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At the 2016 IAB MIXX Conference, marketers, advertising executives, publishers, and technologists came together to share insights about the reinvention of media, platforms, creative, and business models. The need for creative storytelling, built upon emotional connection that compels consumers to action, is immutable. How we get there has been forever disrupted by digital as consumers have never had more control.
Read the recap below, view photos and video, and check out the news from the event.
Randall Rothenberg, President and CEO of IAB, started the day by welcoming brand marketers, ad agency executives, publishers, and technologists to the 2016 IAB MIXX Conference. The theme this year is “Advertising’s New World Order,” acknowledging the innovation and chaos seen on every platform, and consumers’ demand for more original, personal, and provocative experiences. Consumers are now in control, and they are rejecting experiences that don’t meet their desires, adopting ad-blocking software at alarming rates. Rothenberg highlighted four big questions that we, as an industry, need to answer: First, in the evolving world of platforms, who lives, who dies, and who thrives? Second, does display advertising have a future for brands, and will big brand support increasingly flow to premium video, native advertising, branded content, and more customized experiences? Third, can great journalism survive? Finally, how—if at all—can the next consumer craze be predicted?
In keeping with the theme of the conference, IAB announced several important initiatives. First, the organization announced the release for public comment today of a complete overhaul of the “IAB Standard Ad Unit Portfolio.” The new portfolio is fully responsive, allowing creative to scale across devices. Developed by the IAB Tech Lab, the portfolio incorporates the tenets of the LEAN Principles—Light, Encrypted, Ad-Choice Supported, Non-Invasive ads—and encompasses display, mobile, video, and native, as well as guidelines for new content experiences such as emoji and virtual reality. The public comment period will run until November 28, and comments can be sent to [email protected]. More information can be found at www.iab.com/newadportfolio.
A report titled “Is Virtual the New Reality?: A Market Snapshot of VR Publishing and Monetization” was also released by the IAB Mobile Marketing and Digital Video Centers of Excellence. The report offers key takeaways, lessons learned, and future plans in the emerging fields of virtual reality, augmented reality, and 360-degree video. Also announced was a study by Yahoo uncovering the ways advertisers can artfully integrate, craft, and distribute their brand stories. The Yahoo Storytellers creative studio report can be found at advertising.yahoo.com/storytellers.
Rothenberg went on to address diversity and highlight progress that the IAB Education Foundation and its iDiverse initiative have made. He announced an East Coast partnership with the Borough of Manhattan Community College and asked companies to join in taking an industry pledge to reach the Foundation’s goal of 200 digital companies committing to 10,000 jobs for a more diverse digital workforce by 2020. Email [email protected] to get involved.
Next Rothenberg introduced Deborah Wahl, Senior Vice President and Chief Marketing Officer, McDonald’s, who shared her perspectives on the agency of the future and how McDonald’s has, and continues to, embrace digital disruption in the face of market uncertainty. Wahl shared some examples of how McDonald’s has been creating and strengthening a much more real relationship with consumers because the old approaches and labels no longer work. It’s about providing the right experiences, creating more and relevant content, and what McDonald’s has coined “marketing at the speed of now.” Wahl defined how the organization looks at digital, social, and mobile, as well as how they have created a new omnichannel agency that is people-obsessed, behavior-based, rooted with a unified voice, fast, fluid, and effective.
360i Executive Chairman Bryan Wiener, took the stage afterward to outline how and why agencies and marketers need to co-create the agency of the future that will shepherd growth and innovation for brands in the disruptive digital age. Let chaos be a ladder and agency partners be change agents, guiding marketers to the forefront of this rapidly evolving digital world. While there’s no “one size fits all” solution, there are fundamentals that consistently emerge in the successful agency partnerships that lead the way. Wiener explained why frameworks are more important than plans in today’s environment, and how now is the time to turn vulnerabilities into assets. Plan in pencil with nimble teams because the agency of the future, 1) has storytelling that earns attention, 2) uses a data driven approach, and 3) is digital led but not digitally limited.
Kevin Slavin, Faculty and Founder, Playful Systems at MIT Media Lab, outlined the 15 years that brought us to this point, from the point of view of Area/Code, the company that did much of the pioneering work in the locative gaming space. He started off giving an overview of technology and games that led to Pokémon GO and its astounding growth today. Slavin pinpointed the primary driver of its success, not as being new content or the use of location-based technology, but rather getting back to the desire for people to feel reconnected to the places they live. He led into what he sees as the next frontier for brands: to discover how to build a connection that is real time and synchronized. He challenged everyone to think about how you can make it feel like we are part of each other’s lives.
Afterward, Slavin, Wahl, and Wiener, joined Rothenberg in a discussion on how brands, agencies, platforms, and publishers can—and should—work together to pursue the opportunities ahead in advertising’s new world order. By focusing on the fundamental needs of people, we can create real connections with consumers. The speakers encouraged participants to change the way and speed you work internally to meet the unmet demand for feeling present with other people, which Slavin predicts will be the future goal.
Lars Bastholm, Global Chief Creative Officer of The ZOO, Google’s creative think tank for brands and agencies, was on stage next to shed light on why he thinks the toolbox has never been bigger or more fun. The ZOO’s goal is to do something consumers find useful, usable, and delightful. He shared many examples of innovative things his team is currently working on, including projects with VR and a tool called Tilt brush, Project Soli a gesture-based technology, and Google Home. Bastholm closed by highlighting the need for more collaboration because no one partner can do everything.
Amy Benford, Global Media Director of Campbell’s Soup Company; Stephen Gold, Chief Marketing Officer & Vice President, Business Development at IBM Watson; and Jeremy Steinberg, Global Head of Sales at The Weather Company, an IBM Business; debuted a first look at the Watson Ad with The Weather Company and early brand adopter, Campbell’s Soup Company. Today, with the prevalence of AI technologies, it’s possible to build “thinking” capabilities into virtually every digital application, product, and system. Steinberg discussed how Watson ads can listen, think, and respond, ultimately allowing for one-to-one communication between brands and the customer. Businesses will be able to gain additional insight to optimize their strategies, ultimately transforming the experiences with ads.
After a networking lunch and a series of workshops, participants reconvened for a presentation from Dave Etherington, Chief Strategy Officer at Intersection, and Sarah Jones, Manager of Connections Capabilities at Anheuser-Busch InBev, about how brands are shifting to take advantage of a new frontier in advertising innovation, and how the integration of the digital and physical worlds will shape our future cities. Etherington highlighted the benefits of digital out-of-home advertising, specifically work they have done on LinkNYC, and discussed the ability to achieve enormous scale, responsiveness, uniformity, and proximity to retail with the channel. Jones added the importance of understanding the consumer’s behavior and adding value for consumers at the right time.
For the final keynote of the day, Nick Law, Vice Chairman, Global Chief Creative Officer at R/GA, addressed what Madison Avenue can learn from Silicon Valley and vice versa. Traditionally there has been an inability for the two cultures to come together: story and system. Each side needs to recognize they can learn from each other to achieve the greatest success. Law shared how R/GA approaches the “the whole idea,” where they try to balance simplicity and possibility, so that creative context and creative capital can meet and work from the bottom up. He closed by encouraging the participants to understand what a user does and then build the brand story.
Next the audience enthusiastically headed off to participate in deep‐dive learning track sessions covering hot topics such as content marketing, digital video, and measurement. The day closed with networking and cocktails in the IAB MIXX Lounge.
Lauren Wiener, President, Buyer Platforms, Tremor Video and Chair, IAB Board of Directors, opened the second day of the 2016 IAB MIXX Conference by reemphasizing that the user is in the driver’s seat. The ideal advertising experience engages users in a truly memorable conversation, one that is intimate, interactive, and immersive. Wiener went on to state that great campaigns still start with a clear goal and a compelling story. They also engage from every angle and match the medium. The paradox of modern advertising is that the more advanced out tech, the more human we can be. Remember that the inner circle is the winner’s circle.
Next up, Jimmy Maymann, Executive Vice President and President, Content & Consumer Brands, AOL, was interviewed by Betty Liu, Anchor, Bloomberg Television and CEO, Radiate, about the new creative equation for effective brand experiences combining content, data, and technology. Maymann addressed the Verizon acquisition of AOL and how the first year of the partnership has been successful in moving them into the next stage of growth. He predicts more sophistication from video metrics focusing on engagement metrics and continued investment in new formats such as VR. Maymann closed by stating that as AOL continues to scale its content and ads business, it is committed to global growth.
Following the conversation with Maymann, Adam Bain, Chief Operating Officer, Twitter, sat down with Sarah Frier, Tech Reporter, Bloomberg, for a fireside chat and behind-the-scenes look at the value and power of live video – and its advertising potential. Bain addressed last night’s political debate shown live on their platform and how the audience came for the live video, but stayed for the conversation. The connected audience created an engaged and active community, which is why Twitter is just getting started in the live content space and sees it as a growth driver. Bain then announced that they have a slate of premium content programming that ranges from sports to news to finance rolling out soon.
Andrew Bosworth, Vice President, Ads & Business Platform, Facebook, was on stage next to discuss how brands need to understand who they are, how they’re structured, and how they commit to taking risks in today’s customer-centric, mobile-first world. The mobile revolution has just begun, and it’s the key to the future—one everyone can see coming. He shared some examples of how Facebook was able to pivot in the early years after understanding that what they do is different than what they sell―their product is connection. Failure to innovate is a function of vision, and Bosworth urged brands to be ready and willing to be different.
Randall Rothenberg, President and CEO, IAB, came on stage next to announce a new program for digital media agencies: IAB Digital Media Buying and Planning Certification. This new certification demonstrates that media professionals holding it have the knowledge and competency to perform their role of planning, purchasing, and executing digital campaigns for their clients. Rothenberg also was happy to share that the 4A’s, the leading trade association for advertising agencies, has partnered with IAB to support the growth of this new certification and the development of related training initiatives. He also announced that Google is making a meaningful commitment to sponsor a number of agency partners to take the exam. For more information on the program, or to register for the exam, visit www.iab.com/buyerscert.
Steve King, Chief Executive Officer, Publicis Media, discussed what the future of marketing looks like and how agencies and brands can rise to the challenge by reestablishing consumers’ trust, leveraging technology across the consumer journey, and delivering experiences that harness the convergence of the digital and physical worlds. King shared some examples of campaigns that have demonstrated these traits and urged attendees to not lose site of the basics. Disruption brings opportunity, and if you focus on the user, all else will follow.
Jim Lanzone, Chief Digital Officer, CBS Corporation, Chief Executive Officer, CBS Interactive, took the stage next to discuss CBS’s future and the future of premium content. CBS is now a multiplatform company, and at a time where the human attention span is shorter than ever and media consumption is at an all-time high, CBS is well positioned in the market. CBS Interactive is one of the largest providers of premium content online with news, technology, late night, and all access programming. And recent studies have shown that advertising on premium content sites is significantly more effective. Lanzone believes that no matter what device consumers are on, they will be deeply engaged when matched with the right advertiser content and brands.
Continuing on the theme of premium content, Steven Levy, Editor in Chief, Backchannel, and Jessi Hempel, Head of Editorial, Backchannel, shared their approach to Backchannel’s future as an innovator in editorial and advertising. Backchannel, a new publication built and optimized for the Medium platform, has established itself as a key part of the tech news ecosystem. It concentrates on quality, engagement and stories that matter. This past June, Condé Nast acquired the publication as part of its new Wired Media Group. For them, community is key, and Medium is perfect for building communities. Hempel shared that they use the community to feed their editorial content, and as a result their engagement model is more effective.
Following a series of workshops and a networking lunch, participants reconvened for a conversation with Marriott’s Global Marketing Officer, Karin Timpone, and Epsilon/Conversant Chief Executive Officer, Bryan Kennedy. Kennedy espoused that to build a brand, you should start from powerful data, marry that with insights, and then utilize the powerful technology platforms to enable you to be in real-time moments. Timpone went on to share how Marriott is successfully navigating the new world of hyper-connected consumers and delivering highly personalized content and experiences they crave across the company’s marketing platforms. With an always-on mindset, Marriott is thinking about the customer they are trying to get. Timpone highlighted that the relationship with their customer is a science and art, so you should expand beyond the boundaries of what you started with.
