Founder and CEO of WireWheel, Justin is recognized as one of the leading experts on privacy and data protection.

Before WireWheel, Justin served as Acting Under Secretary for Economic Affairs at the U.S. Department of Commerce during the Obama Administration, and led a number of high-priority international efforts around privacy and security.

From 2013 until 2016, Justin led the U.S. Negotiating Team in reaching the E.U.-U.S. Privacy Shield with Europe. Among other initiatives, Justin led dialogues with the European Commission, outreach to industry and civil society groups, briefings for Congressional committees and EU Members States, and engagements with the CNIL and E.U. Member State Ministries and Data Protection Authorities. He also testified in the EU Parliament in support of adoption of Privacy Shield.

Justin also led extensive dialogues with European regulators on the EU General Data Protection Regulation (GDPR) as it was being considered for approval.

In addition, Justin led a number of other domestic and international efforts on the issues of cybersecurity, encryption, privacy and data protection, signals intelligence reform, and other US domestic privacy law issues – and a wide range of economic issues, including tax and data policy.

Justin also led the Economics and Statistics Administration, which includes the Office of the Chief Economist and two of our nation’s leading information agencies: the Census Bureau and the Bureau of Economic Analysis.

Before joining the Obama Administration, Justin was a partner in the private equity practice of Arnold & Porter LLP.

In 2016, Director James Clapper recognized Justin with the National Intelligence Medallion.

Michelle Aragon is the Vice President of Brand Marketing and Strategy at Spectrum Reach, the advertising sales business of Charter Communications. Ms. Aragon is responsible for directing the long-term vision and marketing strategy for all of Spectrum Reach’s multi-screen, advanced advertising products.

Prior to joining Spectrum Reach in 2020, Ms. Aragon held an executive leadership role at MAGNA Global and spent the previous years on the agency and brand side.

Ms. Aragon has served on the Operating Board of She Runs It, the Board of Trustees of the John A. Reisenbach Foundation, as a Board Member of the New York Chapter of Step Up and is a founding member of Chief.

Ms. Aragon holds a B.S. from the University of Idaho and, received additional professional certification from The Wharton School of the University of Pennsylvania.

Christian Baesler is the Chief Operating Officer for BuzzFeed Inc, where he oversees all revenue functions for the company. Baesler also serves as the CEO of Complex Networks, where he is responsible for the growth of the company’s portfolio of brands – Complex, First We Feast, Sole Collector, Pigeons & Planes, ComplexCon and ComplexLand. As part of his role, Baesler oversees the day-to-day operations of the company and the core digital business teams that have bolstered Complex Networks to the leading voice of youth culture.

Prior to Complex Networks, Baesler spent nearly a decade at Bauer Media Group, most recently as President of Bauer Xcel Media, Bauer Media Group’s global digital division. During his tenure at Xcel, he built the U.S. operation into a team of more than 70 across editorial, technology, marketing and product management. In addition to his U.S. responsibilities, Baesler expanded his role to include overseeing Bauer’s digital business in the U.K., where the company is the largest magazine publisher, as well as Europe’s largest commercial radio operator.

Baesler holds a B.S. in Business Informatics from Nordakademie.

Johanna Bauman is a seasoned marketer and business strategist with a track record of driving successful B2B marketing programs for technology companies. She joined PubMatic in 2016 as Senior Director, and later Vice President of Marketing Communications where she redefined the corporate narrative and executed global marketing programs that strengthened the PubMatic brand. In her role as Chief Marketing Officer, Johanna is responsible for all aspects of corporate marketing strategy, product marketing and sales enablement, brand development, events and communications across all regions.

Prior to joining PubMatic, Johanna led product marketing at CPXi, where she oversaw product development and go-to-market strategies across the company’s tech and media divisions. She has held several positions in product marketing, development, and events across the technology and non-profit sectors, including Infogroup, a leading data and marketing solutions company, and the Massachusetts Institute of Technology.

She earned her undergraduate degree from Washington University in St. Louis and holds an MBA in Marketing, Strategy and Finance from the NYU Stern School of Business. When not leading marketing teams, Johanna enjoys her second job of being a mom to two young sons.

Jessica Berger is Vice President of Innovation at Publicis Media.

Specializing in innovation and web3 strategy, Jessica oversees future-forward activations by leveraging a unique mix of emerging technology and data into actionable insights and direction. With a progressive Web3 lens, she focuses on integrating emerging tech across the agency network and creates interactive experiences for her clients across industries and verticals.

In addition to her day-to-day job, Jessica has established a strong thought leadership presence centered around how brands can enter the web3 and metaverse space in an authentic and ethical way. Jessica has a significant reputation as a thought-provoking and insightful speaker at events and conferences across the globe.

Prior to joining Publicis Media, Jessica worked at agency powerhouses Weber Shandwick and Publicis’ MSL where she strategized and implemented campaigns for clients ranging from healthcare organizations and CPG companies to tech startups. Her 10 years of experience are informed by working for agencies and companies across Germany, Japan, and North America.

Ruby is a co-founder of Levavove Vino, a wine club hosted in the metaverse that features a unique blend of real wine tasting and virtual connections for an unparalleled experience. Ruby has spent more than a decade developing products that reach the right person at the right time. While some may call this serendipity, truly good product leaders know what it really is: building products that solve problems, which is why she’s now taking her unique skills into Web3 and The Metaverse, a new uncharted space.

Ruby not only loves wine, she’s also passionate about bringing representation to the forefront. She’s dedicated her career to breaking down barriers for women and underrepresented communities in the tech space, and she’s eager to pour that same love into the wine industry. Ruby is also a member of Chief, a private network that connects and supports women executive leaders. Ruby holds a B.S. in Computer Science, an M.S. in Engineering and Technology Management.

