Overview
This one-day course is designed specifically for those who are preparing to sit for the Digital Media Sales Certification exam, but can also benefit digital media sellers looking to keep up with the latest digital advertising standards and technologies. This class will address the changing digital media ecosystem, digital media sales techniques, managing client’s digital advertising campaigns, and using reporting to demonstrate successful campaign performance.
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| This one-day course is designed specifically for those who are preparing to sit for the Digital Media Sales Certification exam, but can also benefit digital media sellers looking to keep up with the latest digital advertising standards and technologies. This class will address the changing digital media ecosystem, digital media sales techniques, managing client’s digital advertising campaigns, and using reporting to demonstrate successful campaign performance.
Can’t attend this class? Check out our online Digital Sales Certification exam prep course. |
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TOPICS COVERED
| Media Value Chain |
Cookie Pools |
| Booking and Tracking |
Digital Platforms |
| Rich Media |
Technologies |
| Emerging Technology |
Desktop and Mobile Advertising |
| Media Math |
Viewability Standards |
| Display Banners & High Impact |
Regulations, Terms & Conditions |
| Digital Advertising Ecosystems |
Video Formats |
| Privacy Standards |
Consumer Buying Funnel |
| Search Fundamentals |
VAST, VPAID, MRAID |
| Consumer Purchase Journey |
Targeting Capabilities |
| Prospecting & Needs |
Paid, Owned & Earned Media |
| Mobile Targeting |
Assessment |
| Functions of Digital Agencies |
Ad Serving Fundamentals |
| Negotiation & Closing |
Content Distribution Models |
| Cookies, Tags, Pixels, Conversions |
Aligning Products with Client Objectives |
| Long Tail Content |
Social Media |
| Generating and Proposal |
Ad Network & Exchanges |
| Digital Audio |
Launching & Monitoring |
| DSPs, SSPs, and Trading Desks |
Programmatic |
| Pacing Reports |
RTB (Real Time Bidding) |
| Native Advertising |
Reporting & Upselling |
| Research and Measurement |
Digital Advertising Metrics |
| Audience Targeting |
Data Providers |
WHO SHOULD ATTEND
This course is appropriate for Account Executives, Account Directors, Account Managers, Digital Sales Executives, Digital Advertising Sales Managers, and Sales Directors; or any one who has applied for or is considering taking the IAB Digital Media Sales Certification exam.
PRICING
Training
Member: $299
Non-Member: $399
Note: Cost of IAB Certification Exam application is NOT included in a-la-carte Prep Class price
Training + Exam Bundle
Member: $799
Non-Member: $999
Note: this class does not guarantee success in passing any IAB Certification exam. Class content and exam content are not identical. Some topics included in class may not appear on the exam, and similarly, select exam questions may include terminology or topics not taught in class.
Cancellation Policy
Please note, class sales are non-refundable. Should you need to change your registration, a credit (good for one year) for a future course can be issued when IAB is notified 7 business days prior to the event date. Within 7 business days, you may transfer your seat to another colleague or contact.
This class counts as 8 hours of credits toward IAB Certification eligibility status.