Meredith Kopit Levien, Executive Vice President & Chief Revenue Officer, and Sebastian Tomich, Senior Vice President of Advertising & Innovation, both of The New York Times Company, wrapped up the day by sharing how innovation will evolve over the next five years. They gave examples of how The New York Times Company has approached disruption across the media industry and discussed how to build the 2020 media company by noting these tenants: 1) Change requires belief in the possibility of your own oblivion, 2) Transformation isn’t a moment in time, it’s an operating model, 3) Assume the fall of advertising, the rise of programming, 4) Make something worth paying for, and 5) Deliver an indispensable product. Levien concluded by urging the audience to embrace new technology and find better ways to make brands and experiences more personal and relevant to the consumer.
The 2016 IAB MIXX Conference came to an end after two days of great content, insightful advice, and excellent networking. Rothenberg closed the day by thanking participants and highlighting that ultimately there will be a set of dominant platforms and content creators trying to figure out how to align themselves. A combination of quality content on widespread platforms is how to create affinities with consumers, and brings advertising old world order to the new.
Brand marketers, agency leaders, publishers, and technologists joined the closing cocktail hour to share drinks, exchange business cards, and discuss how they can take the insights they learned and implement them in their own businesses.
Brands, publishers, and agencies are adapting to new technologies and new emerging challenges every day. McDonald’s has embraced the uncertainty by charting its own business transformation, with marketing as the tip of the spear. Hear from Deborah Wahl about how McDonald’s is using the marketplace’s disruptive forces, and a new set of principles, to redefine and reinvent the McDonald’s customer experience along the entire consumer journey, leading the brand and business to long-term success.
360i Executive Chairman Bryan Wiener outlines how and why agencies and marketers need to co-create the agency of the future that will shepherd growth and innovation for brands in the disruptive digital age. With competition coming from every corner of the ecosystem, and marketer challenges becoming increasingly complex, we know that the only constant is change. And marketers need their agency partners to be change agents, guiding them on the forefront of this rapidly evolving digital world. While there’s no “one size fits all” solution, there are fundamentals that consistently emerge in the successful agency partnerships that lead the way. Bryan examines the key attributes of the agency model that will rise to the top over the next five years.
Take Pokémon GO as the expression of the precise moment in which we are living. Designer, researcher, and entrepreneur Kevin Slavin outlines the 15 years that brought us to this point, from the point of view of Area/Code, the company that did much of the pioneering work in the locative gaming space. This is all to ask: Where does it go from here? Now that humans are connected to physical space in radical new ways, what will the next wave of connectivity unlock?
Deborah Wahl, Bryan Wiener, and Kevin Slavin join Randall Rothenberg in a discussion on how brands, agencies, platforms, and publishers can—and should—work together to pursue the opportunities ahead in advertising’s new world order.
Randall Rothenberg, President and CEO, IAB
It has never been more exciting to be in advertising than right now. The combination of data, technology, and transparency means that both brands and consumers win—if it’s done right. Lars Bastholm, Global Chief Creative Officer of The ZOO, Google’s creative think tank for brands and agencies, sheds light on why he thinks the toolbox has never been bigger or more fun.
Learn how brands are using Watson today and get a first look at the Watson Ad with The Weather Company and early brand adopter, Campbell’s Soup Company. Throughout history, we’ve seen traces of technology enabling humans to create—from Da Vinci’s use of the camera obscura to Caravaggio’s work with mirrors and lenses. Today, with the prevalence of AI technologies, it’s possible to build “thinking” capabilities into virtually every digital application, product, and system. It is estimated that more than 50 percent of apps developed will embed some kind of cognition by 2018. Already, professions and industries from law and environment, to medicine and marketing, use cognitive technologies to extend human expertise and pursue a whole new generation of moonshots.
Vote for Video: Tapping into Political Advertising to Create Engaging Cross-Screen Ads
With the elections only a few weeks away, political advertisers have certainly honed their skills to drive voter engagement in a new world. Hear from experts who have harnessed the power of sight, sound, motion—and interactivity—as they share case studies and best practices for all marketers to own all screens.
Monica Seebohm, National Director, Politics and Advocacy, Tremor Video
Jaclyn Rae Steinhart, Senior Director, Media & Digital Strategy, Liquidus
Scoring a Touchdown for Digital Reach
How does a brand maximize its reach across devices, without engaging the wrong people? Learn how the NFL and Conversant worked together to effectively connect with individuals at scale, by accurately matching existing viewers to their online profiles, and then expanding out to custom audiences—driving engagement, tune-in, and conversions.
Nancy Hall, Senior Vice President, Eastern Sales, Conversant
Aidan Lyons, Vice President of Fan Centric Marketing, NFL
You Need a Matchmaker: Customer Recognition in the Digital Age
What is customer recognition? One of the greatest challenges to finding customers is how easily data becomes fragmented and signals get crossed. If you can understand and connect with customers, you have the opportunity to offer a meaningful, personalized experience with your brand. Today, companies can provide truly beneficial marketing, at the right time and through the right channels. In doing so, it adds value and maximizes the potential for new customers. Learn how to find your perfect customer across a sea of different channels—and make meaningful connections with them. Discover how to maximize new customer potential and incorporate best practices for improved customer experiences.
Mike Finnegan, Vice President Programmatic & Product Innovation, Live Nation Entertainment
Lisa Rapp, Director of Identity Resolution Products, Acxiom
Bridging the Gap: Connecting Online Behaviors to Offline Purchases
Despite advancements, digital advertising has been struggling to address the most basic advertising question: can we measure and draw conclusions about the effectiveness of advertising on consumer behavior, particularly when purchases do not happen online, as in the case of CPG brands? The industry is fraught with challenges like questionable viewability, attribution, and fraud in a pure online setting. This session discusses how to successfully connect online behavior to offline data, transcending the mere top-line assessment of campaign efficacy.
Reka Daniel-Weiner, Data Scientist, Dstillery
Ori Stitelman, Vice President, Data Science & Analytics, Dstillery
Emotionally Attached: How Brands are Utilizing Contextual and Emotionally Targeted Mobile Experiences to Drive Attention, Receptivity, and Brand Equity Metrics
Billions of dollars are being invested in mobile video as the next platform to engage users and drive business metrics, but are campaigns actually engaging users or being swiped right? In this session, MediaBrix debuts its latest neuromarketing research to help brands answer critical mobile advertising questions such as: What kind of human attention does my mobile video campaign garner? How do we measure user receptivity and impact? Which mobile executions ensure mental encoding and consideration? What’s the “Race to X” factor that plagues most mobile advertising today, and how do we prevent it from happening?
Ari Brandt, Chief Executive Officer, MediaBrix
Diana Lucaci, Founder and Chief Executive Officer, True Impact
Presented by Mediabrix
Want an A in Customer Experience? Rethink Your Analytics to Get Happier Customers and Higher Revenues
As brand marketers, we must think about the entire omnichannel customer experience beyond the channel silos that naturally exist. It’s infinitely bigger than the social tile you tweeted, the display ad you purchased, the targeted email you blasted, or the website you personalized. It’s about delivering a true omnichannel experience—one that is enabled by analytics. This session explores case studies from companies that are succeeding by elevating the role of analytics in their omnichannel marketing strategies. Hear best practices for building analytically driven marketing strategies to drive incremental revenue, improve retention, and create customer experiences that matter.
Michele Eggers, Senior Director, Customer Intelligence, SAS
To Stay or Skip? Boost Your Video Completion Rate without the Hate
Not all video is created equal. As new ad formats enter the mix (vertical video, anyone?), and publishers open up more of their sites to video ads, consumers have more viewing choices than ever before. People have strong preferences when it comes to how they want to watch video—and what they’ll just plain refuse to view. Unruly and Kent State share the results from a new study on consumer viewing preferences and discuss the importance of having a good mix of formats to nail your KPIs—and how to keep people watching (not skipping!) your ads.
Devra Prywes, Vice President Insights and Marketing, Unruly
Colin Campbell, Business Administration Professor, Kent State
What Is Programmatic Native, and How Can It Help You Unlock Mobile?
Today, advertisers and publishers need to foster positive consumer experiences to retain attention and engagement. While native advertising isn’t a new concept for engaging consumers, the technology to scale native ads across all publishers and screens is just coming to fruition. Programmatic native ads allow publishers to foster positive experiences by putting the same care into their ads as they do in their content. And advertisers can now easily build ads that fit the form and function of surrounding content, across sites and apps. In this workshop, Karin Hennessy, Product Manager at DoubleClick, and Mat Harris, Vice President of Product at Sojern, discuss best practices for incorporating native ads into programmatic campaigns. They also highlight recent examples of native ads from Sojern’s travel clients.
Mat Harris, Vice President of Product, Sojern
Karin Hennessy, Product Manager, DoubleClick
Converting Measurable Revenue from Unknown to Known: An Agency Perspective in Leveraging First- and Third-Party Data to Drive Brand Value for Customers
David Barker, Vice President, Media Assets, Oracle Marketing Cloud
Saqib Mausoof, Executive Vice President, Global Insights, Cadreon
Header Bidding: The Essential What and Why of Ad Tech’s Latest Fascination
Header bidding has exploded as a technology adopted by publishers. In this roundtable, speakers discuss the state of header bidding, dispel myths, and provide a view into the future of buying and selling.
Dave Pond, Manager, Yield, Vox Media
Rich Dredge, Chief Executive Officer, Answers.com
Erik Requidan, Vice President, Sales & Programmatic Strategy, Intermarkets
Tim Sims, Vice President, Industry Partnerships, The Trade Desk
Moderator: Ryan Mulcahy, Vice President, Seller Accounts, Rubicon Project
Cities today are more exciting to live in than ever before. While the last few years have been dominated by mobile, social media, and online innovation, we are seeing a transformation in advertising that will manifest in the physical world, imitating what has gone before it online. With the proliferation of digital displays on our streets and urban-scale connectivity, we’re moving towards the Physical Web, bringing new opportunities for brand engagement, data insights, and user experiences. In this session, learn how brands are shifting to take advantage of a new frontier in advertising innovation, and discover how the integration of the digital and physical worlds will shape our future cities.
Madison Avenue’s nostalgia for a golden age of creativity stands in stark contrast to Silicon Valley’s optimism for a utopian future. If you look deeper, you see a clash of creative cultures; one rooted in simple story telling, the other in innovation and systematic design. Nick Law shows the power of uniting these ways of thinking; and how the result is the perfect intersection of simplicity and possibility.
Dig into the topics that matter most to your business objectives.
Content Marketing’s New World Order
Changing consumer behavior and the demand for a personalized ad experience has given way to the explosion of content marketing and the paid distribution of that content via native advertising. Brands and media companies alike have launched a plethora of in-house studios with dedicated teams tasked with creating and distributing original sponsored content. This track takes a deep dive to explore the effectiveness of branded content on consumers and highlights the benefits of the strategy for media companies, agencies, and marketers, while ensuring that consumers are aware of voice and ownership.
Digital Video’s New World Order
The transformation of video viewing habits has resulted in constant innovation and the convergence of digital video and TV. Even the video trifecta of sight, sound, and motion is evolving with the advent of new technologies. This track takes a deep dive into the challenges and opportunities related to content, data, and distribution, and explores what the future has in store.
Measurement’s New World Order
Understanding consumer reach, engagement, and receptivity across media is at the core of recognizing brand impact and the value of digital advertising. This track takes a deep dive to decipher current players, methodologies, and metrics in cross screen measurement—what matters, what works, and what doesn’t when it comes to building brands across screens. It sheds light on how industry leaders incorporate their analytics and partners to improve
user experience and optimize future campaigns.
Brand Storytelling in the Digital Age
With more ways to create and distribute content than ever before, brands today are reinventing their approach to storytelling. Consumers have great expectations for this kind of content marketing, and they’re challenging brands to up their game by creating content experiences that inspire real connections and emotional reactions. Learn how to master the art of storytelling and hear first-hand how brands have partnered with Yahoo Storytellers to achieve real results.
David Buklarewicz, Executive Vice President, Group Account Director, Havas Media
Kathy Kayse, Vice President, Sales Strategy and Solutions, Yahoo
Tom Salomone, Chief Executive Officer, National Association of Realtors
How Advanced TV Helps Brands Win
As the lines between digital video and TV continue to blur, the use of data and ad technology to connect viewers across screens has proliferated. Until recently, however, one screen has been conspicuously absent: TV! But with advancements in data-enabled TV technology, and an opening supply of data-enabled inventory, TV is now solidly in the programmatic game. Scott Ferber explains how advanced TV works, and shows case studies from advertisers already using it. Hear from marketer Bruce Dincin about successfully driving brand results with data-enabled TV strategies.
