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Consumer Behavior
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Digital Devices & Platforms
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Evolving Industry Landscape
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Publisher Content Categories
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Marketing Models
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Media Buying
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Media Selling
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Campaign Targeting
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Audience Targeting
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Cost Models
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Viewability
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Ad Fraud
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IAB Ad Portfolio
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Search Advertising
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Display Banners
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Interactive Ad Formats
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Video Advertising
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Native Ad Formats
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Digital Audio Advertising
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Campaign Measurement
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Conversion Attribution
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Real Time Bidding
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Key Performance Metrics
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Industry Regulation
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Ad Blocking
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IAB Ad Serving Standards
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How Ad Serving Works
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Tracking Tags
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Cookies
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Device IDs
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Data Management Platforms
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Demand Side Platforms
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Supply Side Platforms
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Ad Exchanges
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Ad Networks
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Trading Desks
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Media Agencies
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Ad Verification
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Media Mix & Marketing Decisions
Agenda
Agenda
*breakfast, lunch and beverages will be provided
Read More*breakfast, lunch and beverages will be provided
Historic Milestones | Digital Devices, Platforms and Consumer Behavior
The Business of Digital Advertising
Content Categories and Marketing Models; Digital Media Buyers and Sellers
Search | Display | Native | Video | Audio
Ad Serving, Targeting and Tracking Technology
How Ad Serving Works, Digital Campaign Measurement, Tracking Tags, Conversion Tracking & Attribution Models, Campaign Targeting, Audience Targeting and DMPs
*breakfast, lunch and beverages will be provided
Read More*breakfast, lunch and beverages will be provided
Evolution of the Programmatic Ecosystem: SSPs, DSPs, Ad Exchanges, Ad Networks and Trading Desks
Understanding how Ads are Delivered Using Real-Time-Bidding
Campaign Pricing, Measurement & Verification
Cost Models, Campaign Metrics, Viewability, Ad Fraud, Ad Verification & Audience Measurement
Ad Blocking, Understanding Industry Regulation
Review – Group Exercise + Q&A
Read MoreAd Blocking, Understanding Industry Regulation
Review – Group Exercise + Q&A