worldwide

Mike Moreau

COO, Link Data Cloud

Krux

Mike Morello

COO

Inc. Media

Ryan Moreno

VP, Director of Interactive Production

CP+B

Christine Mormile

Senior Media Planner

Greater Than One

David Morris

EVP, Chief Revenue Officer

CBS Interactive

Sophie Morrison

Relationship Manager

FastPay

Dylan Mortensen

Senior Research Analyst

Business Insider

Natalie Mortimer

Reporter

The Drum

Steve Moskowitz

Digital Strategy

JUICE Pharma

E.B. Moss

Owner/President

Moss Appeal

Sheiludis Moyett

SVP Director Global Sponsorship and Content,

BBVA Compass

Ryan Mulcahy

Vice President, Seller Accounts

Rubicon Project

Chris Muldaur

Digital Media Consultant

Mercury Media

Shari Munoz

VP, Group Partner

Universal McCann

shari munoz

VP, Group Partnee

Universal McCann

Matt Murphy

Partner, Executive Creative Director

72andSunny

Daniel Murphy

SVP Audience Measurement & Analytics

Univision Communications

Sarah Murphy

SVP, Strategist

Mediavest

Lisa Musich

VP – Product Management

Datamyx

John Mustin

CEO, Founder

Wasabi Rabbit

Jessica Nable

VP, Strategic Communications

Epsilon

Sarah Nagle

Director, Programmatic Sales

Tremor Video

Diego Naranjo

Digital Director

WOW Factor Marketing Group

Albert Nassour

Account Director

Adweek

Alicia Navarro

CEO & Co-Founder

Skimlinks

Peter Naylor

SVP, Sales

Hulu

Ted Nelson

CEO

Mechanica

Ian Newfeld

Head of North American Sales

VertaMedia

Anh Nguyen

Director of Ad Operations

Mediacom

Theresa Nguyen

Strategic Insights & Research Manager

Electronic Arts

Brian Nienhaus

CEO

McDonald’s New Agency

Janet Northen

Partner Director, Agency Communications

McKinney

Carina Novarese

Digital content manager

El Observador

Shai Noznisky

U.S. Coordinator

Grapeshot

Perry Nusbaum

VP Agency Sales

SteelHouse

Patrick Nyffeler

VP, Marketing and Analytics

North American Power

Anthony Oade

Creative Director

Giovatto Advertising

Husani Oakley

CTO

GoldBean

Ari Oberman

Data Strategist – Link Data Cloud

Krux

Chaenara Obrien

Digital Strategist

SCORE NYC

Rory O’Flaherty

Senior Director

Merkle

Jennifer Ogden

Executive Director

Burns Group

Dessy O’keefe

SR. ACCOUNT DIRECTOR / CROSS-MEDIA STRATEGIST

OpAD Media Solutions

Kemi Olateju

Analytics and Insights Leader

GE – Power

Joe Olsen

CEO

Rova

Conor O’Malley

Video Account Manager

Extreme Reach

Boris Omelnitskiy

President

IAB Russia

James O’Neill

VP, Interactive Marketing

Assembly

Andrew Onore

Associate Director

Mindshare

Lara O’Reilly

Senior Editor

Business Insider

Mauricio Otegui

Vice President

IAB Chile

Iana Oviedo

SVP, Client Services

Mercury Media

James Pacetti

Director

ETF Global

Alaina Paciulli

Integrated Media Director

Seiden Advertising

Tiffany Pan

PR Assistant

Hylink Digital Solutions Co., Ltd.

Pranav Pandit

Managing Director, Sr. Partner

[email protected]

Glenn Pape

Director, Sales

YuMe, Inc.