Bruce Dincin, Senior Director, Media Strategy & Analytics, Choice Hotels International
Scott Ferber, Founder and Chief Executive Officer, Videology
Working toward the Next Digital Renaissance
If you believe the headlines, shortcomings in digital delivery and measurement sent advertisers to a handful of major platforms and back to traditional media. How can digital unleash its full potential? Nielsen’s Senior Vice President of Product Leadership provides a perspective on how to improve digital delivery, reduce measurement variances, and maximize efficiency and effectiveness.
Eric Solomon, Senior Vice President, Product Leadership, Nielsen
Paid Content Distribution Strategies that Work
While creating great content is key, distributing that content through the most appropriate channels, and making sure that it is optimized for both discovery and relevancy by your target audience, is just as critical. In this session, industry experts discuss best practices for determining suitable strategies for the type of content—as well as specific goals—and shed light on ways to measure success for various paid distribution and native advertising means.
Winning with Cross-Screen Content and Creative
In an ever-evolving market, repurposing TV content for new and emerging platforms, or taking short-form video to the big screen, no longer satisfies the cross-screen consumer. Industry experts share best practices for creating the most relevant content for each platform to attract and retain audiences. Learn how the creative community can, and should, integrate data to inform more personalized content.
Summer Anne Burton, Executive Creative Director, BuzzFeed
Helen Lin, President, Digital, Publicis Media Exchange
Wendy Wildfeuer, Senior Vice President, The Content Studio, NBCUniversal
Digital GRP as New Currency
This has been the year deemed the one when we moved beyond viewability. Following the release of the mobile viewability guidelines, the industry has been rallying behind digital’s new currency—the digital GRP. However, questions surrounding the adoption of the new currency, as well as the ability to update existing business processes, have emerged. Hear how media companies and marketers alike are preparing for a smooth transition to the digital GRP as the new currency on both desktop and mobile.
Mark Howard, Chief Revenue Officer, Forbes
Doug Ray, Chief Executive Officer, Carat
Moderator: George Ivie, Executive Director and CEO, Media Rating Council, Inc. (MRC)
In an era of unprecedented choice, empowered users are defining their “inner circle” of beloved platforms, media, and brands. In this session, Lauren Wiener explores who will gain a coveted invite and who will be ignored.
The new creative equation for effective brand experiences combines content, data, and technology. As AOL scales its content and ads business, it is key to maintain a golden ratio. Join Jimmy Maymann, AOL’s President of Content and Consumer Brands, in a fireside chat with Bloomberg’s Betty Liu and learn how AOL is evolving in an ever-changing landscape.
There’s never been a better time to reach the world with video as mobile has completely transformed people’s expectations and experience. Advancements in video technology bring new opportunities to connect in a world that’s fast, fluid and most exciting of all, LIVE. Nowhere is the action more vibrant than on Twitter, as seen with the recently launched live NFL broadcasts. Adam Bain, Twitter’s COO, gives you a behind-the-scenes look at the value and power of live video – and its advertising potential – on the most LIVE platform in the world.
Andrew Bosworth discusses how brands need to rethink who they are, how they’re structured, and how they commit to taking risks in today’s customer-centric, mobile-first world.
Against the backdrop of a new world order spurred by rapid digital, data, technological, and consumer behavior evolution, advertising and media has forever changed. Steve King, Chief Executive Officer of Publicis Media, discusses what the future of marketing looks like and how agencies and brands can rise to the challenge by earning consumers’ trust, driving innovation, and delivering experiences that harness the convergence of the digital and physical worlds.
In fewer than two years, Backchannel, a new publication built and optimized for the Medium platform, has established itself as a key part of the tech news ecosystem. It concentrates on quality, engagement, and stories that matter. This past June, Condé Nast acquired the publication as part of its new Wired Media Group. Hear editor-in-chief and original founder Steven Levy and editorial head Jessi Hempel discuss Backchannel’s approach and its future as an innovator in editorial and advertising.
Going Beyond “Right Time, Right Place & Right Consumer”
It’s time to revisit the marketing adage that in order to be effective, an online ad needs to be delivered to the right consumer, at the right time, and in the right place. Programmatic advertising has made it easier to achieve these three goals, and it’s become a table stake for many brands. But the rise of mobile and recent advances in ad tech means we can expect more. The context around where an ad is served is making a comeback, and when combined with the right behavior, can help serve highly effective ads to consumers who are more likely to be receptive. To be relevant today, an ad needs to be served to a consumer not only in the right mindset, but also with the right creative—without being annoying. This session explores how the latest versions of image recognition technology, contextual targeting, and trend targeting can help achieve these goals programmatically and in a mobile environment. It highlights how creative limitations in programmatic can be addressed, and it showcases examples of groundbreaking, programmatically delivered in-image advertising campaigns from Fortune 100 brands.
Phil Schraeder, President and COO, GumGum
Second-Party Data: Evolution & Revolution
Second-party data has become an essential part of the toolkit for today’s leading digital marketers. At the same time, media publishers are looking for new and different ways to derive value from their considerable data assets. In this session, find out how leading marketers and media companies are crafting second-party data partnerships to benefit buyer, seller, and consumer alike. Learn about the vibrant second-party data landscape, explore second-party “deal making” best practices, understand why marketers find second-party data so valuable, and find out about the data governance and security safeguards needed to make these deals work. Mike Moreau is joined by industry thought leaders in this discussion.
Mike Finnegan, Vice President Programmatic & Product Innovation, Live Nation Entertainment
Jon Mansell, Vice President, Marketplace Innovation, Magna Global
Mike Moreau, COO Link Data Cloud, Krux
The Power of Premium Editorial Content
Teads and a premium publisher dive into recent research findings that prove premium publishers offer advertisers a unique value unachievable through social formats.
Jim Daily, President, U.S. and Canada, Teads
Kurt Fulepp, Vice President, General Manager – News Digital, Time Inc.
Programmatic Video: Is It Really Automated?
Programmatic video seems to be the main industry topic to discuss. But behind all of this programmed or automated inventory buying and selling are humans. VertaMedia’s Head of North American Sales Ian Newfeld discusses the process “behind the curtain” of automation on the tech side and describes how programmatic should respond on the SSP side.
Ian Newfeld, Head of North American Sales, VertaMedia LLC
Programmatic in China vs. the Rest of the World
Programmatic in China is always the odd man out; none of your global stacks seem to work, and all you hear is the local team complaining that programmatic in China is somehow “different.” But why and how is it different? In this session, learn about Chinese programmatic growth trends, why programmatic direct is more prominent than RTB, and whether global programmatic players are relevant in China. Gain an understanding of government regulations and how they impact programmatic locally. Discover why private marketplaces dominate over open exchanges, and learn why there is a lack of publisher integration standards and chaotic waterfall management.
Charlie Wang, Chief Operating Officer, AddNewer
Digital Video at a Crossroads
Video is the uncontested king of digital media. The sight, sound, and motion of video storytelling has unique advantages of attracting, engaging consumers, and driving actions. However, in the context of ad blocking and poor user experience, we have also seen the challenges digital video advertising has presented. AnyClip’s August 2016 survey, which will be shared exclusively with workshop participants, will discuss some major obstacles facing the industry. Advertisers seem to share the same pain points, including lack of personalization and poor user engagement. Join us in an open discussion about digital video advertising’s biggest obstacles. Experts weigh in on how to overcome these challenges to ensure that digital video revenue and experiences are maximized across the ecosystem.
Jason Cesare, Vice President Sales North America, AnyClip
Sarah Greenfield, Group Planning Director, OgilvyOne Worldwide
Adam Hopkinson, Managing Director, UK, AnyClip
Josh Mallalieu, Vice President, Partner Strategy, Universal McCann
Moderator: Val Baron, Director, Video, IAB
Engaging Targets through Podcasts & Measuring Results
There is a digital audio revolution, and podcasts present dynamic and powerful opportunities for advertisers. Podcast listeners are upscale, educated, mobile, and highly engaged. Advertising opportunities range from subtle support to custom content, integrations, and host endorsements. Learn how new and established brands are harnessing this platform to drive awareness consideration and purchase. This panel shares case studies that provide examples of effective creative, smart placement, and ultimate measurement. Panel participants are podcast industry leaders representing a full range of top shows and talent including: Planet Money and TED Radio Hour (NPR/National Public Media), Serial and This American Life (TAL/Authentic), Fantasy Focus Football and FiveThirtyEight (ESPN).
Mark McCrery, Chief Executive Officer, Authentic
Gina Garrubbo, President and Chief Executive Officer, National Public Media
JonPaul Rexing, Senior Director Sales, ESPN
Moderator: E.B. Moss, Owner, Moss Appeal/Contributing Writer, MediaVillage.com
Making Omnichannel Marketing Work: The Four Keys to Better Marketing for You and Your Customers
It’s simple: If you’re not developing advertising and content that truly resonates with customers across the consumer journey, then you’re wasting your marketing dollars. Learn how to manage fully integrated marketing campaigns that better resonate with customers to improve performance, reduce media waste, and increase marketing relevance. Key themes of this workshop include overcoming organizational silos, integrating multi-channel customer data, personalizing advertising and content, and quantifying the impact of your marketing tactics.
Ameneh Atai, Vice President, Business Development, Nielsen Marketing Cloud
Many brand-side organizations haven’t implemented a consumer-centric approach, simply because they don’t know how to or, worse, they don’t realize the impact it can have on growing their businesses. In a conversation with Marriott’s Global Marketing Officer, Karin Timpone, Epsilon/Conversant Chief Executive Officer, Bryan Kennedy uncovers how the travel industry leader and marketing innovator is successfully navigating the new world of hyper-connected consumers and delivering highly personalized content and experiences they crave across the company’s marketing platforms.
For the better part of the last 20 years, disruption has dominated the headlines across the media industry. This will not change, but a clearer sense of what it will take to navigate future media trends has emerged with an open debate about who will remain. Join Meredith Kopit Levien, Executive Vice President & Chief Revenue Officer, and Sebastian Tomich, Senior Vice President of Advertising & Innovation, both of The New York Times Company, for a look at how storytelling innovation such as VR and AR, the talent mix, and the roles of brand, agency, and publisher will evolve over the next five years.
Adam is Chief Operating Officer at Twitter, overseeing the company’s business operations as well as its worldwide monetization efforts and advertising platform. He previously served as Twitter’s President of Global Revenue and Partnerships. Prior to joining Twitter in 2010, Adam was President of the Fox Audience Network (FAN), a role in which he oversaw a division that includes one of the web’s largest advertising platforms and a team dedicated to monetizing News Corporation’s web properties and hundreds of third-party online publishers.
Previously, Adam served as Fox Interactive Media’s original Chief Technology Officer, and helped spearhead acquisitions of MySpace, IGN, Photobucket, and Scout Media. He began his career with News Corp running the technology and product divisions at FOXSports.com, and previously served in several roles within the online news industry, including stints at latimes.com and Cleveland.com. In September 2012, Adam was listed as #1 in “AdWeek’s 50” ranking of indispensable industry talent. He serves on the board of the Ad Council and is a member of their Executive Committee. He is @adambain on Twitter.
A three-time Cyber Lions Grand Prix winner in Cannes, Lars Bastholm has become one of the most highly awarded and internationally renowned creative leaders in the digital and traditional advertising industry during his 20-year career. Lars is currently the Global Chief Creative Officer of The ZOO, which is Google’s creative think tank for brands and agencies.
Before joining Google, Lars was the Global Chief Creative Officer at Rosetta, where he oversaw the 200+ person creative staff in the U.S. and Europe and worked closely with key clients, primarily Samsung, and Rosetta’s business development team, as well as Rosetta’s global expansion team. Prior to that, Lars was the Chief Creative Officer of Cheil USA, where he focused on establishing Cheil USA as a center of creative excellence for the network and to elevate the creative integration across the Americas network, including Cheil Mexico, Cheil Brazil, Cheil Canada, and Cheil Central America. He joined Cheil following three years of digitally transforming Ogilvy North America as Chief Digital Creative Officer and fueling Ogilvy New York’s growth as Chief Creative Officer, where he oversaw clients such as IKEA, American Express, and Time Warner Cable. He was a member of Ogilvy’s Worldwide Creative Council. Lars previously spent five years at AKQA, where he was hired to open its New York office and helped land global Agency of Record accounts with Motorola, Coca-Cola, and Smirnoff. He grew the office to 120 people before departing.
