Digital Fundamentals - New York, NY

Digital Fundamentals

Feb 13 2019 / 8:30 am 4:00 pm EST

$399 - Non Members
$299 - IAB Members



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      This one-day crash course provides a comprehensive overview of the digital advertising ecosystem. We will teach you about how the industry is structured, and how digital media is bought, sold, used and measured. The interactive classroom format provides plenty of time for class discussion and exercises to test your knowledge of the basics of digital advertising.

      This class sells out. We recommend you reserve a spot early.

      Topics Covered

      Consumer Behavior Native Advertising Rich Media
      Audience Reach Earned Media Ad Serving
      Social Media Campaign Measurement RFPs and Media Buying
      Consumer Buying Funnel Search Digital Video
      Media Math Consumer Decision Journey Compliance
      Aggregated Media Responsive Design Trading Desk
      Shared Media Programmatic Advertising Agency Structure
      Publisher Content Media Mix Digital Audio
      Ad Networks Ad Exchanges VSuite
      Traditional & Digital Media Real Time Bidding Cookies
      Ad Fraud Reach and Frequency Pixels
      Campaign Optimization Demand Side Platforms Tags
      Display Data Targeting Instream Video
      Sell Side Platform High Impact Contextual Targeting
      Instream Video Conversion Attribution


      Who Should Attend

      This course is designed for anyone looking for an introduction to the digital media industry. No digital media experience or knowledge is required.

      Are you planning to register 5 or more attendees from your organization? Contact [email protected] for bulk discount rates.

      Questions? Contact [email protected]

      Cancellation Policy
      Please note, class sales are non-refundable. Should you need to change your registration, a credit (good for one year) for a future course can be issued when IAB is notified 7 business days prior to the event date. Within 7 business days, you may transfer your seat to another colleague or contact.

      This class counts as 8 hours of credits toward IAB Certification eligibility status.


      About the Venue

      Ad Lab

      IAB Ad Lab
      116 East 27th Street, 8th Floor
      New York, New York 10016