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      Transparency, Accountability, and the Future of Ad Ops


      Featured Speakers

      IAB Ad Operations Summit 9    Trevor Fellows
      Executive Vice President & Global Head of Advertising Sales
      The Wall Street Journal
      IAB Ad Operations Summit 10 Kate O’Loughlin
      Senior Vice President, Media Business
      IAB Ad Operations Summit 16 Nick Rockwell
      Chief Technology Officer
      The New York Times
      IAB Ad Operations Summit 6 Susan Schiekofer
      Chief Digital Investment Officer
      GroupM U.S

      View more speakers

      The rise of automation has brought with it countless efficiencies within the digital media ecosystem. But it has also created a lack of trust for some. Ad operations professionals are perfectly situated to heed the call of the industry to stem the rise of ad blocking and fraud while pushing toward a more accountable future.

      The 2016 IAB Ad Operations Summit brings together operations professionals, including product managers, developers, designers, and engineers, in a day of education and networking on the most pressing issues surrounding transparency and accountability in the supply chain. Industry experts convene to participate in candid conversations about building trust in the supply chain, data reconciliation, and cross-device measurement. Gain practical knowledge and skills, and discover best practices and solutions for the greatest challenges facing the industry today.

      Topics to be Discussed Include:

      • Convergence of Digital Video and TV
      • Data Reconciliation and Quality
      • The Value of a Clean Supply Chain
      • Cross-Device Measurement
      • Audience Verification Strategies
      • Header Bidding: Fact or Fiction?
      • Update on LEAN Principles


      About the Venue

      Digital Content New Fronts Unveiled

      Crowne Plaza
      1605 Broadway (at 49th Street)
      New York, NY 10019

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