Overview
**This Class Is SOLD OUT**
The next in-person Digital Fundamentals class is on August 21st. Learn more and register here.
This one-day crash course provides a comprehensive overview of the digital advertising ecosystem. We will teach you about how the industry is structured, and how digital media is bought, sold, delivered and measured. The interactive classroom format provides plenty of time for class discussion and exercises to test your knowledge of the basics of digital advertising.
This cla... Read More
**This Class Is SOLD OUT**
The next in-person Digital Fundamentals class is on August 21st. Learn more and register here.
This one-day crash course provides a comprehensive overview of the digital advertising ecosystem. We will teach you about how the industry is structured, and how digital media is bought, sold, delivered and measured. The interactive classroom format provides plenty of time for class discussion and exercises to test your knowledge of the basics of digital advertising.
This class sells out. We recommend you reserve a spot early.
Topics Covered
| Consumer Behavior |
Search Advertising |
How Ad Serving Works |
| Digital Devices & Platforms |
Display Banners |
Tracking Tags |
| Evolving Industry Landscape |
Interactive Ad Formats |
Cookies |
| Publisher Content Categories |
Video Advertising |
Device IDs |
| Marketing Models |
Native Ad Formats |
Data Management Platforms |
| Media Buying |
Digital Audio Advertising |
Demand Side Platforms |
| Media Selling |
Campaign Measurement |
Supply Side Platforms |
| Campaign Targeting |
Conversion Attribution |
Ad Exchanges |
| Audience Targeting |
Real Time Bidding |
Ad Networks |
| Cost Models |
Key Performance Metrics |
Trading Desks |
| Viewability |
Industry Regulation |
Media Agencies |
| Ad Fraud |
Ad Blocking |
Ad Verification |
| IAB Ad Portfolio |
IAB Ad Serving Standards |
Media Mix & Marketing Decisions |
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Who Should Attend
This course is designed for anyone looking for an introduction to the digital media industry. No digital media experience or knowledge is required.
Are you planning to register 10 or more attendees from your organization? Contact [email protected] for bulk discount rates.
Questions? Contact [email protected]
Cancellation Policy
Please note, class sales are non-refundable. Should you need to change your registration, a credit (good for one year) for a future course can be issued when IAB is notified 7 business days prior to the event date. Within 7 business days, you may transfer your seat to another colleague or contact.
This class counts as 8 hours of credits toward IAB Certification eligibility status.