As EVP, Global Head of Brand Assurance, Deva leads dentsu’s US and Global Media Brand Assurance offerings, bringing together Brand Responsibility, Brand Safety, and Brand Suitability to address evolving media threats and enable clients to make the best, most responsible media decisions. In this role, Deva partners closely with others across the organization, including on the Investment and Economic Empowerment teams, to constantly monitor and understand best practices in deliverability, suitability, viewability, responsibility, and sustainability. Deva is also leading the creation of a global Brand Assurance steering committee. Prior to taking on the Brand Assurance leadership role this year, Deva served as the EVP, Head of Digital Investment, leading marketplace strategy and positioning across digital & publishing for dentsu’s US media agencies.


A true digital native with nearly 25 years of experience in the media industry, Deva spent several years within GroupM and Publicis agencies, with client experience spanning the Technology, Pharmaceutical, CPG, Retail, Financial Services and B2B verticals. Deva also spent three years on the client side within the KFC Corporation and was responsible for the development and launch of the brand’s digital marketing discipline.

Chris Bruderle brings over 25 years of experience in Data/Web Analytics and Media Market Research at premium Digital and Muti-Platform web publishers including The Daily Beast, Martha Stewart Living Omnimedia, Conde Nast Publications and This Old House Ventures.

Before working at IAB where he leads research-based thought leadership initiatives, Chris was most recently VP, Analytics & Research at The Daily Beast where he spent nearly 7 years and was responsible for the tracking, analysis and reporting of The Daily Beast’s O&O site and off-platform data/analytics for Senior/Corporate Management, Editorial, Advertising Sales, Product/Engineering, Audience/Business Development, Social Media and PR. He established the company-wide Editorial Analytics and Advertising Sales data and research stacks which included, among others, Google Analytics, Parse.ly, Krux DMP, Optimizely, comScore, Kantar, Samba, Newswhip, Crowd Tangle, Buzzsumo, and CrazyEgg.

Prior to The Daily Beast, Chris spent 5 years as Associate and Acting Director at Martha Stewart Living Omnimedia where he directed the correspondence and development of all research-based strategies supporting the Advertising Sales and Marketing staffs of each of the MSLO media brands and platforms across digital, mobile/tablet, TV, print and radio. Chris has also held marketing and market research positions at Conde Nast and Time Inc.

Chris started his career at BBDO as an Assistant Media Planner where he most notably completed the “Media Training Program”.

Jeffrey Bustos is the VP, MAD+Commerce (Measurement Addressability Data) at the IAB where he develops industry standards and guides for measurement and addressability solutions to enable revenue growth, efficiency, and scale with a focus in Retail Media Networks, Video / Advanced Television, and Privacy Enhancing Technology. Key projects include: Categorization & Definitions Buyers Guide for Retail Media, Data Clean Rooms and Privacy Preserving Solutions Research, and Attention & Engagement Metrics Standards. Previously Jeffrey worked at GroupM where he led Data & Audience Strategy for eCommerce clients, consulting them on cookieless solutions, audience strategy & activation, and data taxonomy & identity resolution for CDP and Data Clean Room activations.

Reginald Cash is CEO and owner of 3BLACKDOT (3BD), a global entertainment company that champions quality representation in new media for today’s generation and those to come. 3BD specializes in original and branded content, marketing, and merchandising.

Cash oversees the company’s multi-platform entertainment business. In the past three and a half years, he has transformed 3BD from a multi-channel network into a creator-centric media and entertainment powerhouse. Cash has molded the company’s strategy of driving cross media IP creation in partnership with the most diverse, resonant creators that include gaming talent, athletes, and musicians. He also is responsible for creating unique integration points for brand partners.

Under Cash’s leadership 3BD has spearheaded award-winning theatrical films such as Queen & Slim, and a full slate of collaborations with creators Curtis ‘50 Cent’ Jackson, Eli Roth, and Ibtihaj Muhammed. 3BD has also driven global consumer engagement campaigns for Fortune 500 companies such as PepsiCo, Fruit of the Loom, and Netflix. The company manages over 1B impressions per month, has partnered to sell millions of books, and driven hundreds of millions in box office revenue.

3BD’s work has been recognized by Cynopsis, Digiday, and The Shorty Awards, and the company was named to Fast Company’s Most Innovative Companies list in 2022. Cash has received multiple honors that include AdAge’s 40 Under 40 and Cynopsis’ It List.

A graduate of Columbia University, Cash currently resides in Los Angeles.

Gina is the CRO of Audigent, the leading data activation, curation, and identity platform. She is the first Chief Revenue Officer, Cavallo, a global sales leader with more than a decade of leading high-growth sales teams, build’s and managing Audient’s global sales team, and overseeing the company’s revenue operations.

Prior to Audigent, Cavallo came from LiveRamp, where she served as Global Managing Director, Agencies. In that role, she managed the company’s agency relationships, with special emphasis on the world’s largest agency holding companies. At Audigent, she leads sales teams for the company’s brand and agency solutions, including programmatic data segments, private marketplace deals, and managed service offerings for media agencies and brands. 

With 18 years of experience in media & advertising, Brian has held a wide range of roles in the Out-of-home, Digital, and Television industries. Brian joined DIRECTV in 2014 and has had a clear focus around building education, adoption, and investment in a data driven media approach and the advancement of addressability across screens.

Prior to joining DIRECTV, Brian spent 9 years working across various aspects of the media industry, holding positions in both New York and London.

Brian received a bachelor’s degree in communications from Ithaca College. He currently lives in Darien, CT with his wife, son and daughter.

Brian is based in New York City.

Elizabeth has 13+ years of experience in media sales and digital advertising. As Group Director of Agency Partnerships, Elizabeth is responsible for the growth and development of Kroger Precision Marketing’s agency partnerships. Her role is to establish Kroger Precision Marketing as a leading brand building and business driving platform in the eyes of all agency constituents.

Prior to joining the company, she spent 10+ years at NBCUniversal engaging brands as a sales and digital planner for NBC News & MSNBC. She attended Boston College for her undergraduate and master’s education.

Scott Davis is SVP of NPR Corporate Sponsorship at National Public Media (NPM). With 30 years of work in radio and media sales at both public and commercial organizations, Davis has helped hundreds of brands share their story through audio. His team fuels the growth of NPR and public media by securing revenue from corporate sponsors. In 2018, the Network Sponsorship team led by Davis was recognized by Digiday Awards’ Most Effective Sales Team category. Davis lives with his family in Brooklyn, NY, is a member of the Board of Visitors for the University of Illinois’ Department of Political Science, a runner, and a diehard fan of the St. Louis Cardinals and the Chicago Bears.