Prior to AKQA, Bastholm started up Grey Interactive in Denmark and then joined Framfab as Creative Director, working on some of the world’s most recognized brands, such as Nike, LEGO, Coca-Cola, and Carlsberg. Lars has had the honor of chairing the Cannes Cyber Lions jury, and he is a frequent award show judge and speaker at industry events. He was named a creative leader by the Wall Street Journal and has contributed to three books about the digital advertising industry published by Taschen. He is a member of IAB’s Agency Advisory Board as well as The International Academy of Digital Arts & Sciences. Lars is a film buff, who has co-written two screenplays and has reviewed films for over 30 years. He enjoys karaoke as well as science fiction, technology, and fine cuisine.
Andrew, or “Boz” Bosworth, as most know him, graduated from Harvard in 2004 before working as a developer on Microsoft Visio for almost two years. He joined former student Mark Zuckerberg at Facebook in January of 2006 where he created News Feed. He also created many early anti-abuse systems, some of which are still in production. After working briefly on site speed and site reliability, Andrew created and ran a program called bootcamp to help grow the engineering team and maintain its culture. Following that he led the integration of the Messages and Chat products and improving stability. He also directly led the Groups, Messenger, and Video Calling teams. At different times, he has been the engineering director overseeing Events, Places, Photos, Videos, Timeline, Privacy, Mobile Monetization, and Feed Ads. He is currently the Vice President of Ads and Pages overseeing the engineering, product, research, analytics, and design teams.
Dave has been with Havas Media for five years where he has worked on Goodyear, Rémy Cointreau, Blue Cross Blue Shield, and Philips. Dave and his team won the National Association of Realtors® business in 2015. He is currently the EVP, Group Account Director providing oversight for all accounts at Havas outside of TracFone and Fidelity. As EVP, Dave works with client teams to ensure Havas exceeds expectations in providing the best client service in the industry as well as overseeing growth strategies for respective clients. Dave joined Havas Media in Boston after spending 15+ years in Chicago where he was a Group Account Director at Mindshare responsible for such accounts as BP, Nestlé, Unilever and Sears.
Dave started his career at Young & Rubicam in New York where he learned the ‘nuts and bolts’ of media working on AT&T and the U.S. Postal Service. Dave also has a proven track record in delivering award-winning integrated communication plans for clients. This includes Mediaweek Magazine’s Media Plan of the Year (Unilever Degree for Men), Jack Myers Media Creativity & Innovation Award (Unilever) and the David Ogilvy Brand Stewardship Award (Sears).
Dave is a graduate of Rutgers University where he holds a degree in both Art History and Economics. Dave’s wife and three boys had to make quite the adjustment from living in the City of Chicago to the suburbs of Boston as deer and wild turkeys roam freely in the yard. He also does all the cooking in his house and is a ‘365 Griller’ – even during Boston blizzards and East Coast hurricanes.
Summer Anne Burton is Executive Creative Producer where she oversees BuzzFeed’s creative strategy and team. Formerly she was BuzzFeed’s Editorial Director for BuzzFeed Distributed. She began her BuzzFeed career in 2012 as Weekend Editor and moved from Texas to New York City that same year to take on an expanded role. Summer has lead new initiatives, and management across much of BuzzFeed’s editorial department, and her projects have included pushing personality quizzes, launching BuzzFeed Books, and developing our weekend content strategy. Her biggest posts include What’s Your Animal Personality Type? and Every Year Of Your Twenties Ranked From Worst To Best. She is also drawing every member of the Baseball Hall of Fame, a project that’s been profiled in ESPN The Magazine, Deadspin, and all over the web.
Bruce Dincin is Senior Director of Media Strategy and Analytics at Choice Hotels International (NYSE: CHH). Bruce has been with Choice for almost ten years, holding key roles in the marketing department including responsibility for brand advertising and marketing. In his position, Bruce oversees the strategy and implementation for all paid media and the measurement of Choice’s media including TV, desktop, mobile, online video, and social media. For the past five years Bruce has worked closely with Choice’s Business Intelligence team and Media Mix Modeling (MMM) partner to help Choice become a leader in leveraging MMM and digital attribution to optimize their media spend and drive incremental revenue.
Bruce attended the University of Illinois and subsequently began his professional career at Andersen Consulting (now Accenture) in Chicago. After Andersen, he earned his MBA at Georgetown University McDonough School of Business. Prior to joining Choice Hotels, Bruce worked at US Airways and American Express in multiple marketing roles.
Bruce lives with his wife and two sons outside of Washington DC, but remains a Chicago sports fan.
Dave Etherington develops strategic initiatives and revenue-generating new products and opportunities at the convergence of technology, design and media as Chief Strategy Officer of Intersection. One of the foremost voices in the Digital Out of Home industry, Dave’s forward-thinking vision for how brands and organizations can best engage their customers and the potential for media to catalyze change in cities helped build the largest municipally focused media company in the U.S.
Under Dave’s leadership, the company became the first in the world to integrate location-based mobile into Out of Home and the first in the U.S. to create and execute a mobile purchasing campaign directly from street signage. He also leads the development of the groundbreaking advertising platform for LinkNYC, driving revenue for the City and presenting unique opportunities for brands to tell their stories.
Dave speaks frequently on the evolution of media at the convergence of the digital and physical platforms at events such as SXSW, Engadget, and Advertising Week and has been featured in numerous publications including LA Times, Wall Street Journal and Huffington Post. He is a contributor to the Outdoor Advertising Association of America (OAAA) on the Marketing and the New Technologies committees. Prior to Intersection, Dave worked at The Guardian and the BBC. He lives in SoHo, Manhattan.
Scott has spent his career utilizing mathematics and information technology to build profitable businesses and products. As founder and CEO of Videology, a leading software provider for converged TV and video advertising, Scott is focused on guiding the company through each new phase of growth, and driving innovation to meet the industry’s latest opportunities.
A pioneer in the digital advertising industry, Scott is committed to developing smart solutions to meet the needs of the world’s largest marketers, agencies and media companies. To that end, Videology’s global footprint now encompasses 28 countries across the North American, EMEA and APAC regions.
Prior to his work with Videology, Scott most notably founded Advertising.com in 1998—the world’s leading performance-based digital advertising network—and sold the company to AOL in 2004. He has also held key roles at Fortune 500 companies such as Procter & Gamble and Capital One.
Scott has received numerous awards including Ernst & Young Entrepreneur of the Year, CEO of the Year by Blue Chip Venture Company, and the American Business Award’s “Stevie” for Best Executive.
Scott graduated summa cum laude with a B.S. degree from the University of Virginia, Department of Systems Engineering, and a M.S. from the Stanford University, Department of Engineering-Economic Systems.
Sarah is a technology journalist for Bloomberg in San Francisco. Her reporting focuses on social media companies, including Facebook, Twitter and Snapchat. Her stories can be found at bloomberg.com and in Bloomberg Businessweek magazine, and she regularly appears to discuss them on Bloomberg Television.
Stephen Gold is the CMO and Vice President, Business Development for IBM Watson. As CMO, he has global responsibility for the brands marketing strategy, communications, social media, public relations, analyst relations, demand generation, and events. He also has responsibility for business development, including mergers and acquisitions, as well as the units $100M direct investment fund. As a member of the senior leadership team, he is working to help commercialize industry solutions based on IBM Watson’s cognitive technology.
Prior to joining IBM, Stephen was Vice President of Marketing (CMO) for SPSS, acquired by IBM in 2009. As President of the Aberdeen Group, a Harte-Hanks Company, Stephen oversaw all aspects of the publically traded market research organization, which covered twenty-six distinct technology markets. Previous to this, Stephen successfully scaled and sold two Silicon Valley based startups; Azerity to ModelN as CEO; and Digital Market to Agile (now Oracle) as its CMO.
Stephen has a twenty-year winning track record of leading successful enterprises and building businesses across industries (technology, software and services) and geographies (domestic and international) for both high-growth, private and multi-billion dollar publicly traded corporations. Stephen holds a B.S. in Mechanical Engineering from the University of Illinois at Champaign-Urbana and graduated with distinction from Carnegie Mellon University with an MBA. The Pennsylvania Small Business Association and Carnegie Mellon have both recognized him as “Entrepreneur of the Year.” Stephen has appeared on CNN, FOX, CNBC, and is a featured speaker at various conferences and universities.
Jessi Hempel is the head of editorial at Backchannel. A former senior writer at WIRED, she covered the business of technology. Earlier in her career, she served as a senior writer for Fortune, where she penned cover stories on Yahoo!, Facebook, Twitter, and LinkedIn, as well as IBM and RIM. Hempel also wrote about design and technology for BusinessWeek. She currently lives in New York City.
Mark Howard is Chief Revenue Officer at Forbes Media. In this role, he is responsible for the U.S. and European digital and print sales organization, marketing and advertising solutions. Previously, he was SVP of Digital Advertising Strategy.
Mr. Howard also held the position of SVP and VP of Digital Advertising Sales for Forbes Media, overseeing the global sales team in its online sales efforts as well leading the Western Region team in its integrated sales efforts. He was also charged with developing the corporate digital sales strategy, which included new product development, the creation and development of audience segmentation programs and strategic planning.
Mr. Howard joined Forbes Media as a Regional Sales Manager in 2002. During his time at Forbes, he has also served as West Coast Digital Sales Director and Western Region Director of Integrated Sales.
Prior to joining Forbes Media, Mr. Howard held sales positions at Inc. and Fast Company magazines, as well as E-Trade Financial. He began his career as a media planner at Anderson & Lembke. He is a graduate of the University of Arizona with a Bachelor of Science in Business Administration, Marketing. He resides in New York City.
George Ivie is the Executive Director and CEO of the Media Rating Council, Inc. (MRC), a not-for-profit industry organization created in 1963 at the request of the U.S. Congress to assure high ethical and operational standards in audience measurement services. Mr. Ivie’s background includes 30 years of experience in media research auditing, oversight and consulting. Prior to bring appointed the Executive Director of the MRC in January 2000, George was a partner at Ernst & Young and their lead representative and advisor to MRC, conducting all MRC audits and interacting with MRC management and member organizations. George has a thorough knowledge of research best practices, operations, controls and information systems in Internet, Multi-media, Print, Radio and Television measurement services.
Over the course of over six years spent in marketing and advertising, Sarah Jones has led media strategy for companies such as Sam’s Club, Cincinnati Bell, Long John Silvers and Dick’s Sporting Goods. Sarah’s marketing career was highlighted by joining Dick’s Sporting Goods and spearheading the efforts to make the company the official retailer of the ESPN Fan Shop. After over three years with the retailer, she moved on to a completely new category by joining Anheuser-Busch – a leader in the US beer category.
Today as the Connections Capabilities Manager for AB, Sarah has the responsibility of supporting leaders and teams with the cross-functional role of leading Marketing training and best practice sharing in the US across the Media, Digital and Experiential teams, and beyond.
Kathy Kayse is the Vice President of Sales Strategy and Solutions at Yahoo. A seasoned industry leader, Kathy has extensive cross-platform advertising sales and strategy experience. Prior to joining Yahoo, she served as Executive Vice President of Advertising Sales at Oprah Winfrey Network (OWN) since 2009 where she led the development and execution of advertising sales strategies for the network and its digital assets, including Oprah.com.
Previously, Kathy spent 24 years at Time Warner, including as Executive Vice President of Advertising Sales at AOL. Prior to that, she served as publisher for People, where she and the sales team achieved record success. Kathy also held publisher positions at Money and FSB: Fortune Small Business after serving in various sales capacities at Time Inc. She began her career in media planning at Wells, Rich, Greene, and J. Walter Thompson.
She received her Bachelor of Science in Advertising from University of Illinois. Kathy is a member of the Advertising Women of New York.
Bryan Kennedy is Chief Executive Officer, Epsilon/Conversant, overseeing the strategy and delivery of Epsilon’s and Conversant’s innovative digital and data-driven marketing services to global brands, including 15 of the top 20 brands in the world. In this role, Bryan is building out a vision for a new breed of marketing company, overseeing Epsilon’s team of approximately 7,000 marketing professionals in 70 offices worldwide. Under his leadership, Epsilon has received numerous accolades as a marketing innovator and leader, including notable recognition from Forrester Research and Ad Age.