Nicholas Pappas

Marketing and Sales Representative

Republic Editorial

Kinjal Parikh

Director

MEC

Samantha Parisi

Digital Marketing Director

Giovatto Advertising

Jongho Park

Programmatic Manager

Innocean Worldwide

Oliver Parman

Director of Technology, Operations and Platform Solutions

Starcom MediaVest

Jennifer Pasanen

VP, Group Director

Verso Advertising

Nicholas Pascali

Manager of Accounts and Business Development

Giovatto Advertising

Lou Paskalis

Senior Vice President, Enterprise Media Executive

Bank of America

Danny Passo

Sales Director, Buyer Cloud

Rubicon Project

Sahil Patel

Reporter

DigiDay

Priya Patel

Group Director, Sales

Unruly

Mit Patel

Sr. Manager, Product Marketing, Video

WebMD

Dewi Paulino

Global Marketing and Communications Director

Nielsen Marketing Cloud

Julia Pawling

Senior Specialist, Global Brand Marketing

AIG

Andrew Pearlman

Digital Trade Specialist

Active International

Ricardo Peirano

Chairman

El Observador

Oded Pelled

President

NovoRoll

Felipe Pelzel

Director

Wild Fi

Steven Pepe

Director, Customer Experience

GE

Jessica Peretta

Director, Product Management

MasterCard

Borja Perez

SVP/ Digital and Social Media

NBCUniversal/Telemundo Enterprises

Paola Perezgasga

Events Manager

IAB Mexico

Santiago Perincioli

Gerente Comercial

Televisión Federal S.A.

Justin Pesola

SVP, Media

Citi

Britta Petersen

Director, Public Relations

Epsilon

Cailin Petracca

Sales Associate

SmartBrief

Shelley Petri

PR Specialist

Blast PR

Tom Phillips

CEO

Dstillery

guy Phillipson

Chief Executive

Internet Advertising bureau UK

Lucas Piazza

Director of Marketing

Yieldmo

Bruno Pimentel

CEO

NewBlue Marketing de Performance

Paolo Pironi

VP, Global Enterprise Sales

Adbrain

Michelle Pirozzi

marketing communications manager

dstillery

Brandi Pitts

Head of eCommerce

Reynolds Consumer Products

Andy Plesser

Executive Producer & Founder

Beet.TV

Steven Poore

RVP – West Coast

GasBuddy

Guy Poreh

CEO

Feature Forward – US

Irina Poulos

Director of Strategic Partnerships

Dstillery

Jonathan Powell

National Director, Entertainment

Tremor Video

Pranay Prabhat

Director – Ad Technology

The New York Times

Laurie Pracher

Senior Director, Sponsorship

WNYC Studios-Podcast/NY Public Radio

Geoffrey Precourt

U.S. Editor

WARC

Eric Presbrey

SVP, Sales

Epsilon

Tony Pribyl

Head of Client Development

eBay Advertising

Penry Price

Vice President, Marketing Solutions

LinkedIn

Christine Prins

CMO

Saatchi & Saatchi NY

Matt Prohaska

CEO & Principal

Prohaska Consulting

Tim Prunk

Executive Vice President

Epsilon

Devra Prywes

VP Marketing and Insight

Unruly

Adam Puchalsky

Senior Vice President, Managing Director

UM Studios

Lee Ann Qualls

Media Director

ab+c Creative Intelligence

Bertrand Quesada

CEO

Teads

Dennis Quinn

Chief Media & Digital Enterprises Officer

Active International

Brian Quinn

Chief Revenue Officer

Triad Retail Media

Susana Ramirez

Membership Relations

IAB MEXICO

Chris Ramirez

Sr Director, Business Development

SpotX

Jaclyn Ranere

GM, Global Marketing

The Trade Desk

Yin Rani

Vice President, Integrated Marketing

Campbell’s

Latha Rao-Cheney

SVP, Local Sales

Digital First Media

Lisa Rapp

Director of Identity Resolution Products

Acxiom

Rob Rasko

CEO and Founder

The 614 Group

Lisa Ratcliff

Media Director

LMR MEDIA mix

Morgan Rawlins

Assistant Digital Media planner

Greater Than One

Doug Ray

Chief Executive Officer

Carat

Rocky Reed

CREATIVE DIRECTOR

Seiden

Charlotte Reed

Senior Brand Partner

Foursquare

Chrystie Reep

SVP, Corporate Media Connections Director

Fahlgren Mortine

Blair Reeves

Principal Product Manager

SAS Institute Inc.

