Conference - Palm Desert, CA
IAB ALM 2020: The New Alphabet of Consumer Experience

Feb 9-11 2020 ‧ ALMOST SOLD OUT!

ALM is A Leadership Moment you can’t miss. We’ll be designing the new language of
consumer experience, and rewriting our future together.

$2795 - Member Pricing
$3995 - Standard Pricing
Complimentary Buy-side Brand Marketers & Agency Executives
Group Discounts and Special Rates Available for Lawyers and Engineering / Product Professionals. Email [email protected] for details.

      Overview

      The 2020 IAB Annual Leadership Meeting (ALM) will expose senior executives from across the brand-media ecosystem to the next wave of disruptive technologies, and the ways they are transforming modern consumer experiences now. 5G, AR, AI, AVOD, IOT, OTT, Voice…Technology is rewriting the language of marketing and media. New devices, systems, networks, regulations, and applications are dramatically altering the relationship between humans and the world around them. News, entertainment, infor... Read More
      Discussion Topics

      Agenda

      Agenda





      • 5:00 pm - 5:05 pm
        Welcome & Opening Remarks
        Speaker
        Randall Rothenberg - Staff
        Randall Rothenberg
        Chief Executive Officer, IAB

        5:05 pm - 5:30 pm
        Chairman’s Welcome
        Speaker
        Troy Young 3
        Troy Young
        President, Hearst Magazines

        5:30 pm - 5:55 pm
        Privacy for America
        Speakers
        Dave Grimaldi
        Dave Grimaldi
        Executive Vice President, Public Policy, IAB
        Nuala O’Connor
        Nuala O’Connor
        Senior Vice President and Chief Counsel, Digital Citizenship, Walmart
        FEATURED SPEAKER

        5:55 pm - 6:40 pm
        Media, Technology, Truth, and Responsibility: Whose Side Are You On?
        Speakers
        Hazel Baker
        Hazel Baker
        Global Head of UGC Newsgathering, Reuters
        John Battelle 1
        John Battelle
        Co-Founder and CEO, Recount Media
        Sara Fischer
        Sara Fischer
        Media Reporter, Axios
        Vivian Schiller
        Vivian Schiller
        Executive Director, Communication, Technology & Innovation Program, Aspen Institute



      • 7:00 am - 8:30 am
        Brand Breakfast: Opportunities and Obstacles for Marketers in 2020 and beyond!
        Invite Only New to ALM this year, brand marketers gather behind a velvet-rope to talk though their biggest opportunities... Read More

        Invite Only

        New to ALM this year, brand marketers gather behind a velvet-rope to talk though their biggest opportunities and challenges. Led by two senior practitioners and innovators, this fast-paced and no-holds-barred session will wrestle with issues like:

        • Which new technologies and formats make for a great press release and which have real scale
        • How legacy partners and new friends can (and cannot) work together
        • What brands need to do to make sure they’re compliant with new rules like CCPA
        • Where to find new talent, and
        • What not to miss at ALM!

        Then, IAB’s SVP of Research Susan Hogan will give a sneak preview of the hot-off-the-presses IAB 250—the industry’s definitive list of disruptor brands, what they’re doing differently, and who they aim to disrupt!

        Speakers
        Chris Curtin
        Chris Curtin
        Chief Brand and Innovation Marketing Officer, Visa
        FEATURED SPEAKER
        Susan Hogan 1
        Susan Hogan
        Senior Vice President, Research & Measurement, IAB



        9:00 am - 9:40 am
        Industry Address
        Speaker
        Randall Rothenberg - Staff
        Randall Rothenberg
        Chief Executive Officer, IAB

        9:40 am - 10:20 am
        The Next Evolution in Entertainment
        We are living through the next evolution in entertainment: the ability to stream video content onto our mobile phones. M... Read More

        We are living through the next evolution in entertainment: the ability to stream video content onto our mobile phones. Mobile phones are the most widely distributed, democratized entertainment platform the world has ever seen. And they have completely changed how consumers access content. Quibi will not shrink TV onto phones. It has set out to tell movie caliber stories — with the power of this new mobile technology. Quibi will create something entirely new — the first entertainment technology platform optimized for mobile viewing with quick-bite content created by Hollywood’s top talent. In this session, Quibi’s CEO Meg Whitman will outline its vision for the future of entertainment — and the opportunity presented on our most personal device.