Allyson Dietz leads Product Marketing for TruAudience Marketing Solutions at TransUnion. Allyson and her team are responsible for defining the positioning of the company’s identity, audiences & activation, data collaboration and marketing measurement & attribution solutions and tying the benefits of those to client’s most pressing needs. Prior to TransUnion, Allyson drove product strategy and innovation planning at Numerator to support pricing, promotion, ecommerce, and advertising intelligence platforms. She began her career at Nielsen, advising global CPG and retail clients through foundational understanding of consumers & shoppers, identifying white space opportunities, improving innovation strategies, and optimizing their advertising dollars.

As the Head of Digital, Media and E-Commerce for Beauty & Well-Being for Unilever, Soumya Donkada leads the digital and commerce transformation agenda for Unilever for a $2Bn business portfolio. She oversees P&L, end-to-end media deployment, measurement and performance marketing across national media and retail media. She also drives audience and personalization strategies, data strategy, content, PRM/CRM, new business model/capability building and E-commerce.

In her 14+ year, diverse career spanning three continents (South Asia, Europe and North America) , Soumya has held varied roles across business operations, product innovation and brand marketing; has a proven record of inspiring business teams to deliver on bold ambitions and turbocharge growth (10/15X) and recently catapulting growth on eCommerce by 10X and ROI by +50%.

Soumya is passionate about creating a more diverse and inclusive advertising and brand marketing industry. She co-founded the brand Emerge, a brand for Gen-Z women of color. And during her role in London, she led the Cannes Lions award-winning digital viral campaigns to land Dove’s purpose around “Real Beauty” globally.

Soumya holds an MBA degree from the India Institute of Technology – Bombay, and holds a Computer Science Engineering degree. Over the years, Soumya’s work has been recognized in case studies by Meta, Amazon, Twitter and she’s won awards for advertising excellence and effectiveness including Cannes and the Compass Award (the highest recognition for business excellence at Unilever. She’s prominent speaker at events held by Bloomberg, Amazon, the IAB, the 4A’s, World Forum Disrupt and more.

In a true Renaissance spirit, Soumya loves travelling, reading Victorian literature, studying Classical Art, collecting antiques and practicing mindfulness.

As General Manager of GPS Media at Gap Inc, Mark brings a diverse range of business building experience in media and technology. He has helped launch digital organizations with Sony (Crackle, Playstation, ShareCare, Vevo), eBay Ads and Viacom. His expertise is building advertising revenue with marketing technology and data partnerships. Mark holds an MBA from NYU Stern School of Business and a Bachelor of Arts from Hamilton College, and is active within the marketing industry with the Interactive Advertising Bureau (IAB) on the Retail Media committee, the ANA, MMA, and CMO Council.

A seasoned executive with 24+ years of digital media, marketing and operations experience, Angelina Eng has focused her career on supporting agencies and brands to define, build and manage digital media and marketing efforts while enabling teams to operationally work efficiently and effectively with both internal and external partners and platforms. She’s been responsible for the development and management of internal systems and workflow, establishment of deliverable standards, designing ad trafficking and tracking guidelines, implementation of emerging platforms, as well as establishing best practices at companies such as Morgan Stanley, Merkle, Dentsu Aegis and Publicis Modem.

Over the years, She has been involved with multiple organizations and events to help define, establish and advocate some of the industry standards that we see in today’s digital media ecosystem (such as ad verification/brand safety, ad fraud, viewability and programmatic, social, etc)

Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016 and AdMonsters Digital Media Leadership Award 2016.

Briana is the Head of Commerce for Wavemaker US specializing in retail and DTC media. Briana has been helping brands navigate and innovate in the world of retail media networks since 2017 with notable clients including The LEGO Group, Johnson & Johnson, The Hershey Company, Church & Dwight, Keurig Dr Pepper, Danone, and more. The Wavemaker ethos is ‘Positive Provocation,’ and Briana hopes to bring some positively provocative thought to this IAB discussion around retail media networks.

Sara Fischer is a media reporter for Axios and a founding staff member at Axios. Fischer authors the Axios Media Trends column, a must-read weekly newsletter on media trends that reaches over 100,000 professionals across the media, tech and entertainment industries. She was also named to Forbes “30 Under 30” Media list and to the 2019 Folio 100 in their “Creator” category. Beyond her weekly newsletter, Fischer oversees Axios’ media coverage for the newsroom and steers the company’s products and events around that topic. Her coverage spans corporate media, advertising and marketing, technology, social media, deals, entertainment, media regulation, policy and consumer habits.

As Habu’s Chief Customer Officer, Ted oversees the company’s customer engagements end-to-end, starting with solution design and continuing all the way through implementation and value delivery. Habu is redefining how companies work with data – building software that puts privacy first and delivers on business outcomes. Ted leads Habu’s pre-sales Solution Engineering team, as well as its post-sale Customer Success and Analytics functions. He brings over a decade of experience advising the world’s leading brands on how they can better leverage data and technology. Based in New York City, Ted is always eager to brainstorm and problem solve with customers, partners and prospects.

Previously, Ted led Customer Success and Professional Services for the Salesforce Marketing Cloud’s Data & Identity products, overseeing a portfolio of 350 customers and a team of over 50 expert consultants. Ted joined Salesforce in 2016, via the Krux acquisition, where he had held similar leadership roles in client services. He arrived at Krux after stints in consulting and business development within IBM’s media practice.

As part of the data solutions team within essenceMediacom, Mebrulin (Meb) is a strategic data partner with an 18-year career, specializing in developing advanced audience strategies, data solutions and tech stack integrations.

Using a data agnostic approach to insights and innovative data mining techniques, Meb strives to bring audience insights and analytics to the forefront of the discussion. Her mission is to inspire, inform, and push the boundaries on how data can be used to drive business results. Meb has worked with major marketers across a broad range of products and service including: Coca Cola, Bayer, Astellas, Walgreens, Target, eBay, Uber, Nestle, NBC Universal, MARS, Citi, among others.

