Interactive Advertising Bureau

Training - Online Sessions

Dec 5-8, 2016 / 12:00 pm – 1:30 pm ET

$299.00 - IAB Members

$399.00 - Non-IAB Members

$799 - Training + Exam Bundle - Member

$1149 - Training + Exam Bundle - Non-member

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Overview

This 4-part webinar course is designed specifically for people who are preparing to sit for the IAB Digital Ad Operations Certification exam, or for ad operations professionals who are seeking to learn more about the ecosystem in a virtual and live classroom setting. For those unable to make the live prep, you can access a full recording up to seven days after each session. Each session will be 90-minutes in length: Part 1: Monday, December 5th, Noon to 1:30 pm ET Part 2: Tuesday, Decemb... Read More

For those unable to make the live prep, you can access a full recording up to seven days after each session.

Each session will be 90-minutes in length:

Part 1: Monday, December 5th, Noon to 1:30 pm ET
Part 2: Tuesday, December 6th, Noon to 1:30 pm ET
Part 3: Wednesday, December 7th, Noon to 1:30 pm ET
Part 4: Thursday, December 8th, Noon to 1:30 pm ET

IAB Digital Ad Operations Certification Exam, 4-Part Online Prep Class

COURSE OVERVIEW
Get prepared to take the Digital Ad Ops Certification exam with help from IAB, the authority on the exam. This four-part webinar course will provide detailed review of the major content areas outlined in the Exam Blueprint

Designed to mirror the content on the exam, this course will deepen your working knowledge of digital ad operations and will help you determine which areas to focus on in your independent studies. Attendees will come away with an elevated knowledge of digital ad operations and will better their chance of success when sitting for the exam.

WHO SHOULD ATTEND
This course is designed for digital ad operations professionals who are preparing for the IAB exam or have at least one year digital ad operations work experience. This includes anyone with responsibilities in launching, managing, optimizing, trouble-shooting and analyzing digital ad campaigns. Registrants are required to have at least one year in digital ad operations work experience in order to attend training. This course is not designed to be an entry-level ad ops course; some experience is required.

Note: Cost of IAB Certification Exam application is NOT included in a-la carte Prep Class price

Learn more and apply for IAB Digital Ad Operations Certification.

TOPICS COVERED

Campaign goals	Optimization tactics	Products & Packaging
Campaign launch	Campaign reporting	Documenting workarounds
Checking inventory availability	Investigating discrepancies	Feature sunset strategies
Conversion tags	Campaign wrap-up reports	Perform diagnostics
Entering order details	Campaign analytics	Client management
Creative strategy	Security checks	Client communications
Performing asset intake	Fraudulent activity	Conduct postmortems
Vendor Q&A checks	Emerging technologies	Network architecture
Media plan reviews	Feasibility evaluations	3rd Party inventory
Pre-launch testing	Beta testing	Packaging & order systems
Developing campaign workflow	Product definition	Technical integrations
Competitive separation	New business development	Fiscal justifications
Campaign performance	Success metrics	Partner certifications
Troubleshooting	Pricing structure	Publisher certifications

SYLLABUS
The class content follows the IAB Digital Ad Operations Certification Blueprint.

COST

Training
Member: $299
Non-Member: $399
Note: Cost of IAB Certification Exam application is NOT included in Training above

Training + Exam Bundle
Member: $799
Non-Member: $1,149

QUESTIONS?
Contact [email protected]

Cancellation Policy

Please note, class sales are non-refundable. Should you need to change your registration, a credit (good for one year) for a future course can be issued when IAB is notified 7 business days prior to the event date. Within 7 business days, you may transfer your seat to another colleague or contact.

