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This 4-part webinar course is designed specifically for people who are preparing to sit for the IAB Digital Ad Operations Certification exam, or for ad operations professionals seeking to deepen their knowledge in a virtual classroom setting.
For those unable to make the live webinars, you can access a complete set of session recordings up to 8 weeks after each session.
Each session will be 90-minutes in length:
WHO SHOULD ATTEND This course is not designed to be an entry-level course. This course is designed for digital ad operations professionals who have at least one year digital ad operations work experience. This includes anyone with responsibilities in launching, managing, optimizing, trouble-shooting and analyzing digital ad campaigns.
Training Member: $299 Non-Member: $399 Note: Cost of IAB Certification Exam application is NOT included in a-la carte Prep Class price
Training + Exam Bundle Member: $799 Non-Member: $999
Learn more and apply for the IAB Digital Ad Operations Certification.
Note: this class does not guarantee success in passing any IAB Certification exam. Class content and exam content are not identical. Some topics included in class may not appear on the exam, and similarly, select exam questions may include terminology or topics not taught in class.
QUESTIONS? Contact [email protected]
Cancellation Policy: Please note, class sales are non-refundable. Should you need to change your registration, a credit (good for one year) for a future course can be issued when IAB is notified 7 business days prior to the event date. Within 7 business days, you may transfer your seat to another colleague or contact.
This class counts as 8 hours of credits toward IAB Certification eligibility status.
Session 1: Monday, July 23rd (12-1:30 pm ET) Exam introduction, Planning & Executing Campaigns, Inventory Management
Session 2: Tuesday, July 24th (12-1:30 pm ET) Inventory Management (cont.), Managing Live Campaigns
Session 3: Wednesday, July 25th (12-1:30 pm ET) Managing Live Campaigns (cont.), and Managing Incidents, Ad Products, and Emerging Technologies
Session 4: Thursday, July 26th (12-1:30 pm ET) Ad Technology, Managing Client and Partner Relationships
Craig dove into the world of digital media as a deal implementation
manager at AOL in 2000. Since then, he has worked the following nineteen
years in the digital media space with a focus on digital advertising
operations – where he has extensive experience within display, mobile,
video and social media advertising. He has had the privilege to grow and
contribute at AddThis, LivingSocial, Verve Mobile, Resonate and most
recently as a part of the team at Prohaska Consulting. He has a proven
track record in both start-ups and highly respected market leading
businesses. A significant amount of that time has been focused on the
implementation of operational processes, system & workflow development,
team management & development, system and product requirements gathering
and documentation, ad-serving platforms as well as campaign and account
management. He is a passionate, impactful people manager and team leader
that is highly driven, well organized, customer focused, excellent
communicator and well connected with staff, co-workers and customers.
When not at work, he enjoys spending time with his wife and four
children. He is a proud graduate of James Madison University and enjoys
just about anything outdoors including hiking, mountain biking, skiing,
soccer and running.
Note: Cost of IAB Certification Exam application is NOT included in a-la-carte Prep Class price
Please contact us for any further questions and concerns.
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