IAB Digital Ad Operations Certification Exam Prep, 4-Part, Live and Recorded Webinar Class – 4.16.18 – 4.19.18

Online Sessions · 04.16.18 - 04.19.18
12:00 pm EST - 1:30 pm EST

This 4-part webinar course is designed specifically for people who are preparing to sit for the IAB Digital Ad Operations Certification exam, or for ad operations professionals seeking to deepen their knowledge in a virtual classroom setting.

For those unable to make the live webinars, you can access a complete set of session recordings up to 8 weeks after each session.


Each session will be 90-minutes in length:

  • Part 1: Monday, April 16th, Noon to 1:30 pm ET
  • Part 2: Tuesday, April 17th, Noon to 1:30 pm ET
  • Part 3: Wednesday, April 18th, Noon to 1:30 pm ET
  • Part 4: Thursday, April 19th, Noon to 1:30 pm ET
IAB Digital Ad Operations Certification Exam, 4-Part Online Prep Class


This course is not designed to be an entry-level course. This course is designed for digital ad operations professionals who have at least one year digital ad operations work experience. This includes anyone with responsibilities in launching, managing, optimizing, trouble-shooting and analyzing digital ad campaigns.


Campaign goals  Optimization tactics Products & Packaging
Campaign launch Campaign reporting  Documenting workarounds
Checking inventory availability  Investigating discrepancies Feature sunset strategies
Conversion tags Campaign wrap-up reports Perform diagnostics
Entering order details  Campaign analytics Client management
Creative strategy Security checks  Client communications
Performing asset intake  Fraudulent activity Conduct postmortems
Vendor Q&A checks  Emerging technologies  Network architecture
Media plan reviews  Feasibility evaluations  3rd Party inventory
Pre-launch testing Beta testing Packaging & order systems
Developing campaign workflow  Product definition Technical integrations
Competitive separation New business development Fiscal justifications
Campaign performance Success metrics Partner certifications
Troubleshooting Pricing structure Publisher certifications



Member: $299
Non-Member: $399
Note: Cost of IAB Certification Exam application is NOT included in a-la carte Prep Class price

Training + Exam Bundle
Member: $799
Non-Member: $999

Learn more and apply for the IAB Digital Ad Operations Certification.

Note: this class does not guarantee success in passing any IAB Certification exam. Class content and exam content are not identical. Some topics included in class may not appear on the exam, and similarly, select exam questions may include terminology or topics not taught in class. 

Contact [email protected]

Cancellation Policy: Please note, class sales are non-refundable. Should you need to change your registration, a credit (good for one year) for a future course can be issued when IAB is notified 7 business days prior to the event date. Within 7 business days, you may transfer your seat to another colleague or contact.

This class counts as 8 hours of credits toward IAB Certification eligibility status.

Session 1: Monday, April 16th (12-1:30 pm ET)
Exam introduction, Planning & Executing Campaigns, Inventory Management

Session 2: Tuesday, April 17th (12-1:30 pm ET)
Inventory Management (cont.), Managing Live Campaigns

Session 3: Wednesday, April 18th (12-1:30 pm ET)
Managing Live Campaigns (cont.), and Managing Incidents, Ad Products, and Emerging Technologies

Session 4: Thursday, April 19th (12-1:30 pm ET)
Ad Technology, Managing Client and Partner Relationships

Doug Wintz
  • Doug Wintz
  • Founder of DMW MediaWorks; IAB Professional Development Faculty

Doug Wintz is a digital media veteran who, starting in 1988, sold and developed online applications for automotive clients like Toyota, Ford and Honda. After holding management positions with Softbank, Uproar and Lycos, Doug founded DMW MediaWorks, a consultancy focused on digital ad operations and technology. For the last decade, Doug has been focused on helping emerging companies build digital ad ops divisions, while helping established companies improve them. This includes over 100 publishing and advertising clients, from The New York Times, to Scripps, to Viacom. This course content was developed through a collaboration of Doug plus a team of industry ad ops experts and IAB staff.

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Note: Cost of IAB Certification Exam application is NOT included in a-la-carte Prep Class price


Please contact us for any further questions and concerns.