Sales Certification Prep - New York, NY

Digital Media Sales Certification 1-Day Prep Course – 5/09/18

May 9 2018

$399 - Non Members
$299 - IAB Members

      Introduction

       

      This one-day course is designed specifically for those who are preparing to sit for the Digital Media Sales Certification exam, but can also benefit digital media sellers looking to keep up with the latest digital advertising standards and technologies. This class will address the changing digital media ecosystem, digital media sales techniques, managing client’s digital advertising campaigns, and using reporting to demonstrate successful campaign performance.

      Can’t attend this class? Check out our online Digital Sales Certification exam prep course.

      Learning & Certification 2

      TOPICS COVERED

      Media Value Chain Cookie Pools
      Booking and Tracking Digital Platforms
      Rich Media Technologies
      Emerging Technology Desktop and Mobile Advertising
      Media Math Viewability Standards
      Display Banners & High Impact Regulations, Terms & Conditions
      Digital Advertising Ecosystems Video Formats
      Privacy Standards Consumer Buying Funnel
      Search Fundamentals VAST, VPAID, MRAID
      Consumer Purchase Journey Targeting Capabilities
      Prospecting & Needs Paid, Owned & Earned Media
      Mobile Targeting Assessment
      Functions of Digital Agencies Ad Serving Fundamentals
      Negotiation & Closing Content Distribution Models
      Cookies, Tags, Pixels, Conversions Aligning Products with Client Objectives
      Long Tail Content Social Media
      Generating and Proposal Ad Network & Exchanges
      Digital Audio Launching & Monitoring
      DSPs, SSPs, and Trading Desks Programmatic
      Pacing Reports RTB (Real Time Bidding)
      Native Advertising Reporting & Upselling
      Research and Measurement Digital Advertising Metrics
      Audience Targeting Data Providers

       

      WHO SHOULD ATTEND

      This course is appropriate for Account Executives, Account Directors, Account Managers, Digital Sales Executives, Digital Advertising Sales Managers, and Sales Directors; or any one who has applied for or is considering taking the IAB Digital Media Sales Certification exam. 

      PRICING

      Training
      Member: $299
      Non-Member: $399
      Note: Cost of IAB Certification Exam application is NOT included in a-la-carte Prep Class price

      Training + Exam Bundle
      Member: $799
      Non-Member: $999

      Note: this class does not guarantee success in passing any IAB Certification exam. Class content and exam content are not identical. Some topics included in class may not appear on the exam, and similarly, select exam questions may include terminology or topics not taught in class.

      Cancellation Policy

      Please note, class sales are non-refundable. Should you need to change your registration, a credit (good for one year) for a future course can be issued when IAB is notified 7 business days prior to the event date. Within 7 business days, you may transfer your seat to another colleague or contact.

      This class counts as 8 hours of credits toward IAB Certification eligibility status.

      Agenda










      About the Venue

      Ad Lab

      IAB Ad Lab
      116 East 27th Street, 8th Floor
      New York, New York 10016