Bryan joined Epsilon in 1996 and has been a key architect behind the rapid growth and expansion into the data and digital marketing services arena as well as the company’s current position as the second largest US Digital-Agency Network, according to Ad Age.
On behalf of its clients, Epsilon manages over 4,000 databases and 550 million loyalty memberships worldwide, delivers more than 47 billion permission-based email messages a year, and through its Conversant digital platform, manages over 50 billion online interactions per day in display, mobile, and video advertising, leveraging the power of rich data to connect people to brands.
Serving over 20 years at Epsilon, Bryan has been Chief Executive Officer since 2009, following prior roles as President, CEO, and CTO. Prior to that, he held management positions with Capstead Mortgage Corporation.
Bryan earned a bachelor’s degree from Wheaton College in Wheaton, Illinois and an M.B.A. from Harvard Business School.
Once the youngest Managing Director of a UK media company, Steve King is now one of the most experienced global network leaders.
In 2000, Zenith became part of Publicis Groupe, and Steve was part of the management team that oversaw the successful merger with the Publicis-owned Optimedia network. In 2001, he became Chief Executive Officer of ZenithOptimedia EMEA. In 2004, when the long-standing Chairman of Zenith, and subsequently ZenithOptimedia, John Perriss, retired, Steve became Global Chief Executive Officer of ZenithOptimedia. Steve held this position until the start of 2016, when he was promoted to Chief Executive Officer of the newly-formed Publicis Media, overseeing all media operations within Publicis Groupe.
King has served on the P12, the management executive team of Publicis Groupe, since 2004. He was one of the architects of VivaKi within Publicis Groupe, which created a dynamic and unique operation housing the key media and digital assets of Publicis Groupe—representing ZenithOptimedia, Starcom Mediavest Group, and Digitas.
In 2012, King was appointed to the Board of BBH. In 2014, he was appointed to the Directoire+ of Publicis Groupe. Steve is a regular presenter on industry trends and is frequently interviewed for his views on global media issues.
Jim Lanzone is the Chief Digital Officer of CBS Corporation and Chief Executive Officer of CBS Interactive.
As Chief Digital Officer, Jim Lanzone oversees all digital matters at CBS Corporation and ensures that the company has a unified and innovative digital media strategy across its many divisions. This includes the cultivation and growth of new and existing digital streaming services, helping to shape where and how CBS’s industry-leading content is consumed and distributed and exploring the potential of new platforms in the development of the next generation of premium content.
Jim is also the Chief Executive Officer of CBS Interactive. Since joining CBS Interactive in 2011, Jim has continually led the division to record financial and audience growth while playing an integral role in CBS’s overall multi-platform digital strategy. Under his leadership, CBS Interactive’s audience has more than doubled, making it a perennial top 10 internet property and the largest digital premium-content group in the world. Lanzone has modernized content creation, distribution, and monetization efforts across CBS Interactive’s 25+ brands that span popular categories like technology, entertainment, sports, news, and gaming, and consistently launched industry-leading products such as the CBS All Access subscription service and the 24/7 digital news network CBSN. CBS Interactive brands include CBS.com, CBSSports.com, CBSNews.com, CNET, GameSpot, and TVGuide.com.
Jim joined CBS Interactive from Clicker Media Inc., where he was Co-Founder and CEO; which was acquired by CBS in 2011. Prior to Clicker, he was the Chief Executive Officer of Ask.com (formerly Ask Jeeves), a top 10 global web property and leading search engine acquired by IAC/InterActiveCorp (NASDAQ: IACI) in 2005. Jim holds a B.A. from UCLA and a J.D./M.B.A. from Emory University.
As Vice Chairman, Global Chief Creative Officer, Nick guides R/GA’s strategic and creative vision. He partners with the agency’s senior clients to ensure that R/GA’s wide range of capabilities – business consulting, product and service design, and communications – are equally grounded in creativity, strategy, and technology.
Nick leads an increasingly diverse group of creatives including designers, copywriters, interaction designers, and creative technologists. From these disciplines, he curates and choreographs teams that collaborate on a variety of work, from mobile applications to TV spots and everything in between.
Since joining R/GA in 2001, Nick has worked with clients such as Nike, Beats by Dre, Samsung, HBO, Johnson & Johnson, IBM, and Google. During his tenure, R/GA has become one of the most awarded agencies in the world, winning every major creative accolade, including four Cannes Lions Grand Prix awards, a D&AD Black Pencil, and a GRANDY; and Adweek named R/GA Digital Agency of the Decade and Nike+ as Campaign of the Decade.
Nick has been on every major award show jury (including being named Jury President for the Cannes Innovation Lions) and has twice been named in the Creativity 50, a list of the world’s most influential creative people. He is recognized as an industry thought leader and has been published globally.
Meredith Kopit Levien was named executive vice president and chief revenue officer of The New York Times Company in April 2015. Meredith is responsible for the generation of all advertising and subscription revenue from The Times’s multiplatform products and services, and for leadership of the global advertising, marketing, and live event teams.
Meredith joined The Times Company in August 2013 as executive vice president of advertising. She previously served as Chief Revenue Officer at Forbes Media, where she led the North American and European revenue operations for Forbes.com, the Forbes Magazine Group, and Forbes Conferences since 2011.
Meredith began her professional career in 1993 at the Advisory Board Company in Washington, D.C. From 1999 to 2001, she served as an account manager and director of new business for the digital advertising agency and website development firm, i33 Communications. Before joining Forbes in 2010 as vice president and publisher of ForbesLife and ForbesWoman.com, she held various senior and strategic advertising sales positions at The Atlantic Media Company from 2001 to 2008.
She serves on the boards of the Interactive Advertising Bureau (IAB) and the Ad Council. She is also a Henry Crown Fellow and co-chair of Lincoln Center Media and Entertainment Council. Meredith received a Bachelor of Arts degree from the University of Virginia in 1993. She lives in New York City with her husband and son.
Steven Levy is editor in chief of the online tech publication Backchannel, part of Conde Nast’s WIRED Media Group. He is the former senior staff writer for WIRED, the former chief technology correspondent for Newsweek, and author of seven books. The Washington Post describes him as “America’s premier technology journalist… a Silicon Valley insider who writes for the rest of us on the outside.”
His most recent book, In The Plex: How Google Thinks, Works, and Shapes Our Lives, a New York Times bestseller, is definitive word on the search giant. It was named best business book of 2011 by Amazon. His first book, Hackers: Heroes of the Computer Revolution, was named by the readers of PC Magazine as the best sci-tech book of the past 20 years, and is known as the definitive book on the computer culture. Other books include, Insanely Great (a history of the Macintosh), The Perfect Thing (about the iPod), Artificial Life, The Unicorn’s Secret, and Crypto, which won the 2001 Frankfurt ebook prize for best non-fiction book of the year. He is a rare journalist recipient of the SV Forum “Visionary” award, given to technology leaders like Bill Gates, Elon Musk, and Marc Andreessen. Levy has written for many publications including the New York Times Sunday Magazine, Rolling Stone, The New Yorker, and Esquire.
A catalyst of innovation, champion of programmatic, and fierce believer in her team, Helen Lin, President, Digital, Publicis Media Exchange – U.S., exemplifies what it is to be an impact leader. With over 20 years of experience in digital media and marketing, Helen now manages the digital investment and negotiations on behalf of the entire Publicis Media network, representing the group in industry-leading digital initiatives.
Prior to her recent promotion to Publicis Media Exchange, Helen served as EVP – Managing Director, Digital & Magazine Activation at Zenith for over five years, overseeing the planning buying, integration and analysis of digital media platforms and print properties for clients including Verizon, 21st Century Fox, Hulu, Chase, Coty, Kohl’s, Farmers Insurance, Puma and many others.
Betty Liu is an anchor at Bloomberg Television as well as the founder and CEO of Radiate, an education technology company based in New York City, leveraging multimedia to help today’s managers grow into tomorrow’s leaders.
Radiate will give members access to exclusive video interviews, roundtable discussions, live events and other learning tools to help solve the most important management and leadership challenges. Interview guests include Jack Welch, Gary Vaynerchuk, Bob Nardelli, Mellody Hobson, Greg Norman, Adam Grant, and Scott Galloway.
In addition, Liu hosts the Radiate podcast, with over 130,000 listeners, featuring intimate conversations with titans in business. Featured guests include Steve Schwarzman, Charlie Rose, David Stern, Mohamed El-Erian, Sallie Krawcheck and many more.
Liu also anchors the Bloomberg Daybreak Asia program from the NY headquarters.
An award-winning business journalist, Liu regularly interviews influential business, political and media leaders including two former U.S. Presidents – Jimmy Carter and Bill Clinton – as well as Warren Buffett, Carlos Slim, Jamie Dimon, Elon Musk and many others.
Before joining Bloomberg Television, Liu was an anchor for CNBC Asia based in Hong Kong. Prior to that, she was the Atlanta bureau chief for the Financial Times where she covered a wide variety of topics from business to civil rights. Earlier in her career, Liu was the Taiwan bureau chief for Dow Jones Newswires and a Hong Kong-based regional correspondent for the newswire. In 1997, she received a Dow Jones Newswires Award for her coverage of the Asian financial crisis.
Liu is also author of the career guide, Work Smarts: What CEOs Say You Need to Know to Get Ahead.
Liu was born in Hong Kong and graduated from the University of Pennsylvania magna cum laude in English. She currently lives in New Jersey with her twin sons.
As President of Content and Consumer Brands at AOL, Jimmy leads AOL’s portfolio of content brands, as well as AOL’s content strategy and OTT operations, which altogether reach a global audience of around 400 million unique visitors every month.
Prior to joining AOL, Jimmy co-founded GoViral, an early innovator in online video production and distribution, developing video advertising platforms able to track, distribute and host video ads across multiple sites online. With Maymann’s guidance the company evolved from being primarily involved in video production to focusing on platform development, allowing it to rapidly scale its operations. Since joining AOL, Jimmy has served in several roles including Senior Vice President of International and most recently as CEO of the Huffington Post, where he made international expansion, profitable growth, and improved video operations his three key priorities.
In his three years at the Huffington Post, Jimmy was responsible for designing and executing on an international expansion strategy that saw the establishment of editions in 15 international markets and which helped fuel its audience growth from 30 million to around 200 million unique visitors each month.
Jimmy also oversaw the creation and development of HuffPost Partner Studio, the Huffington Post’s market-leading branded content production team. In a little over two years HuffPost Partner Studio has grown to account for around 35% of the Huffington Post’s revenue, by offering premium custom advertising solutions throughout the Huffington Post platform. Jimmy has also prioritized the elevation of video at the Huffington Post, building upon its existing HuffPost Live operations. He is responsible for spearheading an exclusive partnership between Huffington Post and Broadband TV, creating an innovative next generation video platform that empowers open source content creation.
Jimmy is a graduate of the University of Odense in Denmark with degrees in Economics and International Marketing and has an MBA from London Business School.
Adam brings a wealth of expertise from his experience working with sophisticated digitally-centric brands. As the business operations leader and Managing Director of UM Studios, North America, he facilitates unique relationships with production, talent and media partners to deliver better outcomes for our clients.
Adam recently joined UM from Ogilvy, where he initially ran the E*TRADE business. He successfully negotiated the Ogilvy partnership with Kevin Spacey and led the TYPE E* campaign launch from conception to completion. Most recently, he re-established and ran a bespoke global service model for the Qualcomm Snapdragon business.
A graduate of the Newhouse School at Syracuse University, Adam began his career in account management at JWT. He worked on global brand assignments for Samsung, Merrill Lynch, Trident Gum and Macy’s. From there, he moved to Atmosphere BBDO, where he immersed himself in all things digital – working on complicated brand and product launches online for AT&T; followed by creative sponsorship and retail activations for FedEx.
In 2010, Adam moved to McGarryBowen to serve as lead on the Verizon digital account. Once Verizon was up and running, he rotated to run the fully integrated United Airlines business. During his time there, he led the activation of their current social media customer service program and later the reprisal of their famous “Fly the Friendly Skies” campaign.
In addition to his agency accomplishments, Adam has most recently been working with Oscar-winning writer and producer Armando Bo and Emmy-winning actress Olivia Munn on a branded content series designed to function as a product demonstration of their latest mobile phone processor.