Suzie Reider

Managing Director Brand Solutions

YouTube/Google

Bu Reinen

Business Development

Everyday Health

Therese Relucio

Channel Planner

The Gate Worldwide

Cam Reston

CFO

PHD

JonPaul Rexing

Senior Director of Sales

ESPN

Alison Reynolds

Sr. Associate Corporate Communications

Epsilon

Lino Ribolla

ECD, Managing Director NYC

Primacy

Christina Riccitelli

Senior Account Director / Cross-Media Strategist

OpAD Media

Michael Rice

Managing Director

Track One Capital

Gabriel Richaud

Managing Director

IAB Mexico

andrea riley

sr planner & buyer

cronin and company

Darren Riley

SVP Director International Media

Active International

Joe Roberts, Jr.

Director

UBS

Jodi Robinson

Executive Vice President, Managing Director

Starcom Worldwide

Jaime Rodrigue

Director, Business Development

Triad Retail Media / eBay Advertising

Andrea Rodriguez

Account Executive

Conversant Media

Carine Roman

Director, Global Ad Operations

LinkedIn

Pat Romano

SR MANAGER, FP&A, SALES

Dow Jones

Mike Romoff

Sr. Director of Global Agency and Channel Sales

LinkedIn

Leah Ronfeldt

Regional Sales Manager

Cable One, Advertising

Michal Rose

Senior Account Manager

The Thomas Collective

Andrew Rosen

VP, Sales and Agency Development

Nativo

John Rosenblatt

FBNY Studio Lead

Facebook

Philip Rosenstein

Writer

MediaPost

Mark Rosenthal

Chief Executive Officer

Katz Media Group

Adam Rotberg

Advertising

Tapjoy

Magdalena Ruiz

Independant consultant

El Observador

Kim Rutherford

Director, Advertising & Promotion, US & Canada

GE Helathcare

Rosemarie Ryan

CEO

Co:Collective

Matsuta sachiko

Manager

cyber communications inc

mariana saddakni

Head of Digital and Social Media

AT&T

Sharon Saias

VP Marketing

Multiple Myeloma Research Foundation

Tom Salomone

Chief Executive Officer

National Association of Realtors

Geoffrey Sanders

VP, Digital Marketing, CRM & Loyalty

Gilt

Ross Sandler

VP, Sales – East Region

Kochava

Nancy Santiago

Partner, Digital Sales & Marketing

Legends Partnership

Nina Sarcinella

AMD, Digital

Horizion Media

Ciro Sarmiento

Chief Creative Officer

Dieste

Andrew Saunders

Chief Revenue Officer

The Globe and Mail

Dario Sava

Product Manager

Google

Anne Scalambrino

Sales Associate

SmartBrief

Oliver Schenkel

Director of Emerging Platforms

Noble People

Allison Schiff

Associate Editor

AdExchanger

Scott Schiller

General Manager, Content Studio

NBCUniversal

Chuck Schilling

Strategic Consultant

Epsilon

Chuck Schilling

Strategic Consultant

Epsilon

Lynn Schlesinger

Senior Director, Partnership Marketing

Neustar

Josefina Schmella

Senior Account Executive

ZEFR

Eva Schmiedleitner

Manager Interactive Communications

Austrian Tourist Office

Susan Schneider

Associate Creative Director

Masterminds

Colleen Schoch

Managing Partner

Swain Eversole & Schoch

Phil Schraeder

President & COO

GumGum

Patrick Schramm

Senior Search Analyst

Greater Than One

Terri Schriver

SVP Enterprise Media

Bank of America

Tracey Schroeder

