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This 4-part webinar course is designed specifically for people who are preparing to sit for the IAB Digital Ad Operations Certification exam, or for ad operations professionals who are seeking to learn more about the ecosystem in a virtual and live classroom setting.
For those unable to make the live prep, you can access a full recording up to seven days after each session.
Designed to mirror the content on the exam, this course will deepen your working knowledge of digital ad operations and will help you determine which areas to focus on in your independent studies. Attendees will come away with an elevated knowledge of digital ad operations and will better their chance of success when sitting for the exam.
WHO SHOULD ATTEND This course is designed for digital ad operations professionals who are preparing for the IAB exam or have at least one year digital ad operations work experience. This includes anyone with responsibilities in launching, managing, optimizing, trouble-shooting and analyzing digital ad campaigns. Registrants are required to have at least one year in digital ad operations work experience in order to attend training. This course is not designed to be an entry-level ad ops course; some experience is required.
Note: Cost of IAB Certification Exam application is NOT included in a-la carte Prep Class price
Learn more and apply for IAB Digital Ad Operations Certification.
SYLLABUS The class content follows the IAB Digital Ad Operations Certification Blueprint.
Training Member: $299 Non-Member: $399 Note: Cost of IAB Certification Exam application is NOT included in Training above
Training + Exam Bundle Member: $799 Non-Member: $1,149
QUESTIONS? Contact [email protected]
Please note, class sales are non-refundable. Should you need to change your registration, a credit (good for one year) for a future course can be issued when IAB is notified 7 business days prior to the event date. Within 7 business days, you may transfer your seat to another colleague or contact.
Exam introduction, Planning & Executing Campaigns, Inventory Management
Inventory Management (cont.), Managing Live Campaigns
Managing Live Campaigns (cont.), and Managing Incidents, Ad Products, and Emerging Technologies
Ad Technology, Managing client and Partner Relationships
Doug Wintz is a digital media veteran who, starting in 1988, sold and developed online applications for automotive clients like Toyota, Ford and Honda. After holding management positions with Softbank, Uproar and Lycos, Doug founded DMW MediaWorks, a consultancy focused on digital ad operations and technology. For the last decade, Doug has been focused on helping emerging companies build digital ad ops divisions, while helping established companies improve them. This includes over 100 publishing and advertising clients, from The New York Times, to Scripps, to Viacom. This course content was developed through a collaboration of Doug plus a team of industry ad ops experts and IAB staff.
Note: Cost of IAB Certification Exam application is NOT included in a-la-carte Prep Class price
Please contact us for any further questions and concerns.
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