She holds a Master’s of Science degree in Integrated Marketing from New York University with a specialization in Marketing Analytics. She seats on the board of She Runs It an organization focused on helping women lead in Marketing, Media and Tech. Notably, she led the deployment of the Covid Vaccination Demand Model for Walgreens, earning multiple industry awards including the iCOM Data Creativity awards, Best use of real time Marketing at the Festival of Media, the Grand Prix Internationalist Innovation Digital solutions award, and the Echo Gold Award from the ANA master’s in data and technology, among others. She is also part of the 2022 Adweek all-star class, representing the top 19 Media Executives driving media agency evolution.

Justin Fromm is an experienced media executive and a leading expert in the Connected TV and SVOD space. Justin has extensive experience as a data leader, conducting strategic research on the value and effectiveness of TV and digital media as advertising platforms, the marketing of televisual programming, and the effects of new technology on consumer behavior and the media industry.

Gio Gardelli is Senior Director of Ads Targeting, Identity, & Trust at Yahoo. He is responsible for all ad products covering audience & contextual targeting, as well as identity for Yahoo Ad Platforms. Since he joined in 2018, he has been focusing on building solutions to prepare advertisers and publishers for a future without cookies & IDFAs, including Yahoo ConnectID, Next-Gen Solutions, and more.

Halli has 13+ years of experience is broadcasting and digital media. As Lead Consultant of Advanced TV, Halli is responsible for driving and innovating best in class media capabilities across Kroger’s advanced TV product offering. Prior to joining Kroger Precision Marketing, she held the position of Broadcast Specialist at Empower MediaMarketing and Media Director at Curiosity. Halli attended the University of Missouri-Columbia, where she studied Journalism, Strategic Communications, and Advertising.

Sheryl Goldstein is the Executive Vice President, Chief Industry Growth Officer at the IAB (Interactive Advertising Bureau). In her role, she oversees engaging the IAB’s 650+ members across all of the IAB’s vast initiatives, activities and thought leadership programs. Under Sheryl’s watch are the Member Engagement, Centers of Excellence, Research and L&D teams. She also spearheads talent development, diversity, equity and inclusion initiatives and runs the IAB CRO Council.

Sheryl Goldstein is a “net vet” with over 20 years of driving meaningful revenue growth through consultative selling in the dynamic digital landscape (Yahoo, AOL, About.com). She is adept at building successful teams, developing go-to-market strategies and gaining consensus across key stakeholders. Her background includes a wide variety of digital media platforms and technologies and numerous leadership roles.

In addition to her experience as a sales leader, Sheryl brings years of talent development and training to her role and is committed to making the digital media landscape a great industry for diverse talent to thrive and have a long and exciting career.

Sheryl is a current board member for 212NYC, Makers and was a past Board member of She Runs It. She serves on the Rutgers Business School Advisory Board for Marketing and is helping RBS craft a digital marketing graduate program. In addition, she has served on Boards and Committees for the NY Ad Club, Women in Communications, Inc. and the IAB and is a member of Chief. She is an award-winning sales leader (Yahoo Accelerator Award, AOL Best Media Partner presented by Verizon, AOL Presidents Club, AWNY Crystal Award Winner).

Sheryl is a graduate of Syracuse University Newhouse School and lives in New Jersey with her partner Cindy and dogs Pancho and Camden. On the weekends, you can catch her on the pickleball court or riding around the Jersey Shore on her new electric bike. Her daughter Sarah-Jaana lives in the Boston area with her husband Michael.

Lauren brings 15+ years media, advertising, technology, and executive experience with the world’s leading platforms including Facebook (Meta), Roblox, VEVO, and Viacom. Lauren joins Permission from running her own tech platform and consulting business, where she led business leaders and organizations through global growth and transformation.

Michael Hahn is Executive Vice President & General Counsel at IAB and IAB Tech Lab. Michael has responsibility for all legal matters, including the direction of legal strategy, privacy compliance, antitrust compliance, intellectual property rights issues, and general corporate matters. Michael is also responsible for serving as an advocate for the digital advertising industry on common legal issues affecting member companies.

Michael joined IAB and IAB Tech Lab from Lowenstein Sandler LLP where he served as Vice Chair of the firm’s Antitrust Practice Group. In that role, he provided clients with strategic counsel around competition, distribution and governance issues. In the area of litigation, Michael’s matters have included multiparty class action antitrust defense representation.

Michael served previously as Co-Chair of the New Jersey State Bar Association Antitrust Law Committee. He also previously served on the Editorial Advisory Board of Competition Law 360 and the Advisory Board of the American Bar Association Antitrust Section’s Civil Torts & RICO Committee. Michael frequently publishes on a range of legal and policy issues.

Michael earned his B.A. in History and Political Science from Rutgers University, M.P.P. from Georgetown University and J.D. for Georgetown University Law Center.

Elijah Harris is EVP, Global Digital Partnerships and Media Responsibility at MAGNA, responsible for providing products and services to Mediabrands teams around the globe and lead its relationships as they relate to global digital media platforms and partners. Harris also acts as an industry advocate for media responsibility across all media types within Mediabrands. Prior to this newly created role at MAGNA, Harris was Global Head of Social at Mediabrands agency Reprise, responsible for driving growth and expansion of Reprise’s Social craft and developing the agency’s core product capabilities. With nearly ten years of experience across the U.S. and APAC digital landscape and a passion for data-driven performance, he has educated and empowered Reprise strategically to leverage social data and insights and make informed decisions on behalf of Mediabrands clients. Last year, Harris led the creation of Mediabrands’ Media Responsibility Index, a tool to assess the impact of harmful content on social platforms and establish a benchmark for platform responsibility and roadmaps for improvement. Before joining Mediabrands, Harris held performance marketing roles at Dentsu Aegis Network APAC, as well as roles at Channel Advisor, Sensis and Internet Brands. Harris’ approach is grounded in the principles of media responsibility, meticulous consumer analysis and a strong understanding of the ever-evolving media landscape.