Doug Ray is the U.S. CEO of Carat, Dentsu Aegis Network’s flagship media network. His vision is clear: to Redefine Media by leveraging the disruptive, yet powerful dynamics of globalization and media convergence.
Under Doug’s leadership, Carat has consistently achieved year-over-year growth by focusing his innovation agenda on people, product, and clients. The agency has added more than $4 billion in billings and nearly doubled in revenue since he was appointed to lead the brand in 2011. Most recently, Carat has expanded its relationship with leading marketers including P&G, Mondelēz, Macy’s and Pfizer.
Doug also served as Carat’s first Global President from 2012 through the end of 2015. During this period, Carat was named Global Network of the Year (by Campaign), ranked #1 within RECMA’s Qualitative Agency Assessment five out of their last six reports, and Agency of the Year 54 times across 15 local markets.
Doug has been honored by Adweek as Media Executive of the Year, joining the publication’s prestigious list of Media All-Stars. He has also been named a Media Maven by Advertising Age and a Legend & Leader by NBCUniversal.
Randall Rothenberg is the president and CEO of Interactive Advertising Bureau, the trade association for interactive marketing in the United States. The IAB represents over 600 leading media, marketing and technology companies. Its members include Google, Yahoo, Microsoft, AOL, The New York Times, Walt Disney Co., NBC Universal, CBS, Cars.com, and scores of other ad-supported digital companies, which are responsible for selling more than 86% of online advertising in the U.S. To support the growth of the interactive advertising and marketing industries, the IAB serves as the industry’s public policy and lobbying organization, market and consumer research center, training and development base, and hub for the development of technical standards and operating best practices. IAB has 45 affiliate associations around the world.
Mr. Rothenberg led IAB from 2007 through 2010, and rejoined the association in March 2011, after a stint as Executive Vice President and Chief Digital Officer of Time Inc. Prior to his IAB role, Mr. Rothenberg was the Senior Director of Intellectual Capital of Booz Allen Hamilton, the international strategy and technology consulting firm, where he oversaw business development, knowledge management, and thought leadership activities, and directed the award-winning business journal strategy+business, Strategy+Business Books, www.strategy-business.com, and other electronic and print publications published by Booz Allen for senior business executives. Previously, he served as the firm’s Chief Marketing Officer.
Prior to Booz Allen, Mr. Rothenberg spent six years at The New York Times, where he was the technology editor and politics editor of the Sunday magazine, the daily advertising columnist, and a media and marketing reporter. For 10 years, he was a marketing and media columnist for Advertising Age. Mr. Rothenberg is the author of Where the Suckers Moon: An Advertising Story (Alfred A. Knopf, 1994), a critically-acclaimed chronicle of the birth, evolution, and death of a single advertising campaign.
Mr. Rothenberg received an undergraduate degree in Classics from Princeton University and currently lives in New York City.
Tom Salomone, a REALTOR® from Coral Springs, Fla., is the 2016 President of the National Association of Realtors® (NAR). NAR, The Voice for Real Estate®, is America’s largest trade association, representing 1.2 million REALTORS® involved in all aspects of the residential and commercial real estate industries.
Tom has been a licensed real estate agent for more than 40 years. He is a second generation REALTOR® and Broker/Owner of Real Estate II, Inc., a firm specializing in residential real estate.
He is currently President of NAR’s Board of Directors and Leadership Team, and Chair of the Executive Committee. He is also a proud member of the Women’s Council of REALTORS® North Broward Chapter.
Tom was NAR’s 2015 President-Elect and 2014 First Vice President. In 2012, he served as Director of REALTOR® Party Activities for NAR. He also served as the committee liaison for the Issues Mobilization, Political Involvement, and REALTOR® Political Action Committees. In 2011, he was the committee liaison to the REALTOR® Party Coordinating Committee, the RPAC Fundraising Forum, and the RPAC Trustees Committee. He chaired the 2009 Economic Issues & Residential REALTOR® Business Trends Forum and the 2008 Meeting and Conference Committee.
In 2007, Tom was NAR’s Region 5 Vice President, serving Alabama, Florida, Georgia, Mississippi, Puerto Rico, and the Virgin Islands.
The Florida REALTORS® elected Tom their president in 2003 and treasurer in 2001. He was named Florida’s REALTOR® of the Year in 2005.
Tom served as President of North Broward Association of REALTORS® from 1991 to 1992. Between 1980 and 1994, he served on and chaired every committee of the North Broward Association of REALTORS®, which merged with the REALTOR® Association of Greater Ft. Lauderdale in 1995. He was named 1992 REALTOR® of the Year for the North Broward Association. In 2003, the REALTOR® Association of Greater Ft. Lauderdale honored him with their Life Membership Award, recognizing him for outstanding performance in service to the REALTOR® Association.
Tom uses his experience in business and sports to serve the community through a number of different organizations, including the Boys & Girls Clubs of America. He has been a member of the Chamber of Commerce, a Coral Springs Charter School Business Sponsor, and a Water Control District Supervisor. He has coached over 46 sports teams in local city leagues and been a member of the Amateur Athletic Union and the United States Specialty Sports Association. He volunteers with organizations to prevent heart disease and cancer and attends St. Andrew’s Church. He is the proud father of two sons, TJ and Bryce, and husband to his lovely wife, Diana.
Kevin Slavin is faculty and founder of the Playful Systems group at the MIT Media Lab. His group focuses on building systems that delight, instead of systems that explain. These range from mobile games to urban metagenomics.
Prior to MIT, he co-founded several companies including Area/Code (which worked with Nike, Nokia, Disney and others to pioneer locative and cross-platform entertainment, acquired by Zynga in 2011) Everybody at Once (audience development for BBC America and others) and Collective Decision Engines (software applying behavioral economics to market research.)
His most recent work with MIT was part of the Venice Architecture Biennale, and his background includes 10 years as creative and strategy at DDB, Chiat, and others. His TED talk on “How Algorithms Shape the World” has been overexposed on the internet and other places people watch videos.
Eric Solomon is Nielsen’s global leader for Watch Product Marketing, Product Architecture, and Ad Intel. He is responsible for defining the integrated product vision and story for the Global Watch business, as well as managing the foundational capabilities that underlie Nielsen products. Eric is also responsible for the advertising intelligence product suite globally. Eric joined Nielsen in 2010 and spent the first five years of his tenure helping define the Total Audience measurement and planning strategy and product set.
Prior to joining Nielsen, Eric’s career spanned almost two decades in digital product development and program management. He has held product roles at A+E Networks, MLB Advanced Media and Yahoo! and also has experience with web startups and in consulting, having worked at both Cambridge Technology Partners and Andersen Consulting (now
Accenture). He is a frequent speaker at industry events, including Nielsen’s own National Client Meeting and Consumer 360. Eric holds an MBA from Columbia Business School and a BS in Economics from the Wharton School.
As global head of sales, Jeremy Steinberg oversees advertising sales efforts across all platforms and sales channels at The Weather Company, including U.S. and international sales, programmatic sales, agency partnerships and development, sales strategy, marketer solutions, and account management. Under his purview, he is responsible for driving overall ad revenue growth, and client and agency partnerships. Jeremy is based in New York.
Previously, Jeremy was senior vice president of ad sales, where he led national sales across all screens, including The Weather Channel, weather.com, mobile and tablet apps. In that role, he also oversaw programmatic sales along with agency partnerships and development, and mid-market sales.
Prior to that, Jeremy was senior vice president of digital ad sales and responsible for the digital sales efforts for The Weather Company as well as revenue across weather.com, wunderground, and The Weather Channel mobile and tablet apps.
Jeremy joined Weather from FOX News, where he was vice president of digital sales and business development for FOX News and FOX Business Network. There, he oversaw all revenue generation, sales marketing and operations across the FOX News Digital Network properties, including FOXNews.com, FOXBusiness.com, FOXNewsLatino.com, FOX News and FOX Business .Mobisites, and iOS and Android phone and tablet applications.
Jeremy joined FOX News in 2001, where he began as a cable sales assistant before being promoted to cable sales planner. He was then named director of digital media sales and launched the sales department for FOXNews.com, before being promoted to his final role there. Jeremy began his career as a sales assistant at News Digital Media, a division of News Corporation.
Jeremy is a board member of the Mobile Marketing Association (MMA) and serves on the UJA-Federation of New York’s digital media executive committee. He received a bachelor’s degree in history from the University of Michigan.
Gretchen Tibbits is a media executive with more than 25 years of experience in general management, strategy, finance, operations, and strategic branding. She has worked for a diverse group of companies including Hearst Business Media, StyleCaster, Maxim, ESPN, Working Woman Network, and Inc. She holds an M.B.A. in Finance and Management from NYU, where she was a Stern Scholar, and a B.A. from the University of Virginia, where she was an Echols Scholar and a Lawn Resident. She is a proud resident of Harlem, a theatre lover, a wine collector, and an avid traveler.
Karin Timpone is Global Marketing Officer at Marriott International. In this role, Karin leads the integrated global marketing and consumer relationship management strategy for the company. This includes evolving the strategy to strengthen the relevance of Marriott’s portfolio of brands to the Next Generation Traveler. Under Karin’s leadership, the global marketing team has integrated new brands into the portfolio, grown its loyalty member base, innovated new digital marketing platforms, pioneered an industry-first content studio and global social media command centers, as well as introduced new global marketing partnerships in sports, entertainment, travel and technology.
Karin joined Marriott from the Walt Disney Company, where she was the Senior Vice President, Product Strategy + Marketing for Disney ABC Digital Media. While there, she set up the first-ever digital media product strategy and marketing team for the company and led consumer strategy for brands such ABC.com, ABCNews.com, ABCFamily.com, Disney Channel and Oscar.com and the introduction of award-winning mobile products. Prior to the Walt Disney Company, Karin was head of Marketing for Yahoo! Media Group as well as Consumer/Customer Innovation. She also served as senior marketing executive at the Seagram Company where she helped lead strategy for a broad portfolio of brands, including Absolut Vodka. She has extensive experience working in product marketing and new product development for various Fortune 500 companies in both the U.S. and internationally.
Karin is a graduate of Bryn Mawr College where she obtained her B.A. in Political Science. She received a Master’s degree in Media Ecology at New York University and executive education at UCLA Anderson. She has dual citizenship in both the U.S. and Ireland.
Sebastian Tomich was named senior vice president, Advertising and Innovation in April 2015. In this role Seb leads the Times’ advertising creative, product and operations teams, along with the fast growing T Brand Studio.
Seb was previously vice president of advertising where he started T Brand. He also managed sales teams across multiple categories and regions.
In 2016, Seb led the acquisitions of both Hello Society, an LA based social influencer network, and Fake Love, an experiential design agency based in Brooklyn.
Before joining The Times, Seb was the director of East Coast advertising at Forbes Media. In this position he led the company’s largest regions advertising sales and business development efforts with their new native advertising platform, BrandVoice. During his tenure at Forbes, Seb held a number of positions, including Regional Sales Manager and National Digital Director.
In 2014 he was named to Advertising Age’s “Creative 50” list.
Deborah Wahl brings 25 years of experience in the marketing industry to her role as Senior Vice President, Chief Marketing Officer of McDonald’s USA. A member of the McDonald’s U.S. Leadership Team, Wahl plays an integral role in the development of the company’s growth strategies and overall brand positioning. Working with what McDonald’s calls the “three-legs of the stool” (company, operators and suppliers/agencies), Wahl and her team have led the brand through an extensive transformation, unlocking value by bringing customer-driven innovations like All Day Breakfast to life and making food the center of everything they do.
Deborah’s past experience includes the role of Senior Vice President and Chief Marketing Officer of PulteGroup, Chief Marketing Officer for Chrysler brands and various marketing leadership roles at Lexus, Toyota and Ford. Wahl currently serves on the boards of the ANA, AAF, and AD Council.
Wahl earned a MBA from University of Pennsylvania’s Wharton School and a Master of International Studies from the Joseph H. Lauder Institute of International Studies. She also holds a Bachelor of Arts in Economics from Wellesley College. Known for her data and insights-driven approach and for using innovative tools and technology, in 2007, she was named by FORTUNE magazine as one of four women to watch in business.
A native of Michigan, Wahl now lives in the Chicago area with her son, Alexander.
