Training - New York, NY

Digital Fundamentals

Apr 16 2019 / 8:30 am 4:00 pm EST

$399 - Non Members
$299 - IAB Members
Sold Out


      **This Class Is SOLD OUT**

      The next in-person Digital Fundamentals class is on August 21st. Learn more and register here.

      This one-day crash course provides a comprehensive overview of the digital advertising ecosystem. We will teach you about how the industry is structured, and how digital media is bought, sold, delivered and measured. The interactive classroom format provides plenty of time for class discussion and exercises to test your knowledge of the basics of digital advertising.

      This class sells out. We recommend you reserve a spot early.

      Topics Covered

      Consumer Behavior Search Advertising How Ad Serving Works
      Digital Devices & Platforms Display Banners Tracking Tags
      Evolving Industry Landscape Interactive Ad Formats Cookies
      Publisher Content Categories Video Advertising Device IDs
      Marketing Models Native Ad Formats Data Management Platforms
      Media Buying Digital Audio Advertising Demand Side Platforms
      Media Selling Campaign Measurement Supply Side Platforms
      Campaign Targeting Conversion Attribution Ad Exchanges
      Audience Targeting Real Time Bidding Ad Networks
      Cost Models Key Performance Metrics Trading Desks
      Viewability Industry Regulation Media Agencies
      Ad Fraud Ad Blocking Ad Verification
      IAB Ad Portfolio IAB Ad Serving Standards Media Mix & Marketing Decisions


      Who Should Attend

      This course is designed for anyone looking for an introduction to the digital media industry. No digital media experience or knowledge is required.

      Are you planning to register 10 or more attendees from your organization? Contact [email protected] for bulk discount rates.

      Questions? Contact [email protected]

      Cancellation Policy
      Please note, class sales are non-refundable. Should you need to change your registration, a credit (good for one year) for a future course can be issued when IAB is notified 7 business days prior to the event date. Within 7 business days, you may transfer your seat to another colleague or contact.

      This class counts as 8 hours of credits toward IAB Certification eligibility status.


      About the Venue

      Ad Lab

      IAB Ad Lab
      116 East 27th Street, 8th Floor
      New York, New York 10016