The New Alphabet of Consumer Experience
Technology is rewriting the language of marketing and media. New devices, systems, networks, regulations, and applications are dramatically altering the relationship between humans and the world around them. News, entertainment, information, communications, retail, commerce, education, friendships — every form of interaction between consumers and their environment is radically shifting- and the very fabric of business is being rewoven.
The 2020 IAB Annual Leadership Meeting will expose senior executives from across the brand-media ecosystem to the next wave of disruptive technologies, and the ways they are transforming modern consumer experiences now.
- Will OTT video save or sunder the TV giants?
- Will 5G networks make brick-and-mortar retailers irrelevant?
- Will AI regulation kill the IoT revolution?
IAB ALM will articulate the fears, showcase the winners, identify the evolving best practices, introduce you to your future partners, and set the must-follow industry agenda for the next year…and beyond. In central plenary sessions and in four contiguous expert conventions, digital brand, marketing, media, ad tech, martech, platform, finance, and data leaders will gather within their own tribes and across tribes to reinvent consumer experience. These deep-dive hands on working sessions will put the right stakeholders together to:
- Recreate what consumer experience means in light of emerging technology like AR, VR, Voice and more…
- Rethink how data and automation drive the marketing economy….
- Take control of the video revolution happening all around us…
- Rally ourselves and our legislators to create sound policy and regulation…
ALM is A Leadership Moment you can’t miss. We’ll be designing the new language of consumer experience, and rewriting our future together.
Register Now: Early bird Discount Available
Brand Marketers / Agency Executives: Free Registration: Qualified brand marketers (buy-side) and agency executives can request a complimentary pass. Please use the promo code in your email invitation to register for your complimentary pass. If you did not receive an invite, please request one below.
Brand/Agency: Request Pass
IAB’s flagship Annual Leadership Meeting (ALM) brings together over 1,100 senior-level brand marketers, publishers, and digital media & advertising leaders. The IAB Annual Leadership Meeting explores the big, growth-centered issues that are at the heart of the IAB agenda. Help shape the future of the industry by having your voice heard at our dynamic town hall sessions, and network with thought leaders that set the industry agenda.