Vice President, Global Consumer Public Relations

Marriott International

Scott Schwanbeck

EVP Business Development

Yieldmo

Anath Schwarts

Senior Account Manager

the watsons

Lori H. Schwartz

Principal, Tech Cat

StoryTech

Stuart Schwartzapfel

Head of Sales

Canvs

Colleen Schweizer

Sr. Business Development Manager, CCE

Adobe

Derek Scott

Creative Lead

Facebook Creative Shop

Jay Sears

SVP

Rubicon Project

Jerrold Seeman

CEO

Luxcore, Ltd,

Flor Sefchovich

Directora de NRM WEB

PRA 821220592 NRM Comunicaciones

Tulika Sen

Assistant Media Planner

Horizon Media

vivian senquis-langdon

Corporate Advertising Manager

Con Edison Company of New York

Kumar Shah

Director, Business Development

Adslot

Vik Sharma

Vice President, Business Development

Nielsen

Jeffrey Shaw

Marketing Director

Trade Commission of Spain – Foods from Spain

Mark Shedletsky

CEO

Vertical Mass

Nicole Sheffield

CEO

News Life Media

Mike Shields

Senior Editor

The Wall Street Journal

Rob Shiers

Integrated Media Planner

Seiden Advertising

Craig Shiffrin

Director, Digital Marketing

1800Flowers.com

Adam Shlachter

President, VM1

Zenith

Ilisia Shuke

VP Account Director

Grey worldwide

Eric Shutt

Director of Strategy

ISL

Steve Siegel

Senior Director, Strategic Relationships

FreeWheel

Lee Silfen

Senior Sales Director

Yieldmo

Rob Silver

SVP National Media Lead

Razorfish

Matt Silver

Managing director

REDBIRD, A Havas Health Company

Matt Silver

VP, Associate Creative Director

Area 23

Fred Silverman

 

Silverman Media Group

Ben Silverstein

Manager, Business Development of Supply Partnerships

Smaato

Al Silvestri

CMO

Coffee Labs

Ethan Simblist

VP, Digital Services

MeritDirect, LLC

James Simon

Director of Strategy

Mindshare

Tim Sims

VP of Inventory Partnerships

The Trade Desk

Denna Singleton

Director, Global Digital

Elizabeth Arden

Jake Skinner

VP Strategy // GM New York

FastPay

Adrienne Skinner

Sr. Sales Director, Advertising Sales

eMarketer

Kevin Slavin

Assistant Professor of Media Arts and Sciences

MIT Media Lab

Minda Smiley

Reporter

The Drum

Julie Smith

User Experience Designer

Saatchi & Saatchi Wellness

Dave Smith

VP, MONETIZATION & YIELD

PANDORA

Belinda Smith

Partner

Osmium Strategy

Kelley L. Smith

Associate Director, Technology & Activation Group

Mediavest

David Smith

CEO & Founder

Mediasmith

Kat Smolarek

Senior Account Manager

The Thomas Collective

Vijay Solanki

CEO

IAB Australia

Eric Solomon

Senior Vice President, Product Leadership

Nielsen

Sowoon Song

East Coast Director

OMD Airwave

Allan Sorensen

Head of Digital

IAB Denmark

Vanessa Soto

Managing Director, Digital Advertising

Charles Schwab

Steve Sottile

SVP National Sales

Unruly

Patrizio Spagnoletto

CMO

SteelHouse

Maggie Spano

Director Digital Ad Ops

Penton

Joe Speiser

Director of Technology

Havas

Benjamin Spiegel

CEO

MMI Agency

Shubhra Srivastava

Vice President

MasterCard Advisors

Stacey St. John

Director, Business Development

MRA Advertising / Production Support Services, Inc.

