Digital Media Sales Certification 1-Day Prep Course – 11/07/18

New York, NY · 11.07.18
8:30 am EST - 5:00 pm EST

This one-day course is designed specifically for those who are preparing to sit for the Digital Media Sales Certification exam, but can also benefit digital media sellers looking to keep up with the latest digital advertising standards and technologies. This class will address the changing digital media ecosystem, digital media sales techniques, managing client’s digital advertising campaigns, and using reporting to demonstrate successful campaign performance.

Can’t attend this class? Check out our online Digital Sales Certification exam prep course.


Topics Covered

Media Value Chain Cookie Pools
Booking and Tracking Digital Platforms
Rich Media Technologies
Emerging Technology Desktop and Mobile Advertising
Media Math Viewability Standards
Display Banners & High Impact Regulations, Terms & Conditions
Digital Advertising Ecosystems Video Formats
Privacy Standards Consumer Buying Funnel
Search Fundamentals VAST, VPAID, MRAID
Consumer Purchase Journey Targeting Capabilities
Prospecting & Needs Paid, Owned & Earned Media
Mobile Targeting Assessment
Functions of Digital Agencies Ad Serving Fundamentals
Negotiation & Closing Content Distribution Models
Cookies, Tags, Pixels, Conversions Aligning Products with Client Objectives
Long Tail Content Social Media
Generating and Proposal Ad Network & Exchanges
Digital Audio Launching & Monitoring
DSPs, SSPs, and Trading Desks Programmatic
Pacing Reports RTB (Real Time Bidding)
Native Advertising Reporting & Upselling
Research and Measurement Digital Advertising Metrics
Audience Targeting Data Providers


Who Should Attend

This course is appropriate for Account Executives, Account Directors, Account Managers, Digital Sales Executives, Digital Advertising Sales Managers, and Sales Directors; or any one who has applied for or is considering taking the IAB Digital Media Sales Certification exam. 



•   Member: $299
•   Non-Member: $399
NOTE: Cost of IAB Certification Exam application is NOT included in a-la-carte Prep Class price.

Training + Exam Bundle

•   Member: $799
•   Non-Member: $999
NOTE: This class does not guarantee success in passing any IAB Certification exam. Class content and exam content are not identical. Some topics included in class may not appear on the exam, and similarly, select exam questions may include terminology or topics not taught in class.

Questions? Contact [email protected]

Cancellation Policy
Please note, class sales are non-refundable. Should you need to change your registration, a credit (good for one year) for a future course can be issued when IAB is notified 7 business days prior to the event date. Within 7 business days, you may transfer your seat to another colleague or contact.

This class counts as 8 hours of credits toward IAB Certification eligibility status.

8:30 am - 9:00 am

Arrivals and breakfast*

*breakfast, lunch and beverages will be provided

9:00 am - 9:15 am

Introduction and Overview

9:15 am - 11:00 am


11:00 am - 12:30 pm

Platforms, Formats, Ad Serving

12:30 pm - 1:30 pm


* Breakfast, lunch and beverages will be provided

1:30 pm - 3:15 pm

Tools, Compliance, Media Math, Selling Digital Media

3:15 pm - 4:30 pm

Managing Campaigns, Analyzing Performance, Upselling

4:30 pm - 5:00 pm


Kara Dempsey
  • Kara Dempsey
  • Training Consultant, IAB Faculty

Kara Dempsey has an established track record of training and leading high performing sales and service teams in Digital Media and Technology. Over the past 10 years she has worked to create a culture of on-going development and excellence at companies like Undertone and Intralinks. Her core skills include sales training curriculum development and delivery, coaching, creation and execution of role-play programs and sales process development. Kara believes training should be relevant and practical and has found professionals learn best in an engaging and supportive environment.

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Ad Lab
Address 116 East 27th Street, 8th Floor
New York, New York 10016