Agenda

Agenda:

12:00 pm - 1:30 pm

4 Day Schedule

Session 1: Monday, December 5th (12-1:30 pm ET) Exam introduction, Planning & Executing Campaigns, Inventory Manage... Read More
Session 1: Monday, December 5th (12-1:30 pm ET)

Exam introduction, Planning & Executing Campaigns, Inventory Management

Session 2: Tuesday, December 6th (12-1:30 pm ET)

Inventory Management (cont.), Managing Live Campaigns

Session 3: Wednesday, December 7th (12-1:30 pm ET)

Managing Live Campaigns (cont.), and Managing Incidents, Ad Products, and Emerging Technologies

Session 4: Thursday, December 8th (12-1:30 pm ET)

Ad Technology, Managing client and Partner Relationships
12:00 pm - 1:30 pm

4 Day Schedule

Session 1: Monday, December 5th (12-1:30 pm ET) Exam introduction, Planning & Executing Campaigns, Inventory Manage... Read More
Session 1: Monday, December 5th (12-1:30 pm ET)

Exam introduction, Planning & Executing Campaigns, Inventory Management

Session 2: Tuesday, December 6th (12-1:30 pm ET)

Inventory Management (cont.), Managing Live Campaigns

Session 3: Wednesday, December 7th (12-1:30 pm ET)

Managing Live Campaigns (cont.), and Managing Incidents, Ad Products, and Emerging Technologies

Session 4: Thursday, December 8th (12-1:30 pm ET)

Ad Technology, Managing client and Partner Relationships
12:00 pm - 1:30 pm

4 Day Schedule

Session 1: Monday, December 5th (12-1:30 pm ET) Exam introduction, Planning & Executing Campaigns, Inventory Manage... Read More
Session 1: Monday, December 5th (12-1:30 pm ET)

Exam introduction, Planning & Executing Campaigns, Inventory Management

Session 2: Tuesday, December 6th (12-1:30 pm ET)

Inventory Management (cont.), Managing Live Campaigns

Session 3: Wednesday, December 7th (12-1:30 pm ET)

Managing Live Campaigns (cont.), and Managing Incidents, Ad Products, and Emerging Technologies

Session 4: Thursday, December 8th (12-1:30 pm ET)

Ad Technology, Managing client and Partner Relationships
12:00 pm - 1:30 pm

4 Day Schedule

Session 1: Monday, December 5th (12-1:30 pm ET) Exam introduction, Planning & Executing Campaigns, Inventory Manage... Read More
Session 1: Monday, December 5th (12-1:30 pm ET)

Exam introduction, Planning & Executing Campaigns, Inventory Management

Session 2: Tuesday, December 6th (12-1:30 pm ET)

Inventory Management (cont.), Managing Live Campaigns

Session 3: Wednesday, December 7th (12-1:30 pm ET)

Managing Live Campaigns (cont.), and Managing Incidents, Ad Products, and Emerging Technologies

Session 4: Thursday, December 8th (12-1:30 pm ET)

Ad Technology, Managing client and Partner Relationships

Speakers & Moderators

Doug Wintz

Founder of DMW MediaWorks; IAB Professional Development Faculty

IAB Digital Ad Operations Certification Exam, 4-Part, Live and Recorded Webinar Prep Class – 12.5.16 – 12.8.16

Overview

Agenda

Agenda:

Session 1: Monday, December 5th (12-1:30 pm ET)

Session 2: Tuesday, December 6th (12-1:30 pm ET)

Session 3: Wednesday, December 7th (12-1:30 pm ET)

Session 4: Thursday, December 8th (12-1:30 pm ET)

Session 1: Monday, December 5th (12-1:30 pm ET)

Session 2: Tuesday, December 6th (12-1:30 pm ET)

Session 3: Wednesday, December 7th (12-1:30 pm ET)

Session 4: Thursday, December 8th (12-1:30 pm ET)

Session 1: Monday, December 5th (12-1:30 pm ET)

Session 2: Tuesday, December 6th (12-1:30 pm ET)

Session 3: Wednesday, December 7th (12-1:30 pm ET)

Session 4: Thursday, December 8th (12-1:30 pm ET)

Session 1: Monday, December 5th (12-1:30 pm ET)

Session 2: Tuesday, December 6th (12-1:30 pm ET)

Session 3: Wednesday, December 7th (12-1:30 pm ET)

Session 4: Thursday, December 8th (12-1:30 pm ET)

Speakers & Moderators

Speakers & Moderators

Doug Wintz

Doug Wintz

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