Dragos Stanca

TDG Board Member

Thinkdigital Internet & Advertising SA

Frederick Stanichev

Senior Director, Media & Entertainment Solutions

Krux

Oliver Stauffer

Manager Online

Switzerland Tourism

Lewis Steckler

VP, Practice Lead

Epsilon

Faye Stein

Sr. Director, Consumer Marketing

VH1

Jeremy Steinberg

Global Head of Sales

The Weather Channel

Jaclyn Rae Steinhart

Senior Director, Media and Digital Strategy

Tremor Video

Tim Stephenson

Senior Manager, Workplace Support Services

Acxiom

Penny Stevens

President

Media Experts

David James Stewart

Sales Director

Conversant Media

Karl Stillner

CEO & Co-Founder

PushSpring

Ori Stitelman

VP, Data Science & Analytics

Dstillery

Jay Stocki

Chief Product Officer

Experian Marketing Services

Dustin Stollberg

Director, Paid Acquisition

Parachute

Glen Straub

Director – Mobile Business Development

Factual

Destené Styles

Communication Strategy

TD Ameritrade

Ken Suh

EVP Global Business Development

Unruly

Virginia Suhr

Digital Media Director

LoBo & Petrocine Marketing Communications

Xavier Sun

Chief Operating Officer

Hylink Digital Solutions Co., Ltd.

Andy Sun

VP

AddNewer

Nancy Surphlis

SVP Investment

OMD

Marie Svet

Chief Global Revenue Officer

AccuWeather, Inc.

Marty Swant

Technology Reporter

Adweek

Becky Swepston

Media Supervisor

Explore Communications

Todd Szahun

Head of Digital

Geometry

Courtney Tabellione

Senior Account Executive

LiveRamp

Esther Tak

Director, Digital Media

Active International

Lyndsey Talbot

Trading Director

Maxus

Kit Tang

COPY SUPERVISOR

FCB HEALTH

Lisa Tanner

VP, Group Account Director

RPA

Jessica Tansey

Data Strategist – Link Data Cloud

Krux

Jeremy Tate

VP/Group Director

Starcom/Groupe Connect

Jen Taylor

Director, Digital Audience Development

A+E Networks

Brook Terran

Senior PR Director

BlastPR

Abby Terry

Product Marketing Manager

Publicis Media

Aygen Tezcan

General Coordinator

IAB Turkey

Charlotte Thür

CEO

IAB Sweden

Gretchen Tibbits

President and Chief Operating Officer

LittleThings

Karin Timpone

Global Marketing Officer

Marriott International Inc

Ben Tipton

Account Manager

DigitasLBi

Sebastian Tomich

Senior Vice President, Innovation and Advertising

The New York Times

Yusuke Tomizawa

Senior Digital Marketing Analyst

Consumer Reports

Su Tong

Founder and CEO

Hylink Digital Solutions Co

Tiffany Toro

Supervisor, Insight

Carat

Nicole Tortorella

Supervising Integrated Producer

Prudential Financial

Melinda Toscano

Digital & Mobile Strategy

Mediavest

Damian Totman

Executive Creative Director

Bloomberg

Monica Tran

Supervisor, Digital Media

IPG Mediabrands

Carl Trautmann

VP Sales

Infospace/HowStuffWorks

Hal Trencher

VP, Sponsorship

New York Public Radio

Michael Tripodi

VP. Digital Director

Horizon Media

Tomás Trojan

CSO

Cadastra

Joey Trotz

 

 

Kathryn Turnoff

Digital Account Manager

Datamyx

Can Tutulmazay

Innovation Lead

Isobar

Angelique Tyree

Digital Marketing Manager

Hearst Corporation

Amanda Ubeda

Account Executive

Greater Than One

Liz Unamo

Head of Publiching

PRODU

Ethe Uy

Director of Account Management

Seiden

Stefan Van Engen

SVP, Content Programming & Acquisitions

XUMO

Bernadette Van Osdal

Sr. Vice President Sales

Triad Retail Media / eBay Advertising

Marcel Vass

CEO

Etarget SE

Tanya Vaughan

Partner, Chief Digital Officer

DaviesMoore

Emily Veraart

Senior Strategist

OgilvyOne

Guilherme Vieira

Head of Digital Platforms and New Products

grpcom

John Vierheller

EVP

Epsilon

Michael Volpatt

Partner

Larkin & Volpatt Communications

Kevin Waddington

Manager

Mediavest

Deborah Wahl

Senior Vice President, Chief Marketing Officer

McDonald’s USA, LLC

Jackie Wald

Agency & Strategic Partnerships

Factual

David Waldman

Director, Publisher Sales

Tremor Video

Benjamin Waldshan

CEO

Datamyx

Britt Wallace

Sales Director

GumGum

Charlie Wang

COO

AddNewer

Yichen Wang

Analyst

MEC Global

Eric Warburton

Director, Ad Operations

Horizon Media

Kif Ward

EVP, Managing Director

Publicis

Kevin Wassong

 

