Are Your Media Plans Ready for the Next Generation of the Web?
With a cookie-less world quickly approaching and privacy regulations challenging every impression, IAB Audience Connect is a must-attend conference for agency strategists, buyers, planners, and marketers planning for 2023 and beyond.
This two-day hybrid event – to be held in NYC – will feature a combination of keynote presentations, panel discussions, interactive breakout sessions, and innovation spotlights from the industry’s leading content creators, publishers, AdTech providers, measurement companies, and more.
Each day’s programming is carefully curated to help you understand your audience holistically, build long-term, cross-channel strategies, identify partners that offer scalability, and find solutions to future proof your business.
Day 1: Lay the Foundation
- People & Identity
- Explore multiple addressability solutions for the deprecation of third-party cookies and identifiers including first-party data, cohort segmentation, and contextual signals. Find out how companies are successfully targeting, measuring, and optimizing for known and unknown audiences.
- Data & Technology
- Learn how companies can leverage technology to harness multiple data sets across various platforms and channels for creative/content, audience insights, media mix modeling, or attribution.
Day 2: Aspire & Innovate
- In a world where consumers are constantly bombarded with messages, brands must be strategic and creative in order to stand out from the competition. Discover how marketers can develop content that will breakthrough the clutter.
- Every day, new technologies and trends emerge, making it vital for marketers to stay current and aware of how they are being used. Check out some of the emerging solutions marketers should consider incorporating.
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