Overview
Are you preparing to take the Digital Media Sales Certification exam, but need a little help? This full-day course will provide detailed review of the major content areas outlined in the Exam Blueprint. Gain a new understanding of the digital media ecosystem, emerging technologies and new standards such as Viewability. Attendees will come away with an elevated knowledge of digital media sales and have a higher chance of success when they sit for the exam.
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| Are you preparing to take the Digital Media Sales Certification exam, but need a little help? This full-day course will provide detailed review of the major content areas outlined in the Exam Blueprint. Gain a new understanding of the digital media ecosystem, emerging technologies and new standards such as Viewability. Attendees will come away with an elevated knowledge of digital media sales and have a higher chance of success when they sit for the exam.
Can’t attend this class? Check out our online Digital Sales Certification exam prep course. |
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Get prepared to take the Digital Media Sales Certification with help from the authority on the exam. This full-day course will provide detailed review of the major content areas outlined in the Exam Blueprint. Designed specifically to mirror the content on the exam, this course will deepen your working knowledge of digital advertising and help you determine which areas to focus on in your independent studies. Attendees will come away with an elevated knowledge of digital media sales and have a higher chance of success when they sit for the exam.
- This class is only for applicants of the Digital Media Sales Certification exam.
- This class counts as 8 hours of training credits towards qualifying to take the exam.
TOPICS COVERED
| Media Value Chain |
Cookie Pools |
| Booking and Tracking |
Digital Platforms |
| Rich Media |
Technologies |
| Emerging Technology |
Desktop and Mobile Advertising |
| Media Math |
Viewability Standards |
| Display Banners & High Impact |
Regulations, Terms & Conditions |
| Digital Advertising Ecosystems |
Video Formats |
| Privacy Standards |
Consumer Buying Funnel |
| Search Fundamentals |
VAST, VPAID, MRAID |
| Consumer Purchase Journey |
Targeting Capabilities |
| Prospecting & Needs |
Paid, Owned & Earned Media |
| Mobile Targeting |
Assessment |
| Functions of Digital Agencies |
Ad Serving Fundamentals |
| Negotiation & Closing |
Content Distribution Models |
| Cookies, Tags, Pixels, Conversions |
Aligning Products with Client Objectives |
| Long Tail Content |
Social Media |
| Generating and Proposal |
Ad Network & Exchanges |
| Digital Audio |
Launching & Monitoring |
| DSPs, SSPs, and Trading Desks |
Programmatic |
| Pacing Reports |
RTB (Real Time Bidding) |
| Native Advertising |
Reporting & Upselling |
| Research and Measurement |
Digital Advertising Metrics |
| Audience Targeting |
Data Providers |
SYLLABUS
The class content follows the Digital Media Sales Certification Blueprint.
WHO SHOULD ATTEND
This course is designed for sellers of Digital Media who are preparing to sit for the exam, for example, titles such as: Account Executive, Account Director, Account Manager, Digital Sales Executive, Digital Advertising Sales Manager, and Sales Director. If you have not yet applied for the Digital Media Sales Certification exam, you will need to do so in order to register for the training – you can apply for the exam and register for training at the same time via the below links. If you are have applied to take the exam and need to take training to qualify for eligibility, this course counts as 8 hours towards your qualifications.
PRICING
Training price includes the full-day course, participant guide and meals. Space is limited. This class is only for Digital Media Sales Certification applicants!
Group Registration: If you plan to register 5 or more exam applicants or training attendees, contact [email protected] for bulk discount rates.
Training (Certification Applicants Only)
Member: $299
Non-Member: $399
Note: Cost of IAB Certification Exam application is NOT included in Training above
Training + Exam Bundle (Non-Applicants)*
Member: $799
Non-Member: $999
*Registrants are required to purchase and apply for the Digital Media Sales Certification exam in order to attend training.
Cancellation Policy
Please note, class sales are non-refundable. Should you need to change your registration, a credit (good for one year) for a future course can be issued when IAB is notified 7 business days prior to the event date. Within 7 business days, you may transfer your seat to another colleague or contact.