Bryan Wiener is an Internet entrepreneur with almost 20 years of experience pioneering digital companies, and a track record for growing businesses in disruptive markets, including the meteoric rise of 360i as a top digital agency. As Executive Chairman, Bryan directs 360i’s strategic partnerships and global expansion initiatives. For more than a decade as agency CEO, Bryan led 360i to become an industry leader and market disruptor by helping the world’s leading marketers at companies like Coca-Cola, OREO, Toyota, Oscar Mayer and Capital One, connect with consumers by putting digital and social behaviors at the center of their marketing strategies. 360i has been named on Advertising Age’s Agency A-List four years in a row, and MediaPost’s OMMA Agency of the Year three years straight. This success builds on years of distinguished agency recognitions, including being named a “Best Place to Work” by Advertising Age and Crain’s New York Business.
Previously, Bryan was Co-CEO of Innovation Interactive, the privately held parent company of 360i and digital media SaaS provider IgnitionOne, which was acquired by Dentsu in 2010. His digital media background dates back to 1994 and includes a series of senior management positions at Net2Phone, a pioneer in VoIP communications technology, and as General Manager at TheGlobe.com, one of the largest web 1.0 social media communities.
Bryan has been named a “Media Maven” by Advertising Age and to the “Mediaweek 50 List” (now part of Adweek) two years running. Additionally, he was inducted into Syracuse University’s S.I. Newhouse School of Public Communications Hall of Fame.
Bryan currently serves on the Advisory Board for IAB and the Newhouse School of Communications at Syracuse University. He holds an MBA from the Stern School of Business at NYU and a BA from Syracuse University.
Lauren Wiener is the CEO of Tremor Video DSP, a Taptica Company, which provides software for video advertising effectiveness by employing patented all-screen technology to make every advertising moment more relevant for consumers, and deliver maximum results for buyers. Prior to Tremor Video DSP, Lauren was president of buyer platforms at Tremor Video, where she led business strategy, revenue generation and marketing for the company’s demand-side platform. Her two decades of experience partnering with the world’s leading brands on the buy-side and sell-side inform her strategic vision of developing data-driven software solutions for video advertising effectiveness. In previous roles, Lauren was a key driver of innovation and revenue growth at fast-growing media and technology companies, as well as a corporate development expert and strategy consultant at several premier global firms. She lends her expertise to various boards of directors, with current positions on the Internet Advertising Bureau (Chairman of the Board 2016 to 2017) and the International Radio and TV Society.
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The Gate Worldwide
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The Richards Group – Richards/Lerma
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IAB South Africa
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Kent State University
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M&C Saatchi Mobile
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Simon Property Group
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SAS Institute Inc.
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The Weather Company
Empire State Development
Center for the Digital Future
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Smith Creative Labs
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The Globe and Mail
Mainardo De Nardis
Sergio De Souza
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Graceson Media & Marketing
Lourdes-Marie Del Vall
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North American Power
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German National Tourist Office
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Publishers Clearing House
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MING Utility and Entertainment Group, LLC
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Choice Hotels International
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Peanut Butter & Co.
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New England Institute of Technology
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The Advertising Council
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Karen Fahey Adv LLC
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Solange Ferrari De Lima
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ISBAN BRASIL – GRUPO SANTANDER
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Hylink North America
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Manuel Garcia – Garcia
SVP, Research & Innovation: Global and Ad Effectiveness
The Advertising Research Foundation
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Good Apple Digital
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National Public Media
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Johnson & Johnson
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Horizon Media Inc.
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Jean Paul Goachet
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Television Nacional de Chile
Beate Christin Gran
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Boehringer Ingelheim Pharmaceuticals
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Verse Group LLC
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ABC Carpet & Home
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Digitalsunray Media GmbH
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Yahoo Guest 1
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Triad Retail Media / eBay Advertising
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Lowenstein Sandler LLP
Group Media Director
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The Trade Desk
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Publicis Health Media
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The Richards Group
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jose hernandez garcia
Digital Lead Emerging Markets
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Lockard & Weschsler Direct
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The Thomas Collective
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Matomy Media Group
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New York Public Radio
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Media Rating Council
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RUN / Publicis Groupe
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Lotame Solutions, Inc.
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Japan Interactive Advertising Association
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Avon Products Inc
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PK Network Communications
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New York Post
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Hee Kyu Kim
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Bank of America
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Pace, a WPP company
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cronin and company
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Ogilvy & Mather
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Fanny Lau Lawren
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Wayne’s World Media Group
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The New York Times
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The Weather Company, an IBM Business
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Televisión Federal S.A.
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Multiple Myeloma Research Foundation
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CEO & Founder
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MRA Advertising / Production Support Services, Inc.
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Senior Director, Media and Digital Strategy
Senior Manager, Workplace Support Services
David James Stewart
VP, Data Science & Analytics
Chief Product Officer
Experian Marketing Services
Director, Paid Acquisition
Director – Mobile Business Development
EVP Global Business Development
Digital Media Director
LoBo & Petrocine Marketing Communications
Chief Global Revenue Officer
Director, Digital Media
VP, Group Account Director
Director, Digital Audience Development
Senior PR Director
Product Marketing Manager
President and Chief Operating Officer
Global Marketing Officer
Marriott International Inc
Senior Vice President, Innovation and Advertising
Senior Digital Marketing Analyst
Hylink Digital Solutions Co
Supervising Integrated Producer
Digital & Mobile Strategy
Executive Creative Director
Supervisor, Digital Media
VP. Digital Director
Digital Account Manager
Head of Publiching
Director of Account Management
Stefan Van Engen
SVP, Content Programming & Acquisitions
Bernadette Van Osdal
Sr. Vice President Sales
Partner, Chief Digital Officer
Head of Digital Platforms and New Products
Larkin & Volpatt Communications
Senior Vice President, Chief Marketing Officer
McDonald’s USA, LLC
Agency & Strategic Partnerships
Director, Publisher Sales
Director, Ad Operations
EVP, Managing Director
KWA Leadership Consulting
Director of SEO and SEM
Altima North America
Founder and Chief Executive Officer
Upstream Group, Inc.
Vice President Digital
Sr. Marketing Specialist
Program Vice President, Digital Media and Entertainment
VP, Media Partner Sales
Executive Digital Group Director
Senior Director, B2B Marketing
CEO, North America
VP, Ad Marketplaces
SVP, Marketing and Sales Strategy
Vice President, Partnerships
Rutberg & Co
Head of NA Advertising, Sales & Marketing
Director, Paid Media
President, Buyer Platforms
Senior Vice President, The Content Studio
XO GROUP INC.
VP, Integrated Marketing
Pop Media Group
Mobile Marketing Director
Regional Vice President
VP, Head of Global Agency Development
Johnny Hei Wai Wong
Grey New York
DAY Vision Marketing
VP, Digital Marketing
Senior Sales and Marketing Coordinator
Epsilon is a global leader in creating connections between people and brands. An all-encompassing global marketing company, we harness the power of rich data, groundbreaking technologies, engaging creative and transformative ideas to get the results our clients require. Recognized by Ad Age as the #1 World’s Largest CRM/Direct Marketing Network, #1 Largest U.S. Agency from All Disciplines and #1 Largest U.S. Mobile Marketing Agency, Epsilon employs over 7,000 associates in 70 offices worldwide. Epsilon is an Alliance Data company.
Acxiom is a recognized leader in consumer data, marketing services and technologies that enable marketers to connect with their customer. We combine consumer data and analytics, databases, data integration and consulting to help strengthen your connections between people, businesses and partners. Using Acxiom’s high performing, secure and reliable solutions, your marketing performs better, your customer profitability goes up, and your pricing is justified in the marketplace. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, and serves clients around the world from locations in the United States, Europe, Asia-Pacific, and South America. For more information about Acxiom, visit www.acxiom.com.
Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program, which is the largest and fastest growing in the industry, provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout North America, Europe, and Asia. For more information, visit www.google.com.
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across devices where content is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement and analytics that help improve performance. Nielsen has operations in over 100 countries that cover more than 90 percent of the world’s population.
Developed from Nielsen’s eXelate acquisition, the Nielsen Marketing Cloud empowers brands, agencies and media companies to connect more deeply with customers by combining Nielsen’s world-class data, analytics, media planning, marketing activation and data management platform (DMP) capabilities in a single cloud platform. Nielsen Marketing Cloud clients gain exclusive access to granular Nielsen data, which powers audience insights at a much higher degree of detail than is available anywhere else. Marketing outcomes include a deeper understanding of consumers, more effective messaging across devices and superior ROI analysis and campaign optimization capabilities. For more information, visit www.nielsen.com/nielsenmarketingcloud
Yahoo is a guide to digital information discovery, focused on informing, connecting, and entertaining users through its search, communications, and digital content products. By creating highly personalized experiences, Yahoo helps users discover the information that matters most to them around the world — on mobile or desktop. Yahoo connects advertisers with target audiences through a streamlined advertising technology stack that combines the power of Yahoo’s data, content, and technology. Yahoo is headquartered in Sunnyvale, California, and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions.
By leveraging a large library of premium video content from leading studios and sports teams, a proprietary Triple Match™ content-ad-viewer matching technology, and a creative team, AnyClip allows advertisers to scalably create many personalized video ads and serve them to target audiences on millions of websites. AnyClip’s proprietary smart recommendation engine understands user behavior and continuously refreshes ads to deliver the right experience for each user every time, making ads more personalized and enjoyable. By guaranteeing consistently high engagement, AnyClip dramatically increases success metrics and ROI for brands and agencies and offers superior monetization opportunities for publishers and content owners. www.anyclip.com | @anyclip
Conversant is the leader in personalized digital marketing, transforming the industry through cutting-edge technology, bold creative and a staggering amount of data. Our roster of 4,000 clients includes 400+ blue chip brands and 65 of the Internet Retailer Top 100. Coupled with the world’s largest affiliate marketing network, CJ Affiliate, we drive measurable, remarkable results. Conversant is a division of Epsilon, the global leader in creating customer connections that build brand and business equity.
For more information, please visit www.conversantmedia.com.
Dstillery is a trailblazer in big data intelligence. It uses a combination of proprietary technology and human intuition to help brands and media companies achieve their marketing objectives. The company distills massive data sets to identify patterns in consumer behavior and build custom audiences across multiple channels. Brands and media buyers activate these audiences using Dstillery’s managed service or programmatic self-service platform. Dstillery is distinguished by its transparency and passion for good science, values held by its 165 employees across eight offices in the U.S. Its 97% client retention rate is testament to the quality of both its performance and its service. More information: dstillery.com
Finance reimagined for digital industries – FastPay is a financial platform that provides credit and payment solutions to digital businesses. Through proprietary technology, FastPay dynamically assesses applications and can issue working capital loans between $5K and $25M in 48 hours or less. Since inception in 2009, FastPay has originated nearly $1.5B in loans. Our product has proven to be an effective financial tool for digital media businesses as it allows businesses to manage their cyclical cash flows without having to rely on significant equity sponsorship, ownership dilution or arduous bank covenants.
GumGum is an artificial intelligence company with deep expertise in computer vision. Our mission is to unlock the value of visual content produced daily across diverse data sets. We use machine learning to understand a world that is producing more images and videos than ever before. Since 2008, the company has applied its patented capabilities to serve a variety of industries from advertising to professional sports, with more to come.
Krux, the Salesforce data management platform (DMP), drives more valuable content, commerce, and advertising experiences for the world’s leading marketers and media companies. With the power of Krux’s native device graph, companies can successfully collect and unify data from all touchpoints to gain a 360-degree view of their customers and engage them with more relevant experiences. Now part of the Salesforce Marketing Cloud, Krux’s massive people data scale supports 200 billion data collection events, processes 5B CRM records, and interacts with over 3.5B devices and browsers every month. Clients include the world’s most innovative brands including Anheuser-Busch In-Bev, JetBlue, Kellogg, L’Oréal, Meredith Corporation, NewsCorp, the BBC, and Peugeot Citroen. Learn more at www.krux.com.
MediaBrix delivers emotionally charged brand connections that maximize consumer receptivity during mobile advertising experiences. Powered by Reflex, our proprietary platform, MediaBrix understands the user journey in real-time and dynamically targets emotional moments that range from excitement to frustration to create the optimal opportunity for brand engagement. This groundbreaking method of delivery creates user receptivity and brand connections during the moments that matter most: the emotional kind.
Santa Monica-based MGID is one of the first native advertising networks worldwide and services thousands of publishers with billions of news stories every day, delivering marketing solutions for advertisers that key into consumer interests without disrupting their online experience.