Brett House has over 20 years of product strategy and growth marketing experience across the SaaS martech, adtech, data, media, and measurement space. He’s currently the Global Vice President, Marketing Solutions Growth at Neustar, a TransUnion Company. Previously, House was the Vice President of Product and Demand for Neustar’s Marketing Solutions business, driving double-digit revenue growth prior to its acquisition by TransUnion.

Before TransUnion, House was the Vice President of Product Marketing & Demand Generation at Nielsen. He was instrumental in transforming eXelate – a martech start-up – from a data-as-a-service (DaaS) product into a highly successful enterprise SaaS business acquired by Nielsen. House launched and grew the Nielsen Marketing Cloud, the Nielsen Auto Cloud, the Nielsen Data Management Platform, and Nielsen Artificial Intelligence solutions across U.S., EU, and APAC markets, growing his business unit from $50 million to over $250 million in revenue in four years.

Eric John leads the IAB Media Center, a dedicated unit within the IAB whose mission is to simplify the video and audio supply chain, providing best practices and education for brands, agencies, and media companies. Eric drives the center’s efforts in the development of market-making research, industry standards, best practices and buyer/seller terms and conditions. Before joining the IAB, Eric served as VP of Digital Services and Strategy at the Alliance for Audited Media and as Global Director of Publisher / Developer marketing at Nokia, managing the company’s world-wide mobile app developer ecosystem. Prior to Nokia, Eric launched and led advertiser brand engagement solutions for Yahoo!, creating advanced, data-driven video, mobile and interactive campaigns for brands such as Pepsi, L’Oréal, GM, Audio and Nikon. Eric began his career at internet advertising pioneer DoubleClick (Google) where he led product development and marketing within the DART for Publishers (DFP) and DART for Advertisers (DFA) business units where he launched the industry’s first post-click measurement tools. Eric is an alumnus of Miami of Ohio (BA) and Indiana University (MA) and is a graduate of Columbia University’s Product Management Program.

Anthony Katsur is a digital media veteran with more than twenty-five years of executive leadership at the intersection of technology innovation, business strategy, and growth. As Chief Executive Officer for IAB Tech Lab, Katsur is responsible for overseeing product, engineering, membership, and operations teams for the digital advertising industry’s global technical standards-setting organization.

Katsur has previously held business and technology leadership positions at companies including DoubleClick, MediaMath, Rubicon, Sonoboi, and most recently Nexstar Media Group, and more. A sought-after speaker, he has appeared at events including the National Association of Broadcasters, AdAge’s Brand Summit, and Advertising Week and has been quoted in AdAge, Adweek, AdExchanger, Digiday and The Wall Street Journal.

Dave Kersey, Chief Media Officer, is an accomplished media agency veteran leading the Consumer Engagement Group at GSD&M. He connects consumers to brands through engineering custom consumer experiences guaranteed to earn attention in this ever-changing and highly fragmented media landscape. He’s evolved GSD&M’s media philosophy to be inclusive of all connected touch points across audience development, media strategy, digital, investment, organic social and decision sciences. Prior to joining GSD&M, he served in senior leadership roles across Carat/Dentsu, OMD and Horizon Media. His leadership and media approach has driven creativity and innovation across some of the most iconic and unique brands—Disney, Hilton, Intel, Infiniti, U.S. Air Force and Fruit of the Loom to name a few. Dave brings more than 20 years of experience in audience-centric media connections, aligning consumer experience and creative messaging across all connection touch points.

Gary Kibel ([email protected], Twitter @GaryKibel) is a partner in the Privacy + Data Security and Advertising + Marketing Practice Groups of the law firm Davis+Gilbert LLP in New York City. Gary advises ad tech companies, advertising agencies, publishers, brands and other commercial entities regarding transactions for interactive media, behavioral advertising, social media, programmatic media buying, affiliate marketing, data collection and usage, and other emerging products and services. He is a Certified Information Privacy Professional (CIPP) and member of the Publications Advisory Board of the International Association of Privacy Professionals (IAPP). He advises clients in many industries regarding consumer-facing privacy and internal data security issues, including, information security policies, privacy disclosures, contractual obligations, security breaches, and compliance with a wide variety of privacy laws and self-regulatory obligations. Davis+Gilbert, a full-service law firm, is recognized as one of the premier law firms in the United States representing the marketing communications industry, and has done so for over 110 years. The firm is an associate member of the Interactive Advertising Bureau (IAB). Gary has a B.A. from Binghamton University, M.B.A. from Binghamton University and J.D. from Brooklyn Law School. Prior to becoming an attorney, Gary was an information systems analyst in the Investment Banking Division of Merrill Lynch & Co.

Caryn Klein is Prohaska Consulting’s Global Lead of Research, Attribution and Measurement. Her role is to scale our global research practice through thought leadership and a focus on innovation in attribution and measurement, as well as the development of research solutions to improve clients’ business performance.

In 2018, Caryn founded Empire Insights, a strategic research consultancy whose clients span a range of industries (Media, Advertising, Entertainment, Recruiting, Consumer Products and Services, Technology, Healthcare, Finance, Real Estate, Travel and more).

Before Empire Insights, Caryn was the VP Strategy and Insights at Time Inc. At Time Inc., she led a global team that focused on audience measurement, ad innovation, consumer insights, and ROI/Attribution. This led to significant revenue growth across the company’s 25+ brands and businesses.

While intellectually curious, Caryn is pragmatic about her approach to research. She cultivates key stakeholder relationships by identifying talent and empowering teams, and creates innovative, industry leading research and measurement solutions. Caryn has often appeared in coverage by Ad Age, Adweek, the New York Times and other B2B publications for expert analysis.

A NY native, Caryn lives part-time in New York City with her family. She spends weekends and summers on the North Fork gardening, cooking and touring local farms and wineries.