 

Karen Watai

President

KWA Leadership Consulting

Frank Watson

Director of SEO and SEM

Altima North America

Doug Weaver

Founder and Chief Executive Officer

Upstream Group, Inc.

Karel Wegert

Vice President Digital

Media Experts

Kristin Wehmeyer

Sr. Marketing Specialist

SAS Institute Inc.

angela wei

Managing Director

Milk

Karsten Weide

Program Vice President, Digital Media and Entertainment

IDC

Spencer Weinman

VP, Media Partner Sales

Yieldmo

Mark Weintraub

Executive Digital Group Director

Ogilvy One

Rick Weir

Senior Director, B2B Marketing

Yahoo

Tony Weisman

CEO, North America

DigitasLBi

Charles Weiss

VP, Ad Marketplaces

News Corp

Alison Weissbrot

Reporter

AdExchanger

Randee Weitzman

Digital Marketing

PK Network

Julie Weitzner

SVP, Marketing and Sales Strategy

Dstillery

Lisa West

Vice President, Partnerships

Rutberg & Co

Josh Wetzel

Head of NA Advertising, Sales & Marketing

eBay Advertising

Drew Whang

Director, Paid Media

Ogilvy Washington

Greg Whitfeild

Trading Director

Group M

Tim Whitton

Director, Product Management

Canoe Ventures

Lauren Wiener

President, Buyer Platforms

Tremor Video

Bryan Wiener

Chairman

360i

Wendy Wildfeuer

Senior Vice President, The Content Studio

NBCUniversal

Nathaniel Wilkins

VP, Product

XO GROUP INC.

Lauren Williams

Sales Director

AOL

Ben Williams

Principal Product Manager

SAS Institute Inc.

Alexandra Wilson

Communications Associate

Con Edison

Caroline Wilson

VP, Integrated Marketing

Pop Media Group

Eric Wilson

Co-founder/Managing Director

Appital

Susan Wittner

CMO

Cornerstone Research

Teddy Wohl

Trading Supervisor

PHD

Tim Woitkun

Mobile Marketing Director

Mobext

Toby Wolf

Marketing Director

Jenkkinson’s Amusements

Eric Wolk

Regional Vice President

Conversant

Jahn Wolland

VP, Head of Global Agency Development

Yahoo

Johnny Hei Wai Wong

Search Analyst

Greaterthanone

Ed Woodford

Engineering Manager

Woodgroup PSN

Suzie Wyman

Senior Account Executive

Grey New York

Janet Yen

Director

Good Apple

Danny Youssef

President

DAY Vision Marketing

Joe Youssef

Engagement Strategy

Ogilvy

Kristen Yraola

VP, Digital Marketing

Christie’s

Kathryn Zajac

SVP, Agency

Epsilon

Lisa Zheng

Director

Epsilon

claudio zibenberg

media manager

ibm

Bennett Zink

Sales Associate

SmartBrief

Taylor Zinman

Senior Sales and Marketing Coordinator

GumGum

Industry Announcements at IAB MIXX

Download the IAB App for the 2016 MIXX Conference!

Navigate #iabmixx Like a Pro

The IAB App, powered by Core-apps LLC, is a native application for iPad, smartphones (Android, iPhone and Windows), a hybrid web-based app for Blackberry, and a web-based application for all other web browser-enabled phones.