MGID’s performance-driven approach ensures relevant, engaged and genuinely interested visitors to its customers’ websites, increasing traffic and revenue by maintaining the quality, and relevance online users expect.
Established in 2008, MGID has provided quality content distribution to lifestyle and entertainment publishers globally.
Modern Marketers choose Oracle Marketing Cloud to build customer obsessed cultures, create and manage ideal customers, and power revenue performance. They transform marketing by truly knowing the customer, engaging with cross-channel marketing, and achieving data driven accountability. Integrated information from cross-channel, content, and social marketing with data management and activation along with hundreds of app and data partners enables them to target, engage, convert, analyze, and use award-winning marketing technology and expertise to deliver personalized customer experiences at every interaction. Visit oracle.com/marketingcloud.
AddNewer is China’s leading programmatic platform. Our hero product ReachMax has been the largest independent video on-demand programmatic platform locally. We pioneered programmatic direct in China through integration with the biggest video publishers like Youku, iQiyi, and Tencent Video.
Since founding in 2014, AddNewer became one of the fastest growing companies within the ad tech community in China. 100% of our client base are MNC’s, and we are working with some of the world’s top brands like Nestlé, L’Oréal, Wrigley’s, and General Mills.
Founded in 2007, Rubicon Project is one of the world’s largest advertising exchanges. The company helps websites and apps thrive by giving them tools and expertise to sell ads easily and safely. In addition, the world’s leading agencies and brands rely on Rubicon Project’s technology to execute billions of advertising transactions each month. Rubicon Project is an independent, publicly traded company (NYSE:RUBI) headquartered in Los Angeles, California.
SAS is the leader in analytics, and we help organizations across the globe transform their data into deep and well-defined insights. SAS® Customer Intelligence solutions help you achieve a customer-centric business strategy with an integrated decision management approach to solving critical marketing challenges.
Only SAS has award-winning data management, powerful analytics, superior domain expertise and the ability to dynamically manage interactions to help you create profitable customer experiences. Find out why 91 of the top 100 companies on the 2015 Fortune Global 500® are SAS customers.
Learn more at sas.com/ci.
Teads is the inventor of outstream video advertising and number 1 video advertising marketplace in the world.
Teads’ native video advertising solutions encompass a series of formats inserted into media content, like inRead playing inside articles, creating unprecedented levels of premium inventory, which did not exist before.
Teads’ global premium marketplace includes publishers such as Time Inc., Business Insider, The Atlantic, Forbes, The Washington Post, Bonnier, Mashable, The Telegraph, Le Monde, and Nikkei, amongst many others.
Brands and agencies can access this top-tier, premium inventory, available on the web and on mobile, through programmatic or managed services.
Tremor Video (NYSE:TRMR) provides software for video advertising effectiveness. Our buyer and seller platforms enable seamless transactions in a premium video marketplace by offering control and transparency to clients. We employ patented all-screen technology to make every advertising moment more relevant for consumers, and deliver maximum results for buyers and sellers.
Unruly is the ad tech company that gets videos watched, tracked and shared across the Open Web. Positioned at the intersect of video, social, native & mobile, Unruly uses emotional audience data and user-friendly video formats to massively increase viewer engagement, brand performance & publisher revenues. With 3 out of every 4 video views now taking place outside of YouTube, 90% of Ad Age 100 brands already trust Unruly to connect with audiences at speed and scale, in a way that organically fits in with a user’s natural online experience.
VertaMedia is an award-winning video supply-side platform (SSP) designed to facilitate the balance between video ad buyers and sellers, by supplying them with extensive technology and dedicated services. The SSP technology offers publishers an out of the box white-label solution for efficient inventory management, access to a marketplace with 100+ demand side partners for profitable ad serving and the one of a kind VertaMedia Intelli algorithm that ensures publishers effective yield optimization. Within its seven years on the market the company has grown to become one of the most trusted partners for thousands of online publishers.
Videology is a leading software provider for converged TV and video advertising. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our Converged Advertising Software helps Advertisers, Agencies and Media Companies drive better results through cross-screen planning, execution, forecasting and measurement with a single solution. Through our proprietary technology, we help our clients achieve measurable, superior results in the converging media landscape.
The Weather Company, an IBM Business, is the world’s largest private weather enterprise, helping people make informed decisions – and take action – in the face of weather. The company offers the most accurate, personalized and actionable weather data and insights to millions of consumers, marketers and thousands of businesses via Weather’s API, its business solutions division, and its own digital products from The Weather Channel and Weather Underground.
The company delivers up to 26 billion forecasts daily. Key products include a top weather app on all major mobile platforms globally and proprietary ad targeting platforms to help marketers deliver contextually relevant and emotional advertising.
Authentic, a Podtrac Company, has 12 years of podcast advertising experience and is the leading podcast rep firm working with more brands than any other podcast company. Authentic represents top podcasts including This American Life, Serial, S-Town, This Week in Tech, Motley Fool and hundreds of other premium shows. Ads are delivered in the tone and voice of each show to their highly-engaged audiences. Visit Authentic at: www.authenticshows.com.
Need to elevate your brand and grow your audience? Blast is a full-service public relations firm committed to driving measurable results for our clients. With a smart, passionate team and offices in all major North American markets, we’ve got you covered. Just ask our clients, a world-class portfolio of brands, marketing technology, software companies and associations, including Factual, FastPay, Interactive Advertising Bureau, Opera Mediaworks, SheKnows Media, and The Trade Desk. For more information, please visit www.blastpr.com and follow us on Twitter @blastpr.
ESPN Radio, the country’s largest sports radio network, ESPN Deportes Radio, ESPNRadio.com, and ESPN Podcasts comprise ESPN Audio.
ESPN Radio, which launched January 1, 1992, provides more than 9,000 hours of talk and event content annually, reaching 20 million listeners a week on 500 nationwide stations, including more than 375 full-time affiliates and clearance in the top 25 markets. ESPN owns and/or operates stations in New York, Los Angeles, and Chicago. ESPN Radio programming is also available on SiriusXM and via digital distributors Apple Music, Slacker Radio and TuneIn. ESPN Audio launched its first podcast in 2005, and in 2015 ESPN Audio podcasts were downloaded 366 million times.
With a 45-year tradition of audio excellence, NPR is at the forefront of podcasting, leading the industry with 12.3M monthly podcast listeners. Today, NPR continues to define the future of podcasting and audio with its expansive content delivery, growing listener base, industry-leading measurement tools and high-impact sponsorship. NPR’s diverse mix of news and entertainment programming includes marquee shows – Invisibilia, Planet Money, and How I Built This – and innovative new programs – Embedded, Up First, and NPR’s first kid’s program Wow in the World all accessible across radio, NPR.org, NPR One, voice-controlled devices, events and more. With NPR you get stories from everywhere and listen to them anywhere.
PulsePoint, a global programmatic advertising platform with specialized healthcare expertise, fuses the science of programmatic targeting, distribution and optimization with the art of brand engagement. The PulsePoint platform is powered by terabytes of impression-level data, allowing brands to efficiently engage the right audiences at scale while helping publishers increase yield through actionable insights. Investors in the company include Draper Fisher Jurvetson (DFJ), Gotham Ventures, New Atlantic Ventures (NAV), Investor Growth Capital, Updata Partners and VantagePoint Capital Partners. The company is headquartered in New York City with offices in San Francisco, California, and London, U.K.
Serving nearly 6 million senior executives, thought leaders and industry professionals, SmartBrief is the leading digital media publisher of targeted business news and information by industry. By combining technology and editorial expertise, SmartBrief filters thousands of sources daily to deliver the most relevant industry news in partnership with leading trade associations, professional societies, nonprofits and corporate entities.
SpotX is a video ad serving platform providing media owners with monetization tools for desktop, mobile and connected devices. The platform features modern ad serving and programmatic infrastructure, and other monetization tools, like solutions for OTT and outstream video ad units. SpotX gives publishers the control, transparency and actionable insights needed to understand buyer behavior, manage access and pricing, and maximize revenue. The company is headquartered in Denver, Colorado, and has offices in Amsterdam, Belfast, Hamburg, London, Los Angeles, New York, Paris, San Francisco, Stockholm, Singapore and Sydney. In October 2017, RTL Group, a leader across broadcast, content and digital, will complete its 100% acquisition of SpotX.
SteelHouse, the fastest growing company in advertising, provides software solutions for brands, agencies, and direct marketers. The SteelHouse Advertising Suite provides premium brands worldwide with the ultimate personalized brand-customer experience, while the SteelHouse Creative Suite lets anyone create beautiful ads using creative inspired by the content around them.
YuMe, Inc. (NYSE: YUME) is a leading provider of global audience technologies, curating relationships between brand advertisers and consumers of premium video content across a growing range of connected devices. Combining data-driven technologies with deep insight into audience behavior, YuMe offers brand advertisers end-to-end marketing software that establishes greater brand resonance with engaged consumers. It is the evolution of brand advertising for an ever-expanding video ecosystem. YuMe is headquartered in Redwood City, California, with worldwide offices. For more information, visit www.yume.com/pr, follow @YuMevideo and like YuMe on Facebook.
With $1.3 trillion in annual spending and rising, the global media industry is more influential than
ever. At the center of this dynamic and ever-evolving industry is Adweek—The Voice of Media.
Adweek covers all the aspects of the modern communications business—from advertising,
media buying and brand building to content, social networks and digital strategies – with its
weekly magazine and cutting-edge web destination.
The Drum is a global marketing website and PPA media brand of the year. Every day we share industry news from around the globe, and every 2 weeks, we showcase ‘world-changing’ marketing in our magazine. With bases in Glasgow, London, New York, Portland, and Singapore, our award-winning editorial team inform and inspire our global readership, delivering first-class content across all mediums. Beyond our reporting remit, our ecosystem includes 23 awards, 7 live events, a peer-to-peer learning club, content marketing division, and video production and distribution service.
NATPE inspires the growth and success of content development, creation, production, financing and distribution across all platforms through interdependent marketplaces where industry powers gather to offer insight and make deals. NATPE is the leader in developing international markets and conferences for the entire spectrum of the dynamic content business.
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The IAB App, powered by Core-apps LLC, is a native application for iPad, smartphones (Android, iPhone and Windows), a hybrid web-based app for Blackberry, and a web-based application for all other web browser-enabled phones.
With the IAB App for the 2016 MIXX Conference, you can:
For iPhone (plus iPad & iPod Touch), Android phones, and Windows phones (version 8.1 and above): above): visit the App Store, Google Play, or the Windows Phone Store on your device and search for “IAB – Interactive Advertising.”
For All Other Device Types: (including BlackBerry and all other web browser-enabled devices): While on your smartphone, point your mobile browser to http://app.core-apps.com/iabevents to be directed to the proper download version for your phone.
Why Take Advantage of the MIXX Lounge?
IAB MIXX Lounge Hours Monday, September 26: 8:00 AM – 6:15 PM Tuesday, September 27: 8:00 AM – 5:00 PM
The IAB MIXX Conference brings together the most senior executives across the marketing and advertising ecosystems for two days of thought-provoking discussions, deep-dive track sessions and unprecedented networking.
Attendees of the IAB MIXX Conference will have access to the main stage presentations, networking, plus IAB MIXX Lounge. Lounge passes are for the IAB MIXX Lounge only.
IAB MIXX Lounge
Make the IAB MIXX Lounge your home away from home during the busy week of events that span Advertising Week. Take a meeting, catch up on email, charge your phone, meet your colleagues or network with the IAB experts. The MIXX lounge is your headquarters to do business or simply relax for the first 2 days of Advertising Week.
The Crowne Plaza Hotel, Times Square, is the Official Headquarter hotel of the 2016 IAB MIXX Conference. Reserve your rooms early. The venue will sell out fast. Only participants staying at the Crowne Plaza will receive room distributions and key conference information. Make your reservations today. You don’t want to stay anywhere else.
Reserve your room now! Hotel rates soar during Advertising Week and most hotels sell out. Our discounted room block will fill up quickly and the discounted rate will expire on Wednesday, September 7 or as soon as the block is full, so book now!
1605 Broadway at 49th Street
Manhattan, NY 10019
IAB has negotiated a discount with United. To receive the discount, enter code ZVWG784709 in the Offer Code box.
If booking through a travel professional, please give them the following information:
Agreement Code: 784709 and Z Code: ZVWG.
Please contact us for any further questions and concerns.
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