As Chief Revenue Officer at Veritonic, Korri oversees Business Development, Sales, and Marketing operations. Korri is responsible for driving the company’s growth and revenue by designing and implementing business process models and operational blueprints while establishing strategic partnerships, expanding client business & heightening the visibility of the company’s brand and technology. Prior to joining Veritonic, Korri was COO at ART19, which she transitioned to after serving as CRO at Midroll Media/Stitcher.  A visionary strategist and operations-focused leader, Korri has more than two decades of experience in fast-paced and high growth environments, with a particular focus on scale and monetization. She resides in NYC with her family.

Oleg Korenfeld’s 20+ year professional expertise cuts across all angles of the digital advertising ecosystem – ad technology, demand, and supply sides. Recognized as a transformative AdTech leader, Oleg brings deep marketing data and technology experience, holding global executive positions at companies such as GroupM and Publicis. In his role as CTO, he helps CMI Media Group, Compas, and their clients continue the momentum of decades of disruptive innovation in media as well as implementation of tech and data best practices on a global scale. He is responsible for overseeing the agencies’ global automation, technology, and data strategy and development while leading the company’s continued innovations in tech-enabled performance and precision media solutions.

Oleg has hands-on experience in advertising and marketing product, audience/data, advertising operations, business development, go to market strategy and business intelligence/analytics. This deep experience across all marketing channels and environments allows for a holistic view of the marketplace and its future.

Oleg has a unique and broad perspective of a rapidly evolving marketing industry. He is passionate and focused executive helping transform and lead CMI Media Group’s vision and execution through data and technology.

Samantha Lee joined Microsoft PromoteIQ as General Manager in November 2021 to oversee all of PromoteIQ’s operational functions and initiatives. She comes into the role with a wide variety of experiences across different sectors of the ad tech and programmatic industry.

Prior to PromoteIQ, she was most recently with MediaMath running Partnerships and Operations, Data Science & Analytics as well as growing their CTV program YOY by 3X revenue. And before that, Samantha held senior positions in a number of ad tech companies such as Telaria/Tremor Video, Akamai, and aCerno.

She also has a deep entrepreneurial streak, running startup and growth-stage businesses, including starting and operating her own sustainable seafood company based on out of NYC.

Phillip loves growth-stage technology businesses and establishing focused, high-impact partnerships with a particular current interest in the intersection between technology and humanity. Currently, he leads business development and strategy at MediaScience, the leader in media and advertising innovation research. MediaScience clients include some of the largest publishers, agencies and brands in the world. Phillip has just launched Mediascience’s newest lab in London, establishing a new market for innovation research. Phillip was an early UberEats team member and helped grow the business to $10bn+ in annual gross bookings, being a key member in launching multiple regions for the tech giant. Phillip brings a spirit of discovery and curiosity to his endeavors, challenging the status quo with a focus towards leadership and strategy.

Victor Lu is the Americas Lead for Twitch’s award-winning Brand Partnership Studio, overseeing creative strategy, production, program management, interactive tech, and talent relations. He oversees capabilities for custom integrations, programming, interactive tech, and sponsorships on the service across US, Canada, Mexico, and Brazil.

Jason Manningham is CEO and Co-Founder of Blockgraph, the technology company making the future of privacy-focused, data-driven TV advertising possible. The company is owned by Charter Communications Inc., Comcast NBCUniversal, and Paramount. 

Jason is committed to Blockgraph’s mission of creating a better, safer, and more sustainable TV advertising ecosystem, where trusted partners collaborate to create and implement privacy-focused targeting and measurement solutions using Blockgraph’s Identity Operating System (IDoS).

Under Jason’s leadership, Blockgraph has expanded from an industry initiative incubated within Comcast Advertising to its launch as an independent, industry-owned technology company that is driving the TV marketplace forward. The company is focused on connecting and protecting data to facilitate audience-based targeting, measurement, and attribution.

Prior to his current role, Jason held a variety of strategy and operations positions at FreeWheel (a Comcast Company), AOL, and Viacom Media Networks. Before joining the media industry, Jason was a member of Accenture’s management consulting practice.

Jason holds a BBA from the Ross School of Business at the University of Michigan.

Danielle Mathews is the VP, Performance and Commerce Media at Mosaic North America. With over 13+ years in the media space between publishers and agencies she understands how to target the right audience on the right channels to drive the desired KPIs. She has worked with clients such as Amazon, Google, Impossible Foods, Nestle Coffee Partners and many more.

Allison McDuffee is a seasoned expert in the advertising industry, bringing over 20 years of experience to her current role as the Head of Global Brand Insights & Measurement at Roblox. In this capacity, she plays a pivotal role in guiding and assessing the success of brands as they engage with millions of users on the Roblox platform. Her expertise in brand insights and measurement has positioned her as a key figure in the advertising landscape, particularly within the rapidly evolving digital and gaming spaces.

As the SVP, Chief Strategy Officer, Libby oversees thought leadership and content development for IAB, including the IAB Centers of Excellence. These include The Experience Center, Programmatic and Data Center, Media Center, and research functions. Additionally, Libby is responsible for editorial and content strategies for all IAB events and programming.

Most recently, Libby served as the Global President of MRM Commerce, where she launched their Strategy, Consulting, and Digital Transformation practice. Previous positions include President of The Born Group, where she focused on Digital Marketing, Commerce and Content, as well as Managing Director of iCrossing (part of Hearst). Throughout her career, Libby has partnered with clients such as Nestle, General Motors, Anheuser Busch, American Express, and Geico, among others, to help them achieve their business goals through innovative digital solutions.

Rachel Noonan has 14 years of experience in strategy planning, consumer brand marketing and innovation in the entertainment, culture and media industries. She has led marketing and audience development for The Toronto International Film Festival, The Canadian Film Centre, Warner Bros, eOne, Rdio, Samsung and Microsoft. She has launched film festivals, brands, a music streaming service, and interactive narrative projects. Most recently, Rachel was the Vice President of Marketing and Communications for Tribeca Enterprises.

She is now Director of Strategy at Jam3 where she is one of the leads of their trends and research practice and works closely with clients such as NOOM, Facebook, Dutchie, and Electronic Arts. She is a published writer; sharing her expertise on communication design, virtual reality, designing the future through play, and the world of film and music.