2016 IAB MIXX Conference

With the IAB App for the 2016 MIXX Conference, you can:

  • Stay organized with up-to-the-minute Presenter and Event information
  • Sync the app across all of your devices with Multi-Device Sync
  • Receive important real-time communications from IAB
  • Build a personalized schedule
  • Take notes and download event handouts and presentations
  • Rate the sessions you attend and comment on them, too
  • Locate events on the maps
  • Find attendees and connect with your colleagues through Friends
  • Stay in-the-know and join in on social media with #IABMIXX
  • Share your event photos and experiences with the Photo Gallery
  • Watch MIXX Conference main stage videos, and much more!

Downloading the App is Easy!

For iPhone (plus iPad & iPod Touch), Android phones, and Windows phones (version 8.1 and above): above): visit the App Store, Google Play, or the Windows Phone Store on your device and search for “IAB – Interactive Advertising.”

For All Other Device Types: (including BlackBerry and all other web browser-enabled devices): While on your smartphone, point your mobile browser to http://app.core-apps.com/iabevents to be directed to the proper download version for your phone.

Download on the App Store
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IAB MIXX LOUNGE

It’s like nothing else at advertising week

Why Take Advantage of the MIXX Lounge?

  • Meet the IAB Experts – our experts will be available in the MIXX Lounge to take questions and meetings (schedule coming soon on the IAB MIXX App)
  • Unparalleled Networking Opportunities – each year IAB MIXX brings together thousands of advertising, brand, media, and technology leaders. Don’t miss networking functions throughout the two days (breakfast, refreshment breaks, and evening cocktail reception)
  • Get Work Done – take a meeting, catch up on email, charge your phone, meet your colleagues. This is your home away from home during the busy week of events that span Advertising Week
  • Meet our Lounge Sponsors – discover the latest technology and product demonstrations from the MIXX Lounge sponsors
Crowne Plaza Hotel • Times Square • 1605 Broadway (at 48th Street) • Manhattan, NY 10019 • Lobby Level

IAB MIXX Conference 31

IAB MIXX Lounge Hours
Monday, September 26: 8:00 AM – 6:15 PM
Tuesday, September 27: 8:00 AM – 5:00 PM

IAB MIXX Lounge Sponsors

WiFi Sponsor

The IAB MIXX Conference brings together the most senior executives across the marketing and advertising ecosystems for two days of thought-provoking discussions, deep-dive track sessions and unprecedented networking.

Attendees of the IAB MIXX Conference will have access to the main stage presentations, networking, plus IAB MIXX Lounge. Lounge passes are for the IAB MIXX Lounge only.

IAB MIXX Lounge

Make the IAB MIXX Lounge your home away from home during the busy week of events that span Advertising Week. Take a meeting, catch up on email, charge your phone, meet your colleagues or network with the IAB experts. The MIXX lounge is your headquarters to do business or simply relax for the first 2 days of Advertising Week.

 

IAB Digital Media Sales Certification: Recertification This event qualifies for credit towards IAB Recertification.

Venue

The Crowne Plaza Hotel, Times Square, is the Official Headquarter hotel of the 2016 IAB MIXX Conference. Reserve your rooms early. The venue will sell out fast. Only participants staying at the Crowne Plaza will receive room distributions and key conference information. Make your reservations today. You don’t want to stay anywhere else.

IAB MIXX Conference 2016
  • Crowne Plaza Hotel - Times Square Manhattan
  • View Map
Address 1605 Broadway at 49th Street
Manhattan, NY 10019

Hotel & Accommodation

IAB MIXX Conference 2016
  • Crowne Plaza Hotel - Times Square Manhattan
  • Reserve your room now! Hotel rates soar during Advertising Week and most hotels sell out. Our discounted room block will fill up quickly and the discounted rate will expire on Wednesday, September 7 or as soon as the block is full, so book now!

  • Conference rate
  • $349/night + tax for single occupancy
    $369/night + tax for double occupancy
  • Book Now
Address

1605 Broadway at 49th Street
Manhattan, NY 10019
United States

Transportation

United Airlines Discount:

IAB has negotiated a discount with United. To receive the discount, enter code ZVWG784709 in the Offer Code box.

If booking through a travel professional, please give them the following information:
Agreement Code: 784709 and Z Code: ZVWG.