        Speaker
        Meg	Whitman 1
        Meg Whitman
        Chief Executive Officer, Quibi
        FEATURED SPEAKER



        11:00 am - 12:00 pm
        Track Sessions
        From the big picture, universal industry issues of general session we transition in our deep dive tracks to focused, tri... Read More

        From the big picture, universal industry issues of general session we transition in our deep dive tracks to focused, tribal concerns. Ranging from the nuances of new federal privacy legislation to inexorable changes in entertainment audience behavior, from the automation art of the possible to the sharpest edge of innovation, in these tracks you’ll see our best-in-class thought leaders and practitioners grapple with the most important challenges and opportunities digital marketers face in 2020 and beyond.

        The Future of Data Policy & Regulation: Beyond GDPR and CCPA

        Explore how today’s regulatory activity around data, privacy and compliance will fundamentally impact the future of marketing & media.

        View the full track here.

        Speakers
        Dave Grimaldi
        Dave Grimaldi
        Executive Vice President, Public Policy, IAB
        Alysa Hutnik
        Alysa Hutnik
        Partner, Kelley Drye & Warren LLP
        Stuart Ingis_ 1
        Stuart Ingis
        Chairman, Venable LLP, Co-Chair, eCommerce, Privacy, and Cybersecurity Group
        Nuala O’Connor
        Nuala O’Connor
        Senior Vice President and Chief Counsel, Digital Citizenship, Walmart
        FEATURED SPEAKER
        Data & Automation: Beyond Programmatic

        Explore how automation powers the media marketplace, and how a privacy-centric, transparency-focused, cookie-free climate will impact the programmatic transacting of media today and tomorrow.

        View the full track here.

        Video and The Streaming Revolution: Beyond OTT

        Explore how technology and changing consumer behavior is driving an exploding (and fragmented) streaming marketplace, and what this in turn means for consumers, advertisers and business practices.

        View the full track here.

        Speaker
        Jeffrey Cole 1
        Jeffrey Cole
        Director, Center for the Digital Future, USC Annenberg School for Communication and Journalism
        Marketing in a 5G World: Infinite Connectivity, Infinite Innovation

        Today’s toy is tomorrow’s must-have tool; today’s sharpest-edge experiment is tomorrow’s scalable marketing platform. Explore how our new totally-connected world is shifting consumer attention away from yesterday’s devices and towards new immersive environments, digital intermediaries, and transformational experiences.

        View the full track here.

        Speaker
        Flavia Sparacino
        Flavia Sparacino
        Chief Executive Officer, Sensing Places Interactive

        11:00 am - 11:10 am
        The 2020 Outlook: Privacy, Policy & Regulation
        Speaker
        Stuart Ingis_ 1
        Stuart Ingis
        Chairman, Venable LLP, Co-Chair, eCommerce, Privacy, and Cybersecurity Group

        11:10 am - 11:35 am
        Creating Trust
        In a post-GDPR and CCPA world, brands and media companies alike are preparing to navigate a new era of advertising. Nual... Read More

        In a post-GDPR and CCPA world, brands and media companies alike are preparing to navigate a new era of advertising. Nuala O’Connor shares how Walmart uses data and technology to empower consumers to trust the storied retailer with their data, and explores how other brands can take a similar approach.

        Speakers
        Dave Grimaldi
        Dave Grimaldi
        Executive Vice President, Public Policy, IAB
        Nuala O’Connor
        Nuala O’Connor
        Senior Vice President and Chief Counsel, Digital Citizenship, Walmart
        FEATURED SPEAKER

        11:35 am - 12:00 pm
        CCPA Live: Where is Industry Landing?
        Now that California’s privacy law is in effect, publishers, advertisers, and their adtech partners are moving beyond i... Read More

        Now that California’s privacy law is in effect, publishers, advertisers, and their adtech partners are moving beyond initial compliance efforts, and wrestling with the harder questions around implementation. This panel explores how the industry is responding to these legal and compliance challenges, benchmarking where consensus is emerging and what remains in ambiguous or unknown.

        Speakers
        Alysa Hutnik
        Alysa Hutnik
        Partner, Kelley Drye & Warren LLP
        Christopher Loeffler
        Christopher Loeffler
        Senior Director & Counsel, Privacy, Take-Two Interactive Software, Inc

        11:10 am - 11:35 am
        The Business & Organizational Impact of a Post-CCPA & GDPR Landscape
        Today’s complex and evolving privacy environment requires more than the implementation of new policies and procedures.... Read More

        Today’s complex and evolving privacy environment requires more than the implementation of new policies and procedures. There will need to be fundamental changes to how organizations structure themselves. In this session senior executives unpack how compliance will change the way they conduct business in 2020 and beyond.