She has sat on numerous juries, and is a member of the Canada Media Fund Innovation jury that provides $30M+ in funding to leading-edge interactive digital media content and software applications.

Rachel holds a Masters of Design in Strategic Foresight and Innovation from Ontario College of Art and Design and has consulted for the Canadian Radio and Telecommunications Commission, providing intelligence and insight about the digital media business landscape.

Ram joined Havas Media Network (HMN) in August 2021. At HMN, he leads CSA North America, a data & technology consulting organization rooted in meaningful business growth.

With his rich experience across client, agency and consulting companies in the fields of data, tech, advanced analytics and measurement, Ram and his team find every opportunity to optimize clients’ marketing and media investment decisions.

Ram is a board member of IAB’s Measurement, Addressability & Data Center. In this capacity, he has contributed to the IAB State of Data Reports and been a panelist on topics such as data collaboration and audience insights. He was recently recognized as an AdWeek 2024 Media All Star.

Diane is an established marketing leader with big brand experience at Microsoft, as well as startup, scaleup and agency-side experience. She has spent the past five years in adtech, first as Unruly’s CMO and currently as CMO of Blis. Diane is responsible for overseeing the planning, development and execution of Blis’ global marketing and advertising initiatives. She is also actively involved in Blis’ diversity and inclusion initiative, Rise.

For over 8 years James Purtle has driven digital data and media strategy for Fortune 500 brands and Agencies. As an expert in predictive marketing, he has created go-to-market strategies for major programmatic Ad Tech and Data Management platforms and currently helps oversee digital activation strategy for Data Axle.

Jeff Ratner serves as President of Media, Analytics, and Data at leading independent full-service agency Quigley-Simpson, where he oversees the agency’s Media Strategy and Planning, Investment, Activation, and Analytics practices. A seasoned marketing executive with over 20+ years of experience on both the client and agency side, Ratner solves complex business challenges by utilizing the latest in data, analytics, and technology. His impressive resume includes senior agency positions at GroupM’s Mindshare, Publicis Media’s Zenith, and Hearst’s iCrossing. Ratner has also held senior marketing positions at Sony Corporation of America and Kaplan North America, a global educational services company.

Eddie Revis strives to create the space for positive change and sustain it as a catalyst for growth in organizations. As the Chief Marketing Officer of Magnolia Bakery and a 2021 Business Insider CMO To Watch, Eddie is leading a globally famous, locally loved brand through its next stage of expansion beyond retail into digital commerce and CPG. Eddie drives full-stack strategy and operations of the Marketing, D2C, PR, Advertising, Insights, Creative, Media, Consumer Care and Partnerships teams while architecting the buildout of the company’s broader Demand functions of Commercialization, Strategy and Sales.

Prior to Magnolia Bakery, Eddie has built and led teams across Design, Brand, Strategy, Advertising and Media at Chobani. Eddie has been part of the team awarded Fast Company’s Most Innovative Food Company in 2018 and 2020 and Branding in 2019, awarded at Cannes for Social Impact and was a founding leader of Chobani’s 2018 AdAge award-winning in-house marketing agency of the year in 2018. He built his career on the agency side working at COLLINS, Essence, T3 and BBDO leading strategy and partnership for Google, Method Home and J.P. Morgan Chase among others.

He serves on the Advisory Board for Oval., taught as an adjunct faculty for Miami Ad School in NYC and previously served as an instructor & advisor for Smith & Beta, an education design and management firm nurturing cultures for curious talent to thrive across the US.

As Global Head of Audience Intelligence and Measurement at Quantcast, Rohini is responsible for media analytics across disciplines including data solutions, product strategy, audience intelligence and measurement. Prior to joining Quantcast, she built a successful Audience Science & Measurement Practice at Wavemaker NYC. Over a 15 year career in data and analytics, Rohini has also leveraged her skills to drive positive change at the Clinton Foundation and UN. She excels at breaking down complicated analytics and data to share results in a strategic, action-oriented format. Rohini holds a BA from Johns Hopkins University and a Master’s from Sciences-Po Paris.

Matt Shapo is the Director of Digital Audio and Video in the IAB Media Center where he serves as the IAB’s subject matter expert focused on all things audio and drives the center’s efforts to develop market-making research and best practices in the digital audio space. He works in close collaboration with members of the IAB Audio Committee and Audio Board, the IAB Tech Lab, and industry stakeholders in the publishing, creator, and ad tech communities to optimize frameworks for buyers and sellers of digital audio advertising to engage with consumers. Before joining the IAB, Matt served as VP of Digital Content for the All Access Music Group, a music marketing company and audio industry news publisher where he planned and led advertising, editorial, and other growth initiatives for AllAccess.com, a B2B website that delivers breaking news, data, and commentary to an audience of audio content creators, sales leaders, and programming executives. Matt holds a B.A. in Political Science and International Relations from Tufts University and an M.F.A. in Radio, TV, and Film Production from Florida State University.

A seasoned research, measurement and insights leader with over 15 years experience, Jordan Shlachter leads gaming business success at Activision Blizzard Media. In this role, Jordan oversees the research and marketing functions for Activision Blizzard’s advertising business, ensuring go-to-market readiness of in-game media solutions, and developing industry-leading thought leadership and world-class measurement offerings. Previously Jordan was Head of US Measurement for Pinterest and Chief Marketing Sciences Officer at PHD. Jordan has also held senior research positions at Twitter, UM, Nielsen and Yahoo.

Shailley brings several years of product management experience in Digital advertising at Yahoo and Say Media building products for Mobile advertising, Ad Operations, Targeting solutions and integrating data platforms. Shailley has supported and worked with multiple IAB initiatives in the past namely MRAID and Mobile Rising Stars specifications.

At Yahoo, he worked on creating innovative ad experiences for mobile and tablet platforms as well as native formats. Shailley has a diverse background as a product leader, consultant and entrepreneur building and sustaining high performing teams at both large organizations as well as venture funded startups like Paypal, Yahoo, Say Media, Serus, Accenture, PwC. By way of qualifications, Shailley has an MBA and Chemical engineering degree.

Zoe Soon has 10+ years of experience building products in technology-driven businesses with a heavy focus on mobile. Six years ago Zoe flew 21 hours from Sydney to NYC for a 30min coffee meeting which led to her first job in NYC. Since then she’s worked with three major New York based media companies, The New York Times, Condé Nast and Business Insider on projects ranging from location-based apps to paywalls. Zoe began her career as a user researcher and UX design consultant working with three of the top five banks in Australia. She was then hired to establish a user insights practice at Fairfax Media, a leading Australian news and media conglomerate. Here she led the user research for the flagship news apps which won Best Mobile News Product at the 2012 Australian Mobile Awards and went on to become product lead for the news sites. In this role she launched a content paywall and a unified user data system to diversify revenue and enable more targeted marketing.

Prior to joining the IAB Zoe was General Manager of apps and email at Business Insider where she was charged with defining the go-to market strategy for these platforms. In this role Zoe launched Insider Inc’s first OTT apps across Apple, Amazon Fire and Roku offering advertisers cross-platform video digital distribution and access to an audience that generates over 2 billion views each month.

Zoe has a Masters in Organizational Psychology and lives in New York. She enjoys burning pancakes, Cuban salsa dancing and talking to strangers in line.

Jing is a seasoned marketing executive with 20+ years of experience leading large-scale analytics, audience, data, and AdTech/MarTech initiatives across CPG, Telecom, Financial Services, Media, Healthcare, Retail, Beverage, and Consulting verticals. She is passionate about utilizing data, analytics, and technology to deliver impactful marketing insights and initiatives that drive value. Currently, she leads a portfolio of clients on the Wavemaker Marketing Intelligence & Science team, driving data, analytics, and technology strategies for clients. Prior to joining Wavemaker, she worked in several agencies where she advised clients on AdTech/MarTech/Analytics on improvements which created millions in media savings for clients and drove double-digit growth in acquisition rates, developed a strategy to help clients navigate through the evolution to a cookie-less environment, and built innovative measurement and testing frameworks that were adopted across an entire agency. Prior to agencies, she worked in technical consulting with big data and global analytics management for brands. Jing is an avid mentor and coach. She is an Adjunct Professor for 10 years with the Rutgers Business School, teaching Digital Marketing Analytics in the Rutgers Executive MBA program. Jing holds a Master’s degree in Business Administration and a Bachelor’s degree in Computer Science. She’s based out of New York. In her spare time, Jing enjoys ballroom dancing, reading, cooking, and coaching her children’s Robotic teams.

As Chief Technology Officer of Forbes, Supitskiy focuses on ensuring that one of the world’s leading brands continues to stay at the forefront of technological innovation. A veteran of Forbes, Supitskiy works with all facets of the company – edit, advertising, events and more – to deploy and optimize technology for the benefit of employees, audiences and marketing partners. He has also seamlessly led the team that managed the company’s migration to the cloud in record time while also simultaneously introducing a redesigned site and introducing a new CMS.

Prerna leads Crossmedia’s Digital Activation practice. She brings several years of expertise in digital media, building multichannel digital plans across various client accounts and industries. At Crossmedia, she leads the in-house digital team of activation specialists on all channels. She is responsible for evolving thought leadership, digital offerings and buying strategies across the agency. She works with clients on performance transformation agendas and advises them on their tech stack and innovation strategies. Prior to her time at Crossmedia, Prerna worked at agencies including Neo@Ogilvy where she started “hands on keyboard” in platforms and eventually led biddable media channels across various client accounts.

Jonathon Troughton is CEO and co-founder of Frameplay, responsible for leading the team’s vision and strategy. In 2018, Jonathon seized an opportunity to improve the gaming experience by creating Frameplay, a platform that bridged his passion for gaming, building engaging products and commercialization. He’s empowering publishers and advertisers to create an ad experience that fits cohesively into the cinematic universe of gaming. Jonathon is a serial entrepreneur having started previous businesses in building media and retail products, and an internet technology consultancy.

I’m a marketer, innovator and product person who is obsessed with the user experience. I help my clients invent new ways to connect with their customers through emerging technology and media.

I love solving problems. I’m an activator. I have a bias for action.

Prior to joining Jack Morton, I led the Marketing Innovation practice at M Booth, and the Creative Technology teams at IPG Media Lab and Ansible Worldwide (now Reprise), two special business units within IPG Mediabrands. I also founded Socialbomb, a venture-backed product development studio focused on mobile, social and location-based software and experiences. Socialbomb was acquired by Refinery29 in 2013.

As VP, Creative Data & Ad Operations at Clinch, Roger Vasquez develops and optimizes data-driven processes and strategies that drive operational excellence for the company’s client roster of leading agencies and Fortune 500 brands. Prior to joining Clinch, Roger directed platform and ad operations at Thunder, acquired by Walmart in 2021. Prior to Thunder, Roger spent 7 years at Viant, by way of Specific Media. Roger is a graduate of California State University, and resides in Portland, Oregon.

Jay is a seasoned digital media and advertising executive leader with more than 20 years of experience steering integrated media and sales operations across various categories and territories. At Dstillery, Jay oversees Sales and Client services, responsible for driving revenue growth for Dstillery’s Media Activation business.

Prior to Dstillery, Jay led key sales teams across AOL’s (acquired by Verizon Communications) advertising products. Additionally, Jay drove global relationships for American Express’ print and digital portfolio. Jay earned a B.A. in Advertising at Michigan State University and M.B.A. at New York University’s Leonard N. Stern School of Business.

Melinda Han Williams is Chief Data Scientist at Dstillery. Before joining the ad tech industry, Melinda worked as a physicist developing third generation photovoltaics and studying electronic transport in nanostructured graphene devices. Her peer-reviewed journal publications have been cited over 10,000 times. Melinda holds bachelor’s degrees in Applied Math and Engineering Physics from the University of California at Berkeley, and earned her Ph.D. in Applied Physics with distinction from Columbia University, where she held a National Science Foundation Graduate Research Fellowship.