        11:30 am - 12:00 pm
        Is Your Marketing Really Making a Difference? Incrementality and Incentives Will Decide.
        How can marketers be confident that the dollars they are spending on growing their business are making a difference? Ent... Read More

        How can marketers be confident that the dollars they are spending on growing their business are making a difference? Enter incrementality: the holy grail of marketing measurement that everyone talks about and platforms try to convince you they bring.

        Without feedback loops on incrementality, how can marketers be confident in their ROI? In this talk, Alex will explore ways to measure incrementality in both simple (coupons, SEM, in-product) and complex cases (awareness media), ultimately educating marketers on how they can measure marketing dollar spend efficacy and why a separation of church and state is necessary in the process.

        Additionally, Alex will walk attendees through how they can design their marketing org setup in a way that will maximize potential outcomes. How can they define the values for their team and partners that will drive them to take risks and truly learn? Should they outsource growth to agencies that have all the expertise in the world, but none of their interests in mind? And if so, how can they maximize the chance of success? Aligned incentives is the second part of the equation that will determine whether their marketing investment will make a difference.

        Speaker
        Alex Weinstein 1
        Alex Weinstein
        Senior Vice President of Growth, Grubhub

        11:10 am - 11:35 am
        Winning the Streaming Revolution (Without Making Consumers lose!)
        With the streaming wars heating up, the question on everyone’s mind is: is there a tipping point for consumers?  This... Read More

        With the streaming wars heating up, the question on everyone’s mind is: is there a tipping point for consumers?  This discussion dives into what winning the streaming wars look like, especially when it comes to the end user, and some non-traditional ways that brands can immerse themselves into the streaming wars.

        Speaker
        Jeffrey Cole 1
        Jeffrey Cole
        Director, Center for the Digital Future, USC Annenberg School for Communication and Journalism

        11:10 am - 11:35 am
        See Tomorrow's Technologies Today
        Keeping up with new technologies and platforms – 5G, Augmented Reality (AR), Virtual Reality (VR), Mixed Reality (... Read More

        Keeping up with new technologies and platforms – 5G, Augmented Reality (AR), Virtual Reality (VR), Mixed Reality (MR), Computer Vision (CV), Machine Learning (ML), Artificial Intelligence (AI) can be overwhelming, and each of the new capabilities overlaps with and amplifies the others.

        5G is poised to be the game-changer technology enabling blazing fast connections that will allow us to send and receive huge amounts of data to and from our devices. Progress in machine learning and computer vision is unlocking unprecedented opportunities that range from creative uses of real-time video tracking of people and objects to facial recognition in retail, theme parks and airports. Voice interfaces power an increasing number of devices and services today, while with augmented reality we can now design layers of information and entertainment that virtually overlap our real surround view of the world.

        All this high-velocity change leaves practitioners across the digital ecosystem with pressing questions: which new technology platforms are the most relevant to advertising today and why? How can we keep pace with transformational technologies to create meaningful experiences for customers? Get a head start on finding answers in today’s track keynote by Sensing Places CEO Dr. Flavia Sparacino.

        Speaker
        Flavia Sparacino
        Flavia Sparacino
        Chief Executive Officer, Sensing Places Interactive

        11:35 am - 12:00 pm
        Generation Voice- AI, Chatbots, Voice Assistance and the Very Vocal Consumer
        The era of voice assistants is now upon us and it has the power to be a huge game-changer.  How we’ll interact with b... Read More

        The era of voice assistants is now upon us and it has the power to be a huge game-changer.  How we’ll interact with brands with just the power of our voice will have dramatic implications on customer loyalties. How should marketers prepare to gain a foothold in this new audio-driven customer battlefield? And how do brands drive the “New Language” to connect with your audience?


        12:05 pm - 12:50 pm
        Town Halls & Workshops
        If this year’s ALM Track Sessions go deep, then our Town Halls go wide, asking all precincts to vote on the most thorn... Read More

        If this year’s ALM Track Sessions go deep, then our Town Halls go wide, asking all precincts to vote on the most thorny, complex and urgent industry issues and help set the IAB agenda for the next 12 months.

        At the same time, our partner Workshops dig deep into key issues from particular points of view.



        2:00 pm - 2:50 pm
        Interactive Entertainment: More Than Live Streaming Video Games
        You have probably heard that young people like to watch live streams of video games and chat alongside it, but you proba... Read More

        You have probably heard that young people like to watch live streams of video games and chat alongside it, but you probably haven’t heard why and how it impacts media consumption and delivery above and beyond gaming. Join Emmett Shear, CEO and Co-Founder of Twitch, as he walks through Twitch’s beginnings in live streaming video gameplay and how the habits of the community on Twitch–the viewers, content creators, game publishers, and other content rights holders–ultimately gave birth to a new genre of entertainment. Emmett will break down how Twitch is a reflection of media habits of today’s young, hard-to-reach audiences, and the mechanics that drive it.

        Speaker
        Emmett Shear 1
        Emmett Shear
        Chief Executive Officer, Twitch
        FEATURED SPEAKER

        2:45 pm - 4:00 pm
        Track Sessions
        From the big picture, universal industry issues of general session we transition in our deep dive tracks to focused, tri... Read More

        From the big picture, universal industry issues of general session we transition in our deep dive tracks to focused, tribal concerns. Ranging from the nuances of new federal privacy legislation to inexorable changes in entertainment audience behavior, from the automation art of the possible to the sharpest edge of innovation, in these tracks you’ll see our best-in-class thought leaders and practitioners grapple with the most important challenges and opportunities digital marketers face in 2020 and beyond.

        The Future of Data Policy & Regulation: Beyond GDPR and CCPA

        Explore how today’s regulatory activity around data, privacy and compliance will fundamentally impact the future of marketing & media.

        View the full track here.

        Speakers
        John Deighton
        John Deighton
        Harold M. Brierley Professor of Business Administration, Harvard Business School
        Tyler Finn
        Tyler Finn
        Senior Policy Manager, Factual
        Alex Propes 2
        Alex Propes
        Senior Director, Public Policy, IAB
        Data & Automation: Beyond Programmatic

        Explore how automation powers the media marketplace, and how a privacy-centric, transparency-focused, cookie-free climate will impact the programmatic transacting of media today and tomorrow.

        View the full track here.

        Speakers
        Alysia Borsa 1
        Alysia Borsa
        Executive Vice President, Chief Marketing and Data Officer, Meredith
        Megan Pagliuca 2
        Megan Pagliuca
        Chief Media & Data Officer, Hearts & Science
        Video and The Streaming Revolution: Beyond OTT

        Explore how technology and changing consumer behavior is driving an exploding (and fragmented) streaming marketplace, and what this in turn means for consumers, advertisers and business practices.

        View the full track here.

        Speaker
        Terence Kawaja 1
        Terence Kawaja
        Founder & Chief Executive Officer, LUMA Partners
        Marketing in a 5G World: Infinite Connectivity, Infinite Innovation

        Today’s toy is tomorrow’s must-have tool; today’s sharpest-edge experiment is tomorrow’s scalable marketing platform. Explore how our new totally-connected world is shifting consumer attention away from yesterday’s devices and towards new immersive environments, digital intermediaries, and transformational experiences.

        View the full track here.

        Speaker
        Mike Molnar
        Mike Molnar
        Managing Partner , GLOW

        3:05 pm - 3:30 pm
        The Economic Impact of Privacy
        Speaker
        John Deighton
        John Deighton
        Harold M. Brierley Professor of Business Administration, Harvard Business School

        3:30 pm - 3:55 pm
        Responding to Change: Adapting to Future Privacy Laws
        The California Consumer Privacy Act was the tip of the legislative iceberg for U.S. Data Privacy laws, and in 2020 a hos... Read More

        The California Consumer Privacy Act was the tip of the legislative iceberg for U.S. Data Privacy laws, and in 2020 a host of new federal and state laws will be debated. During this discussion, you’ll hear from industry experts about their prospects for data privacy legislation in 2020, and the steps they are taking to ensure their businesses remain one step ahead of the competition in this changing legal landscape.

        Questions we’ll answer:

        • How will data privacy impact your business model?
        • What will be the next state and federal privacy bills to become law?
        • How can companies reframe data privacy from a threat to an opportunity?
        Speakers
        Tyler Finn
        Tyler Finn
        Senior Policy Manager, Factual
        Alex Propes 2
        Alex Propes
        Senior Director, Public Policy, IAB
        Danny Sepulveda
        Danny Sepulveda
        Senior Vice President, Policy and Advocacy, MediaMath
        Brad Weltman 3
        Brad Weltman
        Director of Privacy Policy Engagement, Facebook

        3:05 pm - 3:30 pm
        Emerging Data-Driven Ad Formats
        Creating engaging and relevant ads is more important today than ever before. Learn how marketers navigate the emerging a... Read More

        Creating engaging and relevant ads is more important today than ever before. Learn how marketers navigate the emerging and nascent formats—including audio, OTT, and more—and discuss how leveraging data and targeting improves direct and personalized relationships with consumers.

        Speakers
        Denise Colella 1
        Denise Colella
        Senior Vice President, Advanced Advertising Products & Strategy, Advertising Sales, NBCUniversal
        Michael Palmer 2
        Michael Palmer
        Global VP, Emerging Tech, GroupM
        Orchid Richardson 3
        Orchid Richardson
        VP & Managing Director, IAB Data Center of Excellence
        Trace Rutland
        Trace Rutland
        Director, Digital Hub, OceanSpray

        3:30 pm - 3:55 pm
        The Data Centric Organization
        Brands and publishers more than ever are focused on bringing their data that is spread across multiple silos, into one c... Read More

        Brands and publishers more than ever are focused on bringing their data that is spread across multiple silos, into one centralized data platform. But challenges remain.  How do your teams take all that information and communicate it in a unified way throughout your organization’s marketing efforts?

        Speakers
        Alysia Borsa 1
        Alysia Borsa
        Executive Vice President, Chief Marketing and Data Officer, Meredith
        Lung Huang
        Lung Huang
        Head of Growth Solutions for Kinship, Mars Petcare
        Megan Pagliuca 2
        Megan Pagliuca
        Chief Media & Data Officer, Hearts & Science

        3:05 pm - 3:30 pm
        Stream Wars and the Future of TV
        This presentation draws observations about the current state of TV from the perspectives of the consumer, the media comp... Read More

        This presentation draws observations about the current state of TV from the perspectives of the consumer, the media companies and the digital challengers and examines strategies that legacy media and advertising players need to adopt to survive their existential battle with big tech. Terry Kawaja captures the zeitgeist of the ubiquitous streaming wars, discusses how TV and digital converge and handicaps the winners and losers of the current sector flux.

        Speaker
        Terence Kawaja 1
        Terence Kawaja
        Founder & Chief Executive Officer, LUMA Partners


        3:05 pm - 3:30 pm
        AR, VR & Mixed Reality: Case Studies on The Reinvention of Retail

        A series of brand-led case studies showcase how immersive technology is driving the reinvention of retail

        Read More

        A series of brand-led case studies showcase how immersive technology is driving the reinvention of retail




        4:30 pm - 5:15 pm
        Town Halls & Workshops
        If this year’s ALM Track Sessions go deep, then our Town Halls go wide, asking all precincts to vote on the most thorn... Read More

        If this year’s ALM Track Sessions go deep, then our Town Halls go wide, asking all precincts to vote on the most thorny, complex and urgent industry issues and help set the IAB agenda for the next 12 months.

        At the same time, our partner Workshops dig deep into key issues from particular points of view.





      • 7:30 am - 8:30 am
        Women in Leadership Breakfast
        Sponsored by the IAB Women Visionaries Partners ... Read More

        Sponsored by the IAB Women Visionaries Partners





        9:55 am - 10:25 am
        Keynote
        Speaker
        Deborah Wahl 3
        Deborah Wahl
        Global Chief Marketing Officer, General Motors
        FEATURED SPEAKER



      About the Venue

      IAB Dialogues 8

      JW Marriott Desert Springs Resort & Spa
      74-855 Country Club Drive
      Palm Desert, CA 92260
       

      The JW Marriott is sold out. Please click here to a list of nearby hotels. For airline discounts, visit united.com/meetingtravel & enter ZHZN214199.

      View Map of Venue

      Brand Marketers / Agency Executives: Free Registration: Qualified brand marketers (buy-side) and agency executives can request a complimentary pass. Please use the promo code in your email invitation to register for your complimentary pass. If you did not receive an invite, please request one below.

      Brand/Agency: Request Pass

      Sponsors & Partners


      Principal Sponsor


      Platinum Plus Sponsor


      Platinum Sponsors


      Premier Sponsors


      VIP Sponsors


      Signature Sponsor


      Title Sponsors


      Supporting Sponsors


      Media Partner


      Attendees

      Contact Us


      • Press

        Learning & certification


        General

        (212) 380-4700

        Press

        (347) 683-1859

        Learning & certification

        (212) 609-3728

        Visit